Pharmacy Continence Care - Bladder and Bowel Website

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• the message—providing continence care makes good business sense and will have health benefits across the population, given the prevalence of incontinence in the population, not just in older people • the materials: o branding—“BB” (Bladder health, Bowel care) o counter talkers o “BB” Stickers (can also be made into badges) o A4 Posters (add wording—Continence Care Centre) • the marketing and promotional strategy—extensive use of existing newsletters, networks, websites • funding the marketing approach—part of the fee structure included in the tendering arrangements. Final Report 55 NOVA Public Policy Pharmacy Continence Care Project
6 RECOMMENDATION AND IMPLEMENTATION PLAN 6.1 Recommendation That the Pharmacy Continence Care Program be nationally implemented. The Project team makes this recommendation on the basis of the reported benefits to pharmacies of the training and training materials, and the extent to which the evaluation demonstrates that the objectives of the project have been met through the training and training materials. These objectives were to: • provide community pharmacists and assistants with the information and skills to significantly raise community awareness of the issue of incontinence and to recognise and promote help-seeking strategies by their customers • promote widespread awareness of diagnosis and treatment services available • encourage individuals to seek readily accessible, appropriate and discreet information about their condition/symptoms. The Pharmacy Continence Care Program pilot has provided sufficient evidence against the first objective to indicate that implementation of the Program could be expected to be sustainable in the longer term, given the demonstrated benefit to pharmacy practice in primary health care and to pharmacy business. The limited consumer sample achieved through this project methodology has not provided direct evidence against the second and third objectives. Further work is required through implementation of the Program adequately to assess consumer benefit and contribution to improved health outcomes. 6.2 Implementation plan Implementation of the Program nationally is recommended, using the training materials, training modalities and communication resources and methods developed for this pilot. Implementation of the Program could be undertaken through full funding as an identified national health promotion and health intervention program or could become financially selfsustaining. The project team proposes an implementation strategy that is based on and informed by the team’s experience through this project. The strategy we propose comprises a two-year implementation program to recruit and train pharmacies Australia-wide, comprising: • Recruitment: o development of a marketing plan and suite of promotional materials using the “BB” branding and colours or similar, and the sample materials trialled in the pilot Program (poster, counter talkers, stickers) o advertising the PCCP across Australia using the marketing materials to enlist a substantial number of participants over the 24 month implementation period • Training: o a national training program comprising self-paced learning through web-based and CD-ROM packages, and with the option of face-to-face training, using the training materials and training modalities developed through this pilot Final Report 56 NOVA Public Policy Pharmacy Continence Care Project
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NOVA Public Policy A registered bus
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• Abena-Sanicare, contracted by N
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CONTENTS Glossary of Acronyms .....
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Figure 11: Pharmacy responses to PI
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Glossary of Acronyms CATI computer
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Program was based on assessment of
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o CQI points through the QCPP for c
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materials, the Pharmacist Training
Page 17 and 18: • evaluation of the pilot program
Page 19 and 20: 2 METHODOLOGY The methodology for t
Page 21 and 22: Consumer recruitment was part of th
Page 23 and 24: methodology that assessed the pilot
Page 25 and 26: 3 IMPLEMENTATION OF THE PILOT PROGR
Page 27 and 28: ased on either their customer popul
Page 29 and 30: • self-paced using the CD-ROM/web
Page 31 and 32: focus was on embedding the practice
Page 33 and 34: and faxed newsletter, of an extensi
Page 35 and 36: prior to training (PIQ) and the sam
Page 37 and 38: Level of knowledge and level of con
Page 39 and 40: 45% 40% 35% 30% 25% 20% 15% 10% 5%
Page 41 and 42: 80% 70% 60% 50% 40% 30% 20% 10% 0%
Page 43 and 44: Average of responses 100 90 80 70 6
Page 45 and 46: Average rating on a four point scal
Page 47 and 48: maternal health services and the Co
Page 49 and 50: 4.2.7 Changes in pharmacy behaviour
Page 51 and 52: predetermined training calendar: mo
Page 53 and 54: measures impact of incontinence on
Page 55 and 56: In the follow-up survey, there was
Page 57 and 58: • Did not find incontinence clini
Page 59 and 60: Her mother’s dementia, coupled wi
Page 61 and 62: pharmacy staff report increased con
Page 63 and 64: period with a national recruitment
Page 65 and 66: o of a data base of training partic
Page 67: health education and working in par
Page 71 and 72: 7 BIBLIOGRAPHY Adair, G., (1984). T
Page 73: Rosenstock, I. M. (1974). Historica
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