The Importance of having a sensational Corporate Profile.

The Importance
of having a
SENSATIONAL
Corporate Profile
In many ways, a corporate
profile is like a first date, the
perfect platform for someone to
gather all the information they
need. It is a quick look into who
and what a company is. It tells
others what you offer, your target
market, your unique strengths,
what your values are, and just
how effective your company is.
Whether you are actually on your
first date, or creating the perfect
company profile, there are a few
key points that you should always
remember.
• First Impressions Count
You never get a second chance
to make a first impression,
and, the fact remains that first
impressions last. We are all
naturally inclined to form an
opinion, based firstly on how

something looks, and secondly
on what it says. It is therefore
essential that you should always
‘Dress to Impress’. Employing
the help of a company such as
Sales Squad is the equivalent of
hiring a stylist to get you ready
to make a truly outstanding
first impression.
While many corporate profiles
tend to strive for pure
professionalism, the role of
creativity cannot be denied.
Nobody wants to settle for
boring, they want to be
captivated. So why shouldn’t
you strive to be breathtaking
at every turn?
• Saying the Wrong Thing Can
Result in Awkwardness
Getting someone to view your
profile isn’t always the hard
part. That comes with engaging
in conversation and saying the
right thing to form a lasting
bond.
Your corporate profile is
viewed and assessed by
your existing and potential
customers, prospective
investors, business partners,
job applicants and even other
companies. So it is important
to make a good impression
and provide them with all the
necessary information.
‘Necessary’ meaning not
a forty-page document
containing your history and
the previous five years’ worth
of statistics. You don’t want to

ore your reader into moving
on to the next option.
Aim to keep it brief and highlight
all your best qualities. What
are your company’s strengths
and values? What makes your
company stand out? What do
you offer? Answer the questions
that you think others might ask
and tell your story.
• The Outcome Can Last for
Years
Sometimes your first date ends
in failure, and other times you
form the beginnings of a longlasting
relationship. The same
can be applied to anyone who
views your corporate profile.
It is the perfect platform on
which to encourage consumers,
investors and many more to
choose your company, and
remain loyal for years to come.
The goal remains to create a
lasting relationship.
There is a specific list of things
you should have on your corporate
profile.
• ‘Do I Even Know You?’
Nobody likes a blind date,
and your company shouldn’t
be forced to go on one either.
So make sure to include the
basics, your company name,
contact information, and
anything else you might need
to know.
• “Tell Me More”
This is where you go more in
depth and you are given the
opportunity to let others know
who you are and where you
came from.
• “What are your goals?”
Your goals, mission and vision.
What does your company stand
for and strive for?

• “What do you do?”
Your company provides
products and services. So tell
us about them, tell us about
how effective they are and
what you have to offer.
• “What makes you different
from everyone else out there?”
Sell yourself, or your company,
and tell everyone out there why
a consumer or investor should
choose you over others.
Our focus is
your success.
• “Invest in yourself”
Remember, no one wants to
invest in someone who isn’t
willing to invest in themselves.
Your consumer wants to know
that they are valued, because
building a strong businessclient
relationship ensures
that they will be more likely
to recommend you to others.
Which can only help in building
and even larger client base.
And most importantly, don’t
forget to be yourself. You
can’t sell something that you
don’t have. So be open and
professional, but don’t be afraid
to add a little glitter or throw in
some flare. This is your platform,
where you choose how you will
be showcased.
+27 83 277 2880
info@salessquad.co.za
design@salessquad.co.za
www.sales-squad.com