Crunch by Nuffnang: Issue 2

USING SOCIAL MEDIA TO
YOUR ADVANTAGE
There is just so much happening online. What
should you keep track of?
1. Comments
Comments are an important and powerful
assessment of the credibility of a product..
Comments are also known as a “shared reality”
as consumers shared how reading another’s
response would help them understand their
thought processes.
Your brand might have a few positive and
negative comments from users and these can’t
be controlled. So try considering that while
negative comments do exist, they have already
created interactions and talk about the product(s)
you are offering!
One key takeaway for you and your brand is that
you have now created a platform for discussion
among your users that you can use for your
benefit - product improvement!
2. Selfies
Selfies are the “in thing” right now and rightly so.
“Why?” you may wonder. It is because humans
in general pay attention to a person’s facial
features more than anything else in a picture.
When a picture has someone’s face in it, it is 38%
more likely to receive likes and 32% more likely to
receive comments.
If you want to focus on brand advocacy, then a
selfie or a photo with both a person
(the influencer) and the product would work
best. However, it is recommended to avoid “in
your face” hard sell product placement that is
off tangent to the influencer’s organic content,
otherwise it might have a negative response
instead.
3. Nostalgia
Nostalgia is a universal feeling that we all
can relate to. When people think about a past
experience or a good time they had, they are more
willing to spend on products that represent that
time frame of their life.
How can you use this to your advantage? Try
selling your product with a throwback post about
how it was used during a significant time of
an influencer’s life and how that would make it
best for future use. Another way nostalgia plays
an important role can be through touching on
experiences that your target market might share
with someone they look up to, e.g., influencers. An
experience from childhood times, a community
event or even a personal life experience.
4. Colour Usage
Are you one of those marketers who fancy
adding just about any colour to your ads? Maybe
you’ll reconsider this as many consumers make
decisions based on the colours portrayed alone.
A brand should pick colours that support the
personality they want to portray through their
products.
Some colour pairings for your consideration:
blue, to represent calmness and innocence; mint
green, to give the feeling of freshness; and red, to
reinforce boldness.
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