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<strong>JTI</strong> <strong>GROUP</strong><br />

HANDCRAFTED EXPERIENCES OF EASTERN INDIA<br />

DESTINATION MANAGEMENT SERVICES | RIVER CRUISES | BOUTIQUE LODGES AND RESORTS | TEXTILES AND HANDICRAFTS


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Contents<br />

p. 5<br />

<strong>JTI</strong> Group<br />

p. 6<br />

Eastern<br />

Odyssey<br />

p. 10<br />

Jungle<br />

Travels India<br />

Namaste!<br />

This year, <strong>JTI</strong> Group turns 29 and continues to be recognised as a forerunner in East India’s tourism and<br />

hospitality industry, offering incredible experiences with our collection of brands in wildlife and birding,<br />

cultural immersion tours, river cruising, boutique lodges and resorts, and textile and handicrafts. To date, we<br />

are the first and only company based in Northeast India to have won the National Tourism Award.<br />

Constantly looking to improve and grow our products and services, we have a number of exciting news to share.<br />

Under Eastern Odyssey, we have launched MV Rudra Singha, our new elegant houseboat that now makes it<br />

possible to cruise the upper reaches of the Brahmaputra river to areas hitherto unexplored by boat.<br />

Assam Bengal Navigation, the pioneer in Indian river cruising, turns 15 this year. As India’s first, largest and<br />

most experienced river cruise operator, we are proud to announce that we have begun design work on our<br />

fourth cruise ship that will set sail on the Ganges in due course.<br />

In April 2016, the state of Assam was honoured when the Duke and Duchess of Cambridge, HRH Prince<br />

William and Catherine Middleton, chose to visit Kaziranga National Park. And that the royal family chose to<br />

stay at Diphlu River Lodge, our boutique safari lodge, further reaffirms our ecotourism ethos and standards<br />

of excellence.<br />

<strong>JTI</strong> Group has always maintained that as our family of brands grows, the local communities that support<br />

us in our tourism endeavours too should grow. Under Assam Bengal Navigation, we have set up ABN<br />

Foundation, pledging to contribute 5% of all bookings to the causes of local community development,<br />

wildlife conservation and environment protection.<br />

This brochure aims to provide just a flavour of what’s on offer in Eastern India. This region is fast-emerging as<br />

the next favoured destination, offering discerning travellers fascinating experiences to write home about.<br />

We look forward to welcoming you to Eastern India!<br />

Ashish Phookan<br />

Founder and CEO, <strong>JTI</strong> Group<br />

p. 12<br />

<strong>JTI</strong><br />

Holidays<br />

p. 15<br />

Assam Bengal<br />

Navigation<br />

p. 22<br />

Diphlu River<br />

Lodge and<br />

Bansbari<br />

Lodge<br />

p. 25<br />

Tribal Heritage<br />

p. 26<br />

ABN Foundation<br />

3


4


INTRODUCING <strong>JTI</strong> <strong>GROUP</strong><br />

<strong>JTI</strong> <strong>GROUP</strong> IS A FAMILY-OWNED AND -MANAGED ENTERPRISE<br />

THAT IS COMMITTED TO CRAFTING UNIQUE TRAVEL<br />

EXPERIENCES AND CHAMPIONING RESPONSIBLE TOURISM.<br />

Comprising river cruises,<br />

boutique lodges and resorts,<br />

destination management<br />

services, and textiles and<br />

handicrafts, <strong>JTI</strong> Group is a<br />

collection of brands that<br />

all operate under the same<br />

management and maintain an<br />

equal standard of excellence.<br />

In 1989, in a tiny back-room<br />

with nothing more than<br />

a telephone and a solid<br />

knowledge of the destination,<br />

husband-wife traveller duo<br />

Ashish and Jahnabi Phookan<br />

established Jungle Travels<br />

India Pvt Ltd, an award-winning<br />

boutique travel company that<br />

has been in operation for over<br />

29 years.<br />

Today, Jungle Travels India Pvt<br />

Ltd remains the registered<br />

name of the enterprise but we<br />

refer to ourselves as <strong>JTI</strong> Group<br />

to encapsulate all our other<br />

new products and services.<br />

Our destination management<br />

services operate under two<br />

companies: Jungle Travels<br />

India, which focuses on<br />

wildlife and birding tours in<br />

Eastern India; and Eastern<br />

Odyssey, a cultural travel<br />

specialist that crafts bespoke<br />

experiences in Eastern India.<br />

In 2003, Ashish and Jahnabi<br />

Phookan partnered with<br />

Andrew and Grania Brock<br />

to found Assam Bengal<br />

Navigation, an Indo-British<br />

joint venture offering boutique<br />

river expeditions on the<br />

Brahmaputra and Ganges<br />

rivers. Our pioneering effort in<br />

opening up India’s waterways<br />

to tourism won us the National<br />

Tourism Award in 2004-5.<br />

We are also the largest and<br />

most experienced river cruise<br />

operator in India.<br />

<strong>JTI</strong> Group has also expanded<br />

into creating boutique lodges<br />

and resorts in the vicinity<br />

of Assam’s national parks.<br />

Bansbari Lodge is a simple<br />

but comfortable lodge<br />

outside Manas National Park<br />

and Diphlu River Lodge is an<br />

award-winning lodge, built on<br />

ecotourism principles, located<br />

on the periphery of Kaziranga<br />

National Park. We are also in<br />

the process of building a resort<br />

outside of Manas National<br />

Park; landscaping work is<br />

currently underway.<br />

Weaving is an intrinsic part<br />

of Assam but handspun<br />

textiles may soon become a<br />

lost art. Tribal Heritage, under<br />

<strong>JTI</strong> Group, was established<br />

to preserve Assam’s rich<br />

textile heritage by offering<br />

skills training in design and<br />

hand-weaving to rural men and<br />

women.<br />

Our philosophy at <strong>JTI</strong> Group is<br />

simple: travel and do good. In<br />

April 2017, our commitment to<br />

rural community development,<br />

wildlife conservation and<br />

environment protection will be<br />

legitimised in the form of the<br />

ABN Foundation. Every time<br />

you travel with Assam Bengal<br />

Navigation, ABN Foundation<br />

will pay it forward to the<br />

communities and national<br />

parks you visited.<br />

Delivering the most exclusive<br />

experiences in East India,<br />

<strong>JTI</strong> Group is honoured to<br />

introduce travellers to our part<br />

of the world.<br />

5


Eastern Odyssey is a boutique travel specialist of Eastern India,<br />

from Varanasi to the Indo-Myanmar border, from the Eastern<br />

Himalayas to the Andaman and Nicobar Islands, and Bhutan, our<br />

next-door neighbour.<br />

EASTERN<br />

ODYSSEY<br />

We focus on bespoke private travel and small group tours to<br />

Eastern India. Whether your interest is in cultures and customs,<br />

wildlife and birding, or hiking, biking and other types of adventures,<br />

Eastern Odyssey can plan, prepare and arrange everything for you<br />

so that you can have the best introduction to our corner of the<br />

world.<br />

We also conduct photography, textiles, tea and other special<br />

interest tours.<br />

WHY EASTERN INDIA?<br />

Eastern India is a wondrous collection of varied cultures,<br />

topography, and flora and fauna. This stretch of India prides itself<br />

on its sacred rivers, diverse cultures, the lofty Himalayas, exotic<br />

tribes, abundant wildlife and birding, and swathes of forests.<br />

UNCOVER THE SECRETS OF<br />

INDIA’S EASTERN CORNERS,<br />

AN ENTIRELY DIFFERENT<br />

REGION ALTOGETHER.<br />

From the holy Ganges to the mighty Brahmaputra river; from idyllic<br />

Majuli, a microcosm of culture and the world’s largest river island,<br />

to Tawang Monastery, the second largest monastery in the world;<br />

from the living root bridges of Nongriat to the rhinos and tigers<br />

of Kaziranga, National Park, Eastern India is a land of staggering<br />

diversity and an unexplored region for many.<br />

6


You could rub shoulders with the<br />

tattooed Konyak tribesmen of<br />

Nagaland one day and two days<br />

later, find yourself mesmerised<br />

with the 13th century Sun<br />

Temple of Konark in Orissa. It is<br />

this polarity that makes Eastern<br />

India such an exciting<br />

destination to discover.<br />

AUTHENTIC,<br />

LOCAL EXPERIENCES<br />

At Eastern Odyssey, our aim is to<br />

offer you authentic experiences<br />

that go beneath the surface<br />

of a destination. Gain firsthand<br />

knowledge of the history and<br />

everyday life of a place from<br />

locals; immerse yourself in the<br />

cultures and traditions of tribes<br />

and communities; and step back<br />

in time as you discover some of<br />

the last remote frontiers of this<br />

diverse region.<br />

This might mean a conversation<br />

with a wildlife conservationist,<br />

an invite to a tribal chief’s home<br />

or a delightfully humble meal at a<br />

homestay.<br />

Whichever experience you<br />

choose, there will always be an<br />

earnest attempt by Eastern<br />

Odyssey to create a connection<br />

between you and the places you<br />

visit, the people you meet and<br />

the experiences you feel.<br />

As a small way of being true to<br />

our commitment of offering<br />

authentic experiences to<br />

travellers, Eastern Odyssey<br />

employs only local guides who<br />

we train and support to cultivate<br />

their interest.<br />

TOP 5 EXPERIENCES IN<br />

EASTERN INDIA<br />

1. Spend a week or two weeks cruising the<br />

Ganges, India’s most sacred river and lifeline<br />

to millions of people.<br />

2. Hike through evergreen forests and valleys<br />

or visit the Buddhist monasteries of the states<br />

of Sikkim and Arunachal Pradesh.<br />

3. Experience the staggering wildlife diversity<br />

of the greenest part of India - go on safaris<br />

to UNESCO World Heritage Sites for close<br />

encounters with rhinos, tigers, gibbons and<br />

exotic birds.<br />

4. Learn about the customs, traditions and<br />

histories of the tribes of Nagaland at the<br />

Hornbill Festival, a vibrant display of colour and<br />

a photographer’s dream.<br />

5. Go on a cruise on the mighty Brahmaputra<br />

river, rated one of the world’s top 10<br />

adventurous cruises by CNN - visit national<br />

parks, ancient temples and tribal villages along<br />

the way.<br />

7


TASTE OF ASSAM:<br />

TEMPLES, TIGERS &<br />

TEXTILES<br />

MV Rudra Singha<br />

Spend three nights/four days in your<br />

comfortable riverboat and sail up and<br />

down the Brahmaputra river, checking off<br />

the best of Assam’s temples, textiles and<br />

wildlife.<br />

• Visit the Umananda and Aswaklanta<br />

temples, two important shrines of worship<br />

for the local populace that date back to the<br />

18th century;<br />

• Enjoy a bicycle ride through Vijayanagar, a<br />

tiny town bustling with activity;<br />

• Go from home to home in Sualkuchi to<br />

learn about Assamese silks; watch in awe<br />

as weavers deftly use their handlooms to<br />

create beautiful garments;<br />

• Track rhinos and tigers by jeep safari in<br />

Pobitora Wildlife Sanctuary;<br />

• Go on a guided walk through old<br />

Guwahati’s streets and visit the local<br />

museum.<br />

In February 2017, Eastern Odyssey<br />

launched MV Rudra Singha, a tastefully<br />

appointed, air-conditioned houseboat<br />

for private river cruises on the entire<br />

stretch of the Brahmaputra river in<br />

the Assam plains. Built to sail all the<br />

way upstream to river ports near<br />

the remote, mountainous state<br />

of Arunachal Pradesh, where the<br />

mighty Brahmaputra river starts its<br />

tumultuous journey from Tibet, MV<br />

Rudra Singha is well-equipped to<br />

explore seldom navigated parts of<br />

the region.<br />

Assam is arguably one of India’s most<br />

beautiful states, with its tea<br />

gardens, river islands, national parks<br />

and temples. Located close to<br />

Southeast Asia, Assam was ruled<br />

by the Ahom dynasty (kings of Thai<br />

stock) for 600 years and, as such, has<br />

cultures and customs that have been<br />

influenced by those of the kingdoms<br />

of Myanmar, Bhutan, Thailand and<br />

other parts of that region.<br />

Large parts of Assam are carpeted<br />

in greenery – from evergreen forests<br />

to dense grasslands – making this<br />

state a very suitable home for rhinos,<br />

elephants, tigers and other wildlife.<br />

The state is also renowned for its tea,<br />

an industry that was brought to life<br />

during the British Raj.<br />

The mighty Brahmaputra river is<br />

Assam’s lifeline, depositing silt along<br />

its course and contributing to the<br />

rich fertility of its soil. The river bed<br />

is often 20 or 30 km across, a calm<br />

vista of sand spits and water. Deep<br />

water channels change their course<br />

from week to week, making every<br />

cruise an adventure. Watch out for the<br />

endangered Gangetic Dolphin, a sight<br />

not uncommon along these waters,<br />

and discover bucolic riverside scenes<br />

as your boat sails past towns and<br />

villages.<br />

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Experience riverside idyll as you glide<br />

down the Brahmaputra river of Assam,<br />

one of India’s greenest states.<br />

FEATURES AND TECHNICALITIES<br />

MV Rudra Singha is built by local<br />

craftsmen in the traditional style<br />

of Assamese Pansoinau (flatbottomed<br />

large boat), entirely<br />

made of local wood and elegantly<br />

adorned with local weavings. The<br />

houseboat is perfect for couples<br />

and small families to explore<br />

the Brahmaputra river and the<br />

numerous attractions close to its<br />

banks. A crew of four – Captain,<br />

sailor, chef and cruise manager/<br />

guide – will be present at all times<br />

to ensure your comfort.<br />

A unique feature of MV Rudra<br />

Singha is its shallow draft that<br />

enables it to glide through the<br />

shallowest of channels on the<br />

river, even at the peak of winter<br />

(dry season) in Assam. This<br />

capability of the houseboat<br />

enables travellers to explore tribal<br />

communities and wildlife reserves<br />

across Assam and up to the upper<br />

reachers of the Brahmaputra<br />

river, near the Eastern Himalayas.<br />

In other words, MV Rudra Singha<br />

takes travellers to places hitherto<br />

unexplored by boat.<br />

MV Rudra Singha is 70 ft. (l) x<br />

13 ft. (w) and is equipped with<br />

modern on-board waste-water<br />

treatment plant, safety<br />

equipment (including life jackets,<br />

life buoys and a fire-fighting<br />

system), and an electric generator<br />

with a battery pack that ensures a<br />

quiet night.<br />

The cabin is 121 sq. ft. and has<br />

double or twin occupancy.<br />

It is air-conditioned with a private<br />

bathroom and a lounge that offers<br />

panoramic views. On prior request,<br />

the lounge can also be converted<br />

into an additional bedroom with a<br />

sofa bed.<br />

9


JUNGLE<br />

TRAVELS<br />

INDIA<br />

GO DEEP INTO THE<br />

WILDERNESS OF INDIA FOR<br />

CLOSE ENCOUNTERS WITH<br />

RHINOS, TIGERS AND EXOTIC<br />

BIRDS.<br />

Jungle Travels India is an<br />

award-winning destination management<br />

company that specialises in wildlife and<br />

birding tours throughout India and with<br />

particular emphasis on Eastern India.<br />

For over 29 years now, we have been<br />

leading wildlife and birding tours to<br />

some of India’s best national parks and<br />

sanctuaries, including lesser-known ones<br />

that may not be large in size but are still<br />

teeming with life.<br />

One of 17 megadiverse countries in the<br />

world, India is incredibly rich in wildlife<br />

and birds. There are 103 national parks<br />

and 537 wildlife sanctuaries in India,<br />

out of which 37 national parks and 137<br />

wildlife sanctuaries are<br />

located in India’s eastern belt.<br />

Within this belt, Northeast India<br />

deserves special mention for its<br />

abundant flora and fauna. Supporting<br />

the world’s highest density of the Royal<br />

Bengal Tiger (Kaziranga National Park) and<br />

the One-horned Rhinoceros<br />

(Pobitora Wildlife Sanctuary),<br />

Northeast India is also home to more than<br />

850 species of birds, including hornbills,<br />

White-winged Wood Duck, Firetailed<br />

Myzornis, Bengal Florican and Temminck’s<br />

Tragopan, making this region<br />

one of the most biodiverse<br />

in the country.<br />

In addition to India’s eastern belt, other<br />

areas of the country are also notable for<br />

their diversity in flora and fauna.<br />

10


Central India has many renowned<br />

national parks – such as<br />

Bandhavgarh, Pench, Kanha and<br />

Satpura national parks – that present<br />

ample opportunity to spot tigers,<br />

gaur, nilgai and chital.<br />

Gir National Park, in West India, is the<br />

only home of the Asiatic lion and is<br />

considered to be one of the most<br />

important protected areas in Asia.<br />

Ranthambore National Park, in<br />

Northwest India, is one of the best<br />

places in India to spot big cats, and<br />

Periyar National Park, in South India,<br />

is an important elephant and tiger<br />

reserve.<br />

WHY TRAVEL WITH <strong>JTI</strong>?<br />

Simply put, with many years of<br />

experience comes not only<br />

improved services and excellent<br />

client feedback but also an<br />

extremely detailed knowledge of the<br />

land.<br />

In Eastern India, we employ our own<br />

naturalists, spotters and guides,<br />

which means that you can be sure<br />

of receiving the highest level of<br />

service that has been vouched<br />

and vetted by us. All of our clientfacing<br />

employees (including your<br />

tour vehicle drivers) are young men<br />

and women who have grown up in<br />

villages near the national parks<br />

and wildlife sanctuaries or the<br />

adjoining region. Whilst some were<br />

experienced naturalists and guides<br />

before joining <strong>JTI</strong>, many have been<br />

trained by us to become the best in<br />

their fields.<br />

<strong>JTI</strong> is also conscious of the damage<br />

that tourism - unless checked and<br />

conducted properly - can have on a<br />

place and its residing community. We<br />

follow responsible tourism<br />

practices and engage partners in<br />

other areas of India who lead their<br />

operations with the same ethos.<br />

Just as we have done in our 29 years<br />

of operations, <strong>JTI</strong> will continue to go<br />

to great lengths to ensure that your<br />

experience in India is a memorable<br />

experience .<br />

MEET A <strong>JTI</strong> NATURALIST<br />

Abidur Rahman is a gifted naturalist who<br />

has been leading birding and wildlife<br />

tours in Eastern India and other parts of<br />

the subcontinent for the past 12 years.<br />

Born and brought up near the Eastern<br />

range of Kaziranga National Park, Abidur<br />

developed a deep respect and<br />

appreciation for the natural world from a<br />

young age. He is not only a professional<br />

naturalist but also a conservation<br />

activist who has contributed valuable<br />

work to the Threatened Birds of India<br />

Project, the Bengal Florican<br />

Conservation Project and many others.<br />

He is a member of the Bombay Natural<br />

History Society and Indian Bird<br />

Conservation Network.<br />

11


<strong>JTI</strong> HOLIDAYS<br />

ESTABLISHED IN 1989, <strong>JTI</strong> HOLIDAYS IS THE<br />

FIRST AND MOST EXPERIENCED IATA AGENT IN<br />

NORTHEAST INDIA. AS A FORERUNNER IN THE<br />

TRAVEL INDUSTRY OF THE REGION, WE OFFER<br />

<strong>GROUP</strong> TOURS AND PERSONALISED HOLIDAYS<br />

TO ANY DESTINATION WORLDWIDE.<br />

<strong>JTI</strong> Holidays provides specialist<br />

travel information and services<br />

in bespoke international and<br />

domestic luxury travel, special<br />

interest tours and small group<br />

tours to travel enthusiasts<br />

from Northeast India.<br />

We are proud to be the first<br />

IATA accredited travel agency<br />

and the first to be a part of the<br />

American Express network in<br />

all eight states of Northeast<br />

India, making us the most<br />

experienced and<br />

reputable one in the region.<br />

<strong>JTI</strong> Holidays looks after the<br />

end-to-end management of all<br />

your travel needs. We provide<br />

the following services:<br />

• international tour packages<br />

by global group travel<br />

operators<br />

• specialist small group tours<br />

• visas and foreign exchange<br />

services<br />

Our small group tours deserve<br />

special mention. Designed for<br />

8 friends or family, these<br />

cost-effective small group<br />

tours allow travellers to<br />

explore Europe, Asia and the<br />

Americas in the comfort of a<br />

chauffeured car, local guides<br />

with deep knowledge for the<br />

region, personalised service,<br />

and the luxury of privacy and<br />

travelling at their own pace.<br />

This year, <strong>JTI</strong> Holidays is also<br />

introducing a loyalty program<br />

that will offer our clients<br />

exclusive promotions and<br />

holiday discounts to share<br />

among their friends and family.<br />

Whether you wish to glide over<br />

the Bayan temples of Myanmar<br />

in a hot-air balloon or go on a<br />

winery tour of France; seek<br />

blessings at the Golden Temple<br />

at Amritsar or relax on the<br />

beaches of the Caribbean, <strong>JTI</strong><br />

Holidays can plan and prepare<br />

every detail for you.<br />

• hotel bookings<br />

• group tours<br />

• MICE and incentive travel.<br />

12


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14


ASSAM BENGAL<br />

NAVIGATION<br />

ESTABLISHED IN 2003, ASSAM BENGAL NAVIGATION CO.<br />

IS THE LARGEST AND MOST EXPERIENCED RIVER<br />

CRUISE OPERATOR ON THE GANGES AND BRAHMAPUTRA<br />

RIVERS AND THE PIONEER OF LONG-DISTANCE RIVER<br />

CRUISING IN INDIA.<br />

Anyone who has travelled by train<br />

or plane through India, or who has<br />

been driven on Indian roads, will<br />

be amazed to learn that there is<br />

actually a way to travel through the<br />

country in total serenity and comfort.<br />

It is, in fact, possible to cruise for<br />

some 1750 miles on the rivers and<br />

inland waterways of India, passing<br />

through great cities, alongside<br />

wildlife sanctuaries and historical<br />

monuments and into the heart of rural<br />

India. Assam Bengal Navigation are<br />

pioneers in this exploration.<br />

A sister concern of <strong>JTI</strong> Group, Assam<br />

Bengal Navigation is an Indo-British<br />

joint venture founded by Ashish and<br />

Jahnabi Phookan along with their<br />

partners, Andrew and Grania Brock.<br />

With three cruise ships, we are<br />

the largest and most experienced<br />

operator on Indian rivers. In 2003, we<br />

pioneered long-distance river cruising<br />

in India with our boutique expedition<br />

cruises on the Brahmaputra river in<br />

Assam, and in 2007, we were also the<br />

first to run cruises on the Ganges.<br />

Our first riverboat, the ABN<br />

Charaidew, with 12 air-conditioned<br />

en-suite cabins was joined in 2006<br />

by her near-identical sister ship ABN<br />

Sukapha. Cruises operate on the<br />

Brahmaputra River from October to<br />

April and virtually all through the year<br />

on the Ganges. The size of our fleet<br />

increased with the launch of ABN<br />

Rajmahal in 2014, a 22-cabin<br />

riverboat specifically designed for<br />

water levels on the Ganges.<br />

We also own and operate two<br />

boutique lodges. Diphlu River Lodge<br />

is an award-winning lodge located on<br />

the periphery of the UNESCO World<br />

Heritage Site of Kaziranga National<br />

Park and Bansbari Lodge in Manas<br />

National Park, on the other hand, is<br />

simpler in style but still comfortable.<br />

Experience counts for everything<br />

and our expertise in the field of river<br />

cruising and hospitality is unrivalled.<br />

We were awarded the Indian National<br />

Tourism Award for Innovation<br />

in 2004-5.<br />

15


ABN RAJMAHAL &<br />

ABN SUKAPHA<br />

The Ganges cruises<br />

presents a variety of<br />

delights, with a fascinating<br />

mix of visits each day. From<br />

stunning and little-known<br />

terracotta temples to the<br />

echoing corridors of princely<br />

palaces; from the impressive<br />

archaeological sites<br />

associated with the life of<br />

Buddha to the walks through<br />

villages and amongst rice<br />

paddies and fields of jute,<br />

the Ganges cruises offers<br />

travellers a chance to<br />

experience the heart of India,<br />

far from the bustle of the<br />

big cities and into the quaint<br />

little towns and villages on<br />

the banks of the river.<br />

Worshipped as a goddess,<br />

the Ganges is the most<br />

sacred river to the Hindus;<br />

it is also the cultural and<br />

economic lifeline to millions<br />

of Indians who along its<br />

2525 km course and<br />

depend on it it for their daily<br />

needs. Once a significant<br />

trade route, the historical<br />

importance of the Ganges is<br />

proven by the many former<br />

provincial or imperial capitals<br />

that sprung up along its<br />

banks over the centuries.<br />

Assam Bengal Navigation<br />

cruises the 1200 km of<br />

navigable river between<br />

Kolkata and Varanasi, with<br />

ABN Rajmahal being the first<br />

and only riverboat to sail this<br />

entire stretch.<br />

SIGHTS ALONG<br />

THE GANGES<br />

In Kolkata, visit the Victoria<br />

Memorial, a structure built<br />

during the British Raj to rival<br />

the Taj Mahal. From there,<br />

cruise up to the riverside<br />

towns of Chandernagore, an<br />

erstwhile French colony, and<br />

Murshidabad, the capital of<br />

the Nawabs of Bengal and<br />

once larger than London.<br />

Explore the terracotta<br />

temples of Kalna and the<br />

Mughal fort of Chunar; learn<br />

about India’s colonial history<br />

at Plassey and the spread<br />

of Buddhism at Nalanda,<br />

an 8th century stupa and<br />

monastery.<br />

Arresting to all the senses,<br />

Varanasi is the world’s oldest<br />

continuously inhabited town<br />

and a culture enthusiast’s<br />

dream. Experience the<br />

evening aarti ceremony, a<br />

very powerful and uplifting<br />

ritual, and take rowing boats<br />

at dawn past the busy and<br />

colourful bathing ghats.<br />

ABN RAJMAHAL<br />

ABN Rajmahal, the latest<br />

addition to our fleet, was<br />

built in Kolkata and launched<br />

in 2014.<br />

She has been designed<br />

specifically for river<br />

conditions on the Ganges;<br />

with her extra-shallow<br />

draught and reduced<br />

16


17


air draught, she will be able to<br />

cruise further upstream than<br />

any of her competitors, making<br />

her the only riverboat to<br />

access the ghats of Varanasi.<br />

ABN Rajmahal has 22<br />

spacious, air-conditioned<br />

cabins over two decks, all<br />

with floor-to-ceiling sliding<br />

windows and French balconies.<br />

In addition to the double/twin<br />

cabins on both decks, there<br />

are 4 single cabins for which<br />

no supplement is charged.<br />

The decor is stylish and fresh,<br />

using hand-blocked cotton<br />

textiles with traditional Indian<br />

motifs, while the floors are<br />

polished teak. There is a<br />

comfortable saloon and bar<br />

as well as a dining room and<br />

a spa. The very large sundeck,<br />

with both open and shaded<br />

areas, offers generous<br />

amounts of seating in both<br />

comfortable rattan chairs and<br />

teak steamer chairs.<br />

ABN SUKAPHA<br />

ABN Sukapha was built in<br />

Kolkata in 2006. She has 12<br />

air-conditioned cabins (10<br />

x twin-bedded, 2 x doublebedded)<br />

with large sliding<br />

windows.<br />

In an effort to conserve<br />

India’s forests, the interiors<br />

are bamboo-paneled, airconditioned<br />

and roomy with<br />

en suite bathrooms. There is a<br />

spa and a saloon with a library.<br />

The dining room is on the main<br />

deck and a spacious sundeck<br />

at the very top.<br />

Fabrics on board have been<br />

handwoven by Bodo tribal<br />

villagers; the comfortable<br />

rattan chairs are locally<br />

sourced and made; and our<br />

gift shop stocks only arts and<br />

crafts made by local artisans.<br />

18<br />

LIFE ON BOARD<br />

ALL ABN CRUISE SHIPS<br />

Enjoy a cup of tea on the sundeck in the early hours<br />

of the morning when the sun has just risen and rural<br />

life begins to unfold on the banks. While sailing times<br />

vary, guests are able to watch lush scenery glide<br />

by as they dig into a hearty breakfast. Excursions<br />

differ each day but there is usually plenty of time for<br />

relaxation; return the waves of village children on their<br />

way to school or enjoy a glass of beer on the sundeck<br />

from the honesty bar.<br />

Our chef’s talents are much appreciated, whether for<br />

the continental dishes usually served at lunchtime or<br />

for the varied Indian cuisine at dinner. Most guests<br />

tend to have a drink beforehand in the saloon - a<br />

good time to chat over the day’s experiences and<br />

to discuss the next day’s programme with our<br />

guide. Those wishing to unwind further can indulge<br />

themselves at the spa on board (on our Ganges<br />

cruises). Coffee in the saloon, accompanied by a<br />

liqueur, is a fitting prelude to a comfortable night far<br />

from the hurly-burly of modern life.


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ABN CHARAIDEW<br />

One of Asia’s major rivers, the<br />

Brahmaputra river flows through three<br />

countries: born in Tibet, reaching<br />

maturity in India, and ending its journey<br />

to the sea in Bangladesh. It bears<br />

many names along its course: Tsangpo<br />

in Tibet, Lohit or Brahmaputra in India,<br />

and Jamuna in Bangladesh.<br />

Navigable for most of its length, the<br />

Brahmaputra is known for its floods,<br />

which are essential to the ecosystems<br />

of the wildlife sanctuaries along<br />

its banks. The river bed, miles wide,<br />

forms a natural corridor for birds<br />

and mammals, while industry and<br />

development are absent from the<br />

scene.<br />

Wilderness and wildlife are, in fact, the<br />

dominant aspects of the Brahmaputra<br />

cruise but the distinctive nature of<br />

Assamese culture is also equally<br />

fascinating. Assam was the only area<br />

of India that remained unconquered by<br />

the Mughals; instead, the influence of<br />

Buddhist traditions of Southeast Asia<br />

spread through the land.<br />

Rated by CNN as one of the world’s<br />

top 10 adventurous cruises (albeit of<br />

a gentler variety), the Brahmaputra<br />

cruises are a passage to a little-known<br />

corner of the subcontinent and the<br />

natural and cultural treasures it<br />

harbours.<br />

SIGHTS ALONG<br />

THE BRAHMAPUTRA<br />

On the Brahmaputra, our cruises take<br />

you to riverside villages where the<br />

locals will be as enchanted by us as we<br />

by them. Our guide will be able to fill in<br />

about their background and to point<br />

out the differences between the<br />

various tribal communities, whether<br />

they be Mishing, Dimasa, Kachari or<br />

Bodo.<br />

Where we cannot moor the riverboat<br />

alongside the bank, we take our<br />

country boat to explore temples such<br />

as Kamakhya, where tantric rites are<br />

practised, or the ruins of the Ahom<br />

dynasty, kings of Thai stock who ruled<br />

Assam for 600 years.<br />

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The riverine island of Majuli is<br />

also another highlight of the<br />

Brahmaputra cruises. A stronghold<br />

of the peaceful religion of neo-<br />

Vaishnavism, Majuli’s elegant island<br />

satras showcase a unique way of<br />

life where the faithful live simply,<br />

offering worship through music<br />

and readings.<br />

On certain mornings, rise early to go<br />

on wildlife safaris with our expert<br />

naturalists. Venture deep into the<br />

UNESCO World Heritage of Kaziranga<br />

National Park, and come across<br />

rhinos, tigers, elephants and wild<br />

water buffaloes in their<br />

natural habitat.<br />

A favourite evening is a barbeque<br />

on a mid-river sand island around a<br />

campfire. The wilderness setting<br />

under a vast canopy of stars adds<br />

to the appreciation of our chef’s<br />

kebabs, cooked to perfection.<br />

ABN CHARAIDEW<br />

Built in Guwahati in 1973 and<br />

entirely rebuilt there in 2003, ABN<br />

Charaidew is 38m x 8.5m in size.<br />

The grand old lady of our fleet, she<br />

has 10 twin-bedded and 2<br />

double-bedded cabins with<br />

en-suite bathrooms. All cabin<br />

accommodation is on the upper<br />

deck, as is a bar and saloon opening<br />

onto a front deck. A dining room with<br />

full-length opening glass doors on<br />

each side is on the lower deck, while<br />

a large top sundeck offers additional<br />

comfortable open-air seating in<br />

shade or sun. Local handloom<br />

fabrics specially woven for us and<br />

comfortable cane sofas and chairs<br />

contribute to the attractive décor.<br />

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SERVICES ON<br />

ALL ABN CRUISE SHIPS<br />

• Shore excursion programme including all<br />

admissions<br />

• Maximum 20 guests per guide on all excursions<br />

• Cold tower service after excursions<br />

• Welcome drink after excursions<br />

• Shoe-cleaning after excursions<br />

• Turndown service in all cabins<br />

• Expertly trained culinary staff<br />

• Acclaimed combination of Indian and Western<br />

dishes<br />

• Wide choice of wines, spirits and beer<br />

• Complimentary tea, coffee and mineral water<br />

throughout trip<br />

• Welcome reception<br />

• Farewell reception<br />

• Local on-board song and dance performances<br />

• Vast sundeck, both open and shaded, with<br />

sunloungers or steamer chairs<br />

• Spa with a choice of treatments (except ABN<br />

Charaidew)


DIPHLU RIVER LODGE<br />

& BANSBARI LODGE<br />

DIPHLU RIVER LODGE<br />

Established in 2008, Diphlu River<br />

Lodge is a boutique safari lodge<br />

that is spectacularly situated on<br />

the periphery of Kaziranga National<br />

Park, a UNESCO World Heritage<br />

Site in Assam. It is separated from<br />

the park only by its namesake river,<br />

a watering hole for wild<br />

buffaloes and elephants.<br />

The lodge exemplifies rustic luxe<br />

and was adjudged as the first<br />

runner-up in the ‘Best Wildlife<br />

Resorts in India’ category by Lonely<br />

Planet, placing between billiondollar<br />

hospitality chains of the<br />

Oberoi and Taj group of hotels.<br />

In April 2016, Diphlu River Lodge<br />

was also honoured to have had the<br />

Duke and Duchess of Cambridge,<br />

HRH Prince William and Catherine<br />

Middleton, stay with us on their<br />

maiden trip to India.<br />

Cottages and other areas<br />

Purposely built to blend into<br />

surrounding foliage and terrain,<br />

Diphlu River Lodge has 12<br />

twin-bedded, air-conditioned<br />

thatch-and-bamboo cottages<br />

on stilts that is set amid paddy<br />

or mustard farmland (depending<br />

on the season); this style of<br />

architecture was inspired by the<br />

simple tribal homes of the Mishing<br />

people of Assam.<br />

Besides comfortable beds, each<br />

cottage has a pleasant sit-out as<br />

well as a writing desk, mini-bar and<br />

a small fridge. Our complimentary<br />

selection of tea and coffee and an<br />

electric kettle is also at hand. The<br />

bathroom has a rain shower and a<br />

roomy dressing area.<br />

The main area where guests dine<br />

and congregate in the evenings<br />

to socialise over a sundowner is<br />

called Machaan. The Machaan has<br />

lounge areas with balconies on<br />

22


two floors that face the park, a<br />

perfect vantage point to watch<br />

the wild. While walking around<br />

the lodge, one can also spot<br />

over 57 species of birds.<br />

Our chef is a talented<br />

individual from a nearby village<br />

who uses fresh produce<br />

from our organic garden or<br />

from the local market to<br />

rustle up Indian, Assamese<br />

and continental fare. Meals<br />

are typically in the style of a<br />

buffet.<br />

Diphlu River Lodge is a proud<br />

supporter of local artisanship<br />

- the unique weaves and<br />

artefacts that adorn the lodge<br />

are all handmade, fair trade<br />

products by local artisans.<br />

Shop our curated collection<br />

of handicrafts and handlooms<br />

from our in-house boutique or<br />

visit our in-house weaving unit<br />

to learn more about handloom<br />

textiles.<br />

Responsible tourism<br />

Committed to responsible<br />

tourism, Diphlu River Lodge<br />

takes great care to ensure<br />

that nature, the wild and local<br />

communities always come<br />

first. This means recycling our<br />

greywater, practising organic<br />

farming, providing hospitality<br />

training to young men and<br />

women from neighbouring<br />

villages, starting an in-house<br />

weaving unit, and subscribing<br />

to a low light and noise policy<br />

within the lodge premises,<br />

among other initiatives.<br />

Additionally, Diphlu River<br />

Lodge is associated with the<br />

Ecotourism Society of India,<br />

the peak advocacy body for<br />

ecotourism, and is part of<br />

Travel Operators for Tigers<br />

(TOFT), a global campaign that<br />

supports responsible tourism<br />

as a way to save the Royal<br />

Bengal Tiger and other wildlife.<br />

BANSBARI LODGE<br />

The Bansbari Lodge is situated<br />

in prime position right at the<br />

entrance to the UNESCO<br />

World Heritage Site of Manas<br />

National park, with tea<br />

gardens on one side, jungle<br />

and views of the Himalayan<br />

foothills on the other. The 16<br />

large twin-bedded rooms all<br />

have attached bathrooms<br />

and the lodge is simply but<br />

comfortably furnished.<br />

There is a welcoming<br />

atmosphere to the lodge,<br />

which includes an attractive<br />

dining room and a lobby where<br />

you can relax on sofas,<br />

browsing through books from<br />

our library. In fine weather,<br />

tables and chairs are set<br />

outside for breakfast and the<br />

spacious grounds are fast<br />

becoming a delightful<br />

garden in which to stroll. Each<br />

bedroom has comfortable<br />

twin beds, a writing/dressing<br />

table, cane chairs to relax in,<br />

and en suite bathrooms. Our<br />

policy at Bansbari Lodge is to<br />

generate local employment<br />

opportunities by training men<br />

and women from nearby<br />

villages and using locally<br />

sourced furniture and<br />

hand-spun fabrics.<br />

23


24


TRIBAL HERITAGE<br />

WITH A SINGULAR MISSION OF<br />

PRESERVING THE HANDWOVEN TEXTILES<br />

OF ASSAM, TRIBAL HERITAGE PROVIDES<br />

WEAVERS AN ENABLING ENVIRONMENT<br />

TO CONTINUE THEIR CRAFT.<br />

“Assamese women weave fairy tales<br />

in their looms”, said Mahatma Gandhi in<br />

1921 when he first visited the state.<br />

Weaving has been an intrinsic part of<br />

Assam’s culture and heritage and a<br />

cottage industry of the state as the<br />

women are traditionally the weavers in<br />

Northeast India, unlike the rest of the<br />

country.<br />

The silks and weaves of this state in<br />

Northeast India are beautifully unique,<br />

with intricate patterns of native animals,<br />

human figurines, flowers and birds that<br />

depict everyday rural scenes. Assam<br />

also has the Geographical Indicator<br />

status for Muga, the golden silk which is<br />

endemic to Assam.<br />

Tribal Heritage started with one<br />

enterprising woman weaver, Anjali, who<br />

understood the design intervention<br />

that we wanted to provide to make her<br />

hand-weaves more appealing for urban<br />

women. She would go village to village to<br />

engage rural women in their looms and<br />

collect at the months’ end from them.<br />

This provided a sustainable<br />

livelihood generation model at the<br />

doorsteps of the rural women weavers.<br />

Today, Tribal Heritage has its own<br />

weaving centre in Kaziranga National<br />

Park with Anjali managing women as well<br />

as men weavers in our own looms. It is<br />

located right next to our wildlife lodge,<br />

the Diphlu River Lodge. Our guests have<br />

the opportunity to observe at close<br />

quarters basic bamboo looms and the<br />

heavier wooden looms that are used<br />

for the tedious and intricate craft of<br />

hand-weaving. This has led to a greater<br />

appreciation of the handloom over the<br />

machine-run loom and an acceptance of<br />

the price differences involved that our<br />

weavers get to benefit from.<br />

Tribal Heritage provides an enabling<br />

environment for an experiential textile<br />

tourism model and a training ground<br />

for learning design and weaving skills.<br />

Our ethos remains to revive, sustain<br />

and celebrate the weaving heritage of<br />

Assam’s tribal communities.<br />

Alongside Tribal Heritage, Jahnabi and<br />

her partner, Jesmina Zeliang, also set<br />

up Konyak, a fair trade platform for the<br />

grassroots artisans of Northeast India.<br />

With three boutiques in Assam, Konyak<br />

takes pride in introducing the world<br />

to the handicrafts and handlooms of<br />

Northeast India.<br />

<strong>JTI</strong> Group, under Tribal Heritage, runs<br />

textile tours and workshops in Assam.<br />

From the riverside town of Sualkuchi<br />

to the island hamlet of Majuli, explore<br />

weaving hubs, interact with talented<br />

weavers and try your hand at the loom<br />

as you learn more about Assam’s history<br />

and future in handwoven textiles.<br />

25


ABN FOUNDATION<br />

LAUNCHING OFFICIALLY IN APRIL 2017,<br />

THE ABN FOUNDATION IS A NON-PROFIT<br />

ORGANISATION THAT AIMS TO SUPPORT<br />

WILDLIFE CONSERVATION, RURAL<br />

COMMUNITY DEVELOPMENT AND<br />

ENVIRONMENTAL PROTECTION EFFORTS.<br />

As a company, Assam Bengal<br />

Navigation has always prided itself<br />

on adhering strongly to the principles<br />

of responsible tourism. Since our<br />

inception, we have invested heavily<br />

in many rural community development<br />

initiatives; one such example is our<br />

choice to train and employ young men<br />

and women from villages in hospitality<br />

and English language skills.<br />

In April 2017, we are taking our<br />

existing efforts a step further and<br />

formalising ABN’s philanthropy into a<br />

legitimate charitable body, the ABN<br />

Foundation.<br />

With the aim to support wildlife<br />

conservation, rural community<br />

development and environmental<br />

protection efforts, ABN Foundation<br />

pledges to contribute 5% of every<br />

tour booked with Assam Bengal<br />

Navigation to fund these causes.<br />

By travelling with Assam Bengal<br />

Navigation on the Brahmaputra and<br />

Ganges rivers and to the UNESCO<br />

World Heritage sites of Kaziranga<br />

and Manas national parks, you can<br />

be assured that your support of our<br />

cruises and boutique lodges will be<br />

paid forward to the villages,<br />

forest officials and other NGOs<br />

operating in these areas.<br />

EXISTING AND<br />

PLANNED INITIATIVES<br />

Through Assam Bengal Navigation’s<br />

15-year history, we have been involved<br />

in hospitality and English language<br />

training, women’s empowerment<br />

through the set-up of weaving microenterprises,<br />

talent development,<br />

reforestation programs and education<br />

sponsorships.<br />

The planned initiatives for 2017<br />

include investments in health<br />

and hygiene programs in rural<br />

communities, our fair-trade weaving<br />

unit, more education sponsorships for<br />

employees’ children and flood relief<br />

efforts. Financial contributions to local<br />

schools and the wildlife rescue centre<br />

in Kaziranga National Park will also be<br />

made. In future, ABN Foundation also<br />

plans to organise skilled volunteer<br />

programs.<br />

We believe that working in tandem<br />

with rural communities and local<br />

non-profit organisations is one of the<br />

most effective ways by which we can<br />

foster the growth of sustainable and<br />

responsible tourism in India.We are<br />

dedicated to positively impacting lives<br />

and livelihoods in the communities<br />

along the rivers and national parks we<br />

operate in.<br />

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3B, DIRANG ARCADE, GNB ROAD, CHANDMARI,<br />

GUWAHATI - 781003, ASSAM, INDIA<br />

W: www.jtigroup.co.in E: info@jtigroup.co.in<br />

T: +91 920 920 0013<br />

Member:

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