EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 16:00-17:30<br />
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Mario Pandelaere, Ghent University<br />
Bert Weijters, Vlerick Leuven Gent Management School<br />
Averaging: How to reduce the common response error to behavioural frequency questions in consumer surveys.<br />
Gosia Ludwichowska, University of South Australia<br />
Jenni Romaniuk, University of South Australia/Ehrenberg-Bass Institute for Marketing Science<br />
Magda Nenycz-Thiel, University of South Australia/Ehrenberg-Bass Institute for Marketing Science<br />
“Need for Smell” – Conceptualisation and Measurement<br />
Monika Koller, Vienna University of Economics and Business<br />
Alexander Zauner, WU Vienna<br />
Arne Floh, WU Vienna<br />
Session 03.08: Consumer Behavior<br />
Session title: Sensory Session: Smell, Touch, and Taste<br />
The effect of consciously and unconsciously perceived scent on desire for food products<br />
Lieve Douce, Hasselt University<br />
Thomas Heijens, Hasselt University<br />
Wim Janssens, Hasselt University<br />
Between too much and too little: Exploring the interactive effects of arousal (in-) congruity and sensory load in<br />
multisensory configurations of store environments<br />
Monika Imschloss, University of Mannheim<br />
Christian Homburg, University of Mannheim<br />
Christina Kuehnl, University of Mannheim<br />
Crossmodal Influences of Product Sounds on Consumer Taste Perceptions<br />
Klemens Knoeferle, University of St Gallen<br />
David Sprott, Washington State University<br />
When Consumers Touch: The Role of Arousal and the Accidental Interpersonal Touch Effect<br />
Brett Martin, Queensland University of Technology<br />
Peter Nutall, University of Bath<br />
Session 04.04: Innovation and New Product Development<br />
Session title: Stage Gate Process and Performance<br />
The Success Factors In The Global Front End<br />
Evy Sakellariou, American College of Greece<br />
Kalipso Karantinou, Athens University of Economics and Business<br />
The Role Of Predevelopment Activities And Team Characteristics In Sme’s New Product Performance<br />
Maria Moreno-Moya, Murcia University<br />
Jose Luis Munuera-Alemán,<br />
When Is The Launch Price Of A New Product (un)fair? The Moderating Effects Of New Product Radicalness,<br />
Customer Innovativeness And Expected Future Price Reduction<br />
Sven Feurer, University of Mannheim<br />
Sabine Kuester, University of Mannheim<br />
Monika Schuhmacher, University of Mannheim<br />
Tactical Launch Decisions For Technological Innovations: The Importance Of Customer Innovativeness<br />
Sabine Kuester, University of Mannheim<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 26
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