EMAC 2012 PRELIMINARY PROGRAMME

More documents

Recommendations

Info

Thursday, 24 May 2012, 9:00-10:30 _______________________________________________________________________________________ Miguel A. Rodrigues Molina, University of Granada Events As A Platform For Host Regions To Co-Create Value In Terms Of Economic, Social And Tourism Benefits Julia Köhler, Chemnitz University of Technology Jan Drengner, Chemnitz University of Technology Where To Source Innovation In Turbulent Times? Ana Paula Queiroga, IPAM Claudia Costa, Nova School of Business and Economics Luis Filipe Lages, Nova School of Business and Economics EMAC 2012 – Program 38
Thursday, 24 May 2012, 11:00-12:30 _______________________________________________________________________________________ THURSDAY – 11:00-12:30 Session 01.06: Advertising, Promotion and Marketing Communications Session title: "I'm Looking Through You": Persuasion knowledge Integrating Advertising And Editorial Content In Magazines: Effects On Children’s Persuasion Knowledge And Brand Attitudes Eva Vanreijmersdal, University of Amsterdam Esther Rozendaal, Amsterdam School of Communication Science Moniek Buijzen, Amsterdam School of Communication Science Comparing Tv Ads And Advergames Targeting Children: The Impact Of Persuasion Knowledge On Behavioral Response Katarina Panic, Ghent University Veroline Cauberghe, Ghent University Patrick De Pelsmacker, University of Antwerp Children’s Understanding Of Product Placement Reinhard Grohs, Innsbruck University Heribert Reisinger, University of Vienna Johanna Haas, Innsbruck University Perceived Advertising Intrusiveness And Avoidance In China Dan Petrovici, Kent Business School John Ford, Old Dominion University Svetla Marinova, Aalborg University Marin Maroniva, University of Gloucestershire Session 03.11: Consumer Behavior Session title: Goals and Choice How Structured Decisions Lead to Goal-Inconsistent Choices Kristof Geskens, Vlerik Leuven Ghent Management School Andrea Bonezzi, Northwestern University Alexander Chernev, Northwestern University The influence of salient self-discrepancy on self-enhancement and subsequent goal pursuit Nina Gros, Maastricht University Kelly Geyskens, Maastricht University Caroline Goukens, Maastricht University Ko de Ruyter, Maastricht University The Effect of Goals on Status Quo Bias Within a Choice Framework Najam Saqib, Qatar University Sajeev Varki, University of South Florida Saying sorry: Exploring the temporal match between forgiveness motivations and apology gift types Elizabeth Cowley, University of Sydney Christina Anthony, University of Sydney Adam Duhachek, Indiana State University Session 03.12: Consumer Behavior EMAC 2012 – Program 39
Page 1 and 2: EMAC 2012 PRELIMINARY PROGRAMME Ove
Page 3 and 4: EMAC 2012 PROGRAMME Academic Progra
Page 5 and 6: Wednesday, 23 May 2012, 9:00-10:30
Page 33 and 34: Thursday, 24 May 2012, 9:00-10:30 _
Page 35 and 36: Thursday, 24 May 2012, 9:00-10:30 _
Page 37: Thursday, 24 May 2012, 9:00-10:30 _
Page 41 and 42: Thursday, 24 May 2012, 11:00-12:30
Page 57 and 58: Friday, 25 May 2012, 9:00-10:30 ___
Page 63 and 64: Friday, 25 May 2012, 11:00-12:30 __
Page 79: Friday, 25 May 2012, 16:00-17:30 __

EMAC 2012 PRELIMINARY PROGRAMME

Create successful ePaper yourself

Delete template?

Save as template?