EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 16:00-17:30<br />
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Extending the “reminiscence bump” to take into account consumers’ cognitive decline: The impact of age on<br />
brand recall<br />
Raphaëlle Lambert-Pandraud, ESCP Europe<br />
Gilles Laurent, HEC<br />
Session 03.16: Consumer Behavior<br />
Session title: Messing with Preferences and Choice<br />
The Good and the Different: Context effects in more complex choice tasks<br />
Mark Pasquine, Aalesund University<br />
Too Hot to Handle: Preference Instability in Affectively Charged Tasks<br />
Raj Raghunathan, University of Texas Austin<br />
Szu Chi Huang, University of Texas Austin<br />
Easy on the Mind: How Rankings Influence Attribute Weights in Multi-Attribute Decision Tasks<br />
Simon Quashning, Hogeschool Gent<br />
Mario Pandelaere, Ghent University<br />
Iris Vermeir, Ghent University<br />
The effect of product category and attribute type on variety-seeking behavior<br />
George Baltas, Athens University of Economics & Business<br />
Flora Kokkinaki, Athens University of Economics & Business<br />
Lina Loukopoulou, Athens University of Economics & Business<br />
Session 04.08: Innovation and New Product Development<br />
Session title: Branding, Categorization and Other<br />
How Different Brand Creators Affect Dimensions Of Brand Personality In New Product Development: An<br />
Empirical Study<br />
Marco Hubert, Zeppelin University<br />
Marc Linzmajer, Zeppelin University<br />
Jana Hauck, Zeppelin University<br />
Reinhard Prügl, Zeppelin University<br />
Evaluation And Categorization Of New Hybrid Products. An Application To Electronic Devices<br />
Abdelmajid Amine, Universite Paris est Creteil<br />
Madeleine Besson, Telecom School of Management - TEM<br />
Dhouha Elamri, UPEC (IRG) - TEM<br />
Determinants Of Performance In The Collaboration Between Marketing Departments And External Design<br />
Agencies During The Npd Process<br />
Aurelie Hemonnet-Goujot, ESCP Europe<br />
Delphine Manceou, ESCP Europe<br />
Online Market Entry: The Motivations For Imitation Across Heterogeneous Retailers<br />
Ralitza Nikolaeva, Lisbon University Institute (ISCTE)<br />
Amit Bhatnagar, University of Wisconsin Milwaukee<br />
Sanjoy Ghose, University of Wisconsin Milwaukee<br />
Session 05.04: International and Cross-Cultural Marketing 04<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 52
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