EMAC 2012 PRELIMINARY PROGRAMME

Wednesday, 23 May 2012, 16:00-17:30
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Participatory place brands: stakeholders in the foreground.
Mihalis Kavaratzis, University of Leicester
Collaboration, contestation, co-creation and control? Conceptualizing the role of citizens in the Place Product.
Gary Warnaby, University of Liverpool
Creational place branding: Citizens, ethos and habitus.
Adriana Campelo, Cardiff Business School
Robert Aitken, University of Otago
I am the city – Thus I ownthe brand! The problem of ownership n place branding
Erik Braun, Erasmus University
Sebastian Zenker, Erasmus University
Session SIS 1: Marketing Behavior
Session chair:
Berend Wierenga, Erasmus University
Dipankar Chakravarti, John Hopkins University
Amitava Chattopadhyay, INSEAD
Siegfried Dewitte, KU Leuven
Session: EMAC/KSMS Joint Symposium 4
Session title: Global Consumer Behavior/Experience Marketing
An Exploratory Study on Green Consumption Culture: Quqalitative Approaches
Seong-Yeon Park
Hyun Ju Lee
How Consumers Respond Differently When they are Exposed to an Art Collaboration Brand
Dong-Mo Koo
Seon-Hee Ju,
Hyo-Jin Jeong
“Experience Room” Experience: Its Determinants and Effects
Sunmee Choi
Shinyoung Kim,
Miri Lee
Effects of Direct Experience on Attitude toward Smartphone Applications
Juran Kim,
Perceived Justice and Consumer Trust: The role of Emotional Responses in Service Recovery
Patrick Poon,
Yaoqi Li,
Lishan Xie,
Ethnic differences of psychological pricing in Asia and outside Asia: The case of online menus
Udo Wagner,
Jutatip Jamsawang,
EMAC 2012 – Program 30