Creative HEAD Ireland Christmas2017
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In print•online•everywhere!<br />
€7.50 CHRISTMAS 2017<br />
IRELAND<br />
TIME<br />
TO<br />
sparkle<br />
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Editor’s letter<br />
48<br />
16<br />
50<br />
Most people are looking forward to some rest and<br />
relaxation over the festive period – but hairdressers<br />
aren’t most people! As we move closer to Christmas, salons<br />
experience a surge in guests – luckily we’ve got the ultimate<br />
guide to party planning on page 32. Spoiler alert: it’s all about<br />
teamwork, scheduling and a dose of fun. Speaking of teamwork –<br />
nobody does it better than Lloyds Hair in Waterford. Turn to page<br />
24 to get the lowdown on how the salon has gone from strength<br />
to strength in just five years, and what it meant to win the 2017<br />
Most Wanted Supreme Team Award. To see just a piece of the<br />
amazing Most Wanted action, then skip to page 48, where<br />
we’ve got all the glitz and gossip from London. And for some<br />
#rainbowhair inspiration, there’s the new collection from<br />
House of Colour – find it on page 36. Merry Christmas<br />
and a Happy New Year!<br />
Anna Samson<br />
Editor<br />
22<br />
anna@alfol.co.uk<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag<br />
06<br />
CREATIVE <strong>HEAD</strong> IRELAND
Christmas<br />
WHAT’S INSIDE<br />
In print•online•everywhere!<br />
€7.50 CHRISTMAS 2017<br />
IRELAND<br />
CHRISTMAS 2017<br />
32<br />
ON<br />
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The courses you need to get your team on top of<br />
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TIME<br />
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YOUR GLITTERING GUIDE TO SEASONAL SUCCESS<br />
THE COVER<br />
Great Lengths extensions<br />
applied by Aileen Barnby<br />
at Eternal Flair. Hair styled<br />
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team. Make-up by Amy<br />
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Hills Smith. <strong>Creative</strong> by<br />
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James King.<br />
36<br />
FASHION<br />
House of Colour lives up to its<br />
name with its new collection<br />
24<br />
ALL-STAR CAST<br />
Lloyds Hair reveals what it takes to<br />
be a Most Wanted Supreme Team<br />
EDITOR<br />
ANNA SAMSON<br />
ART DIRECTOR<br />
NICK JABBAL<br />
CHIEF SUB EDITOR<br />
ADAM WOOD<br />
ADVERTISING<br />
ANNA SAMSON<br />
LAURA TUCKER<br />
ONLINE AND<br />
DIGITAL EDITOR<br />
ALISON ROWLEY<br />
SPECIAL PROJECTS MANAGER<br />
JOANNA ANDERSEN<br />
EDITOR IN CHIEF<br />
AMANDA NOTTAGE<br />
PUBLISHER<br />
CATHERINE HANDCOCK<br />
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08<br />
CREATIVE <strong>HEAD</strong> IRELAND
The edit<br />
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY<br />
Hugh Campbell<br />
ALFAPARF<br />
CELEBRATES<br />
BEAUTY IN<br />
ALL FORMS<br />
ALFAPARF MILANO IS teaming up with<br />
Down Syndrome <strong>Ireland</strong> to launch a new<br />
employment programme for adults with<br />
Down syndrome. The Beauty In All Its<br />
Forms programme offers adults with the<br />
genetic disorder the opportunity to train as<br />
hairdressing assistants. With nearly 70 per<br />
cent of assistants in the four-month pilot<br />
scheme securing long term employment,<br />
the programme has now been rolled out in<br />
selected ALFAPARF Milano salons across<br />
<strong>Ireland</strong>. John Mulligan (pictured above,<br />
back row second left) from Kilmacow near<br />
Waterford gained employment following<br />
the pilot. He said: “The training was great. I<br />
learned lots – how to fold towels, cleaning and<br />
washing hair.” David Donnellan, managing<br />
director of ALFAPARF Milano, added: “Our<br />
objective is to make our customers look and<br />
feel more beautiful, every day. We recognise<br />
that beauty comes in many forms, and it is<br />
this promotion of diversity and inclusion that<br />
lies at the heart of this initiative.”<br />
<strong>Ireland</strong> takes<br />
gold at AHS<br />
CHRIS O’RIORDAN of Sean Taaffe Hair and Beauty has scooped the<br />
Mens’ International Visionary Award at the 2017 Alternative Hair Show in<br />
London. Now celebrating its 35th year, the charity event saw 20 teams from<br />
across the globe each present a three-minute show inspired by the theme<br />
‘Utopia’. <strong>Ireland</strong> was represented by Hugh Campbell, who filled The Royal<br />
Albert Hall with his dark and beautiful vision. Throughout the night, hair<br />
appeared in every shade imaginable and was sculpted into gravity-defying,<br />
intricate shapes. This year’s event raised £280,626 (€312,357) for the Fighting<br />
Leukaemia Fund, a charity founded by Tony and Maggie Rizzo to help support<br />
children suffering from the condition. Other winners on the night included<br />
Lucian Busuioc of Romania, who took home the Cut & Colour award, while<br />
Jose Garcia Benitez of Spain was the Avant-Garde winner.<br />
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10 CREATIVE <strong>HEAD</strong> IRELAND
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#CHedit<br />
TASTE OF SUCCESS<br />
CREATIVE <strong>HEAD</strong> UNITED its 2017 winners for the fabulous annual Most Wanted and It List<br />
Awards Winners’ Dinner. London’s Balthazar restaurant was the setting for a sparkling evening of<br />
conversation, discussion and celebration, peppered with plenty of reminiscing about September’s<br />
awesome Grand Final. Owners of Lloyds Hair and winners of the Most Wanted Supreme Team,<br />
Danielle Kennedy and Tony Heffernan, were our Irish representatives – unfortunately Exceptional<br />
Stylist Dylan Bradshaw had been grounded by storm Ophelia. Once dinner was done, <strong>Creative</strong><br />
<strong>HEAD</strong> UK editor Amanda Nottage grabbed the opportunity to probe our winners on key industry<br />
issues. The liveliest debate centred around the sprawling topic of hairdressing and social media<br />
and there was plenty of insight from multiple award-winner Sophia Hilton, who discussed her<br />
campaign to balance both staff and her clientele’s expectations.<br />
Sam McKnight to headline<br />
HE’S AN IMAGE-MAKER, a trendsetter<br />
and <strong>Creative</strong> <strong>HEAD</strong>’s Most Wanted Hair<br />
Icon of 2017 – and you have the chance<br />
to hear from the man himself at Salon<br />
Smart, <strong>Creative</strong> <strong>HEAD</strong>’s business<br />
networking event in London.<br />
Sam has more than four<br />
decades of experience in<br />
styling the hair of some of<br />
the most well-known faces<br />
on the planet (Kate Moss,<br />
Princess Diana and Lady<br />
Gaga spring to mind) and<br />
has more than 190 Vogue<br />
covers under his belt. Find<br />
out what makes him tick…<br />
Salon Smart takes place on<br />
25 and 26 March 2018, buy<br />
tickets at creativeheadmag.com/<br />
salonsmart/2018-tickets<br />
Pictured from left: Sophia Hilton, Danielle<br />
Kennedy, Tony Heffernan and Errol Douglas<br />
VAT RATE HOLD<br />
WILL BOOST<br />
HAIR SALONS<br />
THE DECISION to keep VAT<br />
rates at 9 per cent in the 2018<br />
Budget has been welcomed<br />
by the Irish Hairdressing<br />
Federation. President Damien<br />
Nolan thanked those who<br />
campaigned for the rate to<br />
remain. Greg Koster, IHF<br />
executive committee member,<br />
said: “Holding the VAT rate is<br />
a key factor in helping restore<br />
competitiveness and a return<br />
to growth in the economy.<br />
Hairdressing is a highly<br />
skilled, labour-intensive<br />
industry with the ability to<br />
employ people quickly and<br />
provide them with skills and<br />
a career for life. Salon owners<br />
want to continue to see jobs<br />
in our industry being created<br />
across the country.”<br />
MY months<br />
A<strong>HEAD</strong><br />
What Christmas<br />
has in store for…<br />
AIDAN DARCY<br />
BROWN SUGAR<br />
I will be back and forth<br />
to London as part of<br />
the TIGI Inspirational<br />
Youth Team. We also<br />
have a big showcase<br />
where will I present hair on<br />
stage at Cafe de Paris in<br />
London in front of hundreds<br />
of people. Being the only<br />
Irish stylist chosen to<br />
become part of the team I am<br />
a little nervous, but mostly<br />
excited! I will also be looking<br />
after my clients and working<br />
on some photoshoots.<br />
DEAN MONKS<br />
CALLAN & CO<br />
I’ve moved to a new<br />
salon this year and<br />
really excited to sink<br />
my brush bristles in<br />
this season! It’s great<br />
to get back behind the chair<br />
after wedding season and<br />
have the craic with my clients.<br />
Everybody is on great form<br />
and usually up for a change<br />
– colder days means warmer<br />
hair! My days will consist of<br />
making the client in the chair<br />
feel a million bucks at their<br />
work Christmas party!<br />
CLAIRE<br />
O SULLIVAN<br />
CLAIRE’S SALON<br />
We will open for<br />
longer in December<br />
to facilitate our clients.<br />
I try to make the salon as<br />
festive as possible, from<br />
our girlie and beautiful white<br />
Christmas tree to our cringeworthy<br />
Chrimbo T-shirts on<br />
Christmas Eve! And my social<br />
media manager is making<br />
a ‘12 Days of Christmas’<br />
campaign to highlight different<br />
retail products that would<br />
make perfect gifts!<br />
12<br />
CREATIVE <strong>HEAD</strong> IRELAND
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LIFE<br />
LESSONS<br />
THE<br />
BUSINESS<br />
EDIT<br />
SEAN TAAFFE<br />
SEAN TAAFFE SALONS<br />
Invest in the team.<br />
Money spent on education<br />
is never wasted. The more<br />
skilled the team is, the less<br />
stress the management<br />
will have. The happier the<br />
clients are and the more<br />
revenue coming in will also<br />
feed straight back into the<br />
professional satisfaction of<br />
the team – it’s a business<br />
virtue circle.<br />
Discounting doesn’t<br />
work. It weakens your<br />
brand’s reputation. I prefer<br />
to add value and introduce<br />
new services such as<br />
treatments, products and<br />
beauty services.<br />
Team bonding outside<br />
the salon makes all the<br />
difference. Days out of,<br />
or away from, the salon can<br />
improve morale and give<br />
valuable insight.<br />
Delegate. One person can’t<br />
do everything and if they are<br />
doing it all then the chances<br />
are that they are not doing it<br />
right. People love to be a part<br />
of success, so involve them!<br />
It’s amazing what you can<br />
learn when people pool their<br />
ideas and concepts.<br />
WALK-IN SALONS<br />
WILL YOU TAKE THE LEAP?<br />
THE TRADITIONAL APPOINTMENT salon<br />
isn’t disappearing anytime soon, but some<br />
salon owners have foregone the certainty of<br />
bookings and planning and opted for a more<br />
relaxed, open-door system. Once, walk-in<br />
policies were confined to barbers, but no longer.<br />
Hermans salon group operates three<br />
successful walk-in salons in Dublin. Owner<br />
Greg Koster believes that flexibility is key.<br />
“We have a large and loyal clientele that<br />
likes not having to commit to making an<br />
appointment; clients come at a time that<br />
suits them,” he explains. “Many find that<br />
even if there is a wait, it’s a shorter wait than<br />
they’ve experienced in salons where they did<br />
have an appointment. We never have noshows<br />
costing us money and we don’t have<br />
one client’s late arrival or change of mind<br />
about their service impact other customers<br />
throughout the day.”<br />
Danielle Kennedy, owner of Lloyds Hair<br />
and winner of the Most Wanted Supreme<br />
Team Award, has a walk-in salon and a<br />
traditional salon just three minutes apart.<br />
She believes that the greatest benefit of<br />
running a walk-in salon is that it brings<br />
something new to the market. “With a walk-in<br />
salon, we are able to offer our clients a totally<br />
different experience that sets us apart from<br />
our competitors,” she says.<br />
But Danielle has found that there are<br />
specific challenges that come with running<br />
a walk-in salon. “You need to do everything<br />
better than your competitors – have better<br />
trained staff, offer a better client experience<br />
and better customer service,” she explains.<br />
“You must wow clients with every visit so that<br />
they are prepared to wait a few minutes every<br />
time they want to get their hair cut.”<br />
Greg believes that a tightly-run crew is<br />
crucial for a walk-in salon to succeed: “It<br />
requires a large team, probably more so than<br />
in an appointment-based salon, as we need<br />
to be able to cope with surges in clients.<br />
Sometimes we may feel overstaffed, but it’s<br />
needed to deliver when it is busy. You need<br />
good team spirit as everyone needs to be<br />
prepared to get stuck-in at peak times.”<br />
There is little room for error – get it wrong<br />
and you risk losing clients and money. “If you<br />
have too few staff, then your clients have to<br />
wait too long and won’t return. If you have too<br />
many staff and you lose too much money, the<br />
business isn’t sustainable,” says Danielle.<br />
And you may be surprised to see money<br />
going to more unusual places. “Managerial<br />
and front of house costs will always be higher<br />
than in an appointment salon, as the salon<br />
effectively stems from that area,” continues<br />
Danielle. “You pump a lot of money into<br />
these areas and you can’t see a tangible<br />
return on them every week like you can with<br />
booked stylists. It takes a lot of willpower to<br />
operate a 100 per cent walk-in salon and you<br />
have to be prepared to turn clients down on a<br />
daily basis.”<br />
14<br />
CREATIVE <strong>HEAD</strong> IRELAND
SHARING THE SECRETS OF<br />
SUCCESS TO HELP YOU<br />
ACHIEVE YOUR GOALS<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
SHINING BRIGHT<br />
SABRINA HILL, OWNER OF KOPPER HAIR SALON IN CORK,<br />
REVEALS HOW GREAT EDUCATION LEADS TO SUCCESS<br />
STARTING OUT<br />
“I got into hairdressing by accident,”<br />
says Sabrina Hill, owner of Kopper<br />
Hair Studio in Cork. “I was supposed<br />
to go and study fine art at college in<br />
Dublin. However, as part of our school<br />
curriculum I went on work experience at<br />
a local salon.” This placement changed<br />
everything. “I was absolutely horrified<br />
by what I saw. People were just being<br />
told they looked gorgeous and charged.<br />
I decided then that I had to change the<br />
world, one head at a time.”<br />
Art’s loss was hairdressing’s gain.<br />
Sabrina stayed on at the salon to build<br />
her skills, then was given opportunity<br />
to take over Kopper Hair in Cork.<br />
“I had only just qualified, and I started<br />
with just two other members of staff,”<br />
she says. “Then the recession hit and<br />
business wasn’t doing great. So, in 2009<br />
I decided I had to invest in training.”<br />
NEW OPPORTUNITIES<br />
Sabrina retrained over the next few<br />
years, and gained an ALFAPARF<br />
Milano Masters Colour Degree. “This<br />
completely changed my view on<br />
hairdressing – ALFAPARF Milano<br />
training programmes are so good!” she<br />
says. “I thought I knew what I was doing<br />
before, but the courses gave me the<br />
confidence to create fantastic colour and<br />
work better. You always get great results,<br />
and ALFAPARF Milano is amazing from<br />
the support point of view, too.”<br />
Sabrina’s expertise has gained her<br />
incredible recognition on social media –<br />
@superstylesabby has more than 18,100<br />
followers on Instagram. She champions<br />
healthy hair and her pictures garner<br />
hundreds of likes as she shows off what<br />
is possible with ALFAPARF Milano.<br />
LEADING THE WAY<br />
Kopper is now a thriving salon – so<br />
much so that a second branch is on the<br />
way. “Kopper is a huge success, and<br />
education is important to us. We now<br />
have 16 members of staff, and many<br />
have completed their ALFAPARF<br />
Milano Colour Masters. Our staff often<br />
go abroad for courses – one of my juniors,<br />
Jenny Connolly, was chosen for the<br />
ALFAPARF Milano Architects of Design<br />
programme, and trains all over Europe.”<br />
Sabrina is a stylist who has carved out<br />
a niche without following the traditional<br />
expectations. “I am a hairdresser who<br />
doesn’t like competitions,” she reveals.<br />
“I would love to be known as someone<br />
who didn’t go down that route, but still<br />
changed the industry. We all need to find<br />
our own paths.”<br />
FACT FILE<br />
★ Sabrina Hill began hairdressing in<br />
2000 while still at school<br />
★ She took over Kopper Hair in Cork in<br />
2005 leading a team of three<br />
★ By 2007 Sabrina had completed the<br />
ALFAPARF Milano Colour Masters degree<br />
★ She now leads a team of 16<br />
★ A second Kopper Hair salon is set to<br />
open in Cork City Centre<br />
Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Milano Academy?<br />
Call 045 856490 or visit xpertpro.ie<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
15
#CHedit<br />
RISING STAR<br />
WHY DID YOU WANT TO<br />
BE A HAIRDRESSER?<br />
I have always wanted to<br />
be a hairdresser! I loved<br />
doing my friends’ hair when<br />
I was in school and dolls were<br />
often on my Christmas list for<br />
their hair!<br />
JULIE FLAHERTY<br />
AGE: 20<br />
SALON: SARAH MASON PROFESSIONAL<br />
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?<br />
Attending <strong>Creative</strong> <strong>HEAD</strong>’s Most Wanted<br />
Awards with my boss Sarah Mason.<br />
I met so many world-famous hairdressers<br />
in the beautiful Guildhall – it was<br />
amazing. I’m also enjoying getting lots<br />
of education in the salon, including<br />
a day with global colourist Jayson<br />
Gray, the Karbon Kyd.<br />
WHERE DO YOU SEE YOURSELF IN 10 YEARS?<br />
It’s a very long time when you’re<br />
still training! Right now I’m<br />
working hard to grasp everything<br />
I need to know to be a great stylist.<br />
I absolutely love colour – it’s an<br />
area I would like to specialise in.<br />
WHAT IS YOUR DREAM<br />
HAIRDRESSING GIG?<br />
My dream is that after<br />
competing in the Irish<br />
Wella TrendVision Award<br />
Heats, I make the trip<br />
to the UK & <strong>Ireland</strong><br />
Final. I would love to<br />
see the trends revealed<br />
at International<br />
TrendVision – and<br />
then win it!<br />
16 CREATIVE <strong>HEAD</strong> IRELAND
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+44 020 7738 4458<br />
tangleteezer.com<br />
Help clients get back to their (healthy) roots with BC Scalp<br />
Genesis from Schwarzkopf Professional, a detoxifying scalp<br />
system with StemCode Complex to rebalance the scalp.<br />
RRP FROM €13.50<br />
01 4046424<br />
schwarzkopf-professional.co.uk<br />
If you aren’t obsessed<br />
with the gorgeous<br />
R+Co brand,<br />
then where<br />
have you been?<br />
The beautiful<br />
SUPER<br />
STYLING<br />
bottles and tubs, each decorated with<br />
whimsical images of Americana,<br />
contain cutting-edge formulas that<br />
have developed quite the following.<br />
It doesn't hurt that the co-founders<br />
include celebrity favourite Garran<br />
and legendary Scottish stylist<br />
Howard McLaren, alongside men’s<br />
specialist, Thom Priano. Now launching<br />
in <strong>Ireland</strong>, these products are a must-have for<br />
stylists who want to create edgy yet beautiful<br />
looks. Top of our list? The new Skyline dry<br />
shampoo, which is perfect post-workout,<br />
and the defining spray gel Freeway, which<br />
oompfs up volume and delivers control.<br />
Join the cult!<br />
+44 1442 248104<br />
randco.com<br />
Go botanic and<br />
fantastic with BIO<br />
A+OE, with five<br />
specialist treatment<br />
ranges that are 100 per<br />
cent organic and vegan<br />
certified. It promises<br />
visible and tangible<br />
results in 21 washes!<br />
RRP FROM €16<br />
01 5134153<br />
greatlengths.co.uk<br />
The sass of salt<br />
and the softness<br />
of sugar – that’s<br />
what you’ll<br />
discover in<br />
Aveda’s new<br />
Texture Tonic,<br />
which will give<br />
your clients<br />
tousled, undone<br />
waves while<br />
being 94 per cent<br />
naturally derived.<br />
RRP €24.50<br />
+44 370 034 2380<br />
aveda.co.uk<br />
The new Styling<br />
Iron and Dryer from<br />
Wahl are super-easy to<br />
use – unfussy, powerful<br />
and reliable. And they’ve<br />
been co-designed by that<br />
talented duo Hooker &<br />
Young, who know a thing<br />
or two about devastatingly<br />
gorgeous hair.<br />
RRP €150 EACH<br />
021 4343436<br />
hennessyhb.ie<br />
New from<br />
American<br />
Crew comes<br />
Fiber Cream, a<br />
styling cream<br />
that combines<br />
flexibility with<br />
control, gives<br />
hair refined<br />
texture and<br />
a natural<br />
shine finish.<br />
RRP €14.90<br />
01 8869300<br />
americancrew.com<br />
18<br />
CREATIVE <strong>HEAD</strong> IRELAND
#CHedit<br />
STOCK<br />
OPTIONS<br />
OUR PICK OF THE LAUNCHES TO<br />
STACK ON SHELVES, ADD TO MENUS<br />
AND SHARE WITH YOUR STYLISTS<br />
LAUNCH OF<br />
THE SEASON<br />
It might be 40 years old, but Crazy Color<br />
keeps it fresh. The growth in bright and<br />
fun colours has been huge and now the<br />
original colour punks have brought out<br />
spray-in pastel shades – in Bubble Gum,<br />
Marshmallow, Lavender and Peachy Coral,<br />
all perfect to turn up the colour for the<br />
Christmas party. If clients do progress onto<br />
those iconic pink bottles of semi-permanent<br />
Crazy Color shades, then recommend its<br />
repackaged Vibrant Shampoos (choose from<br />
red, blue, purple or pink) and its Rainbow<br />
Care Deep Conditioner, chock-full of<br />
vitamin-rich oils, to keep vivids looking vital<br />
into the new year.<br />
RRP FROM €7.99<br />
01 8369761<br />
capitalhairandbeauty.ie<br />
IT’S ALL ABOUT... FUN COLOUR<br />
With eight striking metallic shades,<br />
the Affinage Infiniti Metallics collection<br />
is spot on for that shimmery trend and<br />
perfect for Christmas sparkle.<br />
We adore the Pearl Rose hue…<br />
IN-SALON SERVICE<br />
+44 1794 527111<br />
asphair.com<br />
Spread the Color Butters from Joico<br />
on thick – six great shades that last<br />
for up to 10 shampoos and can reduce<br />
hair breakage by more<br />
than 44 per cent!<br />
IN-SALON SERVICE<br />
045 856487<br />
xpertpro.ie<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
19
INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON<br />
COLOUR CONSULTATION<br />
IN ASSOCIATION WITH<br />
{<br />
NEW SERVICES }<br />
FESTIVE<br />
PREP<br />
GO BOLD<br />
Encourage your clients to forego the everyday<br />
this party season and opt instead for a festive<br />
colour statement with #COLORFULHAIR<br />
from L’Oréal Professionnel. This festive tool<br />
box has 10 intermixable direct dye shades<br />
that will give your clients thousands of colour<br />
possibilities this Christmas. Dial it up with<br />
ultra-bright vibrant shades or dial it down<br />
by mixing with Crystal Clear to create soft<br />
whimsical tones and pretty-as-a-picture pastels.<br />
For a truly festive feel, clients opt for the new<br />
#COLORFULHAIR shades, Red Lipstick<br />
and Yellow Sun. You can get so creative this<br />
Christmas with #COLORFULHAIR – it’s the<br />
gift that keeps on giving!<br />
RECREATE THIS LOOK:<br />
+<br />
+<br />
NEW!<br />
NEW!<br />
HYPNOTIC<br />
MAGENTA<br />
ELECTRIC<br />
PURPLE<br />
ICED<br />
MINT<br />
YELLOW<br />
SUN<br />
RED<br />
LIPSTICK<br />
{<br />
GET THE LOOK }<br />
#We’reLoving<br />
Looking to update your colour ready for winter? Check out this<br />
bronzed blonde transformation created by @hughcampbellhairgroup.<br />
Want it? Recreate it for your clients using the following steps:<br />
STEP 1: Apply Blond Studio Lightening Oil + 20 vol + Smartbond to<br />
the roots to lighten the natural hair<br />
STEP 2: Apply Blond Studio Multi Techniques + 30 vol + Smartbond<br />
in a balayage technique around the hairline and through some of the<br />
lengths and ends to create lighter pieces<br />
STEP 3: Tone with DIA LIGHT 10.21 + 9.12 + 6 vol + Smartbond<br />
Don’t forget to share your own transformation using<br />
@lorealpro #lorealproire #smartbond<br />
20<br />
CREATIVE <strong>HEAD</strong> IRELAND
{ SMARTBOND }<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
IT’S THE BUSY festive season, so what<br />
better time to boost your business?<br />
Ensure you make the most of it with<br />
these top tips from L’Oréal Professionnel:<br />
• Increase your average spend.<br />
Introduce new and exciting looks for<br />
the party season to boost styling product<br />
sales, or turn your focus to hair care.<br />
We recommend complementing colour<br />
services with a Powermix treatment.<br />
• Christmas is a great opportunity to<br />
show gratitude to your loyal clients for<br />
their support. Why not treat them to a<br />
festive salon party?<br />
• Entice clients to confirm bookings for<br />
the New Year. As their appointment ends,<br />
ask if they wish to re-book for January.<br />
Offer a complimentary treatment if<br />
booked today – who could resist?<br />
• Enhance staff productivity. Incentivise<br />
and boost morale by running a staff<br />
competition during the lead-up to<br />
Christmas. Why not see who can attract<br />
the most clients booked in for January?<br />
Help your clients’ colour<br />
shine during the festive<br />
season with SERIE<br />
EXPERT Vitamino Color.<br />
Enriched with A-OX,<br />
developed to protect the<br />
hair fibre, and boosted<br />
with antioxidants, it leaves<br />
coloured hair feeling soft<br />
and vibrant.<br />
INCREASE YOUR PROFITS WITH SMARTBOND<br />
€22,400 *<br />
That’s how much revenue L’Oréal Professionnel Smartbond has generated for<br />
Andrew Mulvenna salon in Belfast in one year (*£20,000). The team sells an<br />
average of 35 applications a week! We spoke to owner Andrew Mulvenna to find<br />
out his top tips to help you increase the take-up of Smartbond in-salon.<br />
1 Seeing is believing! Let the staff try Smartbond and see the results themselves.<br />
2 Explain the turnover teams could generate by simply selling five Smartbond<br />
treatments per day, helping them achieve their target quicker. We incentivise our<br />
staff for selling the most Smartbond services by offering personalised gifts.<br />
3 Offer your clients ‘the ultimate reboot’ package by combining a Smartbond<br />
service with an intensive backwash treatment. Once clients have tried it and<br />
seen the results, they will come back and ask for it time and time and again.<br />
Want to challenge<br />
your CUTTING<br />
CREATIVITY?<br />
Push your personal boundaries and take home<br />
lots of ideas from this Masterclass Cutting<br />
Workshop with Paul Hession, a one-day<br />
course dedicated to sharing inspiration, ideas,<br />
techniques and collections, professional to<br />
professional. Led by the creative director<br />
of Hession Hairdressing, Paul will provide the<br />
ultimate inspiration for stylists with a strong<br />
fashion focus, exploring textures, creative<br />
shapes and methods.<br />
Book your place now for the 7 November course<br />
at the L’Oréal Academy in Dublin, call 01 6045914<br />
{ THE RETAIL } 21<br />
CREATIVE <strong>HEAD</strong> IRELAND
#CHedit<br />
Inside<br />
story<br />
INSTYLE, MILLSTREET, CORK<br />
Instyle turned 14 this year – so owner Triona O’Leary felt it was time to<br />
shake things up and give the salon a new look. She says: “I noticed a<br />
lot of successful salons are designed with luxury in mind – we all want<br />
to feel special when we treat ourselves to a new hairstyle.” She kept<br />
this ethos at the forefront of the design process and called in Gainfort<br />
Salon Design to guide her through the process. The result is an oasis<br />
from busy, everyday life, with chilled-out neutrals punctuated by<br />
zesty greens. “I decided on a striking yet minimalist colour scheme.<br />
I felt green would make us stand out.” The salon makeover has not<br />
only brightened up work for the team, but clients love the change,<br />
too. “I wanted to make each client feel special and, from what I have<br />
witnessed, I think we managed it,” she adds.<br />
HOT BUYS<br />
UP AND AWAY<br />
▲<br />
The Skywash from Maletti is<br />
available in three versions to<br />
suit your salon – fi xed, electric<br />
leg lift and air massage – and<br />
the sleek black eco-leather<br />
upholstery adds a touch<br />
of sophistication to the<br />
backwash area.<br />
PROMO PRICE FROM<br />
€1,330 (normally €2,100)<br />
087 2547112<br />
gainfort.com<br />
ALL ABOUT YOU<br />
▲<br />
With sloping armrests and full back<br />
support, the U-shaped You Chair from Salon<br />
Ambience combines comfort with style –<br />
and it’s available in a range of colours<br />
that will look gorgeous<br />
in any salon.<br />
PROMO PRICE<br />
FROM €609<br />
(normally €1,069)<br />
061 294580<br />
capitalhairandbeauty.ie<br />
22<br />
CREATIVE <strong>HEAD</strong> IRELAND
NEW<br />
ULTRAVIOLET | ULTRA BLONDE<br />
NO YELLOW<br />
SHAMPOO<br />
• 100% Sulfate free treatment shampoo<br />
• Ultraviolet pigments banish unwanted<br />
yellow and golden tones<br />
• Creates a clean super lightened base<br />
for vivid color application<br />
www.crazycolor.co.uk
#SupremeTeam<br />
IT’S ONLY THE second year that Irish salons have entered<br />
<strong>Creative</strong> <strong>HEAD</strong>’s Most Wanted Awards, but they’ve already<br />
made their mark. This year, Lloyds Hair in Waterford was<br />
crowned Supreme Team in recognition of its incredible<br />
teamwork. And how long has it taken for Lloyds Hair to get<br />
there? Just four years.<br />
“My husband Tony and I bought a walk-in salon in Waterford<br />
four years ago. I had little experience in the industry – just<br />
six months as a salon manager, while Tony is a chartered<br />
accountant,” co-owner Danielle Kennedy explains. The<br />
prospect of running a salon with so little experience would<br />
seem daunting to most, but Danielle quickly realised she had<br />
made the right decision. “From the second I walked in the<br />
door, I fell in love with the industry and knew we could make<br />
an impact. The salon industry in our area was calling out to<br />
be re-shaped and I had a feeling that we could not only do it<br />
differently, we could also do it better than our competitors.”<br />
And Lloyds Hair has flourished – from one salon with eight<br />
members and a turnover of less than €200,000 – to three<br />
salons with a team of 56 and a turnover that’s on track for<br />
€1.4 million. So how has this been possible in such a short<br />
time? It’s all down to teamwork. “In the service industry, your<br />
people are your product – I use positive relationships and<br />
goal-setting to ensure my team is always engaged,” she says.<br />
“Success means a happy team that is passionate about Lloyds<br />
and their careers. We are not a ‘just a job’ salon. Every team<br />
member knows why they’re there and what their goals are.<br />
Everyone plays an equally important part in our success and<br />
they are all shining examples leading the way in the Irish<br />
hairdressing industry.”<br />
Communication is key for such a fast-paced salon, but<br />
Danielle makes sure it’s never too serious. Before each<br />
ALL<br />
WHAT DOES IT TAKE TO BECOME THE MOST<br />
shift the team has the Lloyds Lowdown – an informal fiveminute<br />
meeting. Then there are pizza meetings every two<br />
or three months with no agenda – they are simply a chance<br />
for team members to say what they’re thinking. There is<br />
also plenty of fun to be had as part of the Lloyds Hair team<br />
– and the Mystery Day Out is the highlight of the year. “It’s<br />
like planning a wedding,” jokes Danielle. “Nobody knows<br />
anything about the day except Tony and me – how often do<br />
you, as an adult, get a day that’s a total surprise?”<br />
24
STAR CAST<br />
WANTED SUPREME TEAM? FOR 2017 WINNER, LLOYDS HAIR, IT’S ALL ABOUT PASSION, PIZZA AND TEAM PLAYERS<br />
This year the team hopped on the mystery bus and went to<br />
build rafts to race. After team awards – where two employees<br />
won a trip to New York and the runner-up won a Sophia Hilton<br />
course – the fun really started with a DJ and free bar! “We don’t<br />
do bonuses,” she adds. “It would be easier to just hand out<br />
cheques but that’s not us and not the business we want to be.”<br />
Since opening, Lloyds Hair has raised more than €10,000<br />
for Waterford Breast Cancer Support Group, which has<br />
provided the perfect opportunity for the team to bond as they<br />
help others. “We open on the Sunday of the October Bank<br />
Holiday weekend,” says Danielle. “The team works for free,<br />
doing blow-drys and up-styling in return for donations. They<br />
take funny pictures and videos to put on Facebook.<br />
“It has such a positive impact on the salon every year as<br />
it brings us all together and everyone is so determined to<br />
raise as much money as possible. They say it feels like<br />
Christmas Eve!”<br />
The emphasis on fun shines through the Lloyds Hair social<br />
media channels, which have grown and grown. “The team<br />
has been the driving force behind the social media success,<br />
as we realised that it’s the salon and the personalities that our<br />
followers love,” Danielle admits. “We are currently the second<br />
most followed and liked salon page in the country.”<br />
So, what does it mean to win at the most exciting industry<br />
awards, with its Supreme Team trophy at Most Wanted 2017?<br />
“There are lots of awards out there, but they’re usually either<br />
individual stylist awards or business awards,” says Danielle.<br />
“This is the most important award that we’ve ever gone for –<br />
it’s for the team members. This is their award and I couldn’t<br />
be more proud of them.”<br />
25
WELLA<br />
TRENDVISION<br />
AWARD<br />
THE INCREDIBLE<br />
JOURNEY<br />
DELVE INTO THE WONDERFUL WORLD OF THE WELLA PROFESSIONALS TRENDVISION AWARD 2017<br />
EXCEPTIONAL COLOUR, SHARP cuts and a preview<br />
of the future of hairdressing – the Wella Professionals<br />
TrendVision Award is an opportunity for hairdressers to<br />
present their unique visions and exceed the expected.<br />
Hairdressers compete in one of two international<br />
categories, either <strong>Creative</strong> Vision or Color Vision, and<br />
the new UK & <strong>Ireland</strong> categories Male Grooming and<br />
Runway. This year’s Irish heat was held at the Clayton<br />
Hotel in Dublin and hosted by Nicky Byrne.<br />
COLOUR VISION<br />
STEPHEN AIKEN, Conroy Hair<br />
AARON HEALY, Wayne Lloyd Hair<br />
ALBENA HRISTOVA, Style Club<br />
RACHAEL HUNTER, House of Colour<br />
ALEX REID, Alan Keville for Hair<br />
SHARON SHEEHAN, A C Pure<br />
MALE GROOMING<br />
SEAN BRYAN, Cut and Sew<br />
The wealth of talent presented was judged by leading<br />
hair icons including Sharon Cox from Sanrizz, Edward<br />
Darley from Sassoon, Jayson Gray the Karbon Kyd, Josh<br />
Goldsworthy from Goldsworthy’s, Dan Spiller from Marc<br />
Antoni, Gustav Fouche from Michael Van Clarke, Jamie<br />
McDonald from Cheynes, Chris Mullen from Flanagans<br />
and Kerry Hayden.<br />
And the Irish heat winners who went on to compete in<br />
the UK & <strong>Ireland</strong> final were:<br />
CREATIVE VISION<br />
CLAIRE DONNELLY, House of Colour<br />
SHAUNA FORMAN, House of Colour<br />
DONNCHADH KURLAND, Bellissimo<br />
KATHY MCLEAN, Aviary Lane<br />
CARMEL MCQUIRK, House of Colour<br />
VITOR HUGO PESSOA, The Studio<br />
RUNWAY<br />
ALEJANDRO GERDEZ, Santanna Hair Studio<br />
26<br />
CREATIVE <strong>HEAD</strong> IRELAND
TRENDVISION IRELAND WINNERS<br />
THE WINNERS OF GOLD, SILVER AND BRONZE MEDALS FOR IRELAND AT THE WELLA<br />
PROFESSIONALS TRENDVISION AWARD UK & IRELAND FINAL, HELD IN LONDON<br />
CREATIVE VISION<br />
COLOR VISION<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
▼<br />
GOLD<br />
Shauna Forman,<br />
House of Colour<br />
GOLD<br />
Stephen Aiken,<br />
Conroy Hair<br />
▼<br />
▼<br />
SILVER<br />
Kathy McLean,<br />
Aviary Lane<br />
SILVER<br />
Alex Reid,<br />
Alan Keville for Hair<br />
▼<br />
▼<br />
BRONZE<br />
Carmel McGuirk,<br />
House of Colour<br />
BRONZE<br />
Sharon Sheehan,<br />
AC Pure<br />
▼<br />
WHAT NEXT?<br />
COULD IT<br />
BE YOU?<br />
Find out how to translate top trends<br />
into a strong entry for TrendVision,<br />
and prepare for success by attending<br />
the Discover TrendVision Award 2018<br />
courses at the Dublin studio, look<br />
out for details in <strong>Creative</strong> <strong>HEAD</strong><br />
<strong>Ireland</strong> soon…<br />
After their big wins, the 2017<br />
TrendVision Gold winners were<br />
mentored by hairdressing legends<br />
in preparation for the International<br />
TrendVision Award final in London.<br />
They spent time with Robert Eaton<br />
of Russell Eaton, Akin Konizi of HOB<br />
Academy, Bruno Marc of Marc Antoni,<br />
Leonardo Rizzo of Sanrizz and, new<br />
for this year, Darren Ambrose of D&J<br />
Ambrose. Silver, Bronze and People’s<br />
Choice winners spent a day with Cos<br />
Sakkas of Toni&Guy and Charlie<br />
Taylor of Charlie Taylor.<br />
To pre-order your TrendVision Award 2018 entry pack please call 01 4160900 or email wellastudiodublin@cotyinc.com<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
27
WORKSHOPS<br />
FINDING STAFF<br />
PRESENTATIONS<br />
SUCCESS<br />
LIVE DEBATE<br />
STOCK & SERVICES<br />
REAL EXPERIENCES<br />
PRODUCTIVITY<br />
NEW CONNECTIONS<br />
KEEPING CLIENTS<br />
NON-STOP NETWORKING
TAKE CONTROL OF YOUR BUSINESS<br />
25-26 March 2018<br />
Park Plaza Riverbank Hotel, London<br />
In partnership with<br />
WEEKEND PASS £245* plus VAT (buy two for £450** plus VAT)<br />
MONDAY PASS £100 plus VAT<br />
CALL TO BOOK +44 1434 610944<br />
More details creativeheadmag.com/salonsmart<br />
*£50 single room supplement applies **Based on two sharing a double or twin room<br />
Associate sponsors
Simon Webster Hair<br />
Matt Robinson, Mr Robinson’s Barbershop<br />
Alan Edwards, Alan Edwards<br />
Carolyn Sweeney, Creations<br />
Simon Tickler, Salon Success<br />
Ken West, 3•6•5 Hair<br />
Andrew Cannon, Ruffians<br />
Sally Montague, Sally Montague Hair Group<br />
Ky Wilson, The Social Larry King, Larry King<br />
Jennifer Linton & Joanna MacDonald,<br />
Linton & Mac<br />
Jonathan Andrew, Jamie Stevens<br />
Brooks & Brooks<br />
Monica Teodoro, L’Oréal Professionnel<br />
Tom Chapman, Tom Chapman Hair Design<br />
In partnership with<br />
Associate sponsors
Sam McKnight<br />
Skyler McDonald, Skyler London<br />
Hari Efthymiades, Cut & Grind<br />
Sarah Guild, BrandSTAND<br />
Communications<br />
Joanna Hansford, Jo Hansford<br />
Gavin Hoare, Richard Ward Hair & Metrospa<br />
25-26 March 2018<br />
BRIGHT IDEAS, REAL EXPERIENCES –<br />
TRIED, TESTED AND TALKED ABOUT<br />
BY REAL HAIRDRESSERS, JUST LIKE YOU.<br />
HEAR FROM THEM ALL!<br />
CALL TO BOOK +44 1434 610944<br />
More details creativeheadmag.com/salonsmart<br />
creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18<br />
Zoë Vears, Salon Success<br />
Jane Williams, Reed Hair
Great Lengths applied by Valerie Patterson at Cowboys and Angels. Hair styled by the Great Lengths Team. Photography by James King.<br />
Make-up by Amy George at Amy George MUA. Styling by Sarah Hills Smith. <strong>Creative</strong> by OnFire.<br />
THE RUN-UP TO CHRISTMAS FEELS LIKE YOU’RE<br />
WORKING 24/7 – SO HOW DO YOU KEEP CLIENTS<br />
SMILING AND YOUR TEAM HEALTHY AND HAPPY?<br />
HERE’S OUR THREE-STEP PARTY SEASON PREP<br />
PLAN – IT’S OUR GIFT TO YOU!<br />
32 CREATIVE <strong>HEAD</strong> IRELAND
#PartyPeople<br />
WHAT’S ON THE MENU?<br />
ONE WORD: PLAN. If you haven’t done so already,<br />
brainstorm with your team on how you can boost revenue<br />
over the Christmas period.<br />
“Being able to accommodate our clients over this busy<br />
time is integral to the service we offer,” explains Donna<br />
McConville, manager at Davey Davey in Dublin. “We<br />
understand the working week can become very busy for a lot<br />
of our clients so we endeavour to adapt to this by extending<br />
our opening hours and offering Sunday openings during<br />
December so we can ensure hair is absolutely perfect for this<br />
special time of year.”<br />
Blow-dry menus geared to party looks, conditioning<br />
treatments and quick hair-ups and clip-in hair pieces can<br />
transform locks in a flash and are great for time-short clients<br />
– Great Lengths offer a fantastic range including pieces with<br />
pops of colour. And with all the craziness of Christmas, it’s a<br />
great time to offer a little luxury with some ‘me time’ options.<br />
“I have put together two new packages for the festive period<br />
– Party Prep and Pamper Package – either for the client to use<br />
or buy as a voucher to give as a present,” says Claire<br />
O Sullivan, owner of Claire’s Salon in Co. Cork. “We are<br />
confident clients will leave feeling rejuvenated.”<br />
“In the salon, clients can expect mince pies, chocolate treats<br />
and a specially selected Christmas playlist to get them in<br />
the festive mood,” says Kara McDonagh, general manager at<br />
Sean Taaffe Hair & Beauty in Co. Kerry.<br />
One more word: budget. Always have a marketing budget<br />
in mind for Christmas and the New Year. Business consultant<br />
Alice Kirby of Lockhart Meyer Marketing recommends adding<br />
10 per cent extra, for any unforseen costs.<br />
GET SOCIAL!<br />
You can never be too busy for social media nowadays – but<br />
you’ve got to make sure every post counts. Either block<br />
out some time to write and schedule your content in<br />
advance, or take the spontaneous route. Why not let your<br />
imagination run wild with 12 days of Christmas posts,<br />
showing off festive looks and perfect gift ideas?<br />
And don’t forget to dress up your Facebook<br />
page with lots of photos of your<br />
salon decked out in its<br />
festive finery!<br />
CHRISTMAS STYLING<br />
Charles Worthington Salons has created these three<br />
festive hairstyles (above from left) – Tinsel Nights,<br />
Rockin’ Bun and Yule Twist – for its dry-styling<br />
Christmas menu. With each 15-minute appointment<br />
charged at £20 (€22), they’re great for clients on<br />
their way to a party – and for salon takings, too.<br />
“Providing a bespoke Christmas style menu<br />
definitely gets clients excited and inspired to<br />
try something new,” says Vicky James,<br />
general manager at Charles<br />
Worthington Salons.<br />
YOU’VE MADE YOUR CLIENT HAPPY…<br />
IS THE TEAM SMILING, TOO?<br />
JUGGLING A BUSY salon floor with full styling columns<br />
and personal commitments can take its toll. Christmas is<br />
notorious for raising stress levels, and while the focus is<br />
rightly on pampering your clients, it’s important to remember<br />
the wellbeing of your staff too.<br />
Organise activities to support your team emotionally,<br />
physically and financially. Lots of salons offer yoga sessions<br />
– whether in-salon or at a local gym – to help with focus and<br />
energy. At Davey Davey, it’s all about getting active: “During<br />
November we spend each Sunday doing an activity together –<br />
this year we are going indoor climbing. We get to support each<br />
other and have a good laugh at the same time – it really brings<br />
us all together and creates a positive vibe for the busy months<br />
ahead,” says Donna McConville. And never underestimate the<br />
power of a little healthy competition.<br />
Kara McDonagh explains: “We play pass the parcel, where<br />
the parcel is a product to sell in return for a day off after the<br />
Christmas party. There’s also bingo, where each team member<br />
gets a number with every sale they make to be in with a<br />
chance of winning vouchers.”<br />
Donna agrees: “At Davey Davey, team members receive<br />
points for products and treatments sold throughout<br />
November and December. Depending on points earned,<br />
each team member receives a gift voucher for their chosen<br />
favourite shop or restaurant – and the overall winner receives<br />
a special bonus prize, too!” And remember to host a Christmas<br />
party and arrange reasonable time off for everyone, too.<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
33
#PartyPeople<br />
IT’S A SHOP-PORTUNITY!<br />
DID YOU KNOW that 70 per cent of all hair electrical sales<br />
in salons occur during November and December? Stocking<br />
your shelves with all the right items is a commercial<br />
must for Christmas, as well as making the most of your<br />
product suppliers’ promotions. With added-value freebies,<br />
beautifully packaged gift sets and luxurious gift-wrapping,<br />
you can build a show-stopping shopping destination.<br />
“Create an in-store brand experience that will entice<br />
shoppers to your salon during the busiest time of the<br />
year and prevent them from buying all their Christmas<br />
gifts online,” urges the team at Salon Success. “From<br />
the welcome greeting, consultation and service to the<br />
professional recommendation and gift service you provide,<br />
everything should be geared towards making that purchase<br />
simple. Shoppers love buying luxuries that come boxed<br />
and bagged or gift-wrapped to take home, so create a<br />
department store atmosphere and take the hassle out of<br />
wrapping for your guests.”<br />
Tempt clients into spontaneous purchases with clever<br />
retail displays, visual merchandising and tactical selling.<br />
Set out “try me” tester products around the salon; create<br />
message-enhancing displays along the client’s journey<br />
and don’t forget that trial-sized products at reception<br />
make great stocking-filler impulse buys. Incentivise the<br />
team. Look at your sales from this time last year and<br />
aim to increase this by 10 per cent, says salon business<br />
consultant Carey Faulkner from Boostmysalon.co.uk.<br />
Once you have your goal, break it down into more<br />
manageable goals – in most cases it can mean just one<br />
more product sold per stylist per day. Here’s some<br />
festive retail inspiration…<br />
This<br />
Christmas ALFAPARF<br />
Milano has four beautiful<br />
gift sets available: diamond,<br />
reconstruction, moisture<br />
and nutritive.<br />
RRP FROM €25<br />
xpertpro.ie<br />
Schwarzkopf<br />
Professional’s BlondMe<br />
gift set includes All Blondes<br />
Shampoo and Mask.<br />
RRP €22.50<br />
schwarzkopf-<br />
professional.co.uk<br />
Help every client’s<br />
hair shine bright with a<br />
range of seven Christmas<br />
giftsets from JOICO.<br />
RRP FROM €22.90<br />
xpertpro.ie<br />
Keep extensions looking<br />
beautiful into the New Year<br />
with the Christmas Beauty<br />
Box from Great Lengths.<br />
RRP €90<br />
greatlengths.co.uk<br />
CHRISTMAS – ALL WRAPPED UP!<br />
Be Fabulous with<br />
Revlon Professional<br />
Normal C.R.E.A.M<br />
Shampoo and Conditioner<br />
and Fine Volume Spray.<br />
RRP €44<br />
revlonprofessional.<br />
com<br />
We love this<br />
R+Co Day+Night<br />
set, containing travel<br />
sizes of Park Ave Blow Out<br />
Balm and Death Valley Dry<br />
Shampoo spray.<br />
randco.com<br />
Clients<br />
can’t go wrong<br />
with an American Crew<br />
Essential Classic Kit – three<br />
products in a neat wash bag<br />
and a vial of WIN fragrance.<br />
RRP €39<br />
americancrew.com<br />
34 CREATIVE <strong>HEAD</strong> IRELAND
CHRISTMAS – ALL WRAPPED UP!<br />
The Hair<br />
Hangover Kits from<br />
Redken are perfect for<br />
those partying hard –<br />
give them as a gift<br />
with purchases.<br />
redken.co.uk<br />
This cute bear is<br />
free with each duo<br />
set from milk_shake.<br />
Choose from Colour<br />
Care, Repair & Care<br />
and Blonde Care.<br />
RRP €29.99<br />
milkshakehaircare.<br />
co.uk<br />
The Philip Kingsley<br />
Winter Hair Wishes set<br />
is lovely, especially that<br />
glittery washbag!<br />
RRP €80<br />
philipkingsley.co.uk<br />
Christmas is<br />
covered by ghd with its<br />
nocturne collection, but our<br />
fave is the platinum styler gift<br />
set, with a bag and two<br />
OPI nail polishes.<br />
RRP €225<br />
ghdhair.com<br />
Ooh, it smells<br />
like festive spirit<br />
with the Ultimate<br />
Christmas Gift from L’Oréal<br />
Professionnel’s Mythic Oil.<br />
RRP €39<br />
lorealprofessionnel.<br />
co.uk<br />
Cloud<br />
Nine has given<br />
its irons the Midas<br />
Touch this Christmas, with<br />
shimmering gold details<br />
contrasting the matte finish.<br />
RRP FROM €178<br />
professional.cloud<br />
Count down<br />
ninehair.com<br />
the days with Salon<br />
Services’ advent calendar,<br />
with treats from top hair<br />
and beauty brands.<br />
RRP €64<br />
salon-services.com<br />
Who<br />
doesn’t love a<br />
bit of sparkle? The<br />
Tangle Teezer<br />
Glitter Gem Compact<br />
Styler rocks!<br />
RRP €16.50<br />
tangleteezer.com<br />
Balmain Paris<br />
Hair Couture<br />
gift collections take<br />
glamour to new heights.<br />
Clients will love the Silk<br />
Perfume Set, with boudoiresque<br />
vaporiser.<br />
RRP €39<br />
balmainhair.com<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
35
HAIR Tara Walshe.<br />
I N G<br />
C H A S<br />
36<br />
CREATIVE <strong>HEAD</strong> IRELAND
HAIR Amy Bejaoui.<br />
R A<br />
I N B O W S<br />
HOUSE OF<br />
COLOUR IS LIVING<br />
UP TO ITS NAME<br />
WITH A NEW READY-<br />
TO-WEAR COLLECTION<br />
THAT SHOWS OFF A<br />
WEALTH OF SHADES…<br />
PHOTOGRAPHY BY DAN BUTLER<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
37
HAIR Niamh Daly.<br />
38<br />
CREATIVE <strong>HEAD</strong> IRELAND
HAIR Zara Mcentyre.<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
39
40<br />
CREATIVE <strong>HEAD</strong> IRELAND
The thread<br />
that binds us<br />
Jason Miller offers a fresh interpretation of weaves that reveal threads of pastel<br />
and copper shades intricately woven to celebrate texture and movement<br />
PHOTOGRAPHY BY JASON MILLER<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
41
42<br />
CREATIVE <strong>HEAD</strong> IRELAND
HAIR Jason Miller, Charlie Miller. MAKE-UP Lauren Gollan,<br />
Lauren Gollan Make-up Academy. DIGITAL ASSISTANT Phillip Dickson.<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
43
IRELAND<br />
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IRELAND<br />
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CLUB<br />
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RISE OF<br />
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Scene<br />
Sebastian<br />
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!<br />
Toni&Guy<br />
Sebastian Professional<br />
Toni&Guy<br />
Stephen Aiken<br />
Professional<br />
Sassoon Academy<br />
Shauna Forman<br />
Showstopper<br />
THE HOTTEST TALENT in hairdressing flocked to the legendary<br />
Roundhouse in Camden, London, for the Wella Professionals TrendVision<br />
Award 2017 UK & <strong>Ireland</strong> Final. Hairdresser Patrick Cameron was joined by<br />
DJ Lauren Laverne to host a night of extraordinary hair and celebrations.<br />
Fashion-forward Toni&Guy opened the show with Prismatic, a bright and<br />
on-trend collection that meshed colour with couture. After dinner and plenty<br />
of wine, the show continued with Equal from Sassoon Academy. This fusion<br />
of hair and art celebrated individual style, with incredible cuts and colours.<br />
Sebastian Professional presented the third and final show of the evening,<br />
E-Vokative. Celebrating four decades of creativity, this atmospheric show was<br />
accompanied by a live performance from singer-songwriter of the moment,<br />
Charlotte OC. Then it was time to get down to the business of awards.<br />
Competitors showed off their hard work on the runway, and waited eagerly<br />
to find out who would be representing <strong>Ireland</strong> at the Wella Professionals<br />
International TrendVision Award Final. Find out how they did overleaf…<br />
And the winners are…<br />
IRELAND COLOR VISION<br />
GOLD – Stephen Aiken, Conroy Hair<br />
SILVER – Alex Reid, Alan Keville for Hair<br />
BRONZE – Sharon Sheehan, AC Pure<br />
IRELAND CREATIVE VISION<br />
GOLD – Shauna Forman, House of Colour<br />
SILVER – Kathy McLean, Aviary Lane<br />
BRONZE – Carmel McGuirk, House of Colour<br />
PEOPLE’S CHOICE COLOUR<br />
VISION AWARD WINNER<br />
Stephen Aiken, Conroy Hair<br />
PEOPLE’S CHOICE CREATIVE<br />
VISION AWARD WINNER<br />
Victor Hugo Pessoa, The Studio<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
45
Top<br />
TRENDS<br />
CHOSEN FROM 8,000 applicants, 82 finalists from<br />
all over the world gathered at Excel in London<br />
for Wella Professionals International TrendVision<br />
Final. This year, Shauna Forman of House of Colour<br />
competed for <strong>Ireland</strong> in the <strong>Creative</strong> Vision category,<br />
and Stephen Aiken of Conroy Hair for Color Vision.<br />
The stunning gala show saw Wella Professionals new<br />
colour ambassador, Andreas Kurkowitz, on stage<br />
revealing 2018 trends, as well as a British by Design<br />
opening show that celebrated the work of leading<br />
UK names such as Marc Antoni, D&J Ambrose,<br />
Sanrizz, Robert Eaton and HOB Academy. Sassoon<br />
colour legend, Annie Humphreys, received a lifetime<br />
achievement award, ahead of Sassoon Academy<br />
unveiling a stunning colour-led presentation. And<br />
then it was the moment everyone had been waiting<br />
for – Patrick Cameron returned to host the Awards<br />
grand final, with New Zealand taking home both the<br />
Color Vision and <strong>Creative</strong> Vision Platinum titles.<br />
British by Design<br />
46<br />
CREATIVE <strong>HEAD</strong> IRELAND
Mana Dave<br />
Kylie Hayes<br />
And the winners are…<br />
COLOR VISION<br />
PLATINUM – Mana Dave, Blaze, New Zealand<br />
GOLD – José Quiñones, Peter Cardon Salon, Puerto Rico<br />
SILVER – Alexander De Lara, Jing Monis Salon, Philippines<br />
BRONZE – Vic Chung, Una Hair Salon, Taiwan<br />
CREATIVE VISION<br />
PLATINUM – Kylie Hayes, Moha Hairdressing, New Zealand<br />
GOLD – Gisleine Bernhardt, Casa Peluqueria, Brazil<br />
SILVER – Marina Krushelnitskaia, Osipov Image Studio, Russia<br />
BRONZE – Chu Lin, Una Hair Salon, Taiwan<br />
PEOPLE’S CHOICE COLOUR<br />
VISION AWARD WINNER<br />
Taner Yildiz, Yildirim Ozdemir, Turkey<br />
PEOPLE’S CHOICE CREATIVE<br />
VISION AWARD WINNER<br />
Kai Jung, Juno Hair, South Korea<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
47
Katherine Ryan<br />
Dylan Bradshaw<br />
Danielle Kennedy and Tony Heffernan of Lloyds Hair<br />
Laughter, love &<br />
LEGENDS<br />
FOR THE SECOND year, salons from <strong>Ireland</strong> were welcomed to the Most Wanted and<br />
It List Awards and with a new host at the helm – the acerbic and amazing Katherine<br />
Ryan – the night was a storming spectacle! The place was abuzz from the moment<br />
London’s Guildhall doors were flung open. Hairdressers from across the Republic<br />
of <strong>Ireland</strong> and the UK flooded the venue’s historic halls, eager to honour the best of<br />
the industry. Lloyds Hair of Waterford took home the Supreme Team trophy, while<br />
Dylan Bradshaw won Exceptional Stylist for the second year in a row. Alongside our<br />
Irish winners, Sophia Hilton of Not Another Salon’s four wins were a record and Errol<br />
Douglas MBE was crowned <strong>Creative</strong> Talent Legend, having taken home the award<br />
three times. Head online to relive the night at creativeheadmag.com/mostwanted<br />
48<br />
CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> EDUCATION<br />
"It's me!"<br />
e ducation<br />
OUR<br />
FEATURED ARTIST<br />
IN NOVEMBER IS<br />
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creative technical director<br />
at Ken Picton Salons on<br />
#FormulaFriday, conceptual<br />
colour and why he always<br />
keeps a Sharpie handy!<br />
"... and then it's my turn!"<br />
OUR<br />
FEATURED ARTIST<br />
IN DECEMBER IS<br />
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The 2017 Most Wanted Session<br />
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at the first <strong>Creative</strong> <strong>HEAD</strong> Education<br />
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venture inside his wonderful world…<br />
e ducation<br />
<strong>HEAD</strong> ONLINE NOW!<br />
CREATIVE<strong>HEAD</strong>MAG.COM/EDUCATION
Behind the scenes at a<br />
#ChanelBeauty shoot<br />
for U magazine<br />
With the team and our gorgeous model<br />
at L'Oréal Colour Trophy<br />
My @hairdressinglive tutorial<br />
using @lorealpro<br />
Cover of @independent.ie<br />
Life with @aoibhingarrihy<br />
In the<br />
frame<br />
Claudia Walsh, senior stylist at Davey Davey<br />
(@claudiawalshhair), snaps away<br />
Behind the scenes of a<br />
@daveydavey23 shoot<br />
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CREATIVE <strong>HEAD</strong> IRELAND
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