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Business Rules Analysis<br />

Techniques<br />

revenue resulting from a one-time purchase of a good or service and recurring<br />

revenue from periodic payments for a good, service, or ongoing support.<br />

Some types of revenue streams include:<br />

• Licensing or Subscription fees: the customer pays for the right to access<br />

a particular asset, either as a one-time fee or as a recurring cost.<br />

• Transaction or Usage fees: the customer pays each time they use a good<br />

or service.<br />

• Sales: the customer is granted ownership rights to a specific product.<br />

• Lending, Renting, or Leasing: the customer has temporary rights to use<br />

an asset.<br />

Complimentary IIBA® Member Copy. Not for Distribution or Resale.<br />

.2 Usage Considerations<br />

Strengths<br />

• It is a widely used and effective framework that can be used to understand and<br />

optimize business models.<br />

• It is simple to use and easy to understand.<br />

Limitations<br />

• Does not account for alternative measures of value such as social and<br />

environmental impacts.<br />

• The primary focus on value propositions does not provide a holistic insight for<br />

business strategy.<br />

• Does not include the strategic purpose of the enterprise within the canvas.<br />

10.9 Business Rules Analysis<br />

10.9.1 Purpose<br />

10.9.2 Description<br />

Business rules analysis is used to identify, express, validate, refine, and organize<br />

the rules that shape day-to-day business behaviour and guide operational<br />

business decision making.<br />

Business policies and rules guide the day-to-day operation of the business and its<br />

processes, and shape operational business decisions. A business policy is a<br />

directive concerned with broadly controlling, influencing, or regulating the<br />

actions of an enterprise and the people in it. A business rule is a specific, testable<br />

directive that serves as a criterion for guiding behaviour, shaping judgments, or<br />

making decisions. A business rule must be practicable (needing no further<br />

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