EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Friday, 25 May <strong>2012</strong>, 9:00-10:30<br />
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Identifying Value Co-Creation Opportunities: A Morphological Approach<br />
Pennie Frow, University of Sydney<br />
Suvi Nenonen, Hanken School of Economics<br />
Adrian Payne, University of New South Wales<br />
Haj Storbacka, University of Auckland<br />
Engagement: An Important Bridging Concept for the S-D Logic Lexicon<br />
Rod Brodie, University of Auckland<br />
Linda Hollebeek, University of Auckland<br />
Sandra Smith, University of Auckland<br />
Implications of Market Practices in Market Orientation<br />
Carlos A. Diaz, Hanken School of Economics<br />
The Three Dimensions of Corporate Reputation as Perceptual Representation<br />
Fernando Pinto Santos, Lisbon University Institute (ISCTE)<br />
Session 12.09: New Technologies and E-Marketing<br />
Session title:<br />
Why Social Networking Sites Are Used By Italian People?<br />
Giacomo Del Chiappa, Università Degli Studi di Sassari<br />
Carlota Lorenzo-Romero, University of Castilla-La Mancha<br />
María-del-Carmen Alarcón-del-Amo, University of Castilla-La Mancha<br />
Dynamically Adapting Sales Influence Tactics In E-Commerce<br />
Petri Parvinen, Aalto University School of Economics<br />
Maurits Kaptein, University of Eindhoven / Philips Research<br />
The Moderating Role Of Web Experience In The Relationship Between Promotional Incentive Type And Online<br />
Purchasing<br />
Esmeralda Crespo, Universidad de Granada<br />
Salvador Del Barrio García, Universidad de Granada<br />
Factors Determining Firms' Perceived Performance Of Mobile Commerce<br />
Sonia San Martín, Burgos University<br />
Blanca López, Universidad Pablo de Olavide<br />
María Ángeles Ramón, Universidad Pablo de Olavide<br />
Consumers’ Reactions To Brands Placed In User-Generated Content: The Effect Of Prominence And Endorser<br />
Expertise<br />
Yann Verhellen, University of Antwerp<br />
Nathalie Dens, University of Antwerp<br />
Patrick De Pelsmacker, University of Antwerp<br />
Session 13.01: Pricing and Financial Issues in Marketing<br />
Session title:<br />
Price framing techniques in supermarkets around the world<br />
Svetlana Bogomolova, University of South Australia<br />
Steven Dunn, Ehrenberg-Bass Institute<br />
Young people’s knowledge of alcohol prices in a retail context<br />
Birger Boutrup Jensen, Aarhus University<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 59
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