The Manufacterer Newsletter 8.5 x 11 E-MAG

The company started 20
years ago by the Management
team of ALI’S HARDWARE AND
METAL FABRICATORS LTD of Union
Road Marabella, Trinidad; the parent
company of SHAZAM ENTERPRISES
AND INVESTMENTS LTD. ALI’S
HARDWARE itself was founded 45
years ago by MR. SHAFFIAT ALI and
MRS. SALIMA ALI. From its humble
beginning, Ali’s Hardware grew to
become a major wholesaler and retailer
of hardware and building products.
Shazad Ali the Managing Director of
Shazam Enterprises continued from
ALI’S HARDWARE to establish a
company that would grow in the future
into an exemplary organization moving
ahead in a time of much change in the
global marketplace.
Shazam Enterprises has been involved
in the importing and distributing of a
range of hardware products, principal
of which have been PVC pipes and
fittings. The demand in the market for
quality products at competitive prices
brought a change to our strategy. In
2013 Shazam Enterprises decided to
venture into the manufacturing of PVC
pipes. In 2014 Shazam Enterprises
started manufacturing PVC pipes.
Since then Shazam has developed the
ability and skill to steadily manufacture
quality PVC pipes that meets
international standards. The quality of
our PVC pipes has given Shazam the
opportunity to competitively export to
the Caribbean region.
Winning awards from TTMA in 2015
and 2016 is testimony to the fact that
Shazam as an organization has risen to
the task and will continue to improve
God willing.
Union Road Marabella was the
genesis of Shazam Enterprises. The
evolution of the organization from
retail to manufacturing was a giant
step requiring a paradigm shift in
strategy and operations. Many manhours
went into research, learning,
training, planning, resourcing, sourcing
and then finally into executing for
‘Go Live’ in 2014. Our winning the
awards of New Market Entrant – 2015
and Manufacturer of the Year 2016 –
Medium size category was exciting for
us for many reasons. These awards
confirmed to us that our vision and
strategy maintained focus. Winning
the awards also reinforced our impetus
to remain unrelenting in our pursuit of
excellence, for the pride lay in the fact
that we were manufacturing locally
a product of international standards;
able to meet the requirements of our
customers.
“Proudly manufactured in TT” is a
vision and an aim for us at Shazam
Enterprises. Locally manufactured
means to us firstly that TT has the
skills and resources to provide a level
of independence from imported goods.
At Shazam Enterprises manufacturing
locally gives us the ability to manage and
control our business more efficiently
and effectively. This means that we can
“see and touch” our product to ensure
the best quality is produced for our
customers. In-house manufacturing
means we can better control costs to
ensure the price of our product remains
competitive to the advantage of our
customers. It is important to us to
sustain local manufacturing to be able
to provide employment to our national
people thereby contributing to local
organic growth of our economy.
The growth of the economy is
dependent on many factors and
sectors. One such is the manufacturing
sector of our country. Manufacturers
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