EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Thursday, 24 May <strong>2012</strong>, 9:00-10:30<br />
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Sonia San Martín, Universidad de Burgos<br />
Development And Validation Of A Trust Scale For Global Brands In Germany, India, And South Africa –<br />
Constraints To Hofstede’s Cultural Framework<br />
Sabrina Hegner, Bremen University<br />
Session 07.05: Marketing of Public and Non-Profit Organisations<br />
Session title: Stakeholders & Market Orientation 1<br />
Place Branding: A Multiple Stakeholder Perspective<br />
Suzanne C. Beckmann, Copenhagen Business School<br />
Sebastian Zenker, Erasmus University Rotterdam<br />
The Nature and Structure of Multiple Stakeholder Marketing Orientation in Higher Education: A Theoretical<br />
Proposition and its Empirical Test<br />
Paulina Papastathopoulou, Athens University of Economics and Business<br />
Markos Tsogas, University of Pireus<br />
Emmanuella Plakoyiannaki, Aristotle University of Thessaloniki<br />
Andreas Andronikidis, University of Macedonia<br />
Antecedents of Organisational Partner Satisfaction in a Public Sector Context<br />
Barbara Caemmerer,<br />
Valentina Stan, ESSCA School of Management<br />
Does motivation really matter in pursuing artists’ goals? An investigation on the mediating role of artists’<br />
strategies<br />
Elena Fumagalli, Bocconi University<br />
Gabriele Troilo, Bocconi University & SDA School of Management<br />
Session 09.05: Marketing Strategy and Leadership<br />
Session title: Marketing Organization 2<br />
Customer satisfaction can do more: An empirical investigation of HR-related outcomes<br />
Regina Viola Frey, German Graduate School of Management and Law<br />
The impact of firm strategy on employee performance<br />
Martin Kindchi, Zurich University<br />
Markus Meierer, Zurich University<br />
René Algesheimer, Zurich University<br />
Asymmetric rivalry within and between strategic groups<br />
Felipe Ruiz, Alicante University<br />
Francisco Mas-Ruiz, Alicante University<br />
Antonio Ladrón-de-Guevara, Pompeu Fabra<br />
Session 12.05: New Technologies and E-Marketing<br />
Session title:<br />
Adoption Of Internet Banking By Portuguese Consumers: An Empirical Analysis<br />
Maria Teresa Borges Tiago, University of the Azores<br />
Ricardo Borges, University of the Azores<br />
João Pedro Couto, University of the Azores<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 34
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