EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Wednesday, 23 May <strong>2012</strong>, 14:00-15:30<br />
_______________________________________________________________________________________<br />
Co-Creating The Purchase Experience: Influence On Customer Engagement And Future Behavior<br />
Lorena Blasco-Arcas, Zaragoza University<br />
Blanca Hernández-Ortega, Zaragoza University<br />
Julio Jiménez-Martínez, Zaragoza University<br />
Customization Of Online Offers: The Role Of Intrusiveness<br />
Janny C. Hoekstra, University of Groningen<br />
Jenny Van Doorn, University of Groningen<br />
How Online Environment Improves Industrial Marketers’ Ability To Measure Marketing Communication<br />
Impacts?<br />
Joel Jarvinen, University of Jyväskylä<br />
Aarne Töllinen, University of Jyväskylä<br />
Heikki Karjaluoto, University of Jyväskylä<br />
Elizabeth Platzer, Evolaris Gmgh<br />
The Influence Of External Variables On Intentions To Adopt Mobile Banking: A Comparison Between Portugal<br />
And Finland<br />
Tommi Laukkanen, University of Eastern Finland<br />
Pedro Cruz, ISG – Instituto Superior de Gestão<br />
Sns Campaigns: Generating Favourable Consumer Responses By Asking Them Who They Are<br />
Guida Van Noort, University of Amsterdam<br />
Marjolijn L. Antheunis, Tilburg University<br />
Session 14.03: Product and Brand Management<br />
Session title: Brand & Consumer Relationships Theme 1<br />
Integrating Configural Weight Theory and Prospect Theory to Explain Consumer Choice<br />
Onur Bodur, Concordia University<br />
Neeraj Arora, University of Wisconsin - Madison<br />
Noreen Klein, Virginia Tech<br />
Getting Loyal to and Relating with Feminine Brands<br />
Salim Azar, Cergy-Pontoise University<br />
Cleopatra Veloutsou, University of Glasgow Business School<br />
How retail brands can positively influence consumers’ purchase decisions for national brands<br />
Alexander Ruehle, University of Cologne<br />
Jan-Michael Becker, University of Cologne<br />
Franziska Völckner, University of Cologne<br />
Henrik Sattler, University of Hamburg<br />
No mercy for products – Recovery effects for products and services<br />
Giuseppe Catenazzo, HEC - University of Geneva<br />
Marcel Paulssen, HEC - University of Geneva<br />
Session SIG 03: Current Research Issues in Global Marketing<br />
Session Chair:<br />
Constantine Katsikeas, Leeds University Business School<br />
The Ambiguous Gestalt of Global Marketing<br />
Bodo Schlegelmilch, WU Wirtschaftsuniversität Vienna<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 22
Change language