Crunch by Nuffnang: Issue 2

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TREND REPORT THE PSYCHOLOGY OF SOCIAL MEDIA The following Trend Report is written <strong>by</strong> Samantha Keo 12
The oxytocin in our brains on the other hand, is the “cuddle chemical” that is responsible for the feeling of trust in social media users. Did you know that 43% of Facebook users are more likely than other internet users to feel that people can be trusted? Photo Credits to our Churp Churp Alpha @prestonles THE PSYCHOLOGY OF SOCIAL MEDIA Is this situation familiar to you? You go to work and spend 8 hours on a laptop, go home, kick off your shoes, take a shower and then face another device yet again. In our fast-paced and quickchanging times, it is almost impossible to detox from social media. We always need to keep up with the why, the what and the how of the day or the week. Why do we do that? When we think about the likes, the shares and the comments on pictures, they might come off as inconsequential but they actually matter. WHY? Because they are every element that make us human- they spell our addictions, our desires, our anxiety and our joy. All put together, they are essentially made up of two very basic neurochemicals in our brains, namely dopamine and oxytocin. Dopamine creates the “WANT” reflex; desires which seek unpredictability and reward cues in us. Research actually found that people found it harder to resist tweeting than smoking! WOW. UPDATING ON SOCIAL MEDIA So why do people update their social media about themselves so very often? One of the more prominent ways we portray ourselves is through things and they have to signify who we are. That would then create the intensity of how some people would feel for their favourite brands. Some research done in the past found that social media users have the same amount of psychological arousal to logos shown to them as to when they were shown a picture of a loved one or best friend. IF YOU LIKE TALKING ABOUT YOURSELF, WHY SHARE A BRAND? Many of us are unaware that we are hardwired to pass information around. Did you also know that 68% of people share the brands and things they love with people around them because it helps others perceive them and what they care for better? People share with others because they want to self-define, have self-fulfillment and to share the “causes”that they believe in. Hence, when creating content on social media about a product, it doesn’t have to cater to the masses but only to specific people. While it is quite normal that your brand(s) would want product awareness to reach the masses, try consider targeting a certain age group, gender or even race that you would want to reach. Doing so will allow for the correct audience to react to your brand presence instead of an audience that your product does not cater to. 13
Page 1 and 2: ISSUE 2 01 / 18 CRUNCH INTO 2018 CR
Page 3 and 4: EDITOR’S NOTE CRUNCHIN’ INTO 20
Page 5 and 6: As a mother of her incredibly adora
Page 7 and 8: 4. WHAT IS YOUR BIGGEST PET PEEVE?
Page 9 and 10: TIP #1: FIND OUT WHAT WORKS BEST FO
Page 11: DO EAT ENOUGH PROTEIN It’s going
Page 15 and 16: Photo Credits to our Nuffie @nicole
Page 17 and 18: A PIECE OF COMMUNITY NEW YEAR’S R
Page 19 and 20: WANT YOUR WORK FEATURED ON ? We are
Page 21 and 22: TO MALAYSIA, WITH LOVE ARE WE REALL
Page 23 and 24: Are you ready to take on the advent
Page 25 and 26: KY Speaks KY is one of the OGs in t
Page 27 and 28: Photo taken by Susan Yong 27
Page 29 and 30: How did you get into the whole K-po
Page 31: HOW WAS YOUR 2ND ? LET US KNOW HERE

Crunch by Nuffnang: Issue 2

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