EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 14:00-15:30<br />
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“Voices in my Head”: Aesthetic Experiences under Construction- Consumers’ Identity Repertoires from Damien<br />
Hirst’s Exhibition<br />
Georgia Stavraki, Aristotle University of Thessaloniki<br />
Emmanuella Plakoyiannaki, Aristotle University of Thessaloniki<br />
Session 03.06: Consumer Behavior<br />
Session title: Brands and Logos<br />
Effects of Brand Engagement in Self-Concept on Brand Relationship Norms<br />
Sandor Czellar, Lausanne University<br />
David Sprott, Washington State University<br />
Eric Spangenberg, Washington State University<br />
Richie Liu, Washington State University<br />
Slogans influence spatial memory and evaluation of logos: Evidence for embodied cognition in marketing<br />
Duncan Guest, Nottingham Trent University<br />
Zach Estes, University of Warwick<br />
Michael Gibbert, University of Lugano (Università della Svizzera italiana)<br />
David Mazursky, The Jerusalem School of Business Administration<br />
Self-customization effects on brand extensions<br />
Ulrike Kaiser, Vienna University of Economics and Business<br />
Chezy Ofir, School of Business Administration, Hebrew University, Jerusalem<br />
Martin Schreier, Bocconi University<br />
Don’t Give Me My Favorite Brand for Christmas! The Role of Brands in Gift Receiving Contexts<br />
David E. Sprott, Washington State University<br />
Sandor Czellar, Lausanne University<br />
Charles Lebar, HEC-Paris<br />
Miroslav Karlicek, University of Economics Prague<br />
Session 04.03: Innovation and New Product Development<br />
Session title: Design<br />
Shareholder Value Implications Of Product Design – The Role Of Aesthetic, Ergonomic, And Symbolic Value<br />
Torsten Bonemann, University of Mannheim<br />
Lisa Schöler, Goethe University Frankfurt<br />
Christian Homburg, University of Mannheim<br />
A Glance At The Future. Effects Of Anticipated Disclosure Of New Product Concepts<br />
Irene Scopelliti, Carnegie Mellon University<br />
Paolo Cillo, Bocconi University<br />
David Mazursky, The Hebrew University of Jerusalem<br />
Design Newness - A Matter Of Perspective<br />
Sebastian Mueller, University of Hamburg<br />
Katrin Talke, University of Hamburg<br />
Jaap E. Wierenga, University of Groningen<br />
No Man Was Ever Wise By Chance - Design-Related Levers Of Ideas’ Quality And Diversity In Ideation<br />
Contests<br />
Suleiman Aryobsei, University of St.Gallen<br />
Reto Hofstetter, University of St.Gallen<br />
Andreas Herrmann, University of St.Gallen<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 19
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