Top Twitter Guide - How To Use Twitter

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Top Twitter Disasters

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Top Twitter Disasters

Introduction
Twitter is one of the most high traffic websites in the world, and it can be extremely
profitable for marketing purposes. It’s also very simple to use. You just sign up,
complete your profile, and post messages. It’s basically as simple as sending email,
right?
Wrong!
Sure, a five-year-old can learn to use Twitter in a few minutes, but not everyone can
learn to use it correctly!
The fact is the vast majority of people are using it all wrong. They’re making these
huge mistakes than can turn out to be giant disasters in the long run, and can not
only hurt your marketing efforts, they could actually hurt your reputation, too!
In this guide, you’re going to learn about some of the most common mistakes
people make on Twitter, and how you can avoid them. In fact, just avoiding these
simple things can improve your marketing significantly and rapidly.
So let’s begin.
Top Twitter Disasters

Disaster #1
Tweeting Nothing But Marketing
Perhaps the single most common mistake people make is Tweeting nothing but
marketing messages over and over. After a while, people are probably going to tune
you out. Unless your followers are extremely rabid for your products and have
specifically signed up to hear about your new releases or special offers, they’re
probably going to tire of you quickly if you inundate them with marketing constantly.
Would you like to see your own feed clogged by dozens, perhaps hundreds, of
marketing messages by the same person? Would you be ok if you kept missing
important messages because someone else kept posting so much marketing that
other stuff got lost?
No?
Well, neither would most people!
Instead of posting continual marketing, break up the monotony by posting
interesting, entertaining, or helpful posts, especially if they are related to your
industry.
But don’t make the mistake of posting totally irrelevant or controversial posts! This
will likely only backfire.
Top Twitter Disasters

Disaster #2
Posting Long Messages
Many people think that because they can post a maximum of 140 characters, that
they should get the most out of every post by getting as close to the character limit
as possible, but people actually like and respond to shorter posts much better.
Studies have repeatedly shown that posts under 100 characters actually get a much
higher rate of engagement than longer posts.
Not only that, but when you keep your posts under 100 characters, it leaves room
for your followers to share posts and use the @mention or retweet functions.
Your posts should be short and to the point, with one or two relevant hashtags.
Anything more than this and people aren’t as likely to read your tweet or engage
with it. And, of course, with any type of social media, engagement is key.
If your followers aren’t retweeting your posts or otherwise engaging, you’ll never get
the type of viral reach you’re hoping for.
Top Twitter Disasters

Disaster #3
Ignoring Mentions
Twitter isn’t just a place to share cute stuff, it’s also an important platform for
customer service. Surprisingly, a lot of customers are now using Twitter to contact
companies instead of email, because they feel it’s more likely a company will
respond to a public request. Additionally, it’s often easier to contact someone on
Twitter than it is to pick up the phone or search for an email or contact form.
You should check your account to see who "mentions" you a few times each day to
make sure you aren’t missing important messages. It could look very bad on you
and your company if you ignore messages.
Additionally, responding directly to customers will help build loyalty. Not only will
those customers be more likely to purchase from you in the future, but they will also
be more likely to recommend you to others.
I’m sure you’ve heard how important word-of-mouth marketing is. It’s a little principle
called “social proof”, and it can be incredibly powerful. People are much more likely
to purchase something if they’ve heard about it from a trusted friend or family
member, so it’s extremely beneficial to be sure all of your customers are as loyal as
possible.
Make sure you check out who mentions you on Twitter, and then make sure that
respond, respond, and respond!
Top Twitter Disasters

Disaster #4
Being Redundant
Have you ever seen someone you have followed on Twitter tweeting and retweeting
the same message over and over, all day long? It can get pretty annoying,
especially if you end up missing important messages because of it.
This is a very common mistake that is typically made by people who are relatively
new to Twitter and don’t really understand the platform yet. It’s not the worst thing
you can do, but people will definitely start to tune you out after a while.
Most people who do this, think it will help them get seen, because their post will be
more likely to end up near the top of someone’s feed, but that’s really not true. All it
will end up doing is upsetting your followers and making you look bad.
If you really must keep tweeting about the same thing, at least vary your messages.
Change the wording, or perhaps add something new. This will help the redundant
seem a bit less so.
For example, you could change up tweets like this:
Love the new Sparkle Shine Dress? Post a pic of you in it and get entered to
win a $50 gift certificate? bit.ly
Let’s see a picture of you in the new Sparkle Shine Dress! You could win $50!
Bit.ly
We’re giving away a $50 gift certificate and it only takes a pic to enter! Bit.ly
How’d you like $50 to spend on new shoes? Send us a pic at bit.ly
These variations help distinguish your tweets from each other, and will help you gain
more engagement because someone who doesn’t respond to one particular wording
might respond to another.
Get creative, try new things, and you may discover that not only are people paying
more attention, but they’re also taking more action!
Top Twitter Disasters

Disaster #5
Automation
There is a growing movement for auto-tweeting, but this can end up with disastrous
results. One company found this out first hand when they had a larger number of
auto-tweets scheduled about an upcoming concert and the roof of the stage
collapsed, causing fatalities. The company was still tweeting about buying tickets for
the concert, which was already cancelled. They looked tasteless and borderline
criminal. It was a disaster!
Sure, this level of nightmare isn’t likely to happen to you, but you never know. What
if you scheduled tweets about “a tsunami of deals” and a disastrous tidal wave hit a
town and killed thousands right before your tweet went out? It would look like a
callus joke in horribly bad taste and make your company look terrible.
If you’re going to auto-tweet, be sure you keep abreast of current events and make
sure no tactless tweets accidentally go out at the wrong time.
Also, you might not want to tweet about individual products on an automated basis.
Imagine tweeting about a product that had been sold out for weeks with the text
“Now In Stock!”
You’d have a lot of upset customers on your hands!
Top Twitter Disasters

Disaster #6
Mistaken Identity
If you manage multiple Twitter accounts, you may occasionally forget which account
you’re logged into. This can have disastrous consequences if you’re somehow
hiding your identity.
If you want to see just how disastrous this kind of thing can be, you only need to
look to a huge mistake made by one of the social media managers for the American
Red Cross, who thought she was logged into her personal Twitter account, but to
her horror discovered she was still logged into the official American Red Cross
page.
This was the nightmare Tweet heard ‘round the world:
Fortunately, the Red Cross handled the situation like a boss. They quickly deleted
the post and used a bit of levity to avoid any real damage to their organization.
They tweeted:
“We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve
confiscated the keys.”
Top Twitter Disasters

As a happy consequence, donations ended up temporarily spiking, but you can see
that this could have been an embarrassing situation for all involved. This kind of
thing could get people fired or cost a company major business!
If you’re going to manage two or more accounts, get into the habit of checking the
name on your account every single time you post so you can be certain you aren’t
accidentally using the wrong account.
Top Twitter Disasters

Disaster #7
Tweeting Too Much
Tweeting too often is the kiss of death for any Twitter account, unless you have an
extremely rabid following that hangs on your every word. Over-tweeting is one of the
quickest ways to get people to un-follow you.
This is true whether you’re tweeting about what you had for lunch, the latest
breaking news, or even posts about contests and giveaways. People just don’t want
to see sooooooo much content from one single person or company.
Try to limit your tweets to a maximum of 8-10 per day, and do that only rarely. Four
per day is plenty most of the time. This will help you reach people in different time
zones around the world without being annoying.
If you’d like to know when the most effective times are to tweet, keep an eye on your
metrics as far as engagements such a retweets and when people mention you.
Tweet at the times you regularly get the most engagements, to reach the bulk of
your audience.
Also, if you notice your account losing followers, you might be tweeting too much!
Slow down and see if your rate of loss drops.
Top Twitter Disasters

Disaster #8
Hashtag Insanity
Have you ever seen a tweet where over half the message was nothing but one
hashtag after the other?
These tweets look something like this:
Ready for #summer? Get a hot #swimsuit, #tankini, #bikini, #sarong or a great pair
of #sandals or #sunglasses! Bit.ly
This is annoying, looks terrible, and isn’t likely to accomplish much. You’re much
better off separating this into focused posts by concentrating on each item in a
separate post. You can spread this out over a day or two to keep from inundating
your followers.
Examples:
Ready for #thebeach? Get your next super sexy #bikini at our huge Summer Sale
Event! Bit.ly
We’re having a huge Summer Sale Event on swimsuits! Get your next #tankini at up
to 60% off! Bit.ly
Need new #sandals for #summer? Check out our Summer Sale event! Bit.ly
Top Twitter Disasters

Disaster #9
Follower Begging
The last thing anyone wants to see is a total stranger begging to be followed.
Begging is not only rude, it’s downright distasteful. It makes you look desperate, and
definitely doesn’t inspire confidence in your product or service.
Think about it. If you’re so desperate that you’re begging strangers to follow you,
what does that say about you or your company? Does that sound like you’re a
confident business owner who has a stellar reputation and a first-class product?
To the average person, begging smacks of desperation. And people are usually
desperate because they aren’t making any sales. And what is the biggest reason
people don’t make sales? Because their product stinks!
I’m not saying your product stinks, but that is what people are likely to think if you
beg for followers.
Instead of begging, you can send a polite message requesting a person follow you
and give them a reason to do so. This might be exclusive promotions, giveaways,
contests, coupons, etc. Or you could mention that you’d happily retweet their
messages when they follow you.
Top Twitter Disasters

Disaster #10
Too Much Retweeting
Retweeting is a great tool, because you can use it to show off praise from
customers or to call out a company or individual you’re happy with. But overused it
can be a recipe for disaster.
Not only could it harm your reputation if your randomly retweet the wrong person
who later ends up to have a bad reputation or scams people, but if it is overdone
your followers will start to tune you out as they would if you overused any type of
posting method.
Ideally, you want to ensure that each retweet reflects well upon you and your brand.
Check the background of each person you intend to retweet, and use them
sparingly. Save them for occasions when a tweet really stands out as worthy of a
retweet.
Top Twitter Disasters

Disaster #11
Controversy
Unless you’re a brand that thrives on controversy, it’s never a good idea to post
anything that might be controversial unless you’re really willing to lose a large chunk
of your user base if they respond negatively to whatever you post.
Sure, some brands can get away with being controversial. For example, many
Chick-fil-A and Hobby Lobby customers have praised these two companies for
standing up for their shared religious beliefs. It was a huge risk, but now many of
their customer base, have become more loyal because of the decisions these
companies have made. However, these companies have also discovered that a very
large chunk of their future and potential market has decided to boycott them, and
that their stance on certain issues will make it difficult for them to ever broaden their
market reach.
In PR, some people have said that no attention is bad attention, but in many cases
this simply isn’t true. Controversy can be the kiss of death for a business, and it can
be a PR nightmare.
Be very careful about what you post. Think before you post and be sure you aren’t
stirring up even the slightest hint of controversy. You definitely don’t want to offend
your core customer base, and it’s easier than you think, to do so.
Be careful!
Top Twitter Disasters

Conclusion
Twitter is a remarkable platform for marketing when it is used correctly, but most
people tend to make at least a few of these common mistakes. This can lead to the
platform being less effective than it could be, or even potentially causing more harm
than good.
In order to make the most of Twitter, it’s important to observe these warnings and
avoid these potential mistakes, at all costs.
To recap, the biggest mistakes are:
Disaster #1 – Tweeting Nothing But Marketing
Disaster #2 – Posting Long Messages
Disaster #3 – Ignoring Mentions
Disaster #4 – Being Redundant
Disaster #5 – Automation
Disaster #6 – Mistaken Identity
Disaster #7 – Tweeting Too Much
Disaster #8 – Hashtag Insanity
Disaster #9 – Follower Begging
Disaster #10 – Useless Tweeting
Disaster #11 – Controversy
If you can avoid these common mistakes and use Twitter the way it was intended,
you’ll soon discover that it’s an effective marketing platform that is actually as
effective as it is easy to use.
Good luck with your Twitter campaigns!
Top Twitter Disasters

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Top Twitter Tools
Daily 140 product hunt
Product Hunt is a curation of the best new products, every
day. Discover the latest mobile apps, websites, and
technology products that everyone's talking about.
===
Audiense
Audiense social marketing platform provides a range of
solutions: Listening & Insights, Social Marketing, Social
Advertising, Audience Management.
===
Twitonomy
Twitonomy is a Twitter analytics application that helps its
users get the most out of Twitter.
===
Top Twitter Disasters

Klear
Klear is a social media analytics and intelligence platform
that provides social data services for brands, agencies and
enterprises.
===
Blue nod
Bluenod is a simple way to find influencers with Twitter
visualization.
===
Analytics twitter
Twitter's analytics help you understand how the content you
share on Twitter grows your business.
===
Social bearing
Social bearing is a powerful Twitter analytics. Find, filter and
sort tweets or handles by influence, engagement, sentiment,
location and more
===
Apple itunes
Apple iTunes is a software application for downloading,
playing and managing audio and video files. The application
also provides users with easy access to the iTunes Store.
===
Top Twitter Disasters

Beat strap
BeatStrap makes it easier for teams to cover live events on
Twitter. Using the web-based application, news
organizations and brands can assign multiple
correspondents to live blog breaking news events and sports
matches as they happen, while still keeping the coverage
cohesive and on-message.
===
Tweet chat
TweetChat is where the world comes to chat. A Twitter chat
platform which allows users to participate in real-time
hashtag conversations, visit and share
===
Twubs - twitter chats
Twubs is the best place to host and participate in Twitter
Chats.
===
Tw chat
TwChat is a platform that was designed to fix a very specific
problem. Which Twitter is a great network, and chats are
held their frequently, it isn't the most convenient method of
communication.
===
Top Twitter Disasters

Nuzzel
Nuzzel is the super-easy way to see news from your friends.
We created Nuzzel to solve the problems of social overload.
===
Twipho
Twipho is a Twitter tool that lets you know what is happening
on Twitter right now through photos. It can find images from
twitpic.com, img.ly and yfrog.com embedded into Tweets.
===
Digg deeper
Digg Deeper, a new feature that shows you what links your
friends are sharing on social networks in real-time.
===
Latest
An automatic list of the 10 best links from Twitter right now.
===
Twurly
Twurly is a free email service to keep track of the links being
shared on Twitter.
===
Top Twitter Disasters

Filta
If you're visiting a new city and want to get beers, or looking
to hire someone for that awesome app you are building, you
can quickly search and organize them using Filta.
===
Crowd fire app
Crowd fire app is the best social media tool for online
marketing. Use Crowdfire for publishing, social analytics and
to grow your Instagram and Twitter
===
Manage flitter
ManageFlitter provides a set of tools that allows Twitter
users to effectively curate, prune and grow their Twitter
account.
===
Tweepi
Tweepi is a powerful tools to manage and grow their
following on Twitter.
===
Does follow
DoesFollow is a simple twitter app that will tell you if a
particular user follows you or not.
===
Top Twitter Disasters

Commun it account session
Commun.it is a robust relationship management tool for
managing Twitter relationships and generating potential
leads for your online business. Essentially, Commun.it helps
you track all major interactions in your Twitter community so
that you can nurture valuable relationships.
===
Twindr me
CLEAN YOUR TWITTER FEED. SWIPE left to unfollow.
That's it.
===
Tool set
Tool set easily grows your Twitter followers. All the
marketing tools you need to help grow your twitter account.
===
Link reaser
Expand your audience on Twitter and discover the tweets
from twittos who really matter to you
===
Like explorer
Like Explorer is one such content marketing tracking tool
that helps the user to find out how many people liked your
content on social media channels.
===
Top Twitter Disasters

Tw Birthday
Celebrate your Twitter birthday, find out when your friends
were born on Twitter!
===
Bio is changed
Bio is changed will send you an email when someone
modifies his bio or profile picture on Twitter. It is also
possible to receive daily or weekly reports about Twitter
friends.
===
Happy cyborg
Happy Cyborg is a web application that learns your
personality and acts as you would on Twitter.
ifttt
If This Then That (IFTTT) offers a great set of automation
“recipes”. These check a condition and make an action when
that condition is completed - an example would be when you
post a picture to Instagram, also post it to Twitter or
Pinterest.
===
Moz cast
MozCast is a weather report showing turbulence in the
Google algorithm over the previous day.
===
Top Twitter Disasters

Save Publishing
Save Publishing, is a free marketing tool that identifies
snippets less than 140 characters to share on Twitter.
===
Zapier
Zapier is an online automation tool that connects your
favorite apps, such as Gmail, Slack, MailChimp, and over
750 more.
===
Must be present
Gauge your brand's social responsiveness in real-time and
compare yourself against industry benchmarks.
===
Group tweet
GroupTweet allows multiple contributors to update a single
Twitter account
===
Storify
Storify is a social network service that lets the user create
stories or timelines using social media such as Twitter,
Facebook and Instagram.
===
Top Twitter Disasters

Tweet topic explorer
Tweet Topic Explorer is a fun online tool that retrieves recent
tweets and displays the most common words in those
tweets.
===
Listen to twitter product hunt
Listen to Twitter allows you to convert the sentiment of any
topic into a unique musical melody in real-time.
===
Thunder clap product hunt
Thunderclap - Amplify any message using social media.
Thunderclap is the first-ever crowdspeaking platform that
helps people be heard by saying something together. It
allows a single message to be mass-shared, flash mob-style,
so it rises above the noise of your social networks.
===
Twitfay
A growth hacking tool that schedules Twitter favorites or
likes, unfavorites, retweets and generates auto followers with
unprecedented ease.
===
Top Twitter Disasters

Co schedule click to tweet
CoSchedule is a drag-and-drop editorial calendar for
WordPress. It allows you to easily create tweetable content
for your readers right from WordPress. Make it easy to share
your content on Twitter, and grow your traffic.
===
Bedazzle Gordon product hunt
With Bedazzle, you can write "rich text" on Twitter! Kinda,
sorta, but not really. Faux rich text via unicode. Bedazzle is a
Chrome extension which adds unicode transforming
functions to your Tweet editor on twitter.com
===
Pull quote product hunt
Pullquote makes it easy to tweet quotes and images,
quotecast, and annotate and collect quotes. Activate your
online reading!
===
Ctrlq
ctrlQ.org is a single-purpose web site that finds RSS feeds
based on any search terms you enter. It's handy for sites
that seem built for following via feeds, but don't make their
RSS address easy to find.
===
Top Twitter Disasters

Pork io product hunt
It allows users to compose an entire tweetstorm which will
be automatically sent out to all their followers.
===
Moz followerwonk
Followerwonk helps you explore and grow your social graph.
Dig deeper into Twitter analytics, find and connect with new
influencers in your niche, use super-actionable visualizations
to compare your social graph to others, and easily share
your reports with the world
===
Tweriod
Tweriod is a free twitter tool that helps you make the most of
Twitter by letting you know the best time to tweet.
===
Get nudge
Nudge is a simple tool for community managers and
customer service teams. Get organized, respond to Tweets,
plan follow ups, and more—in seconds.
Bookmarks Jazzy apps
Twitter Bookmarks is an easy way to create bookmarks to
your favorite things on Twitter. Jump straight to user profiles,
tweets, lists, or searches directly in the official Twitter app.
Also works with Tweetbot 3! Or you can quickly tweet inside
the app.
Top Twitter Disasters

===
Follow fly
Follow fly is a social media aggregator that brings in feeds
from Twitter, Facebook, Instagram, YouTube, and Reddit
AMAs
===
twitter feed
Twitterfeed is one of the most popular tools people use to
connect RSS feeds so that posts are automatically posted to
multiple accounts.
===
tweepi
Tweepi is a powerful tools to manage and grow their
following on Twitter.
===
status brew
Statusbrew helps you track your followers, followings, fans,
mutual followback, non followers etc.
===
moz follower wonk
Followerwonk helps you explore and grow your social graph.
===
Top Twitter Disasters

twi angulate
Twiangulate is the leading tool for search, analytics and
mapping of connections between Twitter friends and
followers.
===
ads twitter
Twitter Ads objective based campaigns are designed to help
you achieve results that drive action and add value to your
business. Create campaigns tailored for a variety of
business goals, from driving website traffic to increasing
brand awareness.
===
hashtagify
hashtagify.me is a hashtag search/discovery engine. It's free
and gives you some basic analytics data too.
===
Tweriod
Tweriod is a free twitter tool that helps you make the most of
Twitter by letting you know the best time to tweet.
===
Top Twitter Disasters

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Top Twitter Disasters

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Top Twitter Disasters

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Top Twitter Disasters

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Top Twitter Disasters

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Top Twitter Disasters

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Top Twitter Disasters

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