BABOK_Guide_v3_member_copy

Business Model Canvas
Techniques
the performance and success of the solution after implementation and during
operation.
10.7.4 Usage Considerations
.1 Strengths
• Provides an amalgamation of the complex facts, issues, and analysis required to
make decisions regarding change.
• Provides a detailed financial analysis of cost and benefits.
• Provides guidance for ongoing decision making throughout the initiative.
.2 Limitations
Complimentary IIBA® Member Copy. Not for Distribution or Resale.
• May be subject to the biases of authors.
• Frequently not updated once funding for the initiative is secured.
• Contains assumptions regarding costs and benefits that may prove invalid upon
further investigation.
10.8 Business Model Canvas
10.8.1 Purpose
10.8.2 Description
A business model canvas describes how an enterprise creates, delivers, and
captures value for and from its customers.
A business model canvas is comprised of nine building blocks that describe how
an organization intends to deliver value:
• Key Partnerships,
• Key Activities,
•Key Resources,
• Value Proposition,
• Customer Relationships,
• Channels,
• Customer Segments,
• Cost Structure, and
• Revenue Streams.
These building blocks are arranged on a business canvas that shows the
relationship between the organization's operations, finance, customers, and
offerings. The business model canvas also serves as a blueprint for implementing
a strategy.
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