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Techniques
Concept Modelling
Table 10.10.1: Examples of Collaborative Games
Game Description Objective
Product
Box
Affinity
Map
Participants construct a box for the
product as if it was being sold in a retail
store.
Participants write down features on
sticky notes, put them on a wall, and
then move them closer to other features
that appear similar in some way.
Used to help identify
features of a product
that help drive interest
in the marketplace.
Used to help identify
related or similar
features or themes.
Fishbowl
10.10.4 Usage Considerations
.1 Strengths
• May reveal hidden assumptions or differences of opinion.
• Encourages creative thinking by stimulating alternative mental processes.
• Challenges participants who are normally quiet or reserved to take a more
active role in team activities.
• Some collaborative games can be useful in exposing business needs that aren't
being met.
.2 Limitations
Participants are divided into two groups.
One group of participants speaks about
a topic, while the other group listens
intently and documents their
observations.
Used to identify hidden
assumptions or
perspectives.
• The playful nature of the games may be perceived as silly and make participants
with reserved personalities or cultural norms uncomfortable.
• Games can be time-consuming and may be perceived as unproductive,
especially if the objectives or outcomes are unclear.
• Group participation can lead to a false sense of confidence in the conclusions
reached.
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10.11 Concept Modelling
10.11.1 Purpose
A concept model is used to organize the business vocabulary needed to
consistently and thoroughly communicate the knowledge of a domain.
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