EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 16:00-17:30<br />
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Target “the Uncertain” – An Approach Based On Willingness To Pay As A Range<br />
Florian Dost, ESCP Europe Business School Berlin<br />
Robert Wilken, ESCP Europe Business School Berlin<br />
Do Customers Evaluate And Store Unit Price Information The Same Way They Process Information On Price<br />
Per Package?<br />
Lena Himbert, University of Kaiserslautern<br />
Stefan Roth, University of Kaiserslautern<br />
Are Men Seduced By Red? The Effect Of Color On Price Perception<br />
Nancy Puccinelli,<br />
Rajesh Chandrashekaran, Fairleigh Dickinson University<br />
Dhruv Grewal, Babson College<br />
Rajneesh Suri, Drexel University<br />
Linear And Non-Linear Effects On Store Price Image: How Retailers May Increase Profitability<br />
Felix Weispfenning, Coburg FH<br />
Session 18.04: Services Marketing<br />
Session title: Service coproduction and customer participation<br />
Paying for A Higher Workload? An Experimental Investigation of the Relationship Between Customer’s Co-<br />
Production and Willingness to Pay<br />
Nicola Bilstein, Catholic University of Eichstaett-Ingolstadt<br />
René Fahr, University of Paderborn<br />
Jens Hogreve, Catholic University of Eichstaett-Ingolstadt<br />
Christina Sichtmann, University of Vienna<br />
Team Up To Create Value - Examining Customer Co-Creation As The Missing Link To Successfully Explain<br />
The Adoption Of Technology-Based Services<br />
Matthias Handrich, EBS University for Business and Law<br />
Sven Heidenreich, EBS University for Business and Law<br />
The Customer Engagement/Customer Value Interface: A Conceptual Model<br />
Linda Hollebeek, University of Auckland<br />
Rod Brodie, University of Auckland<br />
Mark Glynn, University of Auckland<br />
Understanding Participation In Company Social Networks: Drivers Of Membership And Factors Of Satisfaction<br />
Carla Martins, Porto University<br />
Lia Patrício, Porto University<br />
Session 19.05: Social Responsibility, Ethics and Consumer Protection<br />
Session title:<br />
Warning Young Adults Against Tobacco Consumption Through Ad Parodies: its Effects on Cigarette Brands<br />
Attitude<br />
Renaud Lunardo, Bordeaux School of Management<br />
Béatrice Parguel, Paris Dauphine<br />
Jean-Charles Chebat, HEC Montréal<br />
Threat appeals to children in the promotion of healthy food: Do parents and/or professionals trade off ethical<br />
acceptance for effectiveness?<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 55
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