BABOK_Guide_v3_member_copy

Techniques
Brainstorming
10.5.3 Elements
.1 Preparation
• Develop a clear and concise definition of the area of interest.
• Determine a time limit for the group to generate ideas; the larger the group,
the more time required.
• Identify the facilitator and participants in the session (aim for six to eight
participants who represent a range of backgrounds and experience with the
topic).
• Set expectations with participants and get their buy-in to the process.
• Establish the criteria for evaluating and rating the ideas.
.2 Session
• Share new ideas without any discussion, criticism, or evaluation.
• Visibly record all ideas.
• Encourage participants to be creative, share exaggerated ideas, and build on
the ideas of others.
• Don't limit the number of ideas as the goal is to elicit as many as possible
within the time period.
.3 Wrap-up
• Once the time limit is reached, discuss and evaluate the ideas using the
predetermined evaluation criteria.
• Create a condensed list of ideas, combine ideas where appropriate, and
eliminate duplicates.
• Rate the ideas, and then distribute the final list of ideas to the appropriate
parties.
10.5.4 Usage Considerations
Complimentary IIBA® Member Copy. Not for Distribution or Resale.
.1 Strengths
• Ability to elicit many ideas in a short time period.
• Non-judgmental environment enables creative thinking.
• Can be useful during a workshop to reduce tension between participants.
.2 Limitations
• Participation is dependent on individual creativity and willingness to participate.
• Organizational and interpersonal politics may limit overall participation.
• Group participants must agree to avoid debating the ideas raised during
brainstorming.
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