Video Salesletter Guide - How To Make Video Sales Letter

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Introduction 

Creating a sales letter that will convert is tricky. There are so many things 

that can go wrong, from your headline to your graphics to your bullet 

points and so much more. It’s no wonder a lot of products seem to 

convert so terribly! This is especially true when people who have no 

experience with writing sales copy try to write their own. 

Most people are content to just be a sales letter zombie. They look at 

their dismal sales and shrug and say, I guess people don’t like my 

product. 

This kind of complacency is a real killer in business. If you’re content to 

wonder why your product isn’t selling, then you’re already doomed to 

fail. Don’t let this be you! 

It’s time to wake up to the world of video sales letters, the latest (and 

greatest) trend in sales pages! 

Video sales letters often convert several times better than standard sales 

letters, even if you use the same basic sales copy and techniques! Why? 

Because it’s a lot more personal when people can hear your voice and 

maybe even see your face. And there are other reasons. Even if you 

don’t want to appear on camera, just hearing a voice actor can make a 

huge difference. 

So let’s find out how you can get started with your own video sales 

letters! 


Why Use Video Sales Letters? 

You’ve surely noticed by now that video sales letters are all the rage. It’s 

no wonder that these sales letters are so popular, because they can 

convert many, many times better than traditional sales letters. 

And there’s a lot of reasons for that: 

They are more interesting, thus holding attention longer than text. 

They are easier to trust, because you can hear and possibly see the 

product creator. 

Those who watch an entire video presentation are much more 

likely to spend money than those who can’t or won’t. 

There are a couple of minor drawbacks to consider: 

Some people prefer to skim a sales letter and don’t have the 

patience to sit through a video. 

Some people on slow internet connections won’t be able to view 

the video even if they want to. 

Video uses more bandwidth, so you need to make sure your server 

can handle the load if you get a lot of traffic. 

Video truly converts, and if you’re not using video sales letters, you are 

missing out on potential sales. You can always have an alternate sales 

letter for people who leave your page without watching the video. Just 

set it up to open if they click the back button or close the window. 


Video can also work well on squeeze pages, so if you have been having 

trouble getting people to opt in to your email list, you might try a short 

video on your squeeze page. 


Tips for Engaging Video Sales 

Letters 

The few people who claim their video sales letters aren’t converting well 

are often those who put their videos together without as much thought 

and attention as they should use. 

We are going to look at a few things you can do to make sure your video 

sales letters are the best they can be. 

1. Grab Attention – Just like your headline, you need to make sure 

the first few moments of your sales video grab attention. Use 

appealing text, great music, and interesting imagery. 

2. Be Brief – A video sales letter is generally most effective at 

between 10 and 25 minutes. Sometimes longer videos are 

necessary and effective, but most people will lose interest if you go 

beyond this range. So keep your video to a reasonable length, but 

also long enough to say everything you need to say. 

3. Solve a Problem – As in a normal sales letter, your video should 

focus on at least one problem your product can solve and present 

that clearly. 

4. Stay Positive – You may have some negative things you need to 

focus on, but the overall tone of your video needs to be uplifting. 


5. Use Auto-Play – I’m sure you’ve heard people talk about how much 

they hate auto-play. Yes, there are people who truly detest it. But 

the fact is, it works. Whatever your personal feeling are about it, 

you should consider using it because you’ll see results. 

6. Don’t Show Video Controls – Another proven fact of video sales 

letters is that you shouldn’t show the video controls. Don’t make it 

so people can click ahead or go back. Don’t make it so they can 

pause it. Just keep the controls off. 

7. Use Music Carefully – Music can be a great tool in video sales 

letters, but it should be used carefully and judiciously. Be sure 

music isn’t playing in the background when you’re speaking, 

because it could distract from your message. 


Important Video Sales Letter 

Features 

There are a few features that can really make a difference to the 

effectiveness of your video sales letters. These elements should be 

included in every video sales presentation you create. 

Headline 

First of all, you should be sure your video has a headline. This should be 

in the video itself, in the script, and possibly on the web page itself 

beside or above the video. 

As with regular sales letters, the headline is perhaps the most important 

element of all, so be sure it’s a good one. 

Solving the Problem 

In the last section, we touched on the importance of presenting how 

your product solves a particular problem (or problems.) It’s a good idea 

to focus on one main problem, but you could present a few other smaller 

problems, too. 

Be sure you really stick that problem in front of the viewer’s nose in a 

way they can’t escape from. You can do this by mentioning the problem 

repeatedly in different ways, and even presenting various scenarios that 

might happen if they don’t solve the problem. 


Make sure your product is presented as the solution to that problem. 

Use Scarcity 

Love it or hate it, scarcity works. Be sure to let people know they won’t 

be able to get your offer for long. Either the product will be taken off the 

market, or the price will go up, but let them know that they must act 

right away. 

Don’t Forget a Call-to-Action 

Tell the viewer what you want them to do. Don’t expect them to read 

your mind! Do you want them to buy? Then tell them to hit the BUY 

NOW button. Do you want them to opt-in to your newsletter? Then tell 

them to enter their name and email address and hit SUBMIT. Whatever 

you want them to do, TELL THEM! 

Include Social Proof 

Social proof is a major key to getting sales on any kind of sales letter. This 

could be your credentials in your market or your testimonials. (Video 

testimonials included in the video could work well!) 

Don’t Forget a Guarantee 

As with any type of sales letter, a solid guarantee can help close the sale. 

Let people know that if they aren’t happy with their purchase, they can 

get their money back with no hassle. 


Use Graphics Wisely 

Graphics can be an important element on a traditional text sales letter, 

but they can be extremely distracting on a video sales page. Generally 

speaking, graphics should be used very sparingly on video sales pages. 


Learning to Make Video Sales 

Letters 

If you don’t know how to make sales letters, you’ll either need to learn 

to do it, or hire someone to do it for you. The best option, of course, 

would be to learn to do it yourself. Not only is that the least expensive 

option, but your videos will almost always perform better with that 

personal touch. 

Think about it. Who knows your product better than you? You are 

obviously the best one to present your product. You will gain a lot more 

credibility if you can look at the camera and say, Hi, my name is Jane 

Smith, and this is my product! 

Sure, you can have someone else create the video for you, but it is so 

much better if you can put your own personal touch in the video and 

inject your personality into it in the same way you inject your personality 

into your product. 

If you want to learn to create videos, here is a great course that will take 

you through the entire process using a variety of different setups. It’s 

extremely affordable, and will have you making professional videos in no 

time! (And it will save you a fortune on outsourcing!) 

>> https://www.udemy.com/video-creation-secrets/ 


Video Creation Tools 

There are some things you will need if you’re going to make your own 

videos. These tools (software and hardware) will make life a lot easier for 

you if you intend to make your own videos. 

Good Acoustics 

The first thing you’ll need is a room with good acoustics. Otherwise, 

you’re likely to get a terrible echo, or it will sound like you’re speaking in 

a tunnel. Ideally, you’ll want to film in a small room filled with plush 

furniture (like sofas and beds) that can absorb a lot of the sound 

reverberations. 

A Video Camera 

You don’t need to invest in an expensive video camera. Even a good 

camera phone will do. (Most high-end cellphones have a decent video 

camera built in.) Just be sure the video and sound quality are acceptable. 

Of course, you won’t need this if you’re going to do a screen grab type 

video. But if you’re going to appear on camera yourself, or have an actor 

do it, you’ll need a decent camera. 


Decent Lighting 

If you’re going to be on camera, you need to be sure the lighting in the 

room is good enough to ensure your features are well lit and there are 

no harsh shadows. 

A Good Microphone 

If you’re using a video camera with a decent built-in microphone, you 

probably don’t need to worry about this. However, if you’re doing a 

screen grab style video, or one that focuses on images and slides, you’ll 

need a good microphone to record your voice. 

At the very least, you should hire someone to do the voiceover if you 

don’t want to use your own voice. Videos with voice outperform those 

that don’t by a very large margin. 

Software 

There are many good software packages that are useful for creating your 

videos. You may want to try out a few to see which format you like best, 

as they each work in different ways. 

Here are a few software tools that can help you create videos: 

>> http://microsoft.com/powerpoint/ 

>> https://www.openoffice.org/ 

>> https://www.apple.com/mac/pages/ 


http://www.techsmith.com/camtasia.html 

>> http://www.ezvid.com 

You can learn to use these tools for creating videos through this video 

course: 



Outsourcing Video Creation 

What happens if you don’t know the first thing about creating a video 

sales letter and absolutely hate the thought of even trying to do it 

yourself? You’ll have to outsource it, of course. 

Outsourcing can be effective, but just remember that you will lose your 

special, unique voice, and no one but you will understand your product 

the way you do. For this reason, it’s critical that you work hand-in-hand 

with your video creator in order to develop a script that really showcases 

your product the way you would. 

If you decide to outsource the creation, be sure you check out samples 

the person has done to ensure they are capable of creating the kind of 

video you want, and make sure you have the basics of your script ready. 

Here are a few places to look for someone to create your video: 

>> https://www.upwork.com/ 

>> http://www.GetAFreelancer.com 

>> http://www.WarriorForum.com 


Conclusion 

It can be daunting trying to learn how to make video sales letters, 

especially if you’re relatively new to internet marketing in general, but if 

you can learn to do them, or pay someone else to do them for you, it’s 

likely you will find that your product converts better than you ever 

thought it could. 

It’s been proven time and time again that video converts. Nothing says 

you can’t have a backup text sales page, too. But video is just going to 

convert better in general. 

If you can’t create your own videos, outsourcing them can be remarkably 

affordable. But remember to work carefully with the creator in order to 

be sure as much of your unique voice is preserved as possible. 

Please don’t let fear deter you from learning to create your own videos. 

It’s a lot easier than you probably think! 

Give these tutorials a try and see just how easy it really can be! 



Resources 

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Youtube Page 1 in 1 minute Easy System - See 

How All My Videos Rank Page 1 in Youtube, 

Yours Can Be 


Call To Action Videos 

Double Your Video Conversion! Get 52 Call To 

action Videos With REAL Actors + Video Mixer 

Software 

Video Bomber 

Bomb YouTube With UNLIMITED Unique 

videos in Just Few Clicks, Fast and Easy 

Software! 

Instaquote 

Get Unlimited Facebook,Instagram,YouTube 

Unique content! Create STUNNING 100 Quotes 

in 7 seconds! 

YouTube Rank Checker 

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One Time Payment! 

Video creating tools 

Brightcove 

Brightcove Video Cloud is the leading online video hosting 

platform and online video player solution. 

=== 

Camtasia Studio 

Camtasia Studio is a video-based screen capturing 

software program. It is analogous to using a video camera 

to record your screen. However, unlike using a video 

camera, the software is installed on your computer, so your 

screen captures are directly recorded to a digital video 

format with higher quality audio 

=== 

Content Samurai 

The first intelligent video creator that does all the hard work 

for you. Powered by cutting edge text and voice matching 

technology Content Samurai automatically edits your video 

from beginning to end with a single click. It’s video creation 

at the speed of thought. 

=== 


Dailymotion 

Dailymotion is a video-sharing website based in France on 

which users can upload, watch and share videos. It is one 

of the biggest video platforms in the world, offering a mix of 

content from users, independent creators and premium 

partners. 

=== 

EasyVSL 

EasyVSL is the #1 Video Sales Letter (VSL) creator and 

sales converting video software online! Simply "talk" to 

EasyVSL and it will automatically convert your speech to 

text when creating each video slide. 

=== 

Explee 

Explee is the application that allows you to create powerful 

and efficient animated video. Captivate your audience 

going straight to the point. 

=== 

Fuse 

TechSmith Fuse is a mobile app that lets you create and 

share images from your mobile device to TechSmith Relay. 

=== 

JWplayer 


The most powerful and flexible video platform. The easiest 

way to distribute, manage and monetize videos on the web 

and mobile apps. 

=== 

LapseIt 

Lapse It is an award-winning full featured app for capturing 

amazing time lapse and stop motion videos with your 

mobile devices. 

=== 

Magisto 

Magisto turns your everyday videos and photos into 

exciting, memorable movies you'll want to watch again and 

again 

=== 

iMovie for Mac 

With iMovie for iOS and macOS, you can enjoy your videos 

like never before. It’s easy to browse your clips and create 

Hollywood-style trailers and stunning 4K-resolution movies. 

You can even start editing on iPhone or iPad, then finish on 

your Mac. And when you’re ready to premiere your movie 

on all your devices, iMovie Theater rolls out the red carpet. 

=== 

Optimize Player 

It provides video hosting coupled with analytics, automation 

and marketing tools for businesses that want to deliver their 

best video content to their viewers. 


=== 

Periscope 

Periscope enables you to “go live” via your mobile device 

anytime and anywhere. The app enables you to become 

your own “on the go” broadcasting station, streaming video 

and audio to any viewers who join your broadcast. 

=== 

Powtoon 

Make animated videos that look super professional in just a 

few minutes with PowToon. It's easy. It's free. It's totally 

awesome! 

=== 

PressPlay 

PressPlay provides the flexibility to use various free and 

paid video hosting services. 

=== 

Reflector 

Reflector is a wireless mirroring and streaming receiver that 

works great with Google Cast, AirPlay and AirParrot 

2®. 

=== 

Screencast O Matic 

Screencast-O-Matic is trusted by millions of users to create 

and share screen recordings. 


=== 

ScreenFlow 

ScreenFlow is a very polished screencasting application, 

which records just about anything and gives you a huge 

amount of editing options afterwards. 

=== 

Shakr 

A simple new way to make videos. Choose from over a 

thousand video designs by top motion graphic artists from 

around the world to make your own professional looking 

video in minutes. 

=== 

Snagit 

Simple, powerful screen capture and screen recorder 

software. Create images and videos to clearly get your 

point across. Spend less time trying to explain things and 

more time on the work that matters. 

=== 

Total Video Converter. 

TOTAL Video Converter is a extremely powerful and fullfeatured 

video converter which converts any video and 

audio to mp4, avi, iPhone, iPad, mobile, PSP, DVD and 

burns video to DVD, AVCHD, Blu-Ray and more 

=== 


TubeBuddy 

TubeBuddy is a FREE browser extension that integrates 

directly into YouTube to help you run your channel with 

ease. 

=== 

VideoBlocks 

Upgrade your creative projects with unlimited downloads of 

studio quality, affordable stock footage, motion 

backgrounds, After Effects templates & more. 

=== 

Video Downloader 

With Video Downloader, you can download videos from 

web sites or just collect them in your video list without 

downloading them. 

=== 

Videoscribe.co 

Create your own Stunning, high-definition, whiteboard-style 

animation videos with no design or technical know-how. 

=== 

Vine 

Vines are short looping videos that have inspired, 

entertained, and given rise to a creative community. 

=== 


VirtualDub 

It has batch-processing capabilities for processing large 

numbers of files and can be extended with third-party video 

filters. VirtualDub is mainly geared toward processing AVI 

files, although it can read (not write) MPEG-1 and also 

handle sets of BMP images. 

=== 

Wax 

Wax is a high performance and flexible video compositing 

and special effects software. The idea for Wax is to be very 

general purpose and flexible in video compositing and 

effects, so that you can compose your dream video 

sequence with ease everytime. 

=== 

Wistia 

Wistia provides professional video hosting with amazing 

viewer analytics, HD video delivery, and marketing tools to 

help understand your visitors. 

=== 


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