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Beginner's - ArtTrader Magazine

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Art TRADER<br />

m a g a z i n e<br />

Presenting Your Artwork on the Web: Scanning<br />

By Tracie Rozario<br />

Today’s technology has allowed us to reach millions of people with<br />

our art, to showcase our talents to places around the world that only<br />

15 years ago was a privilege of a select few. The tools we use to<br />

replicate our art for the Web are getting more and more advanced<br />

and yet accessible each day. Scanners, digital cameras and editing<br />

software are more affordable than ever and make the job of showing<br />

our art easier.<br />

The way art is presented on the web can help an artist get sales or<br />

trades initiated. What potential purchasers or traders see first is the<br />

image on the Web and may never have a chance to see the art in<br />

person until after the trade or sale is complete. As the old saying<br />

goes, first impressions count, and that couldn’t be truer for an artist<br />

on the web. There is nothing appealing about a badly scanned or<br />

photographed image no matter how creative and stunning the piece<br />

is.<br />

There are a few things an<br />

artist can do to help improve<br />

the quality of their art’s<br />

presentation on the Web.<br />

When scanning or<br />

photographing your artwork,<br />

it is important to do it in the<br />

highest resolution possible.<br />

This may take your scanner a<br />

little longer to create the scan,<br />

but the benefits far outweigh<br />

the additional time it takes.<br />

You should always think 'just<br />

in case I get published'—<br />

which means keeping a highresolution<br />

image of your art on<br />

file.<br />

First impressions<br />

count.<br />

The way art is<br />

presented on the<br />

web can help<br />

an artist get<br />

sales or trades<br />

initiated.<br />

As publishers require high-resolution images, why risk being rejected due to not being able to provide<br />

a good quality image? These high-resolution scans then become your basis for creating your image for<br />

the web.<br />

kjgflv<br />

-10-<br />

Above are two examples of a low-resolution scan that has been badly cropped and a high resolution<br />

scan, neatly cropped, of the same image.<br />

2D art is best scanned and allows for the best possible recreation of your image. So we will look at 'how'<br />

to do this in more detail.

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