EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 11:00-12:30<br />
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Jorge Ferreira, Pontifical Catholic University of Rio de Janeiro<br />
Lost and win-back customers: towards a theoretical framework of Customer Relationship Reactivation<br />
Luisa Lopes, Porto University<br />
Carlos Brito, Porto University<br />
Helena Alves, Beira Interior University<br />
The Impact of Recalls on Customer Acquisition and Customer Retention in the Automobile Industry<br />
Lucas Beck, University of St.Gallen<br />
Florian Stahl, University of Zurich<br />
Andreas Herrmann, University of St.Gallen<br />
The Time of Decreasing Retention: Payments as a Virtual Lock-in<br />
Irit Nitzan, Ben-Gurion University of the Negev<br />
Barak Libai, Interdisciplinary Center, Hezliya<br />
Danit Ein-Gar, Tel Aviv University<br />
Session 16.02: Retailing, Channel Management and Logistics<br />
Session title: Online shopping<br />
Off With Their Heads! Consumer Attitudes For Online Retail Product Images Including Vs. Excluding<br />
Decorative Models And Model Heads<br />
Hanna Berg, Stockholm School of Economics<br />
The Lonesome Online-Shopper – The Impact Of Loneliness On Impulsive Buying Behaviour In An Online<br />
Retailing Environment<br />
Thomas Foscht, Karl-Franzens-University Graz<br />
Florian Dorner, Karl-Franzens-University Graz<br />
Lan Wu, California State University<br />
Cesar Maloles, California State University<br />
Exploring Retail Formats In The Online Arena – A Consumer-Based Approach<br />
Julian Kellner, University of Göttingen<br />
Anne Wiese, University of Göttingen<br />
Waldemar Toporowski, University of Göttingen<br />
Stephan Zielke, Aarhus University<br />
E-Store Attributes And Website Usage: Exploring The Differences Between Maximizers And Satisficers<br />
Prithwiraj Nath, East Anglia University Norwich<br />
Sally McKechnie, Nottingham University Business School<br />
Session 18.02: Services Marketing<br />
Session title: Service employees<br />
Rewarding The Boundary Spanners: Alleviating The Stress For Better Service<br />
Canan Aktan, Istanbul Technical University<br />
Ayşe Banu Elmadağ Baş, Istanbul Technical University<br />
Nimet Uray, Istanbul Technical University<br />
The Importance Of Store Manager’s Imo For Contact Employees’ Extra-Role Performance<br />
Achilleas Boukis, Athens University of Economics and Business<br />
Gounaris Spiros, Athens University of Economics and Business<br />
Lionakis Konstantinos, New York College, Athens<br />
Kaminakis Kostas, Athens University of Economics and Business<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 43
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