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Insight<br />

O<br />

Putting<br />

cloud<br />

first,<br />

literally!<br />

IBM may also be looking for<br />

capturing a higher share of<br />

public services market<br />

By CIO&Leader<br />

n Wednesday 1st Nov <strong>2017</strong>, IBM announced<br />

Cloud Private, a platform for enterprises<br />

to leverage the microservices architecture<br />

for building cloud-native applications and<br />

refactoring their monolithic applications. This,<br />

the company says, will facilitate “integration and<br />

portability of workloads as they evolve to any<br />

cloud environment, including public IBM cloud.”<br />

The new platform is built on the open source<br />

Kubernetes-based container architecture and supports<br />

both Docker containers and Cloud Foundry.<br />

IBM is the third largest cloud company globally<br />

and is a leader in the private cloud market, according<br />

to the Q3 <strong>2017</strong> (latest) figures released by research<br />

firm Synergy Research Group. However, IBM lags<br />

both bigger rivals AWS and Microsoft as well as<br />

challengers like Google, Alibaba and Oracle in<br />

terms of growth. That is because of a higher growth<br />

witnessed by the public cloud segment of the market.<br />

The new initiative, on the face of it, will give<br />

a greater push to the private cloud market, on<br />

which it has a firmer hold, and drive its growth.<br />

Some customers are having a relook at public<br />

cloud, because of control and performance<br />

issues while some others want to remain private<br />

for privacy/regulatory reasons. IBM wants to<br />

leverage this segment and grow the entire private<br />

cloud piece of the market.<br />

That is the stated positioning of IBM.<br />

“IBM Cloud Private brings rapid application<br />

development and modernization to existing IT<br />

infrastructure and positions it to be combined<br />

with the services and experience of a public cloud<br />

platform,” he said.<br />

IBM also claimed that “companies will spend more<br />

than USD 50 billion globally starting in <strong>2017</strong> to<br />

create and evolve private clouds with growth rates<br />

of 15 to 20% a year through 2020, according to IBM<br />

market projections.”<br />

However, IBM may also be aiming to capture a larger<br />

share of public cloud market through this initiative.<br />

This is how.<br />

IBM has a huge customer base that uses<br />

its traditional middleware and other legacy<br />

applications. Through this initiative, IBM hopes to<br />

provide an easy migration path for these customers.<br />

By building the platform on the open source<br />

Kubernetes-based container architecture (supporting<br />

both Docker containers and Cloud Foundry), IBM<br />

hopes to facilitate easier integration and portability<br />

of workloads between private and public cloud.<br />

One thing that IBM Cloud Private will do is<br />

to help IBM customers place IBM middleware<br />

and other legacy applications inside containers<br />

and transform them into modern cloud<br />

ready applications by leveraging container<br />

orchestration run by Kubernetes.<br />

By working closely with the clients on their private<br />

cloud and making it easy for them to migrate to<br />

public cloud, IBM can genuinely hope to boost its<br />

public cloud business.<br />

This strategy is evident from the fact that IBM also<br />

announced new container-optimized versions of<br />

core enterprise software, such as IBM WebSphere<br />

Liberty, Db2 and MQ.<br />

<strong>October</strong> <strong>2017</strong> | CIO&LEADER<br />

31

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