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EMAC 2012 PRELIMINARY PROGRAMME

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Thursday, 24 May <strong>2012</strong>, 16:00-17:30<br />

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Karine Charry, IESEG School of Management<br />

Patrick De Pelsmacker, University of Antwerp<br />

Claude Pecheux, UCLouvain-Mons<br />

Dynamic View of Consumer Vulnerability: A Contextual Analysis of Credit Card Debt Among the Youth<br />

Market<br />

Sandra Awanis, Manchester Business School<br />

Charles Cui, Manchester Business School<br />

The age of online music piracy: Why do Youngsters download more illegally and are less willing to pay?<br />

Sofie Verstreken, Vlerick Leuven Ghent Management School<br />

Bert Weijters, Vlerick Leuven Ghent Management School<br />

Frank Goedertier, Vlerick Leuven Ghent Management School<br />

Session 20.04: Tourism Marketing<br />

Session title: Drivers and Meanings of the Tourism Experience<br />

Conceptualising The Dimensionality Of Place Attachment For A Tourism Destination<br />

Ning Chen, University of New South Wales<br />

Larry Dwyer, University of New South Wales<br />

Tracey Firth, University of New South Wales<br />

Gay Tourism In Budapest – An Explorative Study<br />

Szabolcs Lazar, Vienna University for Economics and Business<br />

Thomas Köllen, Vienna University for Economics and Business<br />

A Place That No Longer Exists: Rural Housing Tourism As The Search For The Myth-Place<br />

Ana Paula Marques, Minho University<br />

Fernando Pinto Santos, Lisbon University Institute (ISCTE)<br />

Interpreting The Motivations For Dark Tourism<br />

Julie Tinson, University of Stirling<br />

Bridget Roth, University of Stirling<br />

Michael Saren, University of Leicester<br />

Session SIS 2: Online Marketing<br />

Session chair:<br />

Bernd Skiera,<br />

Arvind Rangaswamy, Penn State University<br />

Michael Trusov, University of Maryland<br />

Wolfgang Jank, University of South Florida<br />

<strong>EMAC</strong> <strong>2012</strong> – Program 56

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