EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 16:00-17:30<br />
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How salespeople act as knowledge brokers for new products: the link to genetic makeup.<br />
Wouter Van den Berg, Erasmus University<br />
Wim J. R. Rietdijk, Erasmus University<br />
Willem J.M.I. Verbeke, Erasmus University<br />
Richard P. Bagozzi, University of Michigan<br />
Ad de Jong, Eindhoven University of Technology<br />
Ed Nijssen, Eindhoven University of Technology<br />
Helping teammates during new product selling: when does it pay off?<br />
Michel Van der Borgh, Tilburg University<br />
Ad de Jong, Eindhoven University of Technology<br />
Ed Nijssen, Eindhoven University of Technology<br />
The enhancing impact of friendship networks on sales managers’ total sales, new product sales, prospecting and<br />
the closing of new deals<br />
Danny Pimentel Claro, Insper Education and Research Institute<br />
Priscila B. Oliveira Claro, Insper Education and Research Institute<br />
Silvio Abrahão Laban Neto, Insper Education and Research Institute<br />
Luciano de Andrade Paiva, Insper Education and Research Institute<br />
A meta-analysis of salesperson innovation adoption<br />
Anja Hildebrand, University of Passau<br />
Martin Klarmann, University of Passau<br />
Session 19.01: Social Responsibility, Ethics and Consumer Protection<br />
Session title:<br />
Are consumers influenced in their food choice by health labels?<br />
Yasemin Boztug, University of Goettingen<br />
Hans Jørn Juhl, Aarhus University<br />
Ossama Elshiewy, University of Goettingen<br />
Morten Berg Jensen, Aarhus University<br />
Corporate social responsibility and consumer goodwill: Is it a matter of credibility?<br />
Ana Lanero, University of León<br />
José Luís Vázquez, University of León<br />
María Purificación García, University of León<br />
The effect of the environmental informative label as a novel attribute on the consumer perceived value: the case<br />
of the baguette<br />
Florence de Ferran, La Rochelle University<br />
Florence Euzeby, La Rochelle University<br />
Jeanne Lallement, La Rochelle University<br />
Sarah Machat, La Rochelle University<br />
Interpreting consumers’ ethical behaviour: nature, critical incidents and rationalisations<br />
Alexandra Malheiro, Cavado Polytechnic Institue<br />
Minoo Farhangmehr, University of Minho<br />
Ana Soares, University of Minho<br />
Session SIG 04: Rethinking Place Marketing: The necessity of Marketing to Citizens<br />
Session Chair:<br />
Mihalis Kavaratzis, University of Leicester<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 29
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