The Manufacterer Newsletter 8.5 x 11 E-MAG

Thinking local
Grand Bay Paper Products Ltd
Grand Bay Paper Products Ltd (GBP) is
the largest Tissue Mill in the Caribbean
Region and operates a modern, state
of the art plant. Trinidad Tissues
Limited (TTL) is today the largest tissue
converting plant in the CARICOM
region. Our products are widely
distributed throughout the Caribbean
Region through distributors within
Trinidad, CARICOM, Dutch Islands,
and recently Puerto Rico, Florida,
Cuba and the Dominican Republic.
Our operations are environmentally
friendly and we utilize 100% virgin
pulp and recycled paper in our tissue
manufacturing processes.
The paper manufacturing process is
a relatively new industry in Trinidad &
Tobago and it has been very challenging
getting started.
But now TTL/GBP is moving forward
with a dedicated team, expanding
our footprint of customers throughout
the region and competing with
multinational brands such as Procter &
Gamble and Kimberly Clarke. These
international paper companies are
primarily located in North America
and Europe. However, GBP/TTL has
managed to establish the industry
in Trinidad and Tobago creating
manufacturing and service jobs that
help fuel the employment of nationals.
Our group of companies continues
to support capital investment for the
continued expansion of our business.
GBP and TTL embody the philosophy of
“Think Local” through our talent
and our brands; 2 key components
of our company’s strategy. Together,
the companies employ over 400
employees from Trinidad and Tobago.
Traditional household brands such as
White Cloud®, Soft ‘n’ Pretty®, Soft
Weave®, Tis-u® and Nature Soft®
products have become strong players
and even market leaders in their
categories.
With the recent launch of TTL’s
“GoTTLocal” campaign, these
brands are continuing to strengthen
their local identities which emotionally
engage customers and consumers to
be encouraged to choose our products.
The campaign uses the initials of the
company TTL to strategically juxtapose
a call to action to customers and
citizens to “GoTTLocal”.
The name serves as a call to action
and invokes a sense of national pride
and “nation building”. A topic that was
raised by the President of the Trinidad
& Tobago’s Manufacturing Association,
Mr. Christopher Alcazar at the recent
2017 President’s Dinner & Excellence
in Manufacturing Awards. He stated
that “Nation building is important for us
in the business community but it is not
only up to us to build the nation, it is up
to everyone who lives in this society”.
TTL and GBP are proud to play a role
in building our nation through our
“TTLocal” campaign both with our
employees and consumers. We are
supporting our nation through the
employment of Trinidad and Tobago
citizens, generation of foreign exchange
and consumer education. Awareness
and education is being executed via our
radio and digital advertising, website
and social media Facebook platforms;
reaching everyone at various levels
of technological capabilities and of
course where it matters the most – the
consumer’s decision making process -
at the shelf.
Our products are a part of everything we do:
Everywhere we go....
When we Are good to go and of course...
When we have to go...
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