IFFI 2017 International Cinema Catalogue

Mixed Reality Sidebar
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Indian VR: Where are we now?
Where are we headed?
Anand is pioneer of VR and AR content in India. His
company Memesys Culture Lab has created India’s
first VR documentary platform called ElseVR.
He has been invited to share his expertise at
prominent platforms such as MIPCOM at Cannes.
VR documentaries produced by Anand have been
featured at prestigious film festivals such as TIFF,
Shefeild and Dubai International Film Festival. The
brand content produced by Memesys Labs is the
most viewed VR content created in India.
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Avinash Kumar - Virtual India
(Panel)
Avinash is a design strategist, media artist and digital
curator. He is the Creative Director of the upcoming
Indian Centre for Immersive Media (ICIM) - set up
in partnership with the Indian School of Design &
Innovation (ISDI) MumbaI - which has an agenda
for the disruptive research and incubation of Indian
Immersive content in Virtual, Augmented and Mixed
Reality. He is also the director of an Indian cultural
video game platform called Antariksha Sanchar,
produced by his studio Quicksand - one of India’s
leading innovation consultancies. www.quicksand.
co.in
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Jayisha Patel
An award winning documentary-maker based in
London. Her short films have shown at festivals
such as Berlin, Cannes, AFI Silverdocs and the
New York Film Festival amongst others. Jayisha
launched her new VR project Notes To My Father
at the Oculus House at the 2017 Sundance Film
Festival, and also presented the work at the SXSW
Film Festival in March. She is currently an artist
in residence at Somerset House where she is
developing her second immersive project, Fire.
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