PCM Vol.3 Issue 11
Emerging Markets have achieved a certain reputation in the payment industry. In this issue, we will explore the development of Emerging Markets and what's to come in terms of Payments & Financial Inclusion for the underserved
Emerging Markets have achieved a certain reputation in the payment industry. In this issue, we will explore the development of Emerging Markets and what's to come in terms of Payments & Financial Inclusion for the underserved
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<strong>Vol.3</strong>.<strong>Issue</strong> <strong>11</strong>. November 2017<br />
<strong>PCM</strong><br />
YOUR GATEWAY TO THE WORLD OF PAYMENTS<br />
Emerging markets transform the global economy
AMIR ABDIN<br />
Founder & Editor-in-Chief<br />
Founder & Editor-in-Chief<br />
Founder & Editor-in-Chief<br />
amir@teampcn.com<br />
amir@teampcn.com<br />
https://nl.linkedin.com/in/amirdin-21365683<br />
amir@teampcn.com<br />
Amir Abdin<br />
Founder Amir Abdin & Editor-in-Chief<br />
amir@teampcn.com<br />
https://nl.linkedin.com/in/amir-abdin-21365683<br />
BLANKA LIGETI<br />
Blanka Ligeti<br />
Production Editor, Head of Creative<br />
Production Editor & Head of Creative<br />
blanka@teampcn.com<br />
blanka@teampcn.com<br />
https://www.linkedin.com/in/blanka-ligeti-7127289b/<br />
https://nl.linkedin.com/in/blanka-ligeti-7127289b<br />
JESSIE RANDHAWA<br />
Editor<br />
Production Editor & Head of Creative<br />
jessie @teampcn.com<br />
https://www.linkedin.com/in/jessie-randhawa-a5ab87105/<br />
https://nl.linkedin.com/in/blanka-ligeti-7127289b<br />
THANKS TO OUR PARTNERS!<br />
<strong>PCM</strong> is designed by Blanka Ligeti, Payments & Cards Network. Art and photos © Payments & Cards Network, picjumbo.com, Flickr.com and Shutterstock.<br />
com, excluding advertisments and company logos.<br />
www.payment.jobs<br />
Network. All rights reserved. Reproduction of any kind is strictly prohibited without express prior written consent of Payments & Cards Network.<br />
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<strong>PCM</strong> is property of Payments & Cards Network, Keizersgracht 477., 1017 DL, Amsterdam, The Netherlands. All material contained within <strong>PCM</strong> is the<br />
property of Payments & Cards Network. All other product and service names may be trademarks of their respective companies. ©2017 Payments & Cards<br />
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For details, please contact amir@teampcn.com
Contents<br />
5<br />
THREE WAYS FINANCIAL SERVICES ARE<br />
PROVIDING NEW OPPORTUNITIES IN INDIA<br />
8<br />
12<br />
LATIN AMERICA: THE EVER-EVOLVING PROSPECT<br />
5 CURIOUS FACTS ABOUT THE PAYMENTS<br />
BUSINESS IN EMERGING MARKETS<br />
15<br />
SUCCESS IN SUB - SAHARA MARKETS<br />
19<br />
STARTUP SPOTLIGHT: BANKABLE<br />
24<br />
THE AGE OF DIGITAL PAYMENTS<br />
28<br />
EQUIFAX’S VIKRAM RAMANI<br />
30<br />
SPECIAL FEATURE: P20 INAUGURAL<br />
CONFERENCE IN LONDON<br />
32<br />
HOT JOBS<br />
33<br />
INDUSTRY EVENTS<br />
3
The Thought Leader rubric is a collection of leading<br />
professionals from a wide range of firms in the<br />
industry, educating the market on the best practices<br />
and how to overcome certain challenges.
Three ways financial services are providing<br />
new opportunities in India<br />
by Amrish Rau<br />
Hundreds of millions of households across the globe are<br />
without access to traditional banking services, stifling<br />
opportunity. In India alone, 250 million adults don’t have a<br />
bank account and the majority don’t have a credit rating.<br />
Consequently, it can be very difficult for these consumers<br />
to connect with businesses that require traditional<br />
payment verification models.<br />
While this paints a bleak picture, it’s one that is already<br />
starting to change thanks to the rise of innovative financial<br />
technology. Nowhere can this be felt more clearly than in<br />
India, where technology is being used to tackle crossborder<br />
payment, credit and remittance challenges head<br />
on. Here, progressive companies are shifting the way<br />
payment and financial services operate, opening up new<br />
opportunities for economic and social growth.<br />
Attempts to offer a seamless cross-border experience<br />
are further complicated in high growth markets where<br />
alternative payment methods – which refer to payments<br />
made using something other than a credit card like<br />
cash, coupons, bank transfers, prepaid cards etc. – still<br />
represent as many as two-thirds of all payments.<br />
India for example has a population size of over 1.3 billion<br />
but has just 24.5 million credit cards in circulation.<br />
In order to break down these market nuances, we are<br />
seeing established firms and fintech startups alike<br />
develop and implement innovative technology solutions to<br />
aid businesses that are trying to encourage cross-border<br />
trade and operate internationally.<br />
Cross-border payments<br />
Recent estimates have the cross-border market growing<br />
from $401 billion in 2016 to $994 billion in 2020, with<br />
nearly two-thirds of cross-border business expected to<br />
come from high growth markets such as Asia and Latin<br />
America.<br />
While the advent and uptake of eCommerce and<br />
mCommerce means cross-border now represents<br />
one of the biggest business opportunities available to<br />
merchants around the globe, many are being held back<br />
by cumbersome cross-border payment infrastructure and<br />
processes which are hindering their ability to meet and<br />
transact with potential consumers.<br />
At PayU we are doing our part to make cross-border trade<br />
easier for merchants and consumers alike. Earlier this<br />
year we launched our PayU Hub platform. PayU Hub aims<br />
solve many cross-border commerce challenges by using<br />
a single API integration to help merchants access to 2.3<br />
billion potential new customers in the major high growth<br />
markets across Asia, Central and Eastern Europe, Middle-<br />
East, India, Africa and Latin America.<br />
Rather than adopt a traditional cross-border model, using<br />
an international acquirer, PayU has redefined the way<br />
cross-border payments can be undertaken. PayU Hub’s<br />
hyper-local direct connections to local acquirers and direct<br />
connections to alternative payment methods set us apart.<br />
Thought Leaders Corner<br />
5
Not only do they allow merchants to reach entire markets<br />
through alternative payment methods but they also improve<br />
customer experience.<br />
Credit access<br />
In emerging, high growth markets around the world a lack<br />
of access to credit is considered part of the course. Yet,<br />
without this access, millions of people can be excluded from<br />
everyday – and often life changing – opportunities. Renting or<br />
buying a house, owning a phone, even pursuing an education<br />
can become off-limits. As a consequence, wider economic<br />
growth is held back.<br />
We are seeing this particular challenge addressed thanks to<br />
a rise in smartphones, ecommerce and online transactions<br />
in high growth markets, which brings with it a corresponding<br />
rise in data about customers spending and earning habits.<br />
As the amount of data increases, new techniques are<br />
being used to build credit intelligence and more accurately<br />
understand an individual’s credit rating.<br />
For example, AI and machine learning are being incorporated<br />
into credit models, enabling underwriting which uses<br />
thousands of variables all changing in real time.<br />
At PayU we are doing our part to<br />
make cross-border trade easier for<br />
merchants and consumers alike.<br />
At PayU we are developing these new techniques and<br />
their potential to unlock credit and financial services for<br />
underserved populations. Our record €<strong>11</strong>0 million investment<br />
in Kreditech means that we have a joint partnership to create<br />
credit ratings and provide finance to people who may not<br />
otherwise have credit histories.<br />
As businesses become more comfortable and able to use a<br />
variety of methods to build data profiles for consumers, more<br />
and more people can be offered access to credit.<br />
Digital apps and services that enable customers to pay<br />
later, pay in instalments or only use credit when needed are<br />
increasing the number of consumers able to access financial<br />
services, and therefore their participation in the economy.<br />
6
This more flexible approach to credit is also helping<br />
merchants mitigate the credit risks commonly associated<br />
with high growth markets. For example, the ability to use<br />
credit to pay for pick up and distribution costs removes the<br />
risk of non-payment for a small vegetable grower looking to<br />
expand his business.<br />
Remittances<br />
An estimated $6.5 trillion in remittances will be sent to low<br />
and middle-income countries between 2015 and 2030. India<br />
alone remits more than $10bn annually.<br />
However, most if not all of these transfers are coordinated<br />
through banks relying on high fees and broken processes.<br />
Amrish Rau<br />
CEO at Pay U India<br />
There is a massive opportunity here<br />
for innovative companies to use<br />
technology to improve the flow of<br />
cash to loved ones across the globe.<br />
As the CEO of PayU India, India’s leading digital<br />
payment solution provider, Amrish Rau is at the<br />
forefront of driving digital transformations in<br />
the Indian financial services space. Amrish was<br />
the Managing Director of Citrus Pay, a leading<br />
consumer payments company, where he worked<br />
to simplify payments for online merchants and<br />
consumers. Upon Citrus Pay’s acquisition by<br />
PayU, Amrish came on board as the India CEO and<br />
reports directly to Global CEO, Laurent le Moal.<br />
There is a massive opportunity here for innovative companies<br />
to use technology to improve the flow of cash to loved ones<br />
across the globe.<br />
We are already seeing companies capitalise on this<br />
opportunity. Remitly, for example, developed a unique digital<br />
money transfer platform to minimise customer friction and<br />
make the process of sending money internationally faster,<br />
easier, more transparent and less costly.<br />
Already, Remitly’s customers are sending nearly $4 billion<br />
annually around the world, saving them millions compared to<br />
using other providers.<br />
These three examples demonstrate the impact financial<br />
services innovation can have – and is already having – in<br />
high growth markets such as India. Indeed, merchants who<br />
capitalise on these innovations will help enable social change<br />
while simultaneously supporting their own growth.<br />
There can be no stronger business case for fintech innovation<br />
than this.<br />
About Pay U<br />
PayU uses its payments heritage and expertise<br />
to deliver financial services in emerging markets.<br />
Our local operations in Asia, Central and Eastern<br />
Europe, Latin America, the Middle East and Africa<br />
enable us to be experts in these countries and<br />
provide the best solutions for the local market.<br />
PayU is the leading online payment service<br />
provider in 16 high growth markets, dedicated<br />
to creating a fast, simple and efficient payment<br />
process for merchants and buyers. Our 250+<br />
payment methods and PCI certified platforms<br />
are designed to meet every consumer’s needs.<br />
The markets in which PayU operates represent<br />
a potential consumer base of nearly 2.3 billion<br />
people and a huge growth potential for merchants.<br />
PayU has more than 1,800 payment specialists<br />
based in these local markets supporting<br />
PayU’s 300,000+ merchants and the millions of<br />
consumers making online payments.<br />
Thought Leaders Corner<br />
7
Latin America: The Ever-Evolving Prospect<br />
by Alphonse Voigt<br />
EBANX is a cross-border payments processor focused<br />
on global merchants that want to start selling or increase<br />
sales in Brazil, Mexico, Argentina, Chile, Colombia, and<br />
Peru. By offering Latin American local payment methods,<br />
we provide access to both global e-commerces and Latin<br />
American customers.<br />
When it comes to our mission and vision, it is crystal<br />
clear for us: it is about continuing to break economic and<br />
financial barriers in the payments landscape.<br />
If people want to buy, they need to be able to do so.<br />
Payment methods should not be an obstacle. The same<br />
logic works for merchants: they must be able to sell to<br />
Latin Americans very easily, no matter where in the world<br />
they are located.<br />
The Start of EBANX<br />
International business came naturally due to my love for<br />
surfing, which goes hand in hand with travel. I entered the<br />
payments world about ten years ago, with the realisation<br />
of the immense market potential and how challenging it<br />
was to offer a really good local payment experience to<br />
global merchants.<br />
It was at the beginning of 2012, that I decided with my<br />
partners João and Wagner to start the EBANX project.<br />
We had a clear objective in mind, which was to attract<br />
global merchants to our platform with a very strong value<br />
proposition and with a simple message: “Integrate with<br />
EBANX and its local payment methods and duplicate or<br />
even triple your sales with Brazilians and after with other<br />
Latin Americans.”<br />
The company’s name was established with some<br />
creativity at the start of 2012. Back then, the word fintech<br />
was not yet invented.<br />
While all other companies in the industry at that time were<br />
adding “pay” and “pago” to their names, we came up with<br />
EBANX, resembling electronic banks.<br />
Our name and our brand represents a cool differential,<br />
something that we, the ebankers, are very proud of.<br />
When you are a Latin American, you are familiar with the<br />
barriers to access global products and services. It’s all<br />
about breaking down these barriers and creating bridges<br />
between continents, allowing people from all over the<br />
world to express themselves through their purchases.<br />
These are our biggest and most exciting challenges and<br />
the key elements that move us forward.<br />
The Aim of EBANX<br />
Today, with more than 25 million end-users around several<br />
Latin American countries, the brand EBANX is becoming<br />
more and more familiar. One in every ten Brazilians has<br />
already used EBANX to buy from our global merchants.<br />
The aim is to bring as many global players as possible to<br />
the Latin American reality. This way, Latin Americans will<br />
have access to the best global companies. In order for a<br />
company to be truly global, it must reach everyone and it<br />
8 Thought Leaders Corner
must count on a trustworthy local payments partner. This<br />
partner is EBANX.<br />
The company culture is very strong and EBANX is indeed<br />
a great place to work. The intention is to grow very quickly<br />
from our current 300 ebankers to 1000, as we believe it is<br />
all about people and bringing good people in.<br />
Openness and the Future of the Payments Landscape<br />
To me openness means ease. The simpler it is, the more<br />
growth we will see, for both merchants and processors.<br />
So it is our job to demonstrate to regulators, schemes,<br />
acquirers, and other players that ease and compliance<br />
must coexist for the payments landscape to thrive. Today<br />
we have the tools to make that happen and we will have<br />
even more solutions in the future. One-click payments, no<br />
matter if they are local or cross-border, it’s the only way I<br />
see the industry going.<br />
The Payments Industry in the LATAM Market<br />
Latin American countries work a lot with cash payments,<br />
which is a very traditional method. They are deeply rooted<br />
in Latin American cultures.<br />
As strange as it may sound, the experience of generating<br />
an OXXO voucher online, for example, and then going to<br />
an OXXO convenience store to pay is very common in<br />
Mexico. The same goes for the boleto bancário in Brazil,<br />
the Vía Baloto in Colombia and so on. Cash payments are<br />
not just used by unbanked consumers. Everyone uses<br />
them. For instance, all utility bills in Brazil are paid via<br />
boleto bancário.<br />
Alphonse Voigt<br />
Co-founder and CEO of EBANX<br />
Alphonse Voigt is the Co-founder and CEO of<br />
EBANX, a Brazilian company that processes<br />
cross-border payments for hundreds of global<br />
merchants in Latin America. Alphonse is<br />
Brazilian, a lawyer by training, entrepreneur<br />
at heart and also a surfer, skydiver and<br />
spearfisherman.<br />
Every country has their own specificities, but,<br />
despite differences, Latin American countries have<br />
commonalities, such as their consumption potential. It is<br />
a region that lacks product and service initiatives. This is<br />
why the first big player to really invest here conquers the<br />
whole market and becomes monumental. So do not look<br />
at Latin America as just any other area on the map, but as<br />
a region with huge potential where you can conquer an<br />
eager market.<br />
Latin American Markets<br />
We currently dominate the Brazilian market, being the<br />
biggest cross-border payments processor in the country.<br />
We have also been growing very rapidly in Mexico and<br />
have recently started operating in Chile, Colombia,<br />
Peru, and Argentina. These are all very important Latin<br />
American markets, which offer a lot of space for crossborder<br />
merchants of all sizes to grow. Companies<br />
and websites from all around the world that work with<br />
cross-border operations and want to sell to these Latin<br />
American countries can rely on EBANX.<br />
About EBANX<br />
EBANX is a fintech headquartered in Brazil<br />
that offers Latin American local payment<br />
methods to global businesses. The company<br />
offers solutions in Latin American payment<br />
methods for merchants such as AliExpress,<br />
Wish, and Udacity. EBANX is changing the way<br />
consumers in Brazil, Mexico, Colombia, Chile,<br />
and Peru pay on international websites and has<br />
already enabled more than 24 million people<br />
in these countries to access global products<br />
and services, as well as enabling global<br />
e-commerces to reach new audiences. For<br />
more information: https://business.ebanx.com/<br />
9
Expansion of EBANX<br />
Argentina was our most recent market entry and during<br />
the first semester of 2018 we will be operating in<br />
Paraguay, Uruguay, Bolivia, and Ecuador.<br />
For us, entering a new region always means going big with<br />
a detailed deep dive into the countries we are looking to<br />
become established in. At EBANX, we process for high<br />
profile global merchants. We have been prioritising<br />
quality versus quantity, always seeking to develop direct<br />
connections with major acquirers and banks in the<br />
region.<br />
EBANX in a Nutshell<br />
EBANX is not a startup trying to revolutionise payments.<br />
EBANX is a tech company<br />
with 300 ebankers that<br />
solved a gap between Latin<br />
American consumers and<br />
global websites through<br />
offering the popular<br />
payment methods of the<br />
region.<br />
Secondly, few people are<br />
aware of the real power<br />
that accepting local<br />
payments has on business<br />
sales. It is not about a little<br />
more market penetration. It<br />
is about a disruptive force.<br />
At EBANX, we say that a<br />
good payment strategy<br />
can be your best marketing<br />
strategy.<br />
We see all of our merchants<br />
experiencing growth of<br />
two to three times during the first year of offering local<br />
payment solutions. This is a fact. Latin Americans want to<br />
buy, but they often are not able to pay. However, this is not<br />
because they lack money, but because they do not have<br />
access to the required payment method.<br />
Finally, EBANX is not a global company that sees the<br />
whole world as uniform. We understand differences and<br />
the importance of being local.<br />
We do everything within our reach to satisfy<br />
our merchants, from localized customer support<br />
to answer all questions from our merchant’s<br />
customers, to providing an outstanding merchant<br />
services team and individualized approaches.<br />
For a long time we were focused on larger enterpriselevel<br />
global merchants and building the perfect product<br />
for them. Today we are supporting and adding unique<br />
services to lead SMBs into Latin American markets.<br />
Our SMB project has grown substantially with proven<br />
success.<br />
Additionally, for three years EBANX has been investing<br />
heavily in the end-user market. EBANX is not only<br />
a payments processor, but also a great channel for<br />
businesses to reach their Latin American customers.<br />
People can top-up our virtual and physical cards using<br />
their preferred payment methods to buy in any store<br />
around the world. Today, more than 22 million Brazilians<br />
buy from global e-commerces through EBANX solutions,<br />
two million of them using the EBANX Account.<br />
Why EBANX is Different<br />
We go beyond payments,<br />
our competitors don’t.<br />
Our global partners feel<br />
at home at EBANX. We<br />
do everything within<br />
our reach to satisfy<br />
our merchants, from<br />
localised customer<br />
support to answer all<br />
questions from our<br />
merchant’s customers,<br />
to providing an<br />
outstanding merchant<br />
services<br />
team<br />
and individualised<br />
approaches. Our legal<br />
team and our marketing<br />
team are very supportive<br />
as well.<br />
We are available 24/7 for our merchants and their<br />
customers.<br />
We are also very close to our end-users. We understand<br />
them, listen to them and we are able to communicate this<br />
information back to our merchants. By doing that we are<br />
always creating new features and specific solutions for<br />
our merchants. This way, they only have to think about<br />
growing their businesses, since we take care of the rest.<br />
We are experts in Latin America, we comprehend local<br />
culture and local people’s behaviour, in addition to the<br />
local payments ecosystem. Merchants do not come to us<br />
only for our payments expertise, but also for our complete<br />
solution for market entrance.<br />
Exciting News<br />
EBANX is now ready to support all kinds of global<br />
merchants, from those that sell 100 USD per month to<br />
mega merchants that sell 100 million USD per month.<br />
Bringing Innovation to the Market<br />
The way we innovate is based on four pillars: relationships,<br />
creativity, profound local knowledge, and technology. We<br />
believe payments are just the tip of a process that is much<br />
more connected to fully opening consumer markets, to<br />
obtaining a full grasp of these markets and to sharing<br />
it with our merchants. Entering a new market is not just<br />
about offering a local payment method. It is also about<br />
understanding consumers’ thoughts and how they shop<br />
online and then transforming all of this knowledge into an<br />
entry strategy, tailor made for each merchant.<br />
10<br />
Thought Leaders Corner
5 Curious Facts About the Payments<br />
Business in Emerging Markets<br />
By Henrique Di Lorenzo<br />
Emerging Markets have achieved a certain reputation<br />
in the payment industry. Reports from financial<br />
analysts discuss about the endless possibilities<br />
and opportunities driven by financial inclusion,<br />
Fintech innovation, demographics, eCommerce, and<br />
leapfrogging technological developments in mature<br />
markets. In my personal journey in various markets<br />
(considered to be “emerging”) I’ve realised that there<br />
are usually different dimensions that prevail when<br />
bringing a business to a new country. In this article, I<br />
will share some thoughts on some dynamics that are<br />
particularly interesting in emerging markets:<br />
Various merchants do not have enough cashflow to pay<br />
their bills, buy supplies for their shops or keep running<br />
their services (like taxis). That’s why advanced payments<br />
services are particularly attractive to this segment.<br />
Providing merchants with micro-credits in the form of<br />
same-day deposits (of payments that are due at the end of<br />
the month) is a quite profitable business. Sometimes SMB<br />
are willing to pay more than 5% just to get access to these<br />
funds. Alternatively, services that provide consumers with<br />
micro-credit during checkout, especially in eCommerce<br />
(e.g. solutions like deferred payment or payment upon<br />
delivery), are not yet very common in emerging markets.<br />
There is an increasing activity in this space, thought! Fact<br />
is – as payments (alone) tend to become less profitable,<br />
players that combine highly profitable financial services<br />
with payments services tend to retain their relevance in<br />
emerging markets.<br />
Culture and payment habits<br />
Interplay between financial services and payments services<br />
Payments transactions are still quite profitable in most<br />
emerging markets. While some mature markets are<br />
facing stricter regulations on transaction fees (like<br />
Durbin amendment in USA, interchange fees cap in<br />
Europe, and a similar regulation in Australia), such fees<br />
remain relatively high in most countries. This creates<br />
opportunities for new entrants, who can offer more<br />
efficient transaction processing services to merchants.<br />
However, more important than providing merchants with<br />
payments services that are a few basis points cheaper, it<br />
is to provide merchants with relevant financial services,<br />
especially in the small and midsize business (SMB)<br />
segments.<br />
Seemingly obvious, but easily overlooked. This item is not<br />
specific to emerging markets, as every nation has its own<br />
collection of payment methods. Customers’ habits and<br />
their receptiveness to concepts like credit lines, lending<br />
and interest are different per country. Some countries<br />
have more than 30 different electronic payment methods,<br />
among credit, debit, pre-paid, voucher, tickets, direct<br />
debit, etc. Sometimes, different payment methods can be<br />
combined in the same card (like combo cards in Brazil,<br />
combining credit and debit in the same plastic, even<br />
for contactless). Also, international payment methods<br />
can be used in a particular way, e.g. for splitting the<br />
payment into many installments, sometimes more than<br />
24x. In places where installments are more the rule<br />
than the exception, merchants already incorporate the<br />
average payment interest rates in the product price (and<br />
provide discounts to those customers paying in a single<br />
installment). Finally, we see that the payment acceptance<br />
landscape is getting more fragmented in some emerging<br />
markets. This is because large acquirers or processors<br />
are getting increasing competition of new entrants, who<br />
do an outstanding job in meeting the payment needs of<br />
specific segments.<br />
Biometrics and data protection<br />
The differences in the usage of biometric data in some<br />
emerging markets, compared to other mature markets,<br />
are striking! In some emerging countries banks have<br />
databases with biometric data of millions of customers.<br />
12<br />
Thought Leaders Corner
Which is something that, for example, in Europe would be<br />
avoided at all costs. The reasons for the implementation<br />
of biometrics in emerging countries go beyond “customer<br />
convenience”. In many cases there’s a clear business<br />
case in the form of fraud prevention, mainly identity theft.<br />
In countries where government-issued identities are not<br />
so strong and easy to fake, there’s an increasing number<br />
of enrollment fraud, where a customer applies for a bank<br />
service or a credit line using a fake ID. After exploiting this<br />
credit line, the customer would disappear, buy another<br />
fake ID and so on… By implementing biometrics systems,<br />
banks have managed to reduce losses due to identity<br />
theft to a level that quickly justifies the business cases<br />
for the implementation. In some cases, the losses could<br />
sum up to dozens of millions of dollars. Once the bank<br />
already stores the biometric data of its accountholders in<br />
a database, it can also use biometrics for authentication<br />
when authorizing transactions for instance, at ATMs.<br />
Emerging countries that are particularly strong in<br />
biometrics are Brazil and India. As an example, in India,<br />
all Aadhaar-enabled point-of-sales (PoS) devices must be<br />
equipped with biometrics readers, due to a government<br />
regulation. Even though this seems to be widespread<br />
knowledge, I have met different acquirers and terminal<br />
vendors that were planning to enter India, while ignoring<br />
or deprioritizing biometrics.<br />
Regulation, standards and compliance<br />
Also seemingly obvious, but in practice this is a big<br />
headache. Quite often it’s very unclear what the<br />
compliance requirements in a specific market are. This<br />
is because they cut across different dimensions, from<br />
different (and disconnected) regulatory entities and,<br />
sometimes, without proper documentation. International<br />
payment schemes have local product rules. National<br />
banking associations set additional rules like security,<br />
payment flows and common technical standards. For<br />
vendors launching hardware, there are local regulations<br />
for product safety, electromagnetic compatibility, among<br />
others. When working with local schemes and partners,<br />
very often they define their own certification programs.<br />
Investigating the compliance requirements is something<br />
that needs to be done well in advance, before accessing<br />
a new market.<br />
Lack of information as an opportunity<br />
As mentioned above, relevant information is not always<br />
properly documented in various markets. Even when it is<br />
well documented, it’s not obvious how to find it. The only<br />
workaround is to engage in a network of contacts that can<br />
help you navigating the local business landscape. This is<br />
extremely beneficial, as business success can be strongly<br />
dependent on personal relationships. Furthermore, as<br />
the payments landscape is rapidly changing in emerging<br />
markets (due to new regulations or new strategies of<br />
the dominant local players), you need to get a firsthand<br />
insight on these changes, as they tend to directly<br />
impact your business! In summary, when getting into a<br />
new market, make sure to participate in the right forums<br />
(and contribute to it) and foster a network of experienced<br />
contacts. Otherwise you may not have enough time to<br />
prepare your business to upcoming changes.<br />
Henrique Di Lorenzo<br />
Global Director of Products at UL<br />
He is responsible for UL’s portfolio for the financial<br />
industry. In particular, UL’s web-based SaaS<br />
applications for payments compliance and transaction<br />
testing. Henrique has operated both in emerging and in<br />
established markets (Europe, Latam, USA and Middle<br />
East), mainly in technically complex projects on recent<br />
advances in the payments space.<br />
About UL<br />
UL Transaction Security guides companies within the<br />
payments, finance, retail, and data security domains.<br />
UL helps customer to get a smoother and quicker<br />
route to access global markets, ensuring compliance<br />
with local standards, global interoperability between<br />
products and systems and security for all components<br />
in the ecosystem.<br />
13
EXPERT INTERVIEW<br />
This is our cover story of the month. Highly<br />
regarded experts in the industry provide their point<br />
of view on specific challenges that merchants<br />
and other companies face in their day-to-day<br />
operations.
Success in Sub-<br />
Sahara Markets<br />
<strong>PCM</strong>: Who is Letshego and what is your strategy?<br />
Chris: The Letshego Group is an inclusive<br />
finance organisation, that has been operating<br />
in Africa for almost twenty years, with a<br />
presence in <strong>11</strong> Sub Saharan Markets. We<br />
have 3000 staff, which includes our agency<br />
network, and are progressing in our strategy<br />
to increase financial inclusion within the<br />
markets where we operate. How are we<br />
succeeding?<br />
By providing simple, accessible and<br />
appropriate financial solutions to<br />
individuals as well as micro and<br />
small entrepreneurs - ultimately,<br />
those members of society who have<br />
historically been unable to access<br />
traditional banking products.<br />
<strong>PCM</strong>: What is the current status of<br />
finncial inclusion in Africa?<br />
Chris: According to McKinsey, there<br />
are over 320 million individuals<br />
across Sub Saharan Africa who do<br />
not have access to formal or semiformal<br />
financial services. Letshego<br />
is committed to reducing this lack<br />
of access, and ultimately improving<br />
the lives of individuals, while at<br />
the same time supporting broader<br />
economic growth and development<br />
- by enabling an individual to<br />
access financial solutions, they can<br />
participate in the economy by sending<br />
or receiving money, accessing funds<br />
to expand their business, empowering<br />
their children with an education to<br />
increase future income potential, or<br />
even saving extra funds for that rainy day.<br />
For this reason, Financial Inclusion is a<br />
critical item on every emerging economy’s<br />
government agenda. In expanding the<br />
reach of financial services to underbanked<br />
communities, research has proven<br />
we can reduce extreme poverty and create a<br />
sustainable future for millions of people who<br />
previously felt there was no hope.<br />
15
What is needed to increase the impact / reach of<br />
financial inclusion in Africa?<br />
Chris: Africa has benefited from global advances<br />
in technology, so much so, we have been fortunate<br />
to leap-frog many interim steps in building regional<br />
financial sectors through moving directly to the<br />
benefits of mobile banking technology along<br />
with improved risk and regulatory frameworks.<br />
Africa has yet to reach the level of some leading<br />
developed markets; however in the last decade<br />
we have come a long way in building enhanced<br />
financial sector infrastructure and thus supporting<br />
the development of capital markets and economic<br />
development for the longer term.<br />
How does one increase financial inclusion?<br />
Chris: Increasing financial inclusion is not as<br />
simple as rolling out an effective mobile banking<br />
platform and hoping that will bridge the gap<br />
between the banked and underbanked. It is<br />
important that providers, like Letshego, partner<br />
with local governments and regulators, understand<br />
the nuances of the communities and economies<br />
where we operate, create solutions which match<br />
the needs of individuals, and thus deliver solutions<br />
which bring sustainable benefits to communities.<br />
Financial inclusion aims to improve the potential<br />
to increase income, advance living standards and<br />
ultimately reduce poverty – provision of financial<br />
literacy will accelerate take up of appropriate<br />
services.<br />
How are you measuring your success?<br />
Chris: Sustainability and social impact is the<br />
cornerstone of Letshego’s regional strategy in<br />
Africa, and as such, we remain committed to<br />
measuring and reporting our progress.<br />
We are one of few African inclusive, or micro,<br />
finance providers who have contracted an external<br />
and independent expert to assess whether we are<br />
in fact achieving our ambitions to increase our<br />
social impact, by creating our own ‘Social Impact<br />
Scorecard’.<br />
Some results from our 2016 customer surveys<br />
showed us that 54% of our customers are satisfied<br />
with our service delivery, 86% report a sense of<br />
empowerment from our financial solutions and<br />
94% feel their lives have improved from Letshego’s<br />
support.<br />
From a social impact perspective, our scorecard<br />
has enabled us to focus our efforts around<br />
increasing impact in other critical areas such<br />
as Financial Literacy and helping individuals to<br />
understand and manage their personal debt.<br />
Letshego has the skills and reach to not only deliver<br />
financial solutions; it empowers communities with<br />
fundamental financial skills adoption.<br />
16
What has your social impact scorecard shown<br />
you?<br />
Chris: In 2016 we published our first scorecard,<br />
and the results are invaluable, not only from<br />
the perspective of understanding whether our<br />
solutions are delivering the results we intended,<br />
but also enabling us to see exactly how our<br />
solutions are improving lives and where we can<br />
improve alignment with our customer’s needs.<br />
Where from here?<br />
Chris: With a presence in <strong>11</strong> Sub Saharan Markets,<br />
our priority going forward is to deepen our<br />
impact in the markets where we are operating<br />
by diversifying our solution offerings and forging<br />
strategic partnerships, with both government and<br />
private sector players.<br />
By establishing effective partnerships Letshego<br />
aims to achieve an increased level of collaboration<br />
between influential partners, and as a result,<br />
enhanced impact and reach of local financial<br />
inclusion targets.<br />
Financial Inclusion cannot be achieved by any<br />
one single entity – like all sustainable ventures in<br />
emerging markets, the most sustainable ventures<br />
involve collective effort.<br />
CHRIS LOW<br />
Group Managing Director at Letshego Holdings LTD<br />
Prior to joining the Letshego Group in 2013, Chris<br />
spearheaded successful growth strategies in global<br />
financial institutions including Standard Chartered<br />
Bank, National Bank of Kuwait and Goldman Sachs.<br />
In culminating 30 years of banking sector experience,<br />
Chris has developed a passion for diverse and<br />
emerging economies, having worked in the U.K,<br />
Tanzania, Kenya, South Africa, India, Indonesia,<br />
Singapore, Philippines, Kuwait, India and now<br />
Botswana. Chris is Associate Member of the Institute<br />
of Chartered Accountants of England and Wales and<br />
studied Zoology at Oxford University.<br />
About Letshego<br />
Letshego Holdings Limited (“Letshego”) was<br />
incorporated in 1998, is headquartered in Gaborone<br />
and has been publicly listed on the Botswana<br />
Stock Exchange since 2002. Today it is one of<br />
Botswana’s largest indigenous groups, with a market<br />
capitalisation of approximately USD500mn, placing<br />
it in the top 50 listed sub-Sahara African companies<br />
(ex-South Africa), and with an agenda focused<br />
on inclusive finance. Through its eleven country<br />
presence across Southern, East and West Africa<br />
(Botswana, Ghana, Kenya, Lesotho, Mozambique,<br />
Namibia, Nigeria, Rwanda, Swaziland, Tanzania and<br />
Uganda), its subsidiaries provide simple, appropriate<br />
and accessible consumer and microfinance banking<br />
solutions to the financially underserved. The Group<br />
employs over 3,250 team members, representing<br />
more than 20 nationalities, servicing a customer base<br />
of over 345,000 borrowers and 120,000 depositors<br />
through 307 customer access points.<br />
17
You think you have what it takes to start a business in a<br />
super-hot market? <strong>PCM</strong> takes a close look at some of<br />
the most innovative and promising startup companies<br />
in the payment industry.
The pace of Fintech innovation is challenging for a great number of traditional banks. To meet<br />
business needs of large financial institutions, disruptive Fintech players that can offer innovative<br />
platforms and payment solutions have become particularly interesting to work with. We sat<br />
down with Eric Mouilleron, Founder & CEO at Bankable who shares his startup story with us.<br />
<strong>PCM</strong>: Tell us about Bankable. How did this idea come to be?<br />
Eric: I started Bankable with the vision of displacing<br />
payment inefficiencies by real-time, affordable, scalable<br />
electronic solutions.<br />
When I founded Bankable (formerly Cards Prepaid), no one<br />
knew what “fintech” stood for.<br />
I realised the power of prepaid while attending the first<br />
MasterCard Prepaid Conference in May 2007 in Prague. The<br />
prepaid industry promised high growth and I envisioned<br />
powering payments with globally scalable technological<br />
innovation.<br />
There was an opportunity in the market. Traditional banks<br />
have extremely opaque fees while consumers demand<br />
transparency. Many people only need basic banking<br />
services simply to receive money and make payments<br />
without any hidden fees.<br />
A prepaid based light bank account enables such services<br />
and empowers consumers who do not have bank accounts<br />
and are outside the credit rating system.<br />
However, the regulatory environment did not allow non-banks<br />
to offer payment services before November 2009 when the<br />
Payment Services Directive was implemented by EU member<br />
states. It was the first step to revolutionising financial<br />
services and stimulating competition in the marketplace to<br />
provide consumers with transparent and efficient services.<br />
I completed a € 1.5 million equity injection into Bankable<br />
in December 2009 from professional investors looking to<br />
invest directly and privately in early-stage companies.<br />
Today, along with Bankable, financial technology (FinTech)<br />
has emerged as a dynamic industry disrupting financial<br />
services through innovation.<br />
<strong>PCM</strong>: Why is it called Bankable?<br />
Eric: We initially established ourselves as Cards Prepaid<br />
Ltd. We rebranded in August 2014 to Bankable to shift<br />
focus from prepaid cards as a means of payment to the<br />
company’s mission to enable “Banking as a Service”. Banks,<br />
telcos, FinTech entrepreneurs and governments can launch<br />
financial services quickly, while corporates can streamline<br />
their payment processes through Bankable’s proprietary<br />
platform as a service.<br />
The name positions the company as an established partner<br />
with reliable technology for its clients. Bankable’s logo<br />
symbolises a gear mechanism that emphasises the idea<br />
of uninterrupted performance and continuous innovation<br />
provided by Bankable to its clients and partners.<br />
<strong>PCM</strong>: Why is Bankable needed?<br />
Eric: Bankable is here to displace payment inefficiencies<br />
and to promote outsourced innovation in financial services.<br />
We are here to serve business needs with time to market in<br />
mind.<br />
19
We are a global architect of innovative payment solutions<br />
providing “Banking as a Service”. Our core virtual account<br />
management platform is available in white-label or via APIs<br />
enabling anyone to deploy payment solutions – including<br />
virtual account services, e-ledgers, virtual & plastic card<br />
programmes, and e-wallet & light banking solutions. For<br />
example, banks can offer an innovative solution (the Virtual<br />
Ledger Manager) to their large global corporate clients<br />
allowing them to reduce the number of bank accounts<br />
operated and automate reconciliation using virtual accounts<br />
and virtual IBANs.<br />
Additionally, banks and entities with a large consumer base<br />
can also launch corporate and consumer card solutions<br />
to target varied categories of clients. For corporates,<br />
our platform can power a fully white-labelled self-service<br />
private cloud-based platform for SMEs and corporates to<br />
issue Visa/MasterCard prepaid cards to employees for<br />
expenses, purchasing, payroll, incentives, etc.<br />
On the other hand for consumers, our platform can enable a<br />
“light” banking solution offering essential financial services<br />
to digitally native consumers. Consumers are not required<br />
to have a bank account to access this solution which makes<br />
it an ideal payment and financial management tool for young<br />
people, the unbanked population and migrant workers. All<br />
these solutions provide full control and transparency for<br />
clients and consumers alike.<br />
<strong>PCM</strong>: What makes Bankable different?<br />
Eric Mouilleron, Founder and CEO Bankable<br />
Eric: Bankable provides end-to-end payment solutions.<br />
We enable regulated and non-regulated entities to deploy<br />
payment solutions. They key benefit of our core platform is<br />
the ability to allow clients to develop payment solutions via<br />
a single point of contact.<br />
Our interoperable proprietary platform is integrated with<br />
various key partners in the payments ecosystem. This<br />
infrastructure allows clients to quickly deploy payment<br />
solutions via a single partnership with Bankable, in turn<br />
also accelerating time to market. We encourage our clients<br />
to focus on their brand and distribution, while we operate<br />
the back-end system (processing, connectivity to card<br />
schemes, etc.).<br />
<strong>PCM</strong>: What were some of your biggest challenges for<br />
launching this business?<br />
Eric: The biggest challenge even today is to attract and<br />
retain relevant clients, exceptional talent, and prestigious<br />
shareholders.<br />
<strong>PCM</strong>: Tell us about your expansion plans and how do you go<br />
about choosing the next region you expand into?<br />
Eric: We are currently focused on distributing our solutions<br />
across Europe. Currently, we serve corporate clients with<br />
a legal entity in Europe globally. For consumer projects, we<br />
can launch in all 30+ European countries.<br />
We definitely want to expand our global footprint as well. We<br />
are currently in discussion with regulators, Central Banks,<br />
and corporate clients in Australia, Middle East and North<br />
America.<br />
We are also looking to expand our services to Africa to build<br />
robust and modern payment solutions to slowly displace<br />
cash and promote financial inclusion.<br />
<strong>PCM</strong>: What are the 3 things you want people to know about<br />
your company?<br />
Eric:<br />
1. Time to market is of raison d’être.<br />
2. We are relevant and compliant to global organisations.<br />
3. We are friendly and punctual!<br />
20
“<br />
Time-to-market and<br />
ambition are of essence<br />
to us to build successful<br />
partnerships<br />
”<br />
enabling Banking as a Service<br />
via white-label and API-based<br />
payment solutions<br />
hello@bnkbl.com<br />
www.bnkbl.com<br />
@wearebankable
To get a complete view of all the businesses<br />
in the Payments ecosystem, this rubric<br />
showcases how merchants deal with payments<br />
and FinTech challenges.
The Age of Digital Payments<br />
<strong>PCM</strong>: What are the key emerging markets for Carrefour<br />
Group and how does payment processing differ from the<br />
European market?<br />
Frédéric: As the reference in food retail, Carrefour operates<br />
nearly 12,000 stores and e-commerce sites in more than 30<br />
countries. A global player, Carrefour made its entry into the<br />
emerging markets of Latin America (Argentina and Brazil<br />
with 952 stores) and Asia (China and Taiwan, with 441<br />
stores)a long time ago. In the same way as in mature markets,<br />
payment remains in emerging countries an important point<br />
of contact in the creation of the customer relationship and<br />
the economic development of the company.<br />
Nichole Montoya,<br />
Co-Founder & CEO of Cheddar Up<br />
<strong>PCM</strong>: What challenges do you face currently when it comes<br />
to payments processing and acceptance in Latin America<br />
for example?<br />
Frédéric: There are three important challenges we see in<br />
Latin America:<br />
- The first concerns the effective realization of the EMV<br />
migration (cards and POS). Today, main challenges for<br />
EMV migration in Latin America are “budget constraints<br />
and lack of knowledgeable resources”. Latin American<br />
industry stakeholders recognize that there is a need to<br />
educate themselves about EMV and to leverage the lessons<br />
learned in other parts of the region and the world.<br />
The rise of mobile telephony in these countries has made<br />
applications a preferred tool for contact and customer<br />
loyalty. The global non-cash transaction volumes record<br />
highest growth of past decade (43.4% for Asia and 20%<br />
for Latin America).<br />
Market Pay, payment institution of Carrefour Group,<br />
decided for example last year to support the migration to<br />
EMV/chip in Latin America, as a solution to prevent fraud,<br />
especially card skimming, but also as a great platform for<br />
added services.<br />
These markets are Contactless and wallet. The payment’s<br />
experience is similar to Europe but the POS on the field is<br />
in development. In Argentina, for example, the POS have<br />
just initiated their migration to EMV.<br />
Initiatives to promote cashless societies, technological<br />
innovation, and financial inclusion emerge as the key<br />
drivers of the significant growth rates of the non-cash<br />
transactions in the emerging markets.<br />
While the proliferation of mobile payments and digital<br />
innovation are expected to be the levers of high growth<br />
across all the regions, differences in adoption patterns<br />
and development of new use cases are likely to shape the<br />
individual regional trends.<br />
Developing economies will continue on a growth path for<br />
the next five years.This will be due to the entry of new<br />
players, the ability to leapfrog to new technologies, and<br />
the expansion of traditional payments infrastructures<br />
into the digital world.<br />
- The second: PCI-DSS compliance. For Market Pay, it<br />
was important to help our countries in Latin America to<br />
understand the importance of the PCI-DSS compliance<br />
for security policies, technologies and ongoing processes<br />
that protect their payment systems from breaches and<br />
theft of cardholder data.<br />
- The last: Reduce the interchanges fees. The interchanges<br />
fees are very high in Latin America. The local interchange<br />
of credit and debit cards is very high compared to the<br />
international average (3% vs. 0.30% for credit cards)<br />
<strong>PCM</strong>: Taking Argentina and Brazil as specific examples,<br />
what are the main opportunities you currently see and<br />
how do you plan on exploiting them?<br />
Frédéric: The trend is clear: digital is in. However, much<br />
of these technological developments require a change in<br />
consumer behavior, which is notoriously inflexible.<br />
We must remember that 70% of Latin Americans do not<br />
have a bank account, 60% of transactions made by SMEs<br />
24<br />
Payment collective
are in cash and 47% of employees work in the informal<br />
economy. E-commerce accommodates a minority<br />
population, and digital wallets cater to an impossibly<br />
small market. Our main goal is to propose to our clients<br />
new payments products based on the new technologies.<br />
M-commerce opportunities are huge. There is a clear<br />
opportunity to develop and promote card-on-file<br />
capabilities in mobile apps and sites.<br />
Frédéric Mazurier<br />
CEO, Market Pay (Carrefour Group)<br />
Frédéric’s career has been focused on the Financial<br />
Services, oriented merchant and client vision, with<br />
an emphasis on building value through strategic<br />
products development. He was heading the business<br />
development for Carrefour Banque and bringing the<br />
innovation on the Carrefour payments world with the<br />
launch of the first Mastercard Only and Contactless<br />
card on the French (2009) and Spanish (2013) markets.<br />
He created and coordinated the issuing paneuropean<br />
payment platform currently extended to acceptance<br />
and acquiring. As CEO of Market Pay, from January<br />
2016, he is driving one of the most important European<br />
payment institution .<br />
Technology will drive credit card loyalty in Brazil. Loyalty<br />
program is a viable way to attarct more customers and<br />
gather more engagement.<br />
The market for loyalty in Brazil has been expanding over<br />
recent years. The economic conditions for the country<br />
are one of the main causes.<br />
<strong>PCM</strong>: What is currently missing in terms of payment<br />
means in Argentina and Brazil from a customer’s PoV and<br />
how do you see that changing in the future?<br />
Frédéric: The age of digital payments in Latin America has<br />
arrived. With a large unbanked population and much of<br />
the economy still operating informally, the trends outlined<br />
here will continue to develop over the next several years.<br />
Competitors will scramble to gain their footing and find<br />
solutions that stick.<br />
Banks will fight to stay relevant in a rapidly decentralizing<br />
payments environment. And players of all persuasions<br />
will experiment with services to bring the underbanked<br />
into the digital age.<br />
About Market Pay<br />
(Carrefour Group)<br />
Created to support the brands of the Carrefour Group,<br />
Market Pay develops and operates custom solutions<br />
to boost the business and improve the customer<br />
relations. The payment institution, which is a whollyowned<br />
subsidiary of Carrefour Group, combines all<br />
of Carrefour’s electronic payment systems, such as<br />
Carrefour cards, POS terminals and online payment<br />
solutions, and centralises payment acceptance and<br />
acquisition services for all of the retail channels.<br />
Market Pay enables the set-up and management of<br />
customised, secure, high-performance payment<br />
solutions. It will improve the security of payment data<br />
collected from customers of Carrefour banners and<br />
develop new payment solutions for the Group.<br />
25
Yet as things stand, m-commerce is only available to Latin<br />
America’s credit-card holding upper-middle class. There<br />
is still a key underserved demographic: underbanked<br />
(and uncarded) smartphone holders.<br />
Regulators can help to ensure level playing field for all<br />
players in the new financial infrastructure by implementing<br />
changes to existing regulations, standards of practice,<br />
and creating new legal and liability frameworks.<br />
This group represents a huge opportunity. They are urban,<br />
tech-savvy, connected on social media, newly middleclass,<br />
and most importantly, aspirational, meaning they<br />
want copy consumption patterns of the affluent.<br />
A turbulent competitive landscape is a win for merchants<br />
and consumers. With increased competition, consumers<br />
enjoy an improved e-commerce experience, enhanced<br />
convenience and a lower risk of fraud.<br />
In the medium term, Latin America will experience a trend<br />
toward consolidation in the payments industry. Apart<br />
from Brazil, NFC POS penetration in Latin America is low<br />
(e.g. 5% in Colombia) and NFC-enabled smartphones<br />
(such as the iPhone 6) are very few in number compared<br />
to Android-based handsets.<br />
Undeniably, the solutions most likely to succeed are those<br />
that are cheap and easy to roll out and not dependent on<br />
the installation of new hardware.<br />
The proliferation and adoption of alternate payment<br />
channels such as contactless, wearables, coupled with<br />
modern authentification and authorization techniques, is<br />
expected to further catalyze growth of mobile payments<br />
by changing the user experience. E-and m-payments are<br />
expected to take a significant share of the total global<br />
non-cash transactions.<br />
Merchants benefit from declining fees and can offer<br />
better customer service as greater competition pushes<br />
slack providers out of the market.<br />
<strong>PCM</strong>: What influence does mobile have on your payment<br />
strategy and how does it help in the rise of Emerging<br />
Markets?<br />
Frédéric: In 2017, one trend in particular will come to the<br />
forefront: the prominence of mobile commerce.<br />
Smartphone penetration in the region is roughly 45% in<br />
2016, totaling 175 million, and is forecasted to grow by<br />
12% annually through 2019. Argentina and Brazil have a<br />
high and an increasing mobile penetration.<br />
That creates an attractive market for the development of<br />
mobile payment.<br />
The growth and adoption of next generation payments,<br />
mostly through technology innovation, is likely to be driven<br />
by retail customer, with central authorities expected to play a<br />
key role in enabling a level playing field through key initiatives.<br />
Deep collaboration among the incumbents, new entrants,<br />
and the regulators is needed to avoid complexity and<br />
delays in adaptability of next generations payments.<br />
Carrefour continues to innovate and now offers customers<br />
practical mobile payment solutions in the majority of<br />
Carrefour stores, along with the loyalty benefits of the<br />
Carrefour card.<br />
Payment collective
In this rubric we are introducing inspiring professionals<br />
of the financial technology industry and look<br />
into their careers and ambitions. This is a collaboration<br />
in partnership with Atlanta Trend.
EQUIFAX’S VIKRAM RAMANI<br />
Vikram Ramani, the CIO of Emerging Markets at Equifax,<br />
had to give up competitive cricket at the age of 16 in<br />
order to focus on his studies at the behest of his parents.<br />
They were concerned that it was taking up too much of<br />
his time, even though he was considered one of the top<br />
25 players in the Indian state of Tamil Nadu. “They sat me<br />
down and told me that I needed to focus on getting into<br />
college and earning a professional degree,” he says.<br />
Born and raised in Chennai India, Vikram decided that<br />
since math and science were his favorite subjects<br />
he would become an engineer. He was accepted into<br />
Madras University where he majored in electronics and<br />
communication engineering. He also did a two year<br />
course of study in computer software at NIIT where he<br />
learned “hands on” programming.<br />
As the Apply platform grew and became<br />
more profitable, Vikram was asked<br />
to become a permanent employee of<br />
Equifax as well as manager of Apply. He was<br />
now managing a team of 15 people.<br />
The Apply platform’s success caused Vikram to become<br />
quite well known and liked throughout the company. He<br />
also was able to develop strong relationships with Equifax<br />
customers like BellSouth, GE and Verizon. “I was able<br />
to really understand what customers wanted and solve<br />
their business problems by positioning and delivering<br />
the appropriate solutions” he says. In 2007, Vikram<br />
was asked to lead the retail vertical portion of Equifax’s<br />
new professional services group known as Technology<br />
& Analytical Services (TAS). For his next opportunity,<br />
in 2009, Vikram was asked to assume responsibility<br />
for technology operations for all decisioning and fraud<br />
platforms at the company. This offered him significant<br />
exposure to international clients for the first time and he<br />
regularly interacted with teams in the UK, Canada and<br />
Latin America.<br />
Vikram became an intern at SRA Systems in Chennai<br />
upon graduation from Madras University in 1998 and<br />
then joined the company as a permanent employee six<br />
months later. “From the beginning, I only worked on U.S.<br />
client projects,” he says. One such project, for First Data<br />
Corporation, led to his first trip to the U.S. when he went<br />
to work onsite in Denver. In 2002, the opportunity arose<br />
for him to work for Equifax, a client of SRA, in Atlanta.<br />
“We were working on Equifax’s first decisioning platform,<br />
called Apply, which was much more than delivering just<br />
a credit report,” he says. Apply was initially only being<br />
positioned for telecoms to decide whether or not to give<br />
a customer a service ( land line, Wireless , Internet etc.<br />
) and set up the appropriate service plan, but was later<br />
expanded to also make loan decisions for banks.<br />
In 2012, Vikram became Vice President of Professional<br />
Services for Equifax’s Identity and Fraud business unit.<br />
“The work I did at this point was across all financial and<br />
other industry verticals,” he says. “I also spent a lot of time<br />
in Washington D.C working with Government customers.”<br />
Vikram also began working on a personal goal in 2012<br />
when he was accepted into the Executive MBA program at<br />
Emory University. “My MBA work gave me a lot,” he says.<br />
“First of all, I enjoyed the professional diversity of<br />
my fellow students – doctors, lawyers, accountants,<br />
engineers – and it gave me a wonderful perspective on all<br />
of the great opportunities available in the world. Second,<br />
it was great at giving me some practical knowledge<br />
outside of my work experience.<br />
28<br />
Executive Profiles
For example, I have a much deeper understanding of the role<br />
that private equity firms play in today’s business world. The<br />
main thing I would say to people thinking about pursuing an<br />
MBA or any other degree is ‘don’t be afraid to try something<br />
new.’” Upon completing his MBA, Vikram decided to take his<br />
own advice. He met with a number of senior executives at the<br />
company, and told them that he was ready to do more.<br />
Vikram Ramani<br />
CIO of Emerging Markets at Equifax<br />
Accordingly, several opportunities were made available to him.<br />
Vikram chose to become the CIO of Emerging Markets, with a<br />
focus on both Russia and India. “I had told them that I was ready<br />
to roll up my sleeves as the emerging markets role was going to<br />
be very ‘hands on,’” he says. He found India to be an exciting<br />
challenge, as it was still in a startup mode. “I had to do a lot of<br />
work in India at first,” he says, “putting out fires and trying to<br />
figure out how to support increasing revenue.”<br />
One thing Vikram has enjoyed about working internationally is<br />
getting to work with different cultures. “With more companies<br />
going global, it’s quite valuable to experience the different<br />
perspectives of other nationalities and learn how to work with<br />
people from other countries,” he says.<br />
“A big part of our future, and the future of many fintech<br />
companies in the U.S., is international,” he says. “It may be hard<br />
work delivering best in class U.S. financial tools and services to<br />
other parts of the world, but it is worth it.<br />
I’m very proud of what we do because we are basically<br />
providing the world with the tools they need to accelerate the<br />
stable growth of their own economies. Standards of living will<br />
rise around the world and we will be an important part of that,”<br />
he says.<br />
Vikram has been married for <strong>11</strong> years and has two daughters,<br />
ages 10 and 6. The family resides in Johns Creek where he still<br />
continues to play cricket. He is also a regular in the ALTA and<br />
USTA Tennis leagues.<br />
29
P20 Inaugural Conference in London<br />
Following more than 18 months of preparation and<br />
anticipation, top leaders, government officials, and<br />
regulators in the payments industry gathered at Lancaster<br />
House in central London for the inaugural P20 summit.<br />
The conference featured some of the top CEOs and<br />
innovative thinkers in the payments industry and financial<br />
technology, who traveled from across the globe to<br />
meet and discuss key issues and challenges facing the<br />
payment industry.<br />
The program, moderated by Al Lukies CBE, the Prime<br />
Minister’s Global Ambassador to Fintech, included several<br />
panels featuring top experts in the FinTech and payments<br />
space. Two headline keynote speakers included former<br />
U.S. Treasury Secretary Jack Lew, and Stephen Barclay,<br />
MP with UK Treasury oversight.<br />
“It’s very significant,” said H. West Richards of the<br />
American Transaction Processors Coalition. “(The P20<br />
summit is) bringing the leaders of the industry together<br />
with regulators from the United Kingdom and the United<br />
States, which truly are the leading regulators and thought<br />
leaders around regulation when it comes to the financial<br />
services industry, and payments in particular.”<br />
Richards, with Robert Green of the Holland & Knight law<br />
firm in Atlanta, first conceived of the P20 concept — short<br />
for Payments 20 — in early 2016. Along with long-time<br />
financial executive Peter Radcliffe, based in London, they<br />
began pulling together a who’s-who list of participants<br />
for the first-ever P20 summit.<br />
“Bringing everyone together to help shape the future<br />
of the payments industry is a pretty big mission,” said<br />
Richards.<br />
“I’ve been talking to a huge number of people, and the<br />
need and desire to get together here in London has been<br />
tremendous,” said Radcliffe.<br />
Prior to the gathering, Green, Richards and Radcliffe<br />
worked to establish a series of pillars that define the<br />
mission of the P20 in London, and in years to come. Those<br />
pillars are focused on financial challenges impacting<br />
everyone: regulation, cyber security, financial technology<br />
(FinTech) innovation and financial inclusion.<br />
“I’ve talked to many CEOs, and as you can imagine, the<br />
one thing they say always concerns them is cyber risk,”<br />
said Radcliffe. “All you can do is actually make as certain<br />
as possible you are spending the right amount of money<br />
to defend the data that you have, but also the protection<br />
of the system.”<br />
“The way we tackle this is by cooperation, and sitting<br />
around that table, every member of the P20 board has that<br />
absolutely in the top of their mind. There is no competitive<br />
issue in protecting our industry against cyber-attack.”<br />
While cyber security is on the minds of seemingly<br />
everyone, financial inclusion is the key phrase being<br />
focused on by many executives and innovators.<br />
“It (financial inclusion) is important to growth, it’s<br />
important to commerce, it’s important to minimizing the<br />
disparity economically in the world,” said Allen Maines,<br />
Executive Partner at Holland & Knight in Atlanta.<br />
“There are a number of places in the world where<br />
economic disparity is growing, and that has predictably<br />
resulted in higher crime and more unrest, more political<br />
instability. The more we can level the playing field and<br />
make electronic payments available to people, the more<br />
stable the world is going to be,” said Maines.<br />
With these issues helping to define the inaugural P20,<br />
members and invitees gathered at Lancaster House on<br />
October 10, 2017, focusing not only on the event, but on<br />
the summit to come one year later in Atlanta, GA.<br />
30<br />
Special Feature
The London conference featured the inaugural P20<br />
board meeting, along with a series of speakers and<br />
presentations designed to jump-start a year’s worth of<br />
UK/US-based innovation and collaboration.<br />
Bruce Lowthers, President of Payments at FIS in<br />
Jacksonville, FL, is the first executive to come on board<br />
for the thought leader summit and lead the London<br />
conference. Lowthers, who has been critical to the<br />
successful launch of the P20, will assume the role of<br />
conference Chair again when the event moves to Atlanta<br />
in October of 2018.<br />
“For the first time ever (in 2017) we’ve really brought<br />
together a series of executives from the United States and<br />
United Kingdom, government officials, and regulators all<br />
in one room, to talk about how we make the payments ecosystem<br />
a better place,” said Lowthers. “I think that’s truly<br />
unique because the people we have here can actually<br />
drive the change in our respective countries. That’s<br />
pretty inspiring, and gives us a great opportunity to do<br />
things and help move the payments ecosystem forward.”<br />
Reviews from attendees are overwhelmingly positive,<br />
recognizing the unique nature of the event, and the<br />
rarity of being able to pull so many influential payments<br />
industry leaders into the same place, at the same time.<br />
Will Frampton<br />
Owner & Director at McLeod Media<br />
Will Frampton is the Owner and Director of McLeod<br />
Media, a storytelling film production company.<br />
Frampton is a 15 year veteran of broadcast TV news,<br />
including a stint reporting from Kabul, Afghanistan<br />
in 2007, which earned him an Emmy award for best<br />
special news coverage.<br />
“It was, I think, a brilliant day,” said Lewis Howard of the<br />
Payments and Cards Network. “We touched on some of<br />
the most important issues of today and tomorrow. Online<br />
identification, financial inclusion, cyber security. We had<br />
literally some of the global thought leaders, some of the<br />
very top of their industry talk on several panels.”<br />
“In terms of content and participation, it’s one of the best<br />
conferences I’ve ever been to.”<br />
“What’s amazingly telling is these (leaders and executives)<br />
turned up, gave up a day, to really get around the table<br />
and think, ‘how are we going to bring about change?’”<br />
said Georgina Nelson, Founder and CEO of TruRating.<br />
“‘How are we going to open up to innovation, how are we<br />
going to help financial inclusion? How are we going to<br />
tackle some of these cyber security issues?’ These are<br />
all issues which face all of the big payments guys, but<br />
then ultimately every single consumer in the world.”<br />
About McLeod Media<br />
McLeod Media, a storytelling film production<br />
company, was founded in 2013 by Will Frampton,<br />
an Emmy award-winning broadcast veteran with 15<br />
years experience reporting across the United States.<br />
McLeod Media focuses on delivering memorable<br />
stories to help people, businesses and organizations<br />
achieve their goals.<br />
SCREEN<br />
The 2018 P20 Atlanta summit will be hosted at the Atlanta<br />
History Center in the Buckhead neighborhood, centrally<br />
situated in metro Atlanta. P20 organizers are expecting<br />
an even larger gathering than at the inaugural event in<br />
London, as top financial leaders again come together to<br />
set the world’s agenda on the future of money, and how<br />
people exchange it.<br />
To watch the P20 inaugural conference<br />
31
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32
Events<br />
LONDON, UK<br />
NOVEMBER<br />
14-15<br />
FinTech Europe 2017 summit will bring together FinTech and banking<br />
professionals to assess collaboration to advance processes, technologies<br />
and efficiency<br />
Discount Code: PCN2017<br />
AMSTERDAM, NETHERLANDS<br />
NOVEMBER<br />
14-15<br />
The World Rail Festival 2017 will be in its 7th year and it continues to grow<br />
and attract a large audience of rail operators from around the world. The<br />
conference will host hundreds of attendees, 100 speakers and 40 exhibition<br />
booths.<br />
LONDON, UK<br />
NOVEMBER<br />
21-23<br />
The Internet of Banking and Payments Summit will look to bring together<br />
the payments eco-system, including: banks, retailers, device manufacturers<br />
and payment providers to discuss how IoT payments can be harnessed for<br />
frictionless customer experience in light of PSD2<br />
30<br />
PARIS, FRANCE<br />
NOVEMBER<br />
28-29<br />
The Consumer Identity World is the place where you can dive deeper into<br />
the world of CIAM. Learn more about privacy by design, Consent Lifecycle<br />
Management and the needs of your customer<br />
Discount Code: ciwt17save10
Events<br />
CANNES, FRANCE<br />
NOVEMBER<br />
28-30<br />
TRUSTECH is the Largest International Event dedicated to Trust-Based<br />
Technologies with unprecedented networking opportunities and not-to-bemissed<br />
Keynote Speakers<br />
SANTA CLARA, USA<br />
NOVEMBER<br />
29-30<br />
IoT Tech Expo is bringing together over 6,000 attendees from across the<br />
entire IoT industry with representatives from sectors including government,<br />
energy, education, transportation, healthcare, logistics, manufacturing,<br />
agriculture, insurance, retail, and many more, this event is not to be missed<br />
PALM SPRINGS, USA<br />
29 NOV<br />
-<br />
1 DEC<br />
8th Mega Event Worldwide is the place to make business contacts with<br />
executives managing Loyalty Programs, Ancillary Revenue Programs & Co-<br />
Brand Card Programs at many of the world’s largest airlines and travel brands<br />
Discount Code: PCN
GET INVOLVED NOW<br />
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