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Elicitation and Collaboration<br />

Conduct Elicitation<br />

• who will use the information, and<br />

• how the information will be used.<br />

While most of these are considered when planning for the elicitation activity (see<br />

Prepare for Elicitation (p. 56)), they are also all important while performing the<br />

elicitation activity in order to keep it on track and achieve its goal. For example,<br />

stakeholders might have discussions that are out of scope for the activity or<br />

change, and the business analyst needs to recognize that in the moment to<br />

determine the next step; either acknowledge it and continue, or guide the<br />

conversation differently.<br />

The business analyst also uses this information to determine when there has been<br />

sufficient elicitation, in order to stop the activity.<br />

.2 Capture Elicitation Outcomes<br />

Conducting elicitation is frequently iterative and takes place in a series of<br />

sessions—in parallel or in sequence—according to the scope of the elicitation<br />

activity (see Prepare for Elicitation (p. 56)). If the elicitation activity is unplanned,<br />

outcomes are captured and integrated into the appropriate planned outcomes.<br />

Capturing the elicitation outcomes helps to ensure that the information produced<br />

during elicitation activities is recorded for later reference and use.<br />

4.2.5 <strong>Guide</strong>lines and Tools<br />

• Business Analysis Approach: influences how each elicitation activity is<br />

performed, as it identifies the types of outputs that will be needed based on the<br />

approach.<br />

• Existing Business Analysis Information: may guide the questions posed<br />

during elicitation and the approach used to draw out information from various<br />

stakeholders.<br />

• Stakeholder Engagement Approach: provides collaboration and<br />

communication approaches that might be effective during elicitation.<br />

• Supporting Materials: includes any materials to prepare both the business<br />

analyst and participants before elicitation, as well as any information, tools, or<br />

equipment to be used during the elicitation.<br />

Complimentary IIBA® Member Copy. Not for Distribution or Resale.<br />

4.2.6 Techniques<br />

• Benchmarking and Market Analysis: used as a source of business analysis<br />

information by comparing a specific process, system, product, service, or<br />

structure with some external baseline, such as a similar organization or baseline<br />

provided by an industry association. Market analysis is used to determine what<br />

customers want and what competitors provide.<br />

• Brainstorming: used to generate many ideas from a group of stakeholders in a<br />

short period, and to organize and prioritize those ideas.<br />

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