EMAC 2012 PRELIMINARY PROGRAMME

How to read the table?
All the sessions are coded by the following pattern:
Looking for example at session 03.07 (Track No. Session No.) on Wednesday 16:00-17:30, this indicates the 7th session of track 3: Consumer Behavior.
In the programme details below you will find all titles and authors of the presented papers in the respective session.
Tracks
1. Advertising, Promotion and Marketing
Communications
2. Business-to-Business Marketing &
Networks
3. Consumer Behaviour
4. Innovation and New Product Development
5. International and Cross-Cultural Marketing
6. Marketing in Emerging and Transition
Economies
7. Marketing of Public and Non-Profit
Organisations
8. Marketing Research and Research
Methodology
9. Marketing Strategy and Leadership
10. Marketing Theory
Tracks Other Sessions
11. Modelling and Forecasting
12. New Technologies and E-Marketing
13. Pricing and Financial Issues in Marketing
14. Product and Brand Management
15. Relationship Marketing
16. Retailing, Channel Management and Logistics
17. Sales Management and Personal Selling
18. Services Marketing
19. Social Responsibility, Ethics and Consumer
Protection
20. Tourism Marketing
EMAC 2012 – Program 4
SIG - Special Interest Group
SIS - Special Invited Session
KSMS - EMAC/KSMS Joint Symposium
ISMS-MSI Practice Prize Award Finalists
ME - Meet the Editors
SD AWARD - Susan P. Douglas Award Conference
Best Paper International Marketing
McK Diss - 2012 EMAC McKinsey Marketing
Dissertation Award
McK Scho - EMAC Distinguished Marketing
Scholar Award 2012
McK Surv - Results of McKinsey Survey