EMAC 2012 PRELIMINARY PROGRAMME

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Thursday, 24 May 2012, 14:00-15:30 _______________________________________________________________________________________ Session 20.03: Tourism Marketing Session title: Destination Image and Branding The Cognitive-Affective-Conative Model Of Destination Image: A Confirmatory Analysis Dora Agapito, University of Algarve Patricia Valle, University of Algarve Julio Mendes, University of Algarve Analyzing Destination Branding And Image From Online Sources – A Web Content Mining Approach Clemens Költringer, MODUL University Vienna Astrid Dickinger, MODUL University Vienna Gerhard Wohlgenannt, MODUL University Vienna Country Brand Perceptions Of Citizens In Tshwane, South Africa: Comparisons Of Pre- And Post- 2010 Fifa World Cup Tania Maree, Tshwane University of Technology Thèrése Du Plooy, Tshwane University of Technology Susan P. Douglas Award: Conference Best Paper International Marketing Session: Meet the Editors 2 Session Chair: Paulo Rita Journal of the Academy of Marketing Science Tomas Hult Journal of Advertising Patrick De Pelsmacker Journal of Interactive Marketing Charles Hofacker Journal of Retailing Shankar Ganesan Journal of Services Research Andrea Ordanini EMAC 2012 – Program 50
Thursday, 24 May 2012, 16:00-17:30 _______________________________________________________________________________________ THURSDAY – 16:00-17:30 Session 01.08: Advertising, Promotion and Marketing Communications Session title: "Please Please Me": Sales promotions The Deal Is On: Understanding And Managing Deal-Of-The-Day Promotions Maik Eisenbeiss, Cologne University Robert Wilken, ESCP Europe Business School Berlin Bernd Skiera, Goethe-University Frankfurt Markus Cornelissen, University of Münster For Fun Or Profit? How Shopping Orientation Influences The Effectiveness Of Monetary And Nonmonetary Promotions Oliver Büttner, University of Vienna Arnd Florack, University of Vienna Impulse Purchases Of Clothes In France And Sweden: An Evaluation Of The Effects Of Promotional Tactics Vladimir Vanyushyn, Umea University Peter Hultén, Hull University Business School and ESC Rennes School of Business Dianne M. Dean, Hull University Business School Session 02.04: Business-to-Business Marketing & Networks Session title: Value Assessing The Performance Impact Of Value Based Selling: Come Strong Or Don’t Come At All Andreas Eggert, Paderborn University James Eckert, Western Michigan University Wolfgang Ulaga, HEC School of Management Paris Alexander Haas, Karl-Franzens-University Graz Harri Thero, Turku School of Economics Power And Value Creation In Buyer-Supplier Relationships Katrina Lintukangas, Lappeenranta University of Technology Jukka Hallikas, Lappeenranta University of Technology Customer Value Assessment In B2b Markets: Towards An Integrated Framework Joona Keränen, Lappeenranta University of Technology Anne Jalkala, Lappeenranta University of Technology Session 03.15: Consumer Behavior Session title: Older Consumers and Time Perception Like father, like son? An Analysis of Older and Younger Consumer Skepticism Jessica Hohenschon, Maastricht University Hans Kasper, Maastricht University Tom Van Laer, ESCP Europe Influence of Future Time Perspective on Involvement Stefanie Scholz, Bamberg University Yvonne Illich, Friedrich-Alexander-University Erlangen-Nuremberg Bjoern Sven Ivens, Otto-Friedrich-University Bamberg Martina Steul-Fischer, Friedrich-Alexander-University Erlangen-Nuremberg EMAC 2012 – Program 51
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EMAC 2012 PRELIMINARY PROGRAMME

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