2017 November PASO Magazine

What’s Happening
By Millie Drum on Main Street?
A Tradition of Hospitality –
Elegant Evening Downtown
The downtown Main Street businesses
wish to thank the community
for their loyal patronage throughout
the year and especially during
the holiday season. On Saturday,
November 11 from 5 to 8 p.m.,
downtown Paso Robles is transformed
into a cordial evening of
hospitality and entertainment. The
whimsically-costumed live mannequins
posing in windows are young
dancers from North County Dance
and Performing Arts Studio who
perform in local ballets and holiday
performances. Enjoy the sights and
sounds of Christmas; trees adorned
with garland, tinsel, twinkle lights,
and carriage rides from Grand Cheval
Carriage.
The evening concludes with
the much-anticipated drawing
for an original watercolor by John
Partridge and art print by Anne
Laddon. Prior to and on Elegant
Evening, visit the participating
businesses to enter the drawing.
The winners will be announced at
7:30 p.m. at Couch Potato at 1240
Spring Street. You must be present
to win and only one winning entry
is allowed per person.
Lighting of the Town –
Friday, November 24
It’s a delightful evening highlighted
with the old-fashioned
custom of singing Christmas carols
by candlelight. For the last 31
years, the community has gathered
together on the day after Thanksgiving
to “light the town” for the
holiday shopping season. After the
crowd gathers at 5:30 p.m., Mrs.
Claus flips the giant light switch
for the most important arrival of
Santa Claus during the 56th Holiday
Light Parade on Saturday, De-
ROUND TOWN
cember 2. Master of Ceremonies
Chad Stevens leads the caroling
while the Snow King and Queen
and Santa’s elves engage the children
and families in the singing.
Love Paso! Shop Small!
Buy Local!
There is a long-overdue Shop
Small movement going on in our
country; particularly in towns like
Paso Robles. This movement is
represented at the peak of the holiday
by Small Business Saturday,
November 25. The trend is less
about getting the best deal and
more about supporting small business
owners. Statistics prove that
48% of money spent with local
small business is re-circulated locally,
but less than 14% of purchases
at chain stores remain within the
community.
Before spending your money on
Black Friday and Cyber Monday,
take the “old-school” route before
going to the big boxes or logging
on to e-commerce. General Store
Paso Robles epitomizes the spirit
of the national campaign of Small
46 PASO Magazine, November 2017