EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Wednesday, 23 May <strong>2012</strong>, 9:00-10:30<br />
_______________________________________________________________________________________<br />
Session: <strong>EMAC</strong>/KSMS Joint Symposium 1<br />
Session title: Strategic/ Relationship Marketing<br />
When and How Cognitive Sales Team Diversity and Empowering Leadership Affect Sales Team Performance:<br />
The Dark and Bright Side of Task Interdependence<br />
Seigyoung Auh,<br />
Bulent Menguc,<br />
Marketing Managers’ Strategic Behavior during Performance Decline and the Moderating Role of Incentive Pay<br />
Eric Shih,<br />
Daniel Han Ming Chng,<br />
Matthew S. Rodgers,<br />
Xiao-Bing Song,<br />
Effects of Supplier Capabilities on Manufacturer Dependence and Relationship Outcomes<br />
Joon-Yeon Moon,<br />
Surinder Tikoo,<br />
Seeking New Ways To Increase Competitiveness Through Novel Forms of Industry/Academia Collaboration<br />
Antti Sihvonen,<br />
Mikko Laukkanen,<br />
Marketing Korean Traditional Culture Globally<br />
Eunju Ko,<br />
Seulgi Lee,<br />
Ethnocentrism & Country of Origin<br />
Yong Joon Kim,<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 10
Change language