Crunch by Nuffnang: Issue 2

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USING SOCIAL MEDIA TO YOUR ADVANTAGE There is just so much happening online. What should you keep track of? 1. Comments Comments are an important and powerful assessment of the credibility of a product.. Comments are also known as a “shared reality” as consumers shared how reading another’s response would help them understand their thought processes. Your brand might have a few positive and negative comments from users and these can’t be controlled. So try considering that while negative comments do exist, they have already created interactions and talk about the product(s) you are offering! One key takeaway for you and your brand is that you have now created a platform for discussion among your users that you can use for your benefit - product improvement! 2. Selfies Selfies are the “in thing” right now and rightly so. “Why?” you may wonder. It is because humans in general pay attention to a person’s facial features more than anything else in a picture. When a picture has someone’s face in it, it is 38% more likely to receive likes and 32% more likely to receive comments. If you want to focus on brand advocacy, then a selfie or a photo with both a person (the influencer) and the product would work best. However, it is recommended to avoid “in your face” hard sell product placement that is off tangent to the influencer’s organic content, otherwise it might have a negative response instead. 3. Nostalgia Nostalgia is a universal feeling that we all can relate to. When people think about a past experience or a good time they had, they are more willing to spend on products that represent that time frame of their life. How can you use this to your advantage? Try selling your product with a throwback post about how it was used during a significant time of an influencer’s life and how that would make it best for future use. Another way nostalgia plays an important role can be through touching on experiences that your target market might share with someone they look up to, e.g., influencers. An experience from childhood times, a community event or even a personal life experience. 4. Colour Usage Are you one of those marketers who fancy adding just about any colour to your ads? Maybe you’ll reconsider this as many consumers make decisions based on the colours portrayed alone. A brand should pick colours that support the personality they want to portray through their products. Some colour pairings for your consideration: blue, to represent calmness and innocence; mint green, to give the feeling of freshness; and red, to reinforce boldness. 14
Photo Credits to our Nuffie @nicolevalerietan 5. Emotional Triggers There are just so many tricks used as conversation starters when a conversation takes place face-to-face, so why not through an ad as well? Brands can consider using humour in comment replies, photos and video captions. Humour shows enthusiasm that brands put into their products and has been shown to drive social media engagement as it appears to be more engaging as well. Take for example Wendy’s Twitter account that replies to countless customers’ tweets with so much humour that it often goes viral! A small gesture goes a long way, so next time you see a fan’s tag, take notice and put aside time to reply. Whether you are a client, an influencer doing branded content, or even just participants of the social media community, you are always an active participant instead of a silent listener, so make it count. If you need any help in creating ideas for your campaigns for the new year, you can reach out to us at adminmy@nuffnang.com and we will be more than happy to advise you! 15
Page 1 and 2: ISSUE 2 01 / 18 CRUNCH INTO 2018 CR
Page 3 and 4: EDITOR’S NOTE CRUNCHIN’ INTO 20
Page 5 and 6: As a mother of her incredibly adora
Page 7 and 8: 4. WHAT IS YOUR BIGGEST PET PEEVE?
Page 9 and 10: TIP #1: FIND OUT WHAT WORKS BEST FO
Page 11 and 12: DO EAT ENOUGH PROTEIN It’s going
Page 13: The oxytocin in our brains on the o
Page 17 and 18: A PIECE OF COMMUNITY NEW YEAR’S R
Page 19 and 20: WANT YOUR WORK FEATURED ON ? We are
Page 21 and 22: TO MALAYSIA, WITH LOVE ARE WE REALL
Page 23 and 24: Are you ready to take on the advent
Page 25 and 26: KY Speaks KY is one of the OGs in t
Page 27 and 28: Photo taken by Susan Yong 27
Page 29 and 30: How did you get into the whole K-po
Page 31: HOW WAS YOUR 2ND ? LET US KNOW HERE

Crunch by Nuffnang: Issue 2

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