EMAC 2012 PRELIMINARY PROGRAMME

Wednesday, 23 May 2012, 11:00-12:30
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Christine Kaufmann, Universität Mannheim
Martin Weber, Universität Mannheim
The Interplay of Hope and Fear on Investment Choices
Priya Raghubir, New York University
Isabelle Engeler, St. Gallen University
Meir Statman, Santa Clara University
Focal versus Background Goals in the Choice of Investment Products:
Trading Off Financial Returns for Self Expression?
Jaakko Aspara, Aalto University School of Economics
Amitav Chakravarti, London School of Economics
Arvid O. I. Hoffmann, Maastricht University
Session: EMAC/KSMS Joint Symposium 2
Session title: Global Csutomer Equity/Fashion Marketing
A Study on Information-seeking Benefits of Fashion Applications and their Effects on Satisfaction and Loyalty
Seunghee Lee,
Joint Purchase Decision-Making? The Influence between Spouses or Significant Others on Apparel Purchase
Yoon-Jung Lee,
Joohee Kang,
Eun Joo Park,
Is the smart phone fashion application ready as the next channel of mobile shopping?
Heewon Sung,
Ho Jung Choo,
Comparing Marketing Elements and Consumer Attitudes towards Fast Fashion SPA Brands: Global versus the
Korean Domestic Brands
Eun-Young Kim,
Kyungae Park,
MiYoung Lee,
Brand reputation and Customer equity in global environment: a theoretical framework
Gaetano Aiello,
Raffaele Donvito,
Laura Grazzini,
The Relationship between Value chain and Customer equity in Fast Fashion: A Cross-Cultural study of South
Korea and Germany
Joon-heui Bae,
Kyung-Hoon Kim,
Hee Cheol Lee,
The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’
lifestyle-
Nalae Kim,
Jina Park,
EunJu Ko,
Hyunji Do,
Marketing Mix and Customer Equity in the Global Environment
Sung Hwan Yeo,
Chang Han Lee,
EMAC 2012 – Program 16