EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 11:00-12:30<br />
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Antecedents And Consequences Of Organizational Identification Among Boundary-Spanning Service Employees<br />
Kemefasu Ifie, University of Wales Swansea<br />
Apologizing After A Service Failure: It Does Not Matter What You Say But How You Say It<br />
Holger Roschk, Eichstaett-Ingolstadt Catholic University<br />
Susanne Kaiser,<br />
Session 19.03: Social Responsibility, Ethics and Consumer Protection<br />
Session title:<br />
Voluntary Disclosure of Corporate Social Responsibility Reporting: The Case of Controversial Industries<br />
Vassiliki Grougiou, International Hellenic University<br />
Emmanouil Dedoulis, Athens University of Economics and Business<br />
Stergios Leventis, International Hellenic University<br />
Exchange or Exploitation? A Meta-Analytical Review of Social Conflicts between Marketers and Consumers<br />
Verena E. Stoeckl, University of Innsbruck<br />
Marius K. Luedicke, University of Innsbruck<br />
Katharina C. Husemann, University of Innsbruck<br />
A branding challenge for social marketing programs<br />
Ilaria Baghi, University of Modena and Reggio Emilia<br />
Veronica Gabrielli, University of Modena and Reggio Emilia<br />
Dissatisfied consumers´revenge on the Internet: why is it approved by other consumers?<br />
Emmanuelle Le Nagard, ESSEC Busines School<br />
Gisele de Campos Ribeiro, Paris Dauphine University<br />
Session 20.02: Tourism Marketing<br />
Session title: Customer Loyalty<br />
How To Make Customers Loyal To Online Tourism Products?<br />
Hélia Gonçalves Pereira, Lisbon University Institute (ISCTE)<br />
Paulo Rita, Lisbon University Institute (ISCTE)<br />
Fátima Salgueiro, Lisbon University Institute (ISCTE)<br />
Effects Of Loyalty Programs In Hotel Sector On Customer Satisfaction: The Moderating Effect Of Expertise,<br />
Involvement And Sale Proneness<br />
Noelia Sánchez Casado, Technical University of Cartagena<br />
Eva Tomaseti Solano, Technical University of Cartagena<br />
Customer Value, Satisfaction, Trust And Loyalty: The Moderator Effect Of The Cruise Line Brand<br />
Ramon Palau-Saumell, Girona University<br />
Santiago Forgas-Coll, University of Barcelona<br />
Javier Sanchez, Jaume I University-Castelló<br />
Ruben Huertas-Garcia, University of Barcelona<br />
ISMS-MSI Practice prize finalists<br />
Session Chairs:<br />
Russ Winer,<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 44
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