EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 11:00-12:30<br />
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Session title: Power, Envy, and Control<br />
With a Little Help From My Friends: Friends Reduce Excessive Consumption by Promoting Self-Control<br />
Eline De Vries, University of Groningen<br />
Debra Trampe, University of Groningen<br />
Bob Fennis, University of Groningen<br />
Bikinis Make Kings Impatient: Power Instigates Generalized Reward Sensitivity<br />
Mehrad Moeini Jazani, BI Norwegian Business School<br />
Luk Warlop, K.U. Leuven<br />
Do you want a tattoo or do you need a tattoo: An investigation of body modification practices<br />
Selin Atalay, HEC Paris<br />
Bruno Kocher, HEC Paris<br />
When does Good Envy turn into Bad Envy? The Relationship between Benign and Malicious Envy<br />
Katarina Hellen, University of Vaasa<br />
Maria Sääksjärvi, Delft University of Technology<br />
Session 04.06: Innovation and New Product Development<br />
Session title: Adoption / Resistance Behaviors<br />
Satisfied And Not Willing - Exploring Consequences Of Situational And Cognitive Resistance To Innovations<br />
Sven Heidenreich, EBS Business School<br />
Matthias Handrich, EBS Business School<br />
Thorben Schmidt, Siemens AG - Corporate Research and Technologies<br />
Temporal Distance And Anticipatory Mental Simulation: Effects On The Adoption Of Complex Technological<br />
Innovations.<br />
Florence Jeannot, University of Grenoble<br />
Alain Jolibert, Centre d'Etudes et de Recherches Appliquées à la Gestion (CERAG)<br />
Differences between early adopters of Disruptive And Sustaining Innovations – An Empirical Study Of<br />
Consumer Innovativeness<br />
Ronny Reinhardt, Technische Universität Dresden<br />
Sebastian Gurtner, Technische Universität Dresden<br />
Adding Emotions And Habits To The Decomposed Theory Of Planned Behaviour To Predict The Usage<br />
Intention Of Electric Cars<br />
Patrick De Pelsmacker, Antwerp University<br />
Ingrid Moons, Artesis University College Antwerp<br />
Session 05.06: International and Cross-Cultural Marketing<br />
Session title: Country of Origin<br />
The COO Effect And The Role Of Ethnocentrism On Consumer Buying Behavior<br />
Elisa Martinelli, University of Modena and Reggio Emilia<br />
Silvia Grappi, University of Modena and Reggio Emilia<br />
Instruments To Overcome The Negative Influence Of Country-Of-Origin On The Adoption Of A Radical<br />
Innovation<br />
Monika Schuhmacher, University of Mannheim<br />
Sabine Kuester, University of Mannheim<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 40
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