EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 14:00-15:30<br />
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Peter Nuttall, Bath University<br />
Julie Tinson, University of Stirling<br />
The Influence Of Competition On The International Takeoff Of New Services<br />
Margot Loewenberg, University of Zurich<br />
Markus Meierer, University of Zurich<br />
René Algesheimer, University of Zurich<br />
Internationalization Of The European Marketing Community - A Publication Analysis<br />
Jeanette Loos, University of Hohenheim<br />
Markus Voeth, University of Hohenheim<br />
Session 06.01: Marketing in Emerging and Transition Economies<br />
Session title: Consumption experiences in emerging markets<br />
Compulsive Buying In Emerging Economies: An Empirical Investigation<br />
Andras Bauer, Corvinus University of Budapest<br />
Ariel Zoltán Mitev, Corvinus University of Budapest<br />
Endorser Type And Brand Globalness Effects In India: Think Global Or Act Local?<br />
Mahdi Rajabi, University of Antwerp<br />
Nathalie Dens, University of Antwerp<br />
Patrick De Pelsmacker, University of Antwerp<br />
How Conditional Cash Transfer Programs Affect Consumption Priorities Among The Poor In An Emerging<br />
Economy<br />
Wagner Kamakura, Duke University<br />
Jose A. Mazzon, Universidade de Sao Paulo<br />
Session 12.07: New Technologies and E-Marketing<br />
Session title:<br />
To Pay Or Not To Pay? Factors Affecting Movie Downloading Habits<br />
Jean-Philippe Charron, Universidad Autónoma de Madrid<br />
Ignacio Redondo Bellón, Universidad Autónoma de Madrid<br />
The Role Of Mobile Payment Systems In Electronic Commerce<br />
Francisco Liebana-Cabanillas, University of Granada<br />
Francisco Muñoz-Leiva, University of Granada<br />
Maria Isabel Viedma-de-Jesus, University of Granada<br />
More Than Words: The Influence Of Affect And Linguistic Style Matches In Online Reviews On Conversion<br />
Rates<br />
Stefan Ludwig, University Maastricht<br />
Ko de Ruyter, University Maastricht<br />
Mike Friedman, Louvain School of Management<br />
Brüggen Elizabeth, University Maastricht<br />
Martin Wetzels, University Maastricht<br />
Do Those Responsible Have To Pay? Dealing With Negative Word-Of-Mouth In Public Online Environments<br />
Andreas Munzel,<br />
Benedikt Jahn, Ludwig-Maximilians-University Munich<br />
Werner H. Kunz, University of Massachusetts Boston<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 48
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