EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 16:00-17:30<br />
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THURSDAY – 16:00-17:30<br />
Session 01.08: Advertising, Promotion and Marketing Communications<br />
Session title: "Please Please Me": Sales promotions<br />
The Deal Is On: Understanding And Managing Deal-Of-The-Day Promotions<br />
Maik Eisenbeiss, Cologne University<br />
Robert Wilken, ESCP Europe Business School Berlin<br />
Bernd Skiera, Goethe-University Frankfurt<br />
Markus Cornelissen, University of Münster<br />
For Fun Or Profit? How Shopping Orientation Influences The Effectiveness Of Monetary And Nonmonetary<br />
Promotions<br />
Oliver Büttner, University of Vienna<br />
Arnd Florack, University of Vienna<br />
Impulse Purchases Of Clothes In France And Sweden: An Evaluation Of The Effects Of Promotional Tactics<br />
Vladimir Vanyushyn, Umea University<br />
Peter Hultén, Hull University Business School and ESC Rennes School of Business<br />
Dianne M. Dean, Hull University Business School<br />
Session 02.04: Business-to-Business Marketing & Networks<br />
Session title: Value<br />
Assessing The Performance Impact Of Value Based Selling: Come Strong Or Don’t Come At All<br />
Andreas Eggert, Paderborn University<br />
James Eckert, Western Michigan University<br />
Wolfgang Ulaga, HEC School of Management Paris<br />
Alexander Haas, Karl-Franzens-University Graz<br />
Harri Thero, Turku School of Economics<br />
Power And Value Creation In Buyer-Supplier Relationships<br />
Katrina Lintukangas, Lappeenranta University of Technology<br />
Jukka Hallikas, Lappeenranta University of Technology<br />
Customer Value Assessment In B2b Markets: Towards An Integrated Framework<br />
Joona Keränen, Lappeenranta University of Technology<br />
Anne Jalkala, Lappeenranta University of Technology<br />
Session 03.15: Consumer Behavior<br />
Session title: Older Consumers and Time Perception<br />
Like father, like son? An Analysis of Older and Younger Consumer Skepticism<br />
Jessica Hohenschon, Maastricht University<br />
Hans Kasper, Maastricht University<br />
Tom Van Laer, ESCP Europe<br />
Influence of Future Time Perspective on Involvement<br />
Stefanie Scholz, Bamberg University<br />
Yvonne Illich, Friedrich-Alexander-University Erlangen-Nuremberg<br />
Bjoern Sven Ivens, Otto-Friedrich-University Bamberg<br />
Martina Steul-Fischer, Friedrich-Alexander-University Erlangen-Nuremberg<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 51
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