EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 9:00-10:30<br />
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WEDNESDAY – 9:00-10:30<br />
Session 01.01: Advertising, Promotion and Marketing Communications<br />
Session title: "All You Need is Love": Emotions in Advertising<br />
Pictures As Emotional Stimuli – Going Beyond Content To Trigger Emotional Response<br />
Amata Ring, Vienna University<br />
Anke Schneider, WU Vienna/Institute for Tourism and Leisure Studies<br />
Emotional Message Framing In Crisis Communication: The Moderating Impact Of Crisis Timing Strategies<br />
An-Sofie Clayes, Ghent University<br />
Verolien Cauberghe, Ghent University<br />
Jan Leysen, Royal Military Academy<br />
“The Love And Hate Relationship”: The Impact Of Women’s Affective Reactions Elicited By Idealized Media<br />
Models On Attitude Toward The Image<br />
Sylvie Borau, Toulouse I University of Social Sciences<br />
Can Packaging Elements Elicit Consumers’ Emotional Responses?<br />
Lewis Liao, University of South Australia<br />
Armando Corsi, University of South Australia<br />
Larry Lockshin, University of South Australia<br />
Polymeros Chrysochou, Aarhus University<br />
Session 03.01: Consumer Behavior<br />
Session title: Materialism and Luxury<br />
Size Does Matter, but for Some People More than for Others: The Effect of Materialism on Size Preferences<br />
Karolien Driesmans, K.U.Leuven<br />
Luk Warlop, K.U.Leuven<br />
Mario Pandelaere, UGent<br />
When diamonds are not the poor’s best friend: How the poor deal with unaffordables<br />
Cara De Boer, K.U.Leuven<br />
Siegfried Dewitte, K.U.Leuven<br />
Wouter Vanhouche, KuLeuven/Lessius<br />
When Do Consumers Indulge in Luxury to Regulate Affect? Emotional Certainty Determines When to Regulate<br />
Affect<br />
Francine Espinoza, ESMT – European School of Management and Technology<br />
Women's Conspicuous Consumption: A Threat to (Materialistic) Men?<br />
Inge Lens, K.U.Leuven<br />
Luk Warlop, K.U.Leuven<br />
Mario Pandelaere, UGent<br />
Session 03.02: Consumer Behavior<br />
Session title: Consumer Attachment to Places and Beloved Consumption<br />
Continuity and Transfer of Place Attachment: An Ethnographic Exploration<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 5
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