Shopify Guide - Why Sell On Shopify

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Shopify Profits 101

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Shopify Profits 101

Introduction
For many years, creating an online store was a long, complicated process.
You had to register a domain, set up hosting, install a pain-in-the-butt script,
trouleshoot he it iarialy et rog, set up payet proessors… it
just went on and on. It could take weeks or even months to open the doors!
Then Shopify came along and made it easy for absolutely anyone to set up an
online store in a few hours. Even if you only have a little time each day, you
can have a site running and making money in as little as a weekend. It’s
literally so easy to use that a pre-teen could have a site online in a day or
two!
We’re going to take you step-by-step through the process of setting up a
Shopify store, and it’ll only take a few hours to be up and running! Sure beats
weeks or months, doesn’t it?
.
Choosing a Market
The first step in the process is choosing a market. You may already have your
market in mind, and that’s great. But you should do some market research in
order to ensure the market is likely to be profitable. Additionally, you may
want to
To get some ideas, you can check out:
Shopify Profits 101

http://www.InternetRetailer.com
They have a guide that will tell you information about what is selling, which
markets are trending, etc.
Here are some ideas for criteria you should use to decide if a market is viable
or not:
1. Average order should be at least $50. This doesn’t have to mean
individual products are $50 or more, but the full order should be over
$50. (And larger is obviously better.)
2. Profit margins should be at least 20%. This means electronics are
generally out, because profit margins are notoriously low. Find
products with good margins.
3. Customers are likely to return often. Is your product something most
people would only ever buy once? You want to find a niche where the
average shopper will come back to buy more from you in the future,
because it costs much less to sell to a recurring customer than it does
to find new ones.
4. Average order is more than one item. If your business focuses on a
product that people will only buy one of at a time, you may want to
choose another market OR consider adding additional supporting
items. For example, if you’re selling dog beds, you might want to add a
line of dog clothing and accessories to get additional sales from the
same customers.
5. Business is not seasonal. Seasonal businesses can be quite profitable,
but if your aim is for steady income, you might want to shift your focus
or at least consider adding non-seasonal items. For example, if you’re
Shopify Profits 101

selling pool supplies, you could sell winterizing equipment to help
supplement your income in the off season.
6. Products can’t easily be found locally, or the average buyer might not
want to buy them locally. For example, some people might be
embarrassed to shop for adult novelties locally, so those are a good
option for online stores.
7. There is some competition in the market. Too much competition is a
bad thing, but ZERO competition is worse. Trust me, unless you have
invented something no one else can sell, there will be some
competition in any profitable market. Competition means a niche is
probably profitable.
8. Low shipping weight (under 10 pounds). If you have to charge too
much for shipping, you won’t get many buyers, and absorbing shopping
costs (such as free shipping for orders over $50) can eat your profits
alive. Low shipping weight products means lower shipping costs, which
both you and your customers will appreciate.
Shopify Profits 101

9. Product is easy to source. The product needs to be something you can
easily obtain. If you have to hunt high and low or wait months for the
product to arrive, it’s not a good market to be in.
10. Target market is mainly female. Females have tremendous buying
power, and a lot of women even do the shopping for their significant
others. So targeting women is usually a winning proposition.
While you don’t necessarily have to fit every single one of these criteria, the
more of them you can check off the list, the better the market is likely to be.
Shopify Profits 101

Starting Your Store
Once you’ve decided on your market, it’s time to set up your store. You’ll
want to buy a domain name, because it will look much more professional to
customers than seeing the standard Shopify URL.
http://www.shopify.com
Click Get started at the top right of the screen. This will pop up a window
that will ask for some basic information to start your 14-day free trial. You’ll
be asked for an email address, password, and shop name. Keep in mind the
shop name will appear in your shop’s Shopify URL.
Shopify Profits 101

Your shop URL will be http://shopname.shopify.com, so choose something
you won’t mind people seeing until the domain resolves. You can change this
later, but it’s better to go ahead and choose the name you’ll want to stick
with.
The next page will ask whether you want to set up an online shop or a retail
store or pop up shop. You’ll want to choose Online Store (which should be
pre-selected for you) unless you intend to sell products in person, such as in
a brick-and-mortar store or at flea markets or events.
Shopify Profits 101

On the next page, it will ask for your name, address, and telephone number.
(Be sure you give your real phone number, because you’ll need to give
customer service this number to identify your store if you need to call them
for any reason in the future.)
Once you’ve entered your personal information, the next page asks you a
couple of basic questions about your business. They want to know if you’re
already selling anything, and how much you’re currently making per year.
(They’ll also ask if you are setting up the store for a client. If the store is for
yourself, just leave that box unchecked.)
Shopify Profits 101

Once you’ve completed this step, you’ll be in your official Shopify admin
area.
The first thing you’ll want to do is set up your domain name so it can begin
propagating. This can take up to 48 hours, so the sooner you get the process
started, the sooner it will be resolving.
To set up your domain, look at the bottom of your main Shopify admin
center. Find the section called Set up your domain at the bottom and click
Add a domain.
Shopify Profits 101

You will be presented with the option to register a new domain or enter one
you already own. (It’s highly recommended you buy your domain through
your regular registrar, such as NameCheap.com or GoDaddy.com, because
you want to have total control over your domain name.
Enter your domain without the www in front of it. For example, enter
domain.com NOT www.domain.com.
Once you’ve entered your domain name, click Add domain. This will add
the domain to your account.
Shopify Profits 101

Once this is completed, you will see a button with instructions for setting up
your domain with your registrar. It will tell you how to set up your A name
record. If you need help doing this with your registrar, click the Go to
instructions button to learn more.
After you follow the instructions to set up the domain with your registrar, it’s
time to move on to the next step. It will take up to 48 hours to begin
resolving but you can continue your store setup until then. Typically it will
only take a few hours to be ready.
Just ignore the domain admin area for now. It’s currently set to present your
store at storename.shopify.com, but later you will want to change it to
resolve to www.yourdomain.com. (Don’t forget to do this when your site is
finished!)
Basic setup is now finished!
Shopify Profits 101

Google Analytics
Setting up Google Analytics is absolutely critical for your Shopify store. Not
only will this tell you how much traffic your store is getting, it will also tell
you how many people are making it to certain parts of the checkout process.
So if you aren’t getting a lot of sales, you can use Analytics to find out where
people are halting the process.
Are they making it to the checkout page, but not following through? Maybe
shipping costs are too high. Are they entering their personal information, but
stopping at the billing page? Maybe you aren’t taking the payment method
they prefer. You can learn a lot with this data that can help you improve
sales.
Shopify Profits 101

To get started, take a look at the menu on the left side of your Shopify admin
area. You will see a long list of options, and at the very bottom, you’ll see
Settings. Click that.
Under settings, you will notice a tab called Online Store. Click that tab.
Now you need to add your domain name to Google Analytics and paste your
Analytics code into the box on the Online Store screen.
After you’ve added the Analytics code to your admin, it’s time to set up
goals.
Shopify Profits 101

"Goals" will give you a tremendous amount of information, such as:
How many people visited a product page
How many people proceeded to the shopping cart page
How many people gave their address
How many people gave their billion information
And other information
Shopify has a great tutorial for setting up goals:
https://docs.shopify.com/support/other/general-information/googleanalytics-goals-and-funnels
Shopify Profits 101

General Settings
Now your store is created, and you have Analytics set up to help you
determine how effective your sales funnel will be. It’s time to take care of
some basic setup.
Meta Information
The meta information for your store is important, because it will tell the
search engines what your site is about. A lot of people don’t bother filling
this out with their Shopify store, but it’s important that you don’t skip this. If
this information is missing, Google will likely just snag some random text
from your homepage and display that as your description in its search
results, and that won’t work well for getting traffic.
Go to Settings, and then click General. This is where you can add your title
and meta description. Don’t go overboard. Just enter the search engine title
for your site and a brief description of what your shop is about.
You can also go to your individual products later and add meta information
at the bottom under the Search Engines section on each product page in
your admin.
Shipping
One option I should mention is that you can actually have a fulfillment
company like Amazon or Shipwire handle all of your shipping. Let’s say you’re
already selling on Amazon and you have inventory with them, you can set
them to fulfill your orders, and you won’t have to worry about shipping.
Shopify Profits 101

The location you put as your address when you signed up will be used to
calculate shipping rates unless you’re using a fulfillment company. You don’t
have to do anything extra, really. The system will calculate the shipping
customers need to pay based on your location and theirs.
Tax Setup
Taxes are a part of business, even online. Many states have forced online
retailers to start taking state sales tax. It’s a big pain the butt, but it’s
necessary if you want to legally do business online in the U.S.
Shopify will already put a base tax rate into your account based on your
location. For example, if you’re in New York, it will automatically add your tax
rates to your account.
But if you have another physical location for your business, you will also have
to put that state into your account.
If you have a location in another country, you will have to add that as well.
Checkout Settings
To get to checkout settings, go to Settings and then Checkout. Under
Customer accounts, you can either require customers to make an account,
make creating an account optional, or disable accounts completely.
Accounts are optional is the best choice for most people. That way people
can create an account if they wish, so they can save their information if they
intend to buy later, but if they’d rather not go through the extra step, they
can check out as a guest.
Shopify Profits 101

The next settings are all option. You can have people automatically agree or
not agree to receive emails from you. You can choose to authorize and
charge the credit card immediately.
Leave automatic fulfillment unchecked unless you’re selling digital items. If
you’re doing digital items, be sure to check this box.
Do not automatically archive the order unless it’s digital.
Payment Processing
Now you need to set up your payment processor so you can get paid. At the
top of your Checkout page, you can choose between Shopify Payments,
PayPal, and other payment processors.
Shopify Payments is actually a great service, because the customer doesn’t
have to leave your site to make a payment like they would with PayPal or
other processors.
You will have to fill out some information for your business to accept Shopify
Payments, but it will make it easy to accept payments and get paid quickly.
Shopify Profits 101

Product Management
Alright, the next thing you need to do is add products to your site. You’ll
need to add various categories to the site, and then add products to each
category. Fortunately, this is a simple process.
Adding a Product
To add a product to your shop, go to Products. Then click Add a product.
Add a title and description for your product. This should not only be readerfriendly
in order to get visitors to buy, but ideally also search engine friendly.
Remember that the better the description of your product, the more likely
people are to find your product and the more likely they are to buy.
You can use the rich text editor to add things like bold and italic text to your
description to improve the appearance and readability.
Adding a Product Image
You should add at least one image to every product, and several images
would be helpful if the product is something that has multiple features that a
buyer might want to see displayed.
The first picture you upload is the default image for the product, but you can
change the default image by dragging one from the images on the right to
the left side of the screen.
Shopify Profits 101

Adding Product Details
Details include organization (such as categories, vendors, product type,
collections and tags), pricing, inventory, and shipping.
It’s important to make use of every possible one of these details in order to
get the most sales. For example, don’t forget tagging, which can help product
visibility immensely.
Variants
Variants are extremely important if you’re selling items that come in multiple
colors, sizes, etc. In the Pricing, Inventory, and Shipping section, you can add
variants and values. To do this, you need to set the option name and the
option value.
For example, the option name might be Colors. The option values might be
Maroon, Pumpkin, Sage, Emerald, Sapphire and Eggplant. Or the option
name might be Size, and the option values might be Small, Medium, Large,
XL, 2XL, 3XL.
You can add multiple variants to a product, and multiple option values to
each variant. This allows you to have virtually unlimited variations to your
products.
Shopify Profits 101

Shop Appearance
Once you have all the technical stuff taken care of, you’ll want to find a
theme that looks good for your site. They have a number of free themes
available, or you can buy one if you don’t find a free one you’re happy with.
To add a theme to your shop, look for this on your dashboard:
Click Select a theme.
When you find a theme you think you like, click the thumbnail of it. You can
immediately publish it on your store, or you can demo it to see what it looks
like on a live site.
Simply click Publish theme to set the theme you’re viewing as the current
active theme for your shop.
Shopify Profits 101

Some themes are free, and others are paid, so keep that in mind. You might
want to start with a free theme until your shop becomes profitable.
Once you select your theme, it will immediately take you to the theme’s
home page. You can customize your theme by clicking the Customize them
button at the top right of the screen.
Options for customization will vary based on the theme, but they will
generally let you choose a custom logo, custom colors, and other options to
make the appearance of your theme your own.
Shopify Profits 101

Conclusion
Shopify is a great platform for starting your own online store. The setup
required is minimal, there’s no complicated script to install, and it’s
extremely affordable.
As you’ve seen in this guide, it takes only a few hours to have an entire store
online and ready to earn money. It’s so easy almost anyone can do this in no
time flat.
If you get stuck, you can always contact Shopify’s customer service. They are
very helpful and tend to get back to you very quickly.
Don’t forget to check out some of the apps and themes that are available for
Shopify. These will help extend the functionality of the site, making it easier
than ever to make money with a Shopify store.
You'll also find many tools outside of the Shopify app store that will help you
better promote and profit from your new online store. Here is a list of
professional grade promotional tools that you should consider.
• Landing Page Monkey
• Catcha Monkey
• Social Share Monkey
• Pop Up Monkey
• Countdown Monkey
• Attention Monkey
Shopify Profits 101

While the tools above can be used in conjunction with Shopify - they are also
designed to very versatile and can be added to any webpage on any website,
online!
Once your site is online, all you have to do is start promoting it. Try sites like
Facebook and Pinterest for promoting your products with paid or free
methods.
Good luck with your store!
Shopify Profits 101

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Payment Gateways
2Checkout
Accept payments online. 2Checkout.com is an online payment
processing service that helps you accept credit cards, PayPal
and debit cards.
===
Authorize.Net
Authorize.Net is a payment gateway service provider allowing
merchants to accept credit card and electronic check payments
through their Web site and over an IP (Internet Protocol)
connection.
===
Braintree
An all-in-one solution to accept, process, and split payments in
your mobile app or online -- from small business to large
enterprise.
===
Gumroad
Shopify Profits 101

Gumroad is a service that lets creators sell their stuff directly to
you. Sell music, comics, software, books, and films directly to
your audience.
===
PayKickstart
PayKickstart is an all-in-one payment and affiliate management
system that will allow you to easily sell your products, recruit
affiliate partners and manage your customer transactions all
with a few clicks of your mouse.
===
PayPal
PayPal Holdings, offers a worldwide online payments system
that supports online money transfers and serves as an
electronic alternative to traditional paper methods like checks
and money orders.
===
SamCart
SamCart is a web-based shopping cart software built for
business owners who are looking for a powerfully simple way
to sell more of their products online. Built with simplicity in
mind, SamCart is the world's easiest shopping cart solution for
small business owners.
===
Stripe
Shopify Profits 101

Stripe allows both private individuals and businesses to accept
payments over the Internet. Stripe focuses on providing the
technical, fraud prevention, and banking infrastructure required
to operate on-line payment systems.
===
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Shopify Profits 101

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Shopify Profits 101

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Shopify Profits 101