EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 11:00-12:30<br />
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Hortênsia Barandas, Universidade do Porto -FEP<br />
Session 11.02: Modeling and Forecasting<br />
Session title:<br />
An artificial intelligence-based optimization mechanism for handling a mix of discrete and continuous design<br />
variables: Implications for industrial product lines<br />
Charalampos Saridakis, Leeds University Business School<br />
Stelios Tsafarakis, Technical University of Crete<br />
George Baltas, Athens University of Economics & Business<br />
Nikolaos Matsatsinis, Technical University of Crete<br />
Enhancing Bank Direct Marketing through Data Mining<br />
Sérgio Moro, Lisbon University Institute (ISCTE)<br />
Raul Laureano, Lisbon University Institute (ISCTE)<br />
Paulo Cortez, Minho University<br />
Model based Spatial Marketing Decision Support open Architecture over the Internet. An application to the<br />
Gravity Polygons Model.<br />
Mihai Calciu, Lille I University of Science and Technology<br />
Session 12.02: New Technologies and E-Marketing<br />
Session title:<br />
Managing Negative Epinion-Leaders:a Personality-Based Model Of Silver Surfers’ E-Wom<br />
Jan Breitsohl, Bangor University<br />
Marv Khammash, Bangor University<br />
Gareth Griffiths, Bangor University<br />
Firm Engagement In Online Conversations<br />
Laura Heinle, University of Mannheim<br />
Christian Homburg, University of Mannheim<br />
Martin Artz, University of Mannheim<br />
Analysis Of Antecedents And Consequences Of A Web Site Engagement Scale Based On An Integrative<br />
Consumer-Technology Methodology<br />
Antonio Hyder,<br />
Enrique Bigne, University of Valencia<br />
E-Herding: Patterns Of Online Mass-Behavior<br />
David Langley, TNO<br />
Maarten Hoeve, TNO<br />
J. Roland Ortt, Delft University of Technology<br />
Nico Pals, TNO<br />
Social Media Marketing Intensity: Its Impact On The Relation Among Market Orientation, Entrepreneurial<br />
Orientation And Performance<br />
Felipe Uribe, Barcelona Autonomous University<br />
Josep Rialp, Barcelona Autonomous University<br />
Joan Llonch, Barcelona Autonomous University<br />
Session 14.02: Product and Brand Management<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 14
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