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Strategy Analysis
Define Future State
of the proposed change. Business analysts estimate a total potential value by
aggregating across all opportunities.
The potential value, including the details of the expected benefit and costs and
the likely result if no change is made, is a key component to making a business
case for the change. Relating descriptions of potential value to measures of actual
value currently being achieved enables stakeholders to understand the expected
change in value. In most cases, the future state will not address all of the
opportunities for improvement. Any unaddressed opportunities might remain
valid after the solution is implemented and should be noted for future analysis in
other changes.
In addition to the potential value of the future state, this analysis should consider
the acceptable level of investment to reach the future state. While the actual
investment will depend on the change strategy, this information guides the
selection of possible strategies.
6.2.5 Guidelines and Tools
6.2.6 Techniques
• Current State Description: provides the context within which the work needs
to be completed. It is often used as a starting point for the future state.
• Metrics and Key Performance Indicators (KPIs): the key performance
indicators and metrics which will be used to determine whether the desired
future state has been achieved.
• Organizational Strategy: describes the path, method, or approach an
enterprise or organization will take to achieve its desired future state. This can
be implicitly or explicitly stated.
• Acceptance and Evaluation Criteria: used to identify what may make the
future state acceptable and/or how options may be evaluated.
• Balanced Scorecard: used to set targets for measuring the future state.
• Benchmarking and Market Analysis: used to make decisions about future
state business objectives.
• Brainstorming: used to collaboratively come up with ideas for the future state.
• Business Capability Analysis: used to prioritize capability gaps in relation to
value and risk.
• Business Cases: used to capture the desired outcomes of the change initiative.
• Business Model Canvas: used to plan strategy for the enterprise by mapping
out the needed infrastructure, target customer base, financial cost structure,
and revenue streams required to fulfill the value proposition to customers in the
desired future state.
• Decision Analysis: used to compare the different future state options and
understand which is the best choice.
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