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PCM Vol.3 Issue 11

Emerging Markets have achieved a certain reputation in the payment industry. In this issue, we will explore the development of Emerging Markets and what's to come in terms of Payments & Financial Inclusion for the underserved

Emerging Markets have achieved a certain reputation in the payment industry. In this issue, we will explore the development of Emerging Markets and what's to come in terms of Payments & Financial Inclusion for the underserved

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<strong>Vol.3</strong>.<strong>Issue</strong> <strong>11</strong>. November 2017<br />

<strong>PCM</strong><br />

YOUR GATEWAY TO THE WORLD OF PAYMENTS<br />

Emerging markets transform the global economy


AMIR ABDIN<br />

Founder & Editor-in-Chief<br />

Founder & Editor-in-Chief<br />

Founder & Editor-in-Chief<br />

amir@teampcn.com<br />

amir@teampcn.com<br />

https://nl.linkedin.com/in/amirdin-21365683<br />

amir@teampcn.com<br />

Amir Abdin<br />

Founder Amir Abdin & Editor-in-Chief<br />

amir@teampcn.com<br />

https://nl.linkedin.com/in/amir-abdin-21365683<br />

BLANKA LIGETI<br />

Blanka Ligeti<br />

Production Editor, Head of Creative<br />

Production Editor & Head of Creative<br />

blanka@teampcn.com<br />

blanka@teampcn.com<br />

https://www.linkedin.com/in/blanka-ligeti-7127289b/<br />

https://nl.linkedin.com/in/blanka-ligeti-7127289b<br />

JESSIE RANDHAWA<br />

Editor<br />

Production Editor & Head of Creative<br />

jessie @teampcn.com<br />

https://www.linkedin.com/in/jessie-randhawa-a5ab87105/<br />

https://nl.linkedin.com/in/blanka-ligeti-7127289b<br />

THANKS TO OUR PARTNERS!<br />

<strong>PCM</strong> is designed by Blanka Ligeti, Payments & Cards Network. Art and photos © Payments & Cards Network, picjumbo.com, Flickr.com and Shutterstock.<br />

com, excluding advertisments and company logos.<br />

www.payment.jobs<br />

Network. All rights reserved. Reproduction of any kind is strictly prohibited without express prior written consent of Payments & Cards Network.<br />

www.academy.teampcn.com<br />

<strong>PCM</strong> is property of Payments & Cards Network, Keizersgracht 477., 1017 DL, Amsterdam, The Netherlands. All material contained within <strong>PCM</strong> is the<br />

property of Payments & Cards Network. All other product and service names may be trademarks of their respective companies. ©2017 Payments & Cards<br />

ADVERTISING INFORMATION<br />

For details, please contact amir@teampcn.com


Contents<br />

5<br />

THREE WAYS FINANCIAL SERVICES ARE<br />

PROVIDING NEW OPPORTUNITIES IN INDIA<br />

8<br />

12<br />

LATIN AMERICA: THE EVER-EVOLVING PROSPECT<br />

5 CURIOUS FACTS ABOUT THE PAYMENTS<br />

BUSINESS IN EMERGING MARKETS<br />

15<br />

SUCCESS IN SUB - SAHARA MARKETS<br />

19<br />

STARTUP SPOTLIGHT: BANKABLE<br />

24<br />

THE AGE OF DIGITAL PAYMENTS<br />

28<br />

EQUIFAX’S VIKRAM RAMANI<br />

30<br />

SPECIAL FEATURE: P20 INAUGURAL<br />

CONFERENCE IN LONDON<br />

32<br />

HOT JOBS<br />

33<br />

INDUSTRY EVENTS<br />

3


The Thought Leader rubric is a collection of leading<br />

professionals from a wide range of firms in the<br />

industry, educating the market on the best practices<br />

and how to overcome certain challenges.


Three ways financial services are providing<br />

new opportunities in India<br />

by Amrish Rau<br />

Hundreds of millions of households across the globe are<br />

without access to traditional banking services, stifling<br />

opportunity. In India alone, 250 million adults don’t have a<br />

bank account and the majority don’t have a credit rating.<br />

Consequently, it can be very difficult for these consumers<br />

to connect with businesses that require traditional<br />

payment verification models.<br />

While this paints a bleak picture, it’s one that is already<br />

starting to change thanks to the rise of innovative financial<br />

technology. Nowhere can this be felt more clearly than in<br />

India, where technology is being used to tackle crossborder<br />

payment, credit and remittance challenges head<br />

on. Here, progressive companies are shifting the way<br />

payment and financial services operate, opening up new<br />

opportunities for economic and social growth.<br />

Attempts to offer a seamless cross-border experience<br />

are further complicated in high growth markets where<br />

alternative payment methods – which refer to payments<br />

made using something other than a credit card like<br />

cash, coupons, bank transfers, prepaid cards etc. – still<br />

represent as many as two-thirds of all payments.<br />

India for example has a population size of over 1.3 billion<br />

but has just 24.5 million credit cards in circulation.<br />

In order to break down these market nuances, we are<br />

seeing established firms and fintech startups alike<br />

develop and implement innovative technology solutions to<br />

aid businesses that are trying to encourage cross-border<br />

trade and operate internationally.<br />

Cross-border payments<br />

Recent estimates have the cross-border market growing<br />

from $401 billion in 2016 to $994 billion in 2020, with<br />

nearly two-thirds of cross-border business expected to<br />

come from high growth markets such as Asia and Latin<br />

America.<br />

While the advent and uptake of eCommerce and<br />

mCommerce means cross-border now represents<br />

one of the biggest business opportunities available to<br />

merchants around the globe, many are being held back<br />

by cumbersome cross-border payment infrastructure and<br />

processes which are hindering their ability to meet and<br />

transact with potential consumers.<br />

At PayU we are doing our part to make cross-border trade<br />

easier for merchants and consumers alike. Earlier this<br />

year we launched our PayU Hub platform. PayU Hub aims<br />

solve many cross-border commerce challenges by using<br />

a single API integration to help merchants access to 2.3<br />

billion potential new customers in the major high growth<br />

markets across Asia, Central and Eastern Europe, Middle-<br />

East, India, Africa and Latin America.<br />

Rather than adopt a traditional cross-border model, using<br />

an international acquirer, PayU has redefined the way<br />

cross-border payments can be undertaken. PayU Hub’s<br />

hyper-local direct connections to local acquirers and direct<br />

connections to alternative payment methods set us apart.<br />

Thought Leaders Corner<br />

5


Not only do they allow merchants to reach entire markets<br />

through alternative payment methods but they also improve<br />

customer experience.<br />

Credit access<br />

In emerging, high growth markets around the world a lack<br />

of access to credit is considered part of the course. Yet,<br />

without this access, millions of people can be excluded from<br />

everyday – and often life changing – opportunities. Renting or<br />

buying a house, owning a phone, even pursuing an education<br />

can become off-limits. As a consequence, wider economic<br />

growth is held back.<br />

We are seeing this particular challenge addressed thanks to<br />

a rise in smartphones, ecommerce and online transactions<br />

in high growth markets, which brings with it a corresponding<br />

rise in data about customers spending and earning habits.<br />

As the amount of data increases, new techniques are<br />

being used to build credit intelligence and more accurately<br />

understand an individual’s credit rating.<br />

For example, AI and machine learning are being incorporated<br />

into credit models, enabling underwriting which uses<br />

thousands of variables all changing in real time.<br />

At PayU we are doing our part to<br />

make cross-border trade easier for<br />

merchants and consumers alike.<br />

At PayU we are developing these new techniques and<br />

their potential to unlock credit and financial services for<br />

underserved populations. Our record €<strong>11</strong>0 million investment<br />

in Kreditech means that we have a joint partnership to create<br />

credit ratings and provide finance to people who may not<br />

otherwise have credit histories.<br />

As businesses become more comfortable and able to use a<br />

variety of methods to build data profiles for consumers, more<br />

and more people can be offered access to credit.<br />

Digital apps and services that enable customers to pay<br />

later, pay in instalments or only use credit when needed are<br />

increasing the number of consumers able to access financial<br />

services, and therefore their participation in the economy.<br />

6


This more flexible approach to credit is also helping<br />

merchants mitigate the credit risks commonly associated<br />

with high growth markets. For example, the ability to use<br />

credit to pay for pick up and distribution costs removes the<br />

risk of non-payment for a small vegetable grower looking to<br />

expand his business.<br />

Remittances<br />

An estimated $6.5 trillion in remittances will be sent to low<br />

and middle-income countries between 2015 and 2030. India<br />

alone remits more than $10bn annually.<br />

However, most if not all of these transfers are coordinated<br />

through banks relying on high fees and broken processes.<br />

Amrish Rau<br />

CEO at Pay U India<br />

There is a massive opportunity here<br />

for innovative companies to use<br />

technology to improve the flow of<br />

cash to loved ones across the globe.<br />

As the CEO of PayU India, India’s leading digital<br />

payment solution provider, Amrish Rau is at the<br />

forefront of driving digital transformations in<br />

the Indian financial services space. Amrish was<br />

the Managing Director of Citrus Pay, a leading<br />

consumer payments company, where he worked<br />

to simplify payments for online merchants and<br />

consumers. Upon Citrus Pay’s acquisition by<br />

PayU, Amrish came on board as the India CEO and<br />

reports directly to Global CEO, Laurent le Moal.<br />

There is a massive opportunity here for innovative companies<br />

to use technology to improve the flow of cash to loved ones<br />

across the globe.<br />

We are already seeing companies capitalise on this<br />

opportunity. Remitly, for example, developed a unique digital<br />

money transfer platform to minimise customer friction and<br />

make the process of sending money internationally faster,<br />

easier, more transparent and less costly.<br />

Already, Remitly’s customers are sending nearly $4 billion<br />

annually around the world, saving them millions compared to<br />

using other providers.<br />

These three examples demonstrate the impact financial<br />

services innovation can have – and is already having – in<br />

high growth markets such as India. Indeed, merchants who<br />

capitalise on these innovations will help enable social change<br />

while simultaneously supporting their own growth.<br />

There can be no stronger business case for fintech innovation<br />

than this.<br />

About Pay U<br />

PayU uses its payments heritage and expertise<br />

to deliver financial services in emerging markets.<br />

Our local operations in Asia, Central and Eastern<br />

Europe, Latin America, the Middle East and Africa<br />

enable us to be experts in these countries and<br />

provide the best solutions for the local market.<br />

PayU is the leading online payment service<br />

provider in 16 high growth markets, dedicated<br />

to creating a fast, simple and efficient payment<br />

process for merchants and buyers. Our 250+<br />

payment methods and PCI certified platforms<br />

are designed to meet every consumer’s needs.<br />

The markets in which PayU operates represent<br />

a potential consumer base of nearly 2.3 billion<br />

people and a huge growth potential for merchants.<br />

PayU has more than 1,800 payment specialists<br />

based in these local markets supporting<br />

PayU’s 300,000+ merchants and the millions of<br />

consumers making online payments.<br />

Thought Leaders Corner<br />

7


Latin America: The Ever-Evolving Prospect<br />

by Alphonse Voigt<br />

EBANX is a cross-border payments processor focused<br />

on global merchants that want to start selling or increase<br />

sales in Brazil, Mexico, Argentina, Chile, Colombia, and<br />

Peru. By offering Latin American local payment methods,<br />

we provide access to both global e-commerces and Latin<br />

American customers.<br />

When it comes to our mission and vision, it is crystal<br />

clear for us: it is about continuing to break economic and<br />

financial barriers in the payments landscape.<br />

If people want to buy, they need to be able to do so.<br />

Payment methods should not be an obstacle. The same<br />

logic works for merchants: they must be able to sell to<br />

Latin Americans very easily, no matter where in the world<br />

they are located.<br />

The Start of EBANX<br />

International business came naturally due to my love for<br />

surfing, which goes hand in hand with travel. I entered the<br />

payments world about ten years ago, with the realisation<br />

of the immense market potential and how challenging it<br />

was to offer a really good local payment experience to<br />

global merchants.<br />

It was at the beginning of 2012, that I decided with my<br />

partners João and Wagner to start the EBANX project.<br />

We had a clear objective in mind, which was to attract<br />

global merchants to our platform with a very strong value<br />

proposition and with a simple message: “Integrate with<br />

EBANX and its local payment methods and duplicate or<br />

even triple your sales with Brazilians and after with other<br />

Latin Americans.”<br />

The company’s name was established with some<br />

creativity at the start of 2012. Back then, the word fintech<br />

was not yet invented.<br />

While all other companies in the industry at that time were<br />

adding “pay” and “pago” to their names, we came up with<br />

EBANX, resembling electronic banks.<br />

Our name and our brand represents a cool differential,<br />

something that we, the ebankers, are very proud of.<br />

When you are a Latin American, you are familiar with the<br />

barriers to access global products and services. It’s all<br />

about breaking down these barriers and creating bridges<br />

between continents, allowing people from all over the<br />

world to express themselves through their purchases.<br />

These are our biggest and most exciting challenges and<br />

the key elements that move us forward.<br />

The Aim of EBANX<br />

Today, with more than 25 million end-users around several<br />

Latin American countries, the brand EBANX is becoming<br />

more and more familiar. One in every ten Brazilians has<br />

already used EBANX to buy from our global merchants.<br />

The aim is to bring as many global players as possible to<br />

the Latin American reality. This way, Latin Americans will<br />

have access to the best global companies. In order for a<br />

company to be truly global, it must reach everyone and it<br />

8 Thought Leaders Corner


must count on a trustworthy local payments partner. This<br />

partner is EBANX.<br />

The company culture is very strong and EBANX is indeed<br />

a great place to work. The intention is to grow very quickly<br />

from our current 300 ebankers to 1000, as we believe it is<br />

all about people and bringing good people in.<br />

Openness and the Future of the Payments Landscape<br />

To me openness means ease. The simpler it is, the more<br />

growth we will see, for both merchants and processors.<br />

So it is our job to demonstrate to regulators, schemes,<br />

acquirers, and other players that ease and compliance<br />

must coexist for the payments landscape to thrive. Today<br />

we have the tools to make that happen and we will have<br />

even more solutions in the future. One-click payments, no<br />

matter if they are local or cross-border, it’s the only way I<br />

see the industry going.<br />

The Payments Industry in the LATAM Market<br />

Latin American countries work a lot with cash payments,<br />

which is a very traditional method. They are deeply rooted<br />

in Latin American cultures.<br />

As strange as it may sound, the experience of generating<br />

an OXXO voucher online, for example, and then going to<br />

an OXXO convenience store to pay is very common in<br />

Mexico. The same goes for the boleto bancário in Brazil,<br />

the Vía Baloto in Colombia and so on. Cash payments are<br />

not just used by unbanked consumers. Everyone uses<br />

them. For instance, all utility bills in Brazil are paid via<br />

boleto bancário.<br />

Alphonse Voigt<br />

Co-founder and CEO of EBANX<br />

Alphonse Voigt is the Co-founder and CEO of<br />

EBANX, a Brazilian company that processes<br />

cross-border payments for hundreds of global<br />

merchants in Latin America. Alphonse is<br />

Brazilian, a lawyer by training, entrepreneur<br />

at heart and also a surfer, skydiver and<br />

spearfisherman.<br />

Every country has their own specificities, but,<br />

despite differences, Latin American countries have<br />

commonalities, such as their consumption potential. It is<br />

a region that lacks product and service initiatives. This is<br />

why the first big player to really invest here conquers the<br />

whole market and becomes monumental. So do not look<br />

at Latin America as just any other area on the map, but as<br />

a region with huge potential where you can conquer an<br />

eager market.<br />

Latin American Markets<br />

We currently dominate the Brazilian market, being the<br />

biggest cross-border payments processor in the country.<br />

We have also been growing very rapidly in Mexico and<br />

have recently started operating in Chile, Colombia,<br />

Peru, and Argentina. These are all very important Latin<br />

American markets, which offer a lot of space for crossborder<br />

merchants of all sizes to grow. Companies<br />

and websites from all around the world that work with<br />

cross-border operations and want to sell to these Latin<br />

American countries can rely on EBANX.<br />

About EBANX<br />

EBANX is a fintech headquartered in Brazil<br />

that offers Latin American local payment<br />

methods to global businesses. The company<br />

offers solutions in Latin American payment<br />

methods for merchants such as AliExpress,<br />

Wish, and Udacity. EBANX is changing the way<br />

consumers in Brazil, Mexico, Colombia, Chile,<br />

and Peru pay on international websites and has<br />

already enabled more than 24 million people<br />

in these countries to access global products<br />

and services, as well as enabling global<br />

e-commerces to reach new audiences. For<br />

more information: https://business.ebanx.com/<br />

9


Expansion of EBANX<br />

Argentina was our most recent market entry and during<br />

the first semester of 2018 we will be operating in<br />

Paraguay, Uruguay, Bolivia, and Ecuador.<br />

For us, entering a new region always means going big with<br />

a detailed deep dive into the countries we are looking to<br />

become established in. At EBANX, we process for high<br />

profile global merchants. We have been prioritising<br />

quality versus quantity, always seeking to develop direct<br />

connections with major acquirers and banks in the<br />

region.<br />

EBANX in a Nutshell<br />

EBANX is not a startup trying to revolutionise payments.<br />

EBANX is a tech company<br />

with 300 ebankers that<br />

solved a gap between Latin<br />

American consumers and<br />

global websites through<br />

offering the popular<br />

payment methods of the<br />

region.<br />

Secondly, few people are<br />

aware of the real power<br />

that accepting local<br />

payments has on business<br />

sales. It is not about a little<br />

more market penetration. It<br />

is about a disruptive force.<br />

At EBANX, we say that a<br />

good payment strategy<br />

can be your best marketing<br />

strategy.<br />

We see all of our merchants<br />

experiencing growth of<br />

two to three times during the first year of offering local<br />

payment solutions. This is a fact. Latin Americans want to<br />

buy, but they often are not able to pay. However, this is not<br />

because they lack money, but because they do not have<br />

access to the required payment method.<br />

Finally, EBANX is not a global company that sees the<br />

whole world as uniform. We understand differences and<br />

the importance of being local.<br />

We do everything within our reach to satisfy<br />

our merchants, from localized customer support<br />

to answer all questions from our merchant’s<br />

customers, to providing an outstanding merchant<br />

services team and individualized approaches.<br />

For a long time we were focused on larger enterpriselevel<br />

global merchants and building the perfect product<br />

for them. Today we are supporting and adding unique<br />

services to lead SMBs into Latin American markets.<br />

Our SMB project has grown substantially with proven<br />

success.<br />

Additionally, for three years EBANX has been investing<br />

heavily in the end-user market. EBANX is not only<br />

a payments processor, but also a great channel for<br />

businesses to reach their Latin American customers.<br />

People can top-up our virtual and physical cards using<br />

their preferred payment methods to buy in any store<br />

around the world. Today, more than 22 million Brazilians<br />

buy from global e-commerces through EBANX solutions,<br />

two million of them using the EBANX Account.<br />

Why EBANX is Different<br />

We go beyond payments,<br />

our competitors don’t.<br />

Our global partners feel<br />

at home at EBANX. We<br />

do everything within<br />

our reach to satisfy<br />

our merchants, from<br />

localised customer<br />

support to answer all<br />

questions from our<br />

merchant’s customers,<br />

to providing an<br />

outstanding merchant<br />

services<br />

team<br />

and individualised<br />

approaches. Our legal<br />

team and our marketing<br />

team are very supportive<br />

as well.<br />

We are available 24/7 for our merchants and their<br />

customers.<br />

We are also very close to our end-users. We understand<br />

them, listen to them and we are able to communicate this<br />

information back to our merchants. By doing that we are<br />

always creating new features and specific solutions for<br />

our merchants. This way, they only have to think about<br />

growing their businesses, since we take care of the rest.<br />

We are experts in Latin America, we comprehend local<br />

culture and local people’s behaviour, in addition to the<br />

local payments ecosystem. Merchants do not come to us<br />

only for our payments expertise, but also for our complete<br />

solution for market entrance.<br />

Exciting News<br />

EBANX is now ready to support all kinds of global<br />

merchants, from those that sell 100 USD per month to<br />

mega merchants that sell 100 million USD per month.<br />

Bringing Innovation to the Market<br />

The way we innovate is based on four pillars: relationships,<br />

creativity, profound local knowledge, and technology. We<br />

believe payments are just the tip of a process that is much<br />

more connected to fully opening consumer markets, to<br />

obtaining a full grasp of these markets and to sharing<br />

it with our merchants. Entering a new market is not just<br />

about offering a local payment method. It is also about<br />

understanding consumers’ thoughts and how they shop<br />

online and then transforming all of this knowledge into an<br />

entry strategy, tailor made for each merchant.<br />

10<br />

Thought Leaders Corner


5 Curious Facts About the Payments<br />

Business in Emerging Markets<br />

By Henrique Di Lorenzo<br />

Emerging Markets have achieved a certain reputation<br />

in the payment industry. Reports from financial<br />

analysts discuss about the endless possibilities<br />

and opportunities driven by financial inclusion,<br />

Fintech innovation, demographics, eCommerce, and<br />

leapfrogging technological developments in mature<br />

markets. In my personal journey in various markets<br />

(considered to be “emerging”) I’ve realised that there<br />

are usually different dimensions that prevail when<br />

bringing a business to a new country. In this article, I<br />

will share some thoughts on some dynamics that are<br />

particularly interesting in emerging markets:<br />

Various merchants do not have enough cashflow to pay<br />

their bills, buy supplies for their shops or keep running<br />

their services (like taxis). That’s why advanced payments<br />

services are particularly attractive to this segment.<br />

Providing merchants with micro-credits in the form of<br />

same-day deposits (of payments that are due at the end of<br />

the month) is a quite profitable business. Sometimes SMB<br />

are willing to pay more than 5% just to get access to these<br />

funds. Alternatively, services that provide consumers with<br />

micro-credit during checkout, especially in eCommerce<br />

(e.g. solutions like deferred payment or payment upon<br />

delivery), are not yet very common in emerging markets.<br />

There is an increasing activity in this space, thought! Fact<br />

is – as payments (alone) tend to become less profitable,<br />

players that combine highly profitable financial services<br />

with payments services tend to retain their relevance in<br />

emerging markets.<br />

Culture and payment habits<br />

Interplay between financial services and payments services<br />

Payments transactions are still quite profitable in most<br />

emerging markets. While some mature markets are<br />

facing stricter regulations on transaction fees (like<br />

Durbin amendment in USA, interchange fees cap in<br />

Europe, and a similar regulation in Australia), such fees<br />

remain relatively high in most countries. This creates<br />

opportunities for new entrants, who can offer more<br />

efficient transaction processing services to merchants.<br />

However, more important than providing merchants with<br />

payments services that are a few basis points cheaper, it<br />

is to provide merchants with relevant financial services,<br />

especially in the small and midsize business (SMB)<br />

segments.<br />

Seemingly obvious, but easily overlooked. This item is not<br />

specific to emerging markets, as every nation has its own<br />

collection of payment methods. Customers’ habits and<br />

their receptiveness to concepts like credit lines, lending<br />

and interest are different per country. Some countries<br />

have more than 30 different electronic payment methods,<br />

among credit, debit, pre-paid, voucher, tickets, direct<br />

debit, etc. Sometimes, different payment methods can be<br />

combined in the same card (like combo cards in Brazil,<br />

combining credit and debit in the same plastic, even<br />

for contactless). Also, international payment methods<br />

can be used in a particular way, e.g. for splitting the<br />

payment into many installments, sometimes more than<br />

24x. In places where installments are more the rule<br />

than the exception, merchants already incorporate the<br />

average payment interest rates in the product price (and<br />

provide discounts to those customers paying in a single<br />

installment). Finally, we see that the payment acceptance<br />

landscape is getting more fragmented in some emerging<br />

markets. This is because large acquirers or processors<br />

are getting increasing competition of new entrants, who<br />

do an outstanding job in meeting the payment needs of<br />

specific segments.<br />

Biometrics and data protection<br />

The differences in the usage of biometric data in some<br />

emerging markets, compared to other mature markets,<br />

are striking! In some emerging countries banks have<br />

databases with biometric data of millions of customers.<br />

12<br />

Thought Leaders Corner


Which is something that, for example, in Europe would be<br />

avoided at all costs. The reasons for the implementation<br />

of biometrics in emerging countries go beyond “customer<br />

convenience”. In many cases there’s a clear business<br />

case in the form of fraud prevention, mainly identity theft.<br />

In countries where government-issued identities are not<br />

so strong and easy to fake, there’s an increasing number<br />

of enrollment fraud, where a customer applies for a bank<br />

service or a credit line using a fake ID. After exploiting this<br />

credit line, the customer would disappear, buy another<br />

fake ID and so on… By implementing biometrics systems,<br />

banks have managed to reduce losses due to identity<br />

theft to a level that quickly justifies the business cases<br />

for the implementation. In some cases, the losses could<br />

sum up to dozens of millions of dollars. Once the bank<br />

already stores the biometric data of its accountholders in<br />

a database, it can also use biometrics for authentication<br />

when authorizing transactions for instance, at ATMs.<br />

Emerging countries that are particularly strong in<br />

biometrics are Brazil and India. As an example, in India,<br />

all Aadhaar-enabled point-of-sales (PoS) devices must be<br />

equipped with biometrics readers, due to a government<br />

regulation. Even though this seems to be widespread<br />

knowledge, I have met different acquirers and terminal<br />

vendors that were planning to enter India, while ignoring<br />

or deprioritizing biometrics.<br />

Regulation, standards and compliance<br />

Also seemingly obvious, but in practice this is a big<br />

headache. Quite often it’s very unclear what the<br />

compliance requirements in a specific market are. This<br />

is because they cut across different dimensions, from<br />

different (and disconnected) regulatory entities and,<br />

sometimes, without proper documentation. International<br />

payment schemes have local product rules. National<br />

banking associations set additional rules like security,<br />

payment flows and common technical standards. For<br />

vendors launching hardware, there are local regulations<br />

for product safety, electromagnetic compatibility, among<br />

others. When working with local schemes and partners,<br />

very often they define their own certification programs.<br />

Investigating the compliance requirements is something<br />

that needs to be done well in advance, before accessing<br />

a new market.<br />

Lack of information as an opportunity<br />

As mentioned above, relevant information is not always<br />

properly documented in various markets. Even when it is<br />

well documented, it’s not obvious how to find it. The only<br />

workaround is to engage in a network of contacts that can<br />

help you navigating the local business landscape. This is<br />

extremely beneficial, as business success can be strongly<br />

dependent on personal relationships. Furthermore, as<br />

the payments landscape is rapidly changing in emerging<br />

markets (due to new regulations or new strategies of<br />

the dominant local players), you need to get a firsthand<br />

insight on these changes, as they tend to directly<br />

impact your business! In summary, when getting into a<br />

new market, make sure to participate in the right forums<br />

(and contribute to it) and foster a network of experienced<br />

contacts. Otherwise you may not have enough time to<br />

prepare your business to upcoming changes.<br />

Henrique Di Lorenzo<br />

Global Director of Products at UL<br />

He is responsible for UL’s portfolio for the financial<br />

industry. In particular, UL’s web-based SaaS<br />

applications for payments compliance and transaction<br />

testing. Henrique has operated both in emerging and in<br />

established markets (Europe, Latam, USA and Middle<br />

East), mainly in technically complex projects on recent<br />

advances in the payments space.<br />

About UL<br />

UL Transaction Security guides companies within the<br />

payments, finance, retail, and data security domains.<br />

UL helps customer to get a smoother and quicker<br />

route to access global markets, ensuring compliance<br />

with local standards, global interoperability between<br />

products and systems and security for all components<br />

in the ecosystem.<br />

13


EXPERT INTERVIEW<br />

This is our cover story of the month. Highly<br />

regarded experts in the industry provide their point<br />

of view on specific challenges that merchants<br />

and other companies face in their day-to-day<br />

operations.


Success in Sub-<br />

Sahara Markets<br />

<strong>PCM</strong>: Who is Letshego and what is your strategy?<br />

Chris: The Letshego Group is an inclusive<br />

finance organisation, that has been operating<br />

in Africa for almost twenty years, with a<br />

presence in <strong>11</strong> Sub Saharan Markets. We<br />

have 3000 staff, which includes our agency<br />

network, and are progressing in our strategy<br />

to increase financial inclusion within the<br />

markets where we operate. How are we<br />

succeeding?<br />

By providing simple, accessible and<br />

appropriate financial solutions to<br />

individuals as well as micro and<br />

small entrepreneurs - ultimately,<br />

those members of society who have<br />

historically been unable to access<br />

traditional banking products.<br />

<strong>PCM</strong>: What is the current status of<br />

finncial inclusion in Africa?<br />

Chris: According to McKinsey, there<br />

are over 320 million individuals<br />

across Sub Saharan Africa who do<br />

not have access to formal or semiformal<br />

financial services. Letshego<br />

is committed to reducing this lack<br />

of access, and ultimately improving<br />

the lives of individuals, while at<br />

the same time supporting broader<br />

economic growth and development<br />

- by enabling an individual to<br />

access financial solutions, they can<br />

participate in the economy by sending<br />

or receiving money, accessing funds<br />

to expand their business, empowering<br />

their children with an education to<br />

increase future income potential, or<br />

even saving extra funds for that rainy day.<br />

For this reason, Financial Inclusion is a<br />

critical item on every emerging economy’s<br />

government agenda. In expanding the<br />

reach of financial services to underbanked<br />

communities, research has proven<br />

we can reduce extreme poverty and create a<br />

sustainable future for millions of people who<br />

previously felt there was no hope.<br />

15


What is needed to increase the impact / reach of<br />

financial inclusion in Africa?<br />

Chris: Africa has benefited from global advances<br />

in technology, so much so, we have been fortunate<br />

to leap-frog many interim steps in building regional<br />

financial sectors through moving directly to the<br />

benefits of mobile banking technology along<br />

with improved risk and regulatory frameworks.<br />

Africa has yet to reach the level of some leading<br />

developed markets; however in the last decade<br />

we have come a long way in building enhanced<br />

financial sector infrastructure and thus supporting<br />

the development of capital markets and economic<br />

development for the longer term.<br />

How does one increase financial inclusion?<br />

Chris: Increasing financial inclusion is not as<br />

simple as rolling out an effective mobile banking<br />

platform and hoping that will bridge the gap<br />

between the banked and underbanked. It is<br />

important that providers, like Letshego, partner<br />

with local governments and regulators, understand<br />

the nuances of the communities and economies<br />

where we operate, create solutions which match<br />

the needs of individuals, and thus deliver solutions<br />

which bring sustainable benefits to communities.<br />

Financial inclusion aims to improve the potential<br />

to increase income, advance living standards and<br />

ultimately reduce poverty – provision of financial<br />

literacy will accelerate take up of appropriate<br />

services.<br />

How are you measuring your success?<br />

Chris: Sustainability and social impact is the<br />

cornerstone of Letshego’s regional strategy in<br />

Africa, and as such, we remain committed to<br />

measuring and reporting our progress.<br />

We are one of few African inclusive, or micro,<br />

finance providers who have contracted an external<br />

and independent expert to assess whether we are<br />

in fact achieving our ambitions to increase our<br />

social impact, by creating our own ‘Social Impact<br />

Scorecard’.<br />

Some results from our 2016 customer surveys<br />

showed us that 54% of our customers are satisfied<br />

with our service delivery, 86% report a sense of<br />

empowerment from our financial solutions and<br />

94% feel their lives have improved from Letshego’s<br />

support.<br />

From a social impact perspective, our scorecard<br />

has enabled us to focus our efforts around<br />

increasing impact in other critical areas such<br />

as Financial Literacy and helping individuals to<br />

understand and manage their personal debt.<br />

Letshego has the skills and reach to not only deliver<br />

financial solutions; it empowers communities with<br />

fundamental financial skills adoption.<br />

16


What has your social impact scorecard shown<br />

you?<br />

Chris: In 2016 we published our first scorecard,<br />

and the results are invaluable, not only from<br />

the perspective of understanding whether our<br />

solutions are delivering the results we intended,<br />

but also enabling us to see exactly how our<br />

solutions are improving lives and where we can<br />

improve alignment with our customer’s needs.<br />

Where from here?<br />

Chris: With a presence in <strong>11</strong> Sub Saharan Markets,<br />

our priority going forward is to deepen our<br />

impact in the markets where we are operating<br />

by diversifying our solution offerings and forging<br />

strategic partnerships, with both government and<br />

private sector players.<br />

By establishing effective partnerships Letshego<br />

aims to achieve an increased level of collaboration<br />

between influential partners, and as a result,<br />

enhanced impact and reach of local financial<br />

inclusion targets.<br />

Financial Inclusion cannot be achieved by any<br />

one single entity – like all sustainable ventures in<br />

emerging markets, the most sustainable ventures<br />

involve collective effort.<br />

CHRIS LOW<br />

Group Managing Director at Letshego Holdings LTD<br />

Prior to joining the Letshego Group in 2013, Chris<br />

spearheaded successful growth strategies in global<br />

financial institutions including Standard Chartered<br />

Bank, National Bank of Kuwait and Goldman Sachs.<br />

In culminating 30 years of banking sector experience,<br />

Chris has developed a passion for diverse and<br />

emerging economies, having worked in the U.K,<br />

Tanzania, Kenya, South Africa, India, Indonesia,<br />

Singapore, Philippines, Kuwait, India and now<br />

Botswana. Chris is Associate Member of the Institute<br />

of Chartered Accountants of England and Wales and<br />

studied Zoology at Oxford University.<br />

About Letshego<br />

Letshego Holdings Limited (“Letshego”) was<br />

incorporated in 1998, is headquartered in Gaborone<br />

and has been publicly listed on the Botswana<br />

Stock Exchange since 2002. Today it is one of<br />

Botswana’s largest indigenous groups, with a market<br />

capitalisation of approximately USD500mn, placing<br />

it in the top 50 listed sub-Sahara African companies<br />

(ex-South Africa), and with an agenda focused<br />

on inclusive finance. Through its eleven country<br />

presence across Southern, East and West Africa<br />

(Botswana, Ghana, Kenya, Lesotho, Mozambique,<br />

Namibia, Nigeria, Rwanda, Swaziland, Tanzania and<br />

Uganda), its subsidiaries provide simple, appropriate<br />

and accessible consumer and microfinance banking<br />

solutions to the financially underserved. The Group<br />

employs over 3,250 team members, representing<br />

more than 20 nationalities, servicing a customer base<br />

of over 345,000 borrowers and 120,000 depositors<br />

through 307 customer access points.<br />

17


You think you have what it takes to start a business in a<br />

super-hot market? <strong>PCM</strong> takes a close look at some of<br />

the most innovative and promising startup companies<br />

in the payment industry.


The pace of Fintech innovation is challenging for a great number of traditional banks. To meet<br />

business needs of large financial institutions, disruptive Fintech players that can offer innovative<br />

platforms and payment solutions have become particularly interesting to work with. We sat<br />

down with Eric Mouilleron, Founder & CEO at Bankable who shares his startup story with us.<br />

<strong>PCM</strong>: Tell us about Bankable. How did this idea come to be?<br />

Eric: I started Bankable with the vision of displacing<br />

payment inefficiencies by real-time, affordable, scalable<br />

electronic solutions.<br />

When I founded Bankable (formerly Cards Prepaid), no one<br />

knew what “fintech” stood for.<br />

I realised the power of prepaid while attending the first<br />

MasterCard Prepaid Conference in May 2007 in Prague. The<br />

prepaid industry promised high growth and I envisioned<br />

powering payments with globally scalable technological<br />

innovation.<br />

There was an opportunity in the market. Traditional banks<br />

have extremely opaque fees while consumers demand<br />

transparency. Many people only need basic banking<br />

services simply to receive money and make payments<br />

without any hidden fees.<br />

A prepaid based light bank account enables such services<br />

and empowers consumers who do not have bank accounts<br />

and are outside the credit rating system.<br />

However, the regulatory environment did not allow non-banks<br />

to offer payment services before November 2009 when the<br />

Payment Services Directive was implemented by EU member<br />

states. It was the first step to revolutionising financial<br />

services and stimulating competition in the marketplace to<br />

provide consumers with transparent and efficient services.<br />

I completed a € 1.5 million equity injection into Bankable<br />

in December 2009 from professional investors looking to<br />

invest directly and privately in early-stage companies.<br />

Today, along with Bankable, financial technology (FinTech)<br />

has emerged as a dynamic industry disrupting financial<br />

services through innovation.<br />

<strong>PCM</strong>: Why is it called Bankable?<br />

Eric: We initially established ourselves as Cards Prepaid<br />

Ltd. We rebranded in August 2014 to Bankable to shift<br />

focus from prepaid cards as a means of payment to the<br />

company’s mission to enable “Banking as a Service”. Banks,<br />

telcos, FinTech entrepreneurs and governments can launch<br />

financial services quickly, while corporates can streamline<br />

their payment processes through Bankable’s proprietary<br />

platform as a service.<br />

The name positions the company as an established partner<br />

with reliable technology for its clients. Bankable’s logo<br />

symbolises a gear mechanism that emphasises the idea<br />

of uninterrupted performance and continuous innovation<br />

provided by Bankable to its clients and partners.<br />

<strong>PCM</strong>: Why is Bankable needed?<br />

Eric: Bankable is here to displace payment inefficiencies<br />

and to promote outsourced innovation in financial services.<br />

We are here to serve business needs with time to market in<br />

mind.<br />

19


We are a global architect of innovative payment solutions<br />

providing “Banking as a Service”. Our core virtual account<br />

management platform is available in white-label or via APIs<br />

enabling anyone to deploy payment solutions – including<br />

virtual account services, e-ledgers, virtual & plastic card<br />

programmes, and e-wallet & light banking solutions. For<br />

example, banks can offer an innovative solution (the Virtual<br />

Ledger Manager) to their large global corporate clients<br />

allowing them to reduce the number of bank accounts<br />

operated and automate reconciliation using virtual accounts<br />

and virtual IBANs.<br />

Additionally, banks and entities with a large consumer base<br />

can also launch corporate and consumer card solutions<br />

to target varied categories of clients. For corporates,<br />

our platform can power a fully white-labelled self-service<br />

private cloud-based platform for SMEs and corporates to<br />

issue Visa/MasterCard prepaid cards to employees for<br />

expenses, purchasing, payroll, incentives, etc.<br />

On the other hand for consumers, our platform can enable a<br />

“light” banking solution offering essential financial services<br />

to digitally native consumers. Consumers are not required<br />

to have a bank account to access this solution which makes<br />

it an ideal payment and financial management tool for young<br />

people, the unbanked population and migrant workers. All<br />

these solutions provide full control and transparency for<br />

clients and consumers alike.<br />

<strong>PCM</strong>: What makes Bankable different?<br />

Eric Mouilleron, Founder and CEO Bankable<br />

Eric: Bankable provides end-to-end payment solutions.<br />

We enable regulated and non-regulated entities to deploy<br />

payment solutions. They key benefit of our core platform is<br />

the ability to allow clients to develop payment solutions via<br />

a single point of contact.<br />

Our interoperable proprietary platform is integrated with<br />

various key partners in the payments ecosystem. This<br />

infrastructure allows clients to quickly deploy payment<br />

solutions via a single partnership with Bankable, in turn<br />

also accelerating time to market. We encourage our clients<br />

to focus on their brand and distribution, while we operate<br />

the back-end system (processing, connectivity to card<br />

schemes, etc.).<br />

<strong>PCM</strong>: What were some of your biggest challenges for<br />

launching this business?<br />

Eric: The biggest challenge even today is to attract and<br />

retain relevant clients, exceptional talent, and prestigious<br />

shareholders.<br />

<strong>PCM</strong>: Tell us about your expansion plans and how do you go<br />

about choosing the next region you expand into?<br />

Eric: We are currently focused on distributing our solutions<br />

across Europe. Currently, we serve corporate clients with<br />

a legal entity in Europe globally. For consumer projects, we<br />

can launch in all 30+ European countries.<br />

We definitely want to expand our global footprint as well. We<br />

are currently in discussion with regulators, Central Banks,<br />

and corporate clients in Australia, Middle East and North<br />

America.<br />

We are also looking to expand our services to Africa to build<br />

robust and modern payment solutions to slowly displace<br />

cash and promote financial inclusion.<br />

<strong>PCM</strong>: What are the 3 things you want people to know about<br />

your company?<br />

Eric:<br />

1. Time to market is of raison d’être.<br />

2. We are relevant and compliant to global organisations.<br />

3. We are friendly and punctual!<br />

20


“<br />

Time-to-market and<br />

ambition are of essence<br />

to us to build successful<br />

partnerships<br />

”<br />

enabling Banking as a Service<br />

via white-label and API-based<br />

payment solutions<br />

hello@bnkbl.com<br />

www.bnkbl.com<br />

@wearebankable


To get a complete view of all the businesses<br />

in the Payments ecosystem, this rubric<br />

showcases how merchants deal with payments<br />

and FinTech challenges.


The Age of Digital Payments<br />

<strong>PCM</strong>: What are the key emerging markets for Carrefour<br />

Group and how does payment processing differ from the<br />

European market?<br />

Frédéric: As the reference in food retail, Carrefour operates<br />

nearly 12,000 stores and e-commerce sites in more than 30<br />

countries. A global player, Carrefour made its entry into the<br />

emerging markets of Latin America (Argentina and Brazil<br />

with 952 stores) and Asia (China and Taiwan, with 441<br />

stores)a long time ago. In the same way as in mature markets,<br />

payment remains in emerging countries an important point<br />

of contact in the creation of the customer relationship and<br />

the economic development of the company.<br />

Nichole Montoya,<br />

Co-Founder & CEO of Cheddar Up<br />

<strong>PCM</strong>: What challenges do you face currently when it comes<br />

to payments processing and acceptance in Latin America<br />

for example?<br />

Frédéric: There are three important challenges we see in<br />

Latin America:<br />

- The first concerns the effective realization of the EMV<br />

migration (cards and POS). Today, main challenges for<br />

EMV migration in Latin America are “budget constraints<br />

and lack of knowledgeable resources”. Latin American<br />

industry stakeholders recognize that there is a need to<br />

educate themselves about EMV and to leverage the lessons<br />

learned in other parts of the region and the world.<br />

The rise of mobile telephony in these countries has made<br />

applications a preferred tool for contact and customer<br />

loyalty. The global non-cash transaction volumes record<br />

highest growth of past decade (43.4% for Asia and 20%<br />

for Latin America).<br />

Market Pay, payment institution of Carrefour Group,<br />

decided for example last year to support the migration to<br />

EMV/chip in Latin America, as a solution to prevent fraud,<br />

especially card skimming, but also as a great platform for<br />

added services.<br />

These markets are Contactless and wallet. The payment’s<br />

experience is similar to Europe but the POS on the field is<br />

in development. In Argentina, for example, the POS have<br />

just initiated their migration to EMV.<br />

Initiatives to promote cashless societies, technological<br />

innovation, and financial inclusion emerge as the key<br />

drivers of the significant growth rates of the non-cash<br />

transactions in the emerging markets.<br />

While the proliferation of mobile payments and digital<br />

innovation are expected to be the levers of high growth<br />

across all the regions, differences in adoption patterns<br />

and development of new use cases are likely to shape the<br />

individual regional trends.<br />

Developing economies will continue on a growth path for<br />

the next five years.This will be due to the entry of new<br />

players, the ability to leapfrog to new technologies, and<br />

the expansion of traditional payments infrastructures<br />

into the digital world.<br />

- The second: PCI-DSS compliance. For Market Pay, it<br />

was important to help our countries in Latin America to<br />

understand the importance of the PCI-DSS compliance<br />

for security policies, technologies and ongoing processes<br />

that protect their payment systems from breaches and<br />

theft of cardholder data.<br />

- The last: Reduce the interchanges fees. The interchanges<br />

fees are very high in Latin America. The local interchange<br />

of credit and debit cards is very high compared to the<br />

international average (3% vs. 0.30% for credit cards)<br />

<strong>PCM</strong>: Taking Argentina and Brazil as specific examples,<br />

what are the main opportunities you currently see and<br />

how do you plan on exploiting them?<br />

Frédéric: The trend is clear: digital is in. However, much<br />

of these technological developments require a change in<br />

consumer behavior, which is notoriously inflexible.<br />

We must remember that 70% of Latin Americans do not<br />

have a bank account, 60% of transactions made by SMEs<br />

24<br />

Payment collective


are in cash and 47% of employees work in the informal<br />

economy. E-commerce accommodates a minority<br />

population, and digital wallets cater to an impossibly<br />

small market. Our main goal is to propose to our clients<br />

new payments products based on the new technologies.<br />

M-commerce opportunities are huge. There is a clear<br />

opportunity to develop and promote card-on-file<br />

capabilities in mobile apps and sites.<br />

Frédéric Mazurier<br />

CEO, Market Pay (Carrefour Group)<br />

Frédéric’s career has been focused on the Financial<br />

Services, oriented merchant and client vision, with<br />

an emphasis on building value through strategic<br />

products development. He was heading the business<br />

development for Carrefour Banque and bringing the<br />

innovation on the Carrefour payments world with the<br />

launch of the first Mastercard Only and Contactless<br />

card on the French (2009) and Spanish (2013) markets.<br />

He created and coordinated the issuing paneuropean<br />

payment platform currently extended to acceptance<br />

and acquiring. As CEO of Market Pay, from January<br />

2016, he is driving one of the most important European<br />

payment institution .<br />

Technology will drive credit card loyalty in Brazil. Loyalty<br />

program is a viable way to attarct more customers and<br />

gather more engagement.<br />

The market for loyalty in Brazil has been expanding over<br />

recent years. The economic conditions for the country<br />

are one of the main causes.<br />

<strong>PCM</strong>: What is currently missing in terms of payment<br />

means in Argentina and Brazil from a customer’s PoV and<br />

how do you see that changing in the future?<br />

Frédéric: The age of digital payments in Latin America has<br />

arrived. With a large unbanked population and much of<br />

the economy still operating informally, the trends outlined<br />

here will continue to develop over the next several years.<br />

Competitors will scramble to gain their footing and find<br />

solutions that stick.<br />

Banks will fight to stay relevant in a rapidly decentralizing<br />

payments environment. And players of all persuasions<br />

will experiment with services to bring the underbanked<br />

into the digital age.<br />

About Market Pay<br />

(Carrefour Group)<br />

Created to support the brands of the Carrefour Group,<br />

Market Pay develops and operates custom solutions<br />

to boost the business and improve the customer<br />

relations. The payment institution, which is a whollyowned<br />

subsidiary of Carrefour Group, combines all<br />

of Carrefour’s electronic payment systems, such as<br />

Carrefour cards, POS terminals and online payment<br />

solutions, and centralises payment acceptance and<br />

acquisition services for all of the retail channels.<br />

Market Pay enables the set-up and management of<br />

customised, secure, high-performance payment<br />

solutions. It will improve the security of payment data<br />

collected from customers of Carrefour banners and<br />

develop new payment solutions for the Group.<br />

25


Yet as things stand, m-commerce is only available to Latin<br />

America’s credit-card holding upper-middle class. There<br />

is still a key underserved demographic: underbanked<br />

(and uncarded) smartphone holders.<br />

Regulators can help to ensure level playing field for all<br />

players in the new financial infrastructure by implementing<br />

changes to existing regulations, standards of practice,<br />

and creating new legal and liability frameworks.<br />

This group represents a huge opportunity. They are urban,<br />

tech-savvy, connected on social media, newly middleclass,<br />

and most importantly, aspirational, meaning they<br />

want copy consumption patterns of the affluent.<br />

A turbulent competitive landscape is a win for merchants<br />

and consumers. With increased competition, consumers<br />

enjoy an improved e-commerce experience, enhanced<br />

convenience and a lower risk of fraud.<br />

In the medium term, Latin America will experience a trend<br />

toward consolidation in the payments industry. Apart<br />

from Brazil, NFC POS penetration in Latin America is low<br />

(e.g. 5% in Colombia) and NFC-enabled smartphones<br />

(such as the iPhone 6) are very few in number compared<br />

to Android-based handsets.<br />

Undeniably, the solutions most likely to succeed are those<br />

that are cheap and easy to roll out and not dependent on<br />

the installation of new hardware.<br />

The proliferation and adoption of alternate payment<br />

channels such as contactless, wearables, coupled with<br />

modern authentification and authorization techniques, is<br />

expected to further catalyze growth of mobile payments<br />

by changing the user experience. E-and m-payments are<br />

expected to take a significant share of the total global<br />

non-cash transactions.<br />

Merchants benefit from declining fees and can offer<br />

better customer service as greater competition pushes<br />

slack providers out of the market.<br />

<strong>PCM</strong>: What influence does mobile have on your payment<br />

strategy and how does it help in the rise of Emerging<br />

Markets?<br />

Frédéric: In 2017, one trend in particular will come to the<br />

forefront: the prominence of mobile commerce.<br />

Smartphone penetration in the region is roughly 45% in<br />

2016, totaling 175 million, and is forecasted to grow by<br />

12% annually through 2019. Argentina and Brazil have a<br />

high and an increasing mobile penetration.<br />

That creates an attractive market for the development of<br />

mobile payment.<br />

The growth and adoption of next generation payments,<br />

mostly through technology innovation, is likely to be driven<br />

by retail customer, with central authorities expected to play a<br />

key role in enabling a level playing field through key initiatives.<br />

Deep collaboration among the incumbents, new entrants,<br />

and the regulators is needed to avoid complexity and<br />

delays in adaptability of next generations payments.<br />

Carrefour continues to innovate and now offers customers<br />

practical mobile payment solutions in the majority of<br />

Carrefour stores, along with the loyalty benefits of the<br />

Carrefour card.<br />

Payment collective


In this rubric we are introducing inspiring professionals<br />

of the financial technology industry and look<br />

into their careers and ambitions. This is a collaboration<br />

in partnership with Atlanta Trend.


EQUIFAX’S VIKRAM RAMANI<br />

Vikram Ramani, the CIO of Emerging Markets at Equifax,<br />

had to give up competitive cricket at the age of 16 in<br />

order to focus on his studies at the behest of his parents.<br />

They were concerned that it was taking up too much of<br />

his time, even though he was considered one of the top<br />

25 players in the Indian state of Tamil Nadu. “They sat me<br />

down and told me that I needed to focus on getting into<br />

college and earning a professional degree,” he says.<br />

Born and raised in Chennai India, Vikram decided that<br />

since math and science were his favorite subjects<br />

he would become an engineer. He was accepted into<br />

Madras University where he majored in electronics and<br />

communication engineering. He also did a two year<br />

course of study in computer software at NIIT where he<br />

learned “hands on” programming.<br />

As the Apply platform grew and became<br />

more profitable, Vikram was asked<br />

to become a permanent employee of<br />

Equifax as well as manager of Apply. He was<br />

now managing a team of 15 people.<br />

The Apply platform’s success caused Vikram to become<br />

quite well known and liked throughout the company. He<br />

also was able to develop strong relationships with Equifax<br />

customers like BellSouth, GE and Verizon. “I was able<br />

to really understand what customers wanted and solve<br />

their business problems by positioning and delivering<br />

the appropriate solutions” he says. In 2007, Vikram<br />

was asked to lead the retail vertical portion of Equifax’s<br />

new professional services group known as Technology<br />

& Analytical Services (TAS). For his next opportunity,<br />

in 2009, Vikram was asked to assume responsibility<br />

for technology operations for all decisioning and fraud<br />

platforms at the company. This offered him significant<br />

exposure to international clients for the first time and he<br />

regularly interacted with teams in the UK, Canada and<br />

Latin America.<br />

Vikram became an intern at SRA Systems in Chennai<br />

upon graduation from Madras University in 1998 and<br />

then joined the company as a permanent employee six<br />

months later. “From the beginning, I only worked on U.S.<br />

client projects,” he says. One such project, for First Data<br />

Corporation, led to his first trip to the U.S. when he went<br />

to work onsite in Denver. In 2002, the opportunity arose<br />

for him to work for Equifax, a client of SRA, in Atlanta.<br />

“We were working on Equifax’s first decisioning platform,<br />

called Apply, which was much more than delivering just<br />

a credit report,” he says. Apply was initially only being<br />

positioned for telecoms to decide whether or not to give<br />

a customer a service ( land line, Wireless , Internet etc.<br />

) and set up the appropriate service plan, but was later<br />

expanded to also make loan decisions for banks.<br />

In 2012, Vikram became Vice President of Professional<br />

Services for Equifax’s Identity and Fraud business unit.<br />

“The work I did at this point was across all financial and<br />

other industry verticals,” he says. “I also spent a lot of time<br />

in Washington D.C working with Government customers.”<br />

Vikram also began working on a personal goal in 2012<br />

when he was accepted into the Executive MBA program at<br />

Emory University. “My MBA work gave me a lot,” he says.<br />

“First of all, I enjoyed the professional diversity of<br />

my fellow students – doctors, lawyers, accountants,<br />

engineers – and it gave me a wonderful perspective on all<br />

of the great opportunities available in the world. Second,<br />

it was great at giving me some practical knowledge<br />

outside of my work experience.<br />

28<br />

Executive Profiles


For example, I have a much deeper understanding of the role<br />

that private equity firms play in today’s business world. The<br />

main thing I would say to people thinking about pursuing an<br />

MBA or any other degree is ‘don’t be afraid to try something<br />

new.’” Upon completing his MBA, Vikram decided to take his<br />

own advice. He met with a number of senior executives at the<br />

company, and told them that he was ready to do more.<br />

Vikram Ramani<br />

CIO of Emerging Markets at Equifax<br />

Accordingly, several opportunities were made available to him.<br />

Vikram chose to become the CIO of Emerging Markets, with a<br />

focus on both Russia and India. “I had told them that I was ready<br />

to roll up my sleeves as the emerging markets role was going to<br />

be very ‘hands on,’” he says. He found India to be an exciting<br />

challenge, as it was still in a startup mode. “I had to do a lot of<br />

work in India at first,” he says, “putting out fires and trying to<br />

figure out how to support increasing revenue.”<br />

One thing Vikram has enjoyed about working internationally is<br />

getting to work with different cultures. “With more companies<br />

going global, it’s quite valuable to experience the different<br />

perspectives of other nationalities and learn how to work with<br />

people from other countries,” he says.<br />

“A big part of our future, and the future of many fintech<br />

companies in the U.S., is international,” he says. “It may be hard<br />

work delivering best in class U.S. financial tools and services to<br />

other parts of the world, but it is worth it.<br />

I’m very proud of what we do because we are basically<br />

providing the world with the tools they need to accelerate the<br />

stable growth of their own economies. Standards of living will<br />

rise around the world and we will be an important part of that,”<br />

he says.<br />

Vikram has been married for <strong>11</strong> years and has two daughters,<br />

ages 10 and 6. The family resides in Johns Creek where he still<br />

continues to play cricket. He is also a regular in the ALTA and<br />

USTA Tennis leagues.<br />

29


P20 Inaugural Conference in London<br />

Following more than 18 months of preparation and<br />

anticipation, top leaders, government officials, and<br />

regulators in the payments industry gathered at Lancaster<br />

House in central London for the inaugural P20 summit.<br />

The conference featured some of the top CEOs and<br />

innovative thinkers in the payments industry and financial<br />

technology, who traveled from across the globe to<br />

meet and discuss key issues and challenges facing the<br />

payment industry.<br />

The program, moderated by Al Lukies CBE, the Prime<br />

Minister’s Global Ambassador to Fintech, included several<br />

panels featuring top experts in the FinTech and payments<br />

space. Two headline keynote speakers included former<br />

U.S. Treasury Secretary Jack Lew, and Stephen Barclay,<br />

MP with UK Treasury oversight.<br />

“It’s very significant,” said H. West Richards of the<br />

American Transaction Processors Coalition. “(The P20<br />

summit is) bringing the leaders of the industry together<br />

with regulators from the United Kingdom and the United<br />

States, which truly are the leading regulators and thought<br />

leaders around regulation when it comes to the financial<br />

services industry, and payments in particular.”<br />

Richards, with Robert Green of the Holland & Knight law<br />

firm in Atlanta, first conceived of the P20 concept — short<br />

for Payments 20 — in early 2016. Along with long-time<br />

financial executive Peter Radcliffe, based in London, they<br />

began pulling together a who’s-who list of participants<br />

for the first-ever P20 summit.<br />

“Bringing everyone together to help shape the future<br />

of the payments industry is a pretty big mission,” said<br />

Richards.<br />

“I’ve been talking to a huge number of people, and the<br />

need and desire to get together here in London has been<br />

tremendous,” said Radcliffe.<br />

Prior to the gathering, Green, Richards and Radcliffe<br />

worked to establish a series of pillars that define the<br />

mission of the P20 in London, and in years to come. Those<br />

pillars are focused on financial challenges impacting<br />

everyone: regulation, cyber security, financial technology<br />

(FinTech) innovation and financial inclusion.<br />

“I’ve talked to many CEOs, and as you can imagine, the<br />

one thing they say always concerns them is cyber risk,”<br />

said Radcliffe. “All you can do is actually make as certain<br />

as possible you are spending the right amount of money<br />

to defend the data that you have, but also the protection<br />

of the system.”<br />

“The way we tackle this is by cooperation, and sitting<br />

around that table, every member of the P20 board has that<br />

absolutely in the top of their mind. There is no competitive<br />

issue in protecting our industry against cyber-attack.”<br />

While cyber security is on the minds of seemingly<br />

everyone, financial inclusion is the key phrase being<br />

focused on by many executives and innovators.<br />

“It (financial inclusion) is important to growth, it’s<br />

important to commerce, it’s important to minimizing the<br />

disparity economically in the world,” said Allen Maines,<br />

Executive Partner at Holland & Knight in Atlanta.<br />

“There are a number of places in the world where<br />

economic disparity is growing, and that has predictably<br />

resulted in higher crime and more unrest, more political<br />

instability. The more we can level the playing field and<br />

make electronic payments available to people, the more<br />

stable the world is going to be,” said Maines.<br />

With these issues helping to define the inaugural P20,<br />

members and invitees gathered at Lancaster House on<br />

October 10, 2017, focusing not only on the event, but on<br />

the summit to come one year later in Atlanta, GA.<br />

30<br />

Special Feature


The London conference featured the inaugural P20<br />

board meeting, along with a series of speakers and<br />

presentations designed to jump-start a year’s worth of<br />

UK/US-based innovation and collaboration.<br />

Bruce Lowthers, President of Payments at FIS in<br />

Jacksonville, FL, is the first executive to come on board<br />

for the thought leader summit and lead the London<br />

conference. Lowthers, who has been critical to the<br />

successful launch of the P20, will assume the role of<br />

conference Chair again when the event moves to Atlanta<br />

in October of 2018.<br />

“For the first time ever (in 2017) we’ve really brought<br />

together a series of executives from the United States and<br />

United Kingdom, government officials, and regulators all<br />

in one room, to talk about how we make the payments ecosystem<br />

a better place,” said Lowthers. “I think that’s truly<br />

unique because the people we have here can actually<br />

drive the change in our respective countries. That’s<br />

pretty inspiring, and gives us a great opportunity to do<br />

things and help move the payments ecosystem forward.”<br />

Reviews from attendees are overwhelmingly positive,<br />

recognizing the unique nature of the event, and the<br />

rarity of being able to pull so many influential payments<br />

industry leaders into the same place, at the same time.<br />

Will Frampton<br />

Owner & Director at McLeod Media<br />

Will Frampton is the Owner and Director of McLeod<br />

Media, a storytelling film production company.<br />

Frampton is a 15 year veteran of broadcast TV news,<br />

including a stint reporting from Kabul, Afghanistan<br />

in 2007, which earned him an Emmy award for best<br />

special news coverage.<br />

“It was, I think, a brilliant day,” said Lewis Howard of the<br />

Payments and Cards Network. “We touched on some of<br />

the most important issues of today and tomorrow. Online<br />

identification, financial inclusion, cyber security. We had<br />

literally some of the global thought leaders, some of the<br />

very top of their industry talk on several panels.”<br />

“In terms of content and participation, it’s one of the best<br />

conferences I’ve ever been to.”<br />

“What’s amazingly telling is these (leaders and executives)<br />

turned up, gave up a day, to really get around the table<br />

and think, ‘how are we going to bring about change?’”<br />

said Georgina Nelson, Founder and CEO of TruRating.<br />

“‘How are we going to open up to innovation, how are we<br />

going to help financial inclusion? How are we going to<br />

tackle some of these cyber security issues?’ These are<br />

all issues which face all of the big payments guys, but<br />

then ultimately every single consumer in the world.”<br />

About McLeod Media<br />

McLeod Media, a storytelling film production<br />

company, was founded in 2013 by Will Frampton,<br />

an Emmy award-winning broadcast veteran with 15<br />

years experience reporting across the United States.<br />

McLeod Media focuses on delivering memorable<br />

stories to help people, businesses and organizations<br />

achieve their goals.<br />

SCREEN<br />

The 2018 P20 Atlanta summit will be hosted at the Atlanta<br />

History Center in the Buckhead neighborhood, centrally<br />

situated in metro Atlanta. P20 organizers are expecting<br />

an even larger gathering than at the inaugural event in<br />

London, as top financial leaders again come together to<br />

set the world’s agenda on the future of money, and how<br />

people exchange it.<br />

To watch the P20 inaugural conference<br />

31


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32


Events<br />

LONDON, UK<br />

NOVEMBER<br />

14-15<br />

FinTech Europe 2017 summit will bring together FinTech and banking<br />

professionals to assess collaboration to advance processes, technologies<br />

and efficiency<br />

Discount Code: PCN2017<br />

AMSTERDAM, NETHERLANDS<br />

NOVEMBER<br />

14-15<br />

The World Rail Festival 2017 will be in its 7th year and it continues to grow<br />

and attract a large audience of rail operators from around the world. The<br />

conference will host hundreds of attendees, 100 speakers and 40 exhibition<br />

booths.<br />

LONDON, UK<br />

NOVEMBER<br />

21-23<br />

The Internet of Banking and Payments Summit will look to bring together<br />

the payments eco-system, including: banks, retailers, device manufacturers<br />

and payment providers to discuss how IoT payments can be harnessed for<br />

frictionless customer experience in light of PSD2<br />

30<br />

PARIS, FRANCE<br />

NOVEMBER<br />

28-29<br />

The Consumer Identity World is the place where you can dive deeper into<br />

the world of CIAM. Learn more about privacy by design, Consent Lifecycle<br />

Management and the needs of your customer<br />

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Events<br />

CANNES, FRANCE<br />

NOVEMBER<br />

28-30<br />

TRUSTECH is the Largest International Event dedicated to Trust-Based<br />

Technologies with unprecedented networking opportunities and not-to-bemissed<br />

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SANTA CLARA, USA<br />

NOVEMBER<br />

29-30<br />

IoT Tech Expo is bringing together over 6,000 attendees from across the<br />

entire IoT industry with representatives from sectors including government,<br />

energy, education, transportation, healthcare, logistics, manufacturing,<br />

agriculture, insurance, retail, and many more, this event is not to be missed<br />

PALM SPRINGS, USA<br />

29 NOV<br />

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1 DEC<br />

8th Mega Event Worldwide is the place to make business contacts with<br />

executives managing Loyalty Programs, Ancillary Revenue Programs & Co-<br />

Brand Card Programs at many of the world’s largest airlines and travel brands<br />

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GET INVOLVED NOW<br />

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