Creative HEAD Ireland Christmas2017

In print•online•everywhere! 

€7.50 CHRISTMAS 2017 

IRELAND 

TIME 

TO 

sparkle 

YOUR GLITTERING GUIDE TO SEASONAL SUCCESS

Using the latest advances in plant stem cell technology, the first of its kind* 

Cellula Madre formula from Semi Di Lino unleashes a powerful 

process of continuous self-renewal and regeneration, for hair with extreme radiance, 

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With Cellula Madre, your hair is 4x** more beautiful in just one application. 

*by Alfaparf Milano 

** Results of improvement in combability (instrumental test conducted using 1 vial of Beauty Genesis + Nourishment Multiplier vs. Shampoo)

THE LATEST 

BREAKTHROUGH 

IN LUXURY HAIR 

CARE IS HERE 

AVAILABLE EXCLUSIVELY IN IRELAND’S BEST SALONS 

The number one choice for salon owners in Ireland 

www.alfaparfmilano.com

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The perfect option for reducing breakage 1 and ensuring the 

greatest respect for the hair’s integrity without the need to 

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1. Anti-breakage Test by Multiple Combing vs traditional highlighting services 

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FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM 

REVEALING BEAUTY

THE POWER OF PLEXFORCE TM TM 

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Editor’s letter 

48 

16 

50 

Most people are looking forward to some rest and 

relaxation over the festive period – but hairdressers 

aren’t most people! As we move closer to Christmas, salons 

experience a surge in guests – luckily we’ve got the ultimate 

guide to party planning on page 32. Spoiler alert: it’s all about 

teamwork, scheduling and a dose of fun. Speaking of teamwork – 

nobody does it better than Lloyds Hair in Waterford. Turn to page 

24 to get the lowdown on how the salon has gone from strength 

to strength in just five years, and what it meant to win the 2017 

Most Wanted Supreme Team Award. To see just a piece of the 

amazing Most Wanted action, then skip to page 48, where 

we’ve got all the glitz and gossip from London. And for some 

#rainbowhair inspiration, there’s the new collection from 

House of Colour – find it on page 36. Merry Christmas 

and a Happy New Year! 

Anna Samson 

Editor 

22 

anna@alfol.co.uk 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag 

06 

CREATIVE HEAD IRELAND

Christmas 

WHAT’S INSIDE 


€7.50 CHRISTMAS 2017 

IRELAND 

CHRISTMAS 2017 

32 

ON 

24-HOUR PARTY PEOPLE 

The courses you need to get your team on top of 

the latest trends, cuts and business know-how 

CREATIVEHEADMAG.COM 

TIME 

TO 

sparkle 

YOUR GLITTERING GUIDE TO SEASONAL SUCCESS 

THE COVER 

Great Lengths extensions 

applied by Aileen Barnby 

at Eternal Flair. Hair styled 

by the Great Lengths 

team. Make-up by Amy 

George at Amy George 

MUA. Styling by Sarah 

Hills Smith. Creative by 

OnFire. Photography by 

James King. 

36 

FASHION 

House of Colour lives up to its 

name with its new collection 

24 

ALL-STAR CAST 

Lloyds Hair reveals what it takes to 

be a Most Wanted Supreme Team 

EDITOR 

ANNA SAMSON 

ART DIRECTOR 

NICK JABBAL 

CHIEF SUB EDITOR 

ADAM WOOD 

ADVERTISING 

ANNA SAMSON 

LAURA TUCKER 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS MANAGER 

JOANNA ANDERSEN 

EDITOR IN CHIEF 

AMANDA NOTTAGE 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Print Week’s 

Printing Company of the Year. 

WRITE TO US AT: 

Creative HEAD Ireland 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

+44 20 7324 7540 

anna@alfol.co.uk 

Creative HEAD Ireland is published 

6 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this magazine 

may be reproduced without prior 

permission of the publisher. All 

information correct at time of going 

to press. Printing by Buxton Press. 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag 

08 


The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

Hugh Campbell 

ALFAPARF 

CELEBRATES 

BEAUTY IN 

ALL FORMS 

ALFAPARF MILANO IS teaming up with 

Down Syndrome Ireland to launch a new 

employment programme for adults with 

Down syndrome. The Beauty In All Its 

Forms programme offers adults with the 

genetic disorder the opportunity to train as 

hairdressing assistants. With nearly 70 per 

cent of assistants in the four-month pilot 

scheme securing long term employment, 

the programme has now been rolled out in 

selected ALFAPARF Milano salons across 

Ireland. John Mulligan (pictured above, 

back row second left) from Kilmacow near 

Waterford gained employment following 

the pilot. He said: “The training was great. I 

learned lots – how to fold towels, cleaning and 

washing hair.” David Donnellan, managing 

director of ALFAPARF Milano, added: “Our 

objective is to make our customers look and 

feel more beautiful, every day. We recognise 

that beauty comes in many forms, and it is 

this promotion of diversity and inclusion that 

lies at the heart of this initiative.” 

Ireland takes 

gold at AHS 

CHRIS O’RIORDAN of Sean Taaffe Hair and Beauty has scooped the 

Mens’ International Visionary Award at the 2017 Alternative Hair Show in 

London. Now celebrating its 35th year, the charity event saw 20 teams from 

across the globe each present a three-minute show inspired by the theme 

‘Utopia’. Ireland was represented by Hugh Campbell, who filled The Royal 

Albert Hall with his dark and beautiful vision. Throughout the night, hair 

appeared in every shade imaginable and was sculpted into gravity-defying, 

intricate shapes. This year’s event raised £280,626 (€312,357) for the Fighting 

Leukaemia Fund, a charity founded by Tony and Maggie Rizzo to help support 

children suffering from the condition. Other winners on the night included 

Lucian Busuioc of Romania, who took home the Cut & Colour award, while 

Jose Garcia Benitez of Spain was the Avant-Garde winner. 

Every so often a tool comes along that promises to 

revolutionise how you style – and the BaByliss PRO 

Pefect Curl MKII will do just that. The auto-curl 

technology has three settings – for corkscrews, ringlets 

or loose waves – and ensures the best curl for your 

client at the touch of a 

button. You can also select 

the temperature to minimise 

heat damage and choose the 

direction of the curl. RRP €199 

Chris O’Riordan 

10 CREATIVE HEAD IRELAND

STRIVE 

TO BE 

UNRIVALLED 

TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS 

EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. 

Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators. 

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a 

Great Lengths certified stylist. 

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

#CHedit 

TASTE OF SUCCESS 

CREATIVE HEAD UNITED its 2017 winners for the fabulous annual Most Wanted and It List 

Awards Winners’ Dinner. London’s Balthazar restaurant was the setting for a sparkling evening of 

conversation, discussion and celebration, peppered with plenty of reminiscing about September’s 

awesome Grand Final. Owners of Lloyds Hair and winners of the Most Wanted Supreme Team, 

Danielle Kennedy and Tony Heffernan, were our Irish representatives – unfortunately Exceptional 

Stylist Dylan Bradshaw had been grounded by storm Ophelia. Once dinner was done, Creative 

HEAD UK editor Amanda Nottage grabbed the opportunity to probe our winners on key industry 

issues. The liveliest debate centred around the sprawling topic of hairdressing and social media 

and there was plenty of insight from multiple award-winner Sophia Hilton, who discussed her 

campaign to balance both staff and her clientele’s expectations. 

Sam McKnight to headline 

HE’S AN IMAGE-MAKER, a trendsetter 

and Creative HEAD’s Most Wanted Hair 

Icon of 2017 – and you have the chance 

to hear from the man himself at Salon 

Smart, Creative HEAD’s business 

networking event in London. 

Sam has more than four 

decades of experience in 

styling the hair of some of 

the most well-known faces 

on the planet (Kate Moss, 

Princess Diana and Lady 

Gaga spring to mind) and 

has more than 190 Vogue 

covers under his belt. Find 

out what makes him tick… 

Salon Smart takes place on 

25 and 26 March 2018, buy 

tickets at creativeheadmag.com/ 

salonsmart/2018-tickets 

Pictured from left: Sophia Hilton, Danielle 

Kennedy, Tony Heffernan and Errol Douglas 

VAT RATE HOLD 

WILL BOOST 

HAIR SALONS 

THE DECISION to keep VAT 

rates at 9 per cent in the 2018 

Budget has been welcomed 

by the Irish Hairdressing 

Federation. President Damien 

Nolan thanked those who 

campaigned for the rate to 

remain. Greg Koster, IHF 

executive committee member, 

said: “Holding the VAT rate is 

a key factor in helping restore 

competitiveness and a return 

to growth in the economy. 

Hairdressing is a highly 

skilled, labour-intensive 

industry with the ability to 

employ people quickly and 

provide them with skills and 

a career for life. Salon owners 

want to continue to see jobs 

in our industry being created 

across the country.” 

MY months 

AHEAD 

What Christmas 

has in store for… 

AIDAN DARCY 

BROWN SUGAR 

I will be back and forth 

to London as part of 

the TIGI Inspirational 

Youth Team. We also 

have a big showcase 

where will I present hair on 

stage at Cafe de Paris in 

London in front of hundreds 

of people. Being the only 

Irish stylist chosen to 

become part of the team I am 

a little nervous, but mostly 

excited! I will also be looking 

after my clients and working 

on some photoshoots. 

DEAN MONKS 

CALLAN & CO 

I’ve moved to a new 

salon this year and 

really excited to sink 

my brush bristles in 

this season! It’s great 

to get back behind the chair 

after wedding season and 

have the craic with my clients. 

Everybody is on great form 

and usually up for a change 

– colder days means warmer 

hair! My days will consist of 

making the client in the chair 

feel a million bucks at their 

work Christmas party! 

CLAIRE 

O SULLIVAN 

CLAIRE’S SALON 

We will open for 

longer in December 

to facilitate our clients. 

I try to make the salon as 

festive as possible, from 

our girlie and beautiful white 

Christmas tree to our cringeworthy 

Chrimbo T-shirts on 

Christmas Eve! And my social 

media manager is making 

a ‘12 Days of Christmas’ 

campaign to highlight different 

retail products that would 

make perfect gifts! 

12 


Brin gin g you 

THE WORLD’S TOP 

SALON BRANDS 

AVAILABLE NOW 

Sign up for your Trade Card 

today in store or online 

SHOP YOUR WAY AT 

salon-services.com 1890 253 402 in store 

STRICTLY TRADE ONLY

LIFE 

LESSONS 

THE 

BUSINESS 

EDIT 

SEAN TAAFFE 

SEAN TAAFFE SALONS 

Invest in the team. 

Money spent on education 

is never wasted. The more 

skilled the team is, the less 

stress the management 

will have. The happier the 

clients are and the more 

revenue coming in will also 

feed straight back into the 

professional satisfaction of 

the team – it’s a business 

virtue circle. 

Discounting doesn’t 

work. It weakens your 

brand’s reputation. I prefer 

to add value and introduce 

new services such as 

treatments, products and 

beauty services. 

Team bonding outside 

the salon makes all the 

difference. Days out of, 

or away from, the salon can 

improve morale and give 

valuable insight. 

Delegate. One person can’t 

do everything and if they are 

doing it all then the chances 

are that they are not doing it 

right. People love to be a part 

of success, so involve them! 

It’s amazing what you can 

learn when people pool their 

ideas and concepts. 

WALK-IN SALONS 

WILL YOU TAKE THE LEAP? 

THE TRADITIONAL APPOINTMENT salon 

isn’t disappearing anytime soon, but some 

salon owners have foregone the certainty of 

bookings and planning and opted for a more 

relaxed, open-door system. Once, walk-in 

policies were confined to barbers, but no longer. 

Hermans salon group operates three 

successful walk-in salons in Dublin. Owner 

Greg Koster believes that flexibility is key. 

“We have a large and loyal clientele that 

likes not having to commit to making an 

appointment; clients come at a time that 

suits them,” he explains. “Many find that 

even if there is a wait, it’s a shorter wait than 

they’ve experienced in salons where they did 

have an appointment. We never have noshows 

costing us money and we don’t have 

one client’s late arrival or change of mind 

about their service impact other customers 

throughout the day.” 

Danielle Kennedy, owner of Lloyds Hair 

and winner of the Most Wanted Supreme 

Team Award, has a walk-in salon and a 

traditional salon just three minutes apart. 

She believes that the greatest benefit of 

running a walk-in salon is that it brings 

something new to the market. “With a walk-in 

salon, we are able to offer our clients a totally 

different experience that sets us apart from 

our competitors,” she says. 

But Danielle has found that there are 

specific challenges that come with running 

a walk-in salon. “You need to do everything 

better than your competitors – have better 

trained staff, offer a better client experience 

and better customer service,” she explains. 

“You must wow clients with every visit so that 

they are prepared to wait a few minutes every 

time they want to get their hair cut.” 

Greg believes that a tightly-run crew is 

crucial for a walk-in salon to succeed: “It 

requires a large team, probably more so than 

in an appointment-based salon, as we need 

to be able to cope with surges in clients. 

Sometimes we may feel overstaffed, but it’s 

needed to deliver when it is busy. You need 

good team spirit as everyone needs to be 

prepared to get stuck-in at peak times.” 

There is little room for error – get it wrong 

and you risk losing clients and money. “If you 

have too few staff, then your clients have to 

wait too long and won’t return. If you have too 

many staff and you lose too much money, the 

business isn’t sustainable,” says Danielle. 

And you may be surprised to see money 

going to more unusual places. “Managerial 

and front of house costs will always be higher 

than in an appointment salon, as the salon 

effectively stems from that area,” continues 

Danielle. “You pump a lot of money into 

these areas and you can’t see a tangible 

return on them every week like you can with 

booked stylists. It takes a lot of willpower to 

operate a 100 per cent walk-in salon and you 

have to be prepared to turn clients down on a 

daily basis.” 

14 


SHARING THE SECRETS OF 

SUCCESS TO HELP YOU 

ACHIEVE YOUR GOALS 

CREATIVE HEAD ADVERTORIAL 

SHINING BRIGHT 

SABRINA HILL, OWNER OF KOPPER HAIR SALON IN CORK, 

REVEALS HOW GREAT EDUCATION LEADS TO SUCCESS 

STARTING OUT 

“I got into hairdressing by accident,” 

says Sabrina Hill, owner of Kopper 

Hair Studio in Cork. “I was supposed 

to go and study fine art at college in 

Dublin. However, as part of our school 

curriculum I went on work experience at 

a local salon.” This placement changed 

everything. “I was absolutely horrified 

by what I saw. People were just being 

told they looked gorgeous and charged. 

I decided then that I had to change the 

world, one head at a time.” 

Art’s loss was hairdressing’s gain. 

Sabrina stayed on at the salon to build 

her skills, then was given opportunity 

to take over Kopper Hair in Cork. 

“I had only just qualified, and I started 

with just two other members of staff,” 

she says. “Then the recession hit and 

business wasn’t doing great. So, in 2009 

I decided I had to invest in training.” 

NEW OPPORTUNITIES 

Sabrina retrained over the next few 

years, and gained an ALFAPARF 

Milano Masters Colour Degree. “This 

completely changed my view on 

hairdressing – ALFAPARF Milano 

training programmes are so good!” she 

says. “I thought I knew what I was doing 

before, but the courses gave me the 

confidence to create fantastic colour and 

work better. You always get great results, 

and ALFAPARF Milano is amazing from 

the support point of view, too.” 

Sabrina’s expertise has gained her 

incredible recognition on social media – 

@superstylesabby has more than 18,100 

followers on Instagram. She champions 

healthy hair and her pictures garner 

hundreds of likes as she shows off what 

is possible with ALFAPARF Milano. 

LEADING THE WAY 

Kopper is now a thriving salon – so 

much so that a second branch is on the 

way. “Kopper is a huge success, and 

education is important to us. We now 

have 16 members of staff, and many 

have completed their ALFAPARF 

Milano Colour Masters. Our staff often 

go abroad for courses – one of my juniors, 

Jenny Connolly, was chosen for the 

ALFAPARF Milano Architects of Design 

programme, and trains all over Europe.” 

Sabrina is a stylist who has carved out 

a niche without following the traditional 

expectations. “I am a hairdresser who 

doesn’t like competitions,” she reveals. 

“I would love to be known as someone 

who didn’t go down that route, but still 

changed the industry. We all need to find 

our own paths.” 

FACT FILE 

★ Sabrina Hill began hairdressing in 

2000 while still at school 

★ She took over Kopper Hair in Cork in 

2005 leading a team of three 

★ By 2007 Sabrina had completed the 

ALFAPARF Milano Colour Masters degree 

★ She now leads a team of 16 

★ A second Kopper Hair salon is set to 

open in Cork City Centre 

Want to know more about the wide range of courses exclusively on offer at the ALFAPARF Milano Academy? 

Call 045 856490 or visit xpertpro.ie 

CREATIVE HEAD IRELAND 

15

#CHedit 

RISING STAR 

WHY DID YOU WANT TO 

BE A HAIRDRESSER? 

I have always wanted to 

be a hairdresser! I loved 

doing my friends’ hair when 

I was in school and dolls were 

often on my Christmas list for 

their hair! 

JULIE FLAHERTY 

AGE: 20 

SALON: SARAH MASON PROFESSIONAL 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

Attending Creative HEAD’s Most Wanted 

Awards with my boss Sarah Mason. 

I met so many world-famous hairdressers 

in the beautiful Guildhall – it was 

amazing. I’m also enjoying getting lots 

of education in the salon, including 

a day with global colourist Jayson 

Gray, the Karbon Kyd. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS? 

It’s a very long time when you’re 

still training! Right now I’m 

working hard to grasp everything 

I need to know to be a great stylist. 

I absolutely love colour – it’s an 

area I would like to specialise in. 

WHAT IS YOUR DREAM 

HAIRDRESSING GIG? 

My dream is that after 

competing in the Irish 

Wella TrendVision Award 

Heats, I make the trip 

to the UK & Ireland 

Final. I would love to 

see the trends revealed 

at International 

TrendVision – and 

then win it! 


The Culture of Hairdressing 

FORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE. 

REBEL BEAUTY BRANDS LTD UK@RANDCO.COM TEL +441442248104 

RandCoUK @RandCoUK 

*SLS OR SLES

Hair Rehab 

London from 

TOWIE’s Lauren Pope, has 

unveiled a jet black shade 

across its salon I-tips (micro 

rings) U-tips, wefts and clip-ins. 

IN-SALON SERVICE 

SALONPROFESSIONAL@ 

HAIRREHABLONDON.COM 

hairrehablondon.com 

Fudge Professional 

has refreshed its 

Dry Shampoo 

with tapioca 

starch, a naturally 

absorbent 

material that 

refracts light for 

a translucent 

appearance. 

RRP €13 

+44 20 7845 6333 

fudgeprofessional.com 

Prep for those 

client January 

detoxes by stocking 

up on Pureology 

Superfood 

Treatments, stuffed 

with natural 

ingredients such as 

avocado, olive and 

coconut oils. 

RRP €31 EACH 

+44 800 0854956 

pureology.co.uk 

Happy 10th birthday 

Tangle Teezer! Celebrate 

with this brilliant brush 

and limited-edition Original 

Styler in glittery purple. 

RRP €16.50 EACH 

+44 020 7738 4458 

tangleteezer.com 

Help clients get back to their (healthy) roots with BC Scalp 

Genesis from Schwarzkopf Professional, a detoxifying scalp 

system with StemCode Complex to rebalance the scalp. 

RRP FROM €13.50 

01 4046424 

schwarzkopf-professional.co.uk 

If you aren’t obsessed 

with the gorgeous 

R+Co brand, 

then where 

have you been? 

The beautiful 

SUPER 

STYLING 

bottles and tubs, each decorated with 

whimsical images of Americana, 

contain cutting-edge formulas that 

have developed quite the following. 

It doesn't hurt that the co-founders 

include celebrity favourite Garran 

and legendary Scottish stylist 

Howard McLaren, alongside men’s 

specialist, Thom Priano. Now launching 

in Ireland, these products are a must-have for 

stylists who want to create edgy yet beautiful 

looks. Top of our list? The new Skyline dry 

shampoo, which is perfect post-workout, 

and the defining spray gel Freeway, which 

oompfs up volume and delivers control. 

Join the cult! 

+44 1442 248104 

randco.com 

Go botanic and 

fantastic with BIO 

A+OE, with five 

specialist treatment 

ranges that are 100 per 

cent organic and vegan 

certified. It promises 

visible and tangible 

results in 21 washes! 

RRP FROM €16 

01 5134153 

greatlengths.co.uk 

The sass of salt 

and the softness 

of sugar – that’s 

what you’ll 

discover in 

Aveda’s new 

Texture Tonic, 

which will give 

your clients 

tousled, undone 

waves while 

being 94 per cent 

naturally derived. 

RRP €24.50 

+44 370 034 2380 

aveda.co.uk 

The new Styling 

Iron and Dryer from 

Wahl are super-easy to 

use – unfussy, powerful 

and reliable. And they’ve 

been co-designed by that 

talented duo Hooker & 

Young, who know a thing 

or two about devastatingly 

gorgeous hair. 

RRP €150 EACH 

021 4343436 

hennessyhb.ie 

New from 

American 

Crew comes 

Fiber Cream, a 

styling cream 

that combines 

flexibility with 

control, gives 

hair refined 

texture and 

a natural 

shine finish. 

RRP €14.90 

01 8869300 

americancrew.com 

18 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

LAUNCH OF 

THE SEASON 

It might be 40 years old, but Crazy Color 

keeps it fresh. The growth in bright and 

fun colours has been huge and now the 

original colour punks have brought out 

spray-in pastel shades – in Bubble Gum, 

Marshmallow, Lavender and Peachy Coral, 

all perfect to turn up the colour for the 

Christmas party. If clients do progress onto 

those iconic pink bottles of semi-permanent 

Crazy Color shades, then recommend its 

repackaged Vibrant Shampoos (choose from 

red, blue, purple or pink) and its Rainbow 

Care Deep Conditioner, chock-full of 

vitamin-rich oils, to keep vivids looking vital 

into the new year. 


01 8369761 

capitalhairandbeauty.ie 

IT’S ALL ABOUT... FUN COLOUR 

With eight striking metallic shades, 

the Affinage Infiniti Metallics collection 

is spot on for that shimmery trend and 

perfect for Christmas sparkle. 

We adore the Pearl Rose hue… 


+44 1794 527111 

asphair.com 

Spread the Color Butters from Joico 

on thick – six great shades that last 

for up to 10 shampoos and can reduce 

hair breakage by more 

than 44 per cent! 


045 856487 

xpertpro.ie 


19

INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON 

COLOUR CONSULTATION 

IN ASSOCIATION WITH 

{ 

NEW SERVICES } 

FESTIVE 

PREP 

GO BOLD 

Encourage your clients to forego the everyday 

this party season and opt instead for a festive 

colour statement with #COLORFULHAIR 

from L’Oréal Professionnel. This festive tool 

box has 10 intermixable direct dye shades 

that will give your clients thousands of colour 

possibilities this Christmas. Dial it up with 

ultra-bright vibrant shades or dial it down 

by mixing with Crystal Clear to create soft 

whimsical tones and pretty-as-a-picture pastels. 

For a truly festive feel, clients opt for the new 

#COLORFULHAIR shades, Red Lipstick 

and Yellow Sun. You can get so creative this 

Christmas with #COLORFULHAIR – it’s the 

gift that keeps on giving! 

RECREATE THIS LOOK: 

+ 

+ 

NEW! 

NEW! 

HYPNOTIC 

MAGENTA 

ELECTRIC 

PURPLE 

ICED 

MINT 

YELLOW 

SUN 

RED 

LIPSTICK 

{ 

GET THE LOOK } 

#We’reLoving 

Looking to update your colour ready for winter? Check out this 

bronzed blonde transformation created by @hughcampbellhairgroup. 

Want it? Recreate it for your clients using the following steps: 

STEP 1: Apply Blond Studio Lightening Oil + 20 vol + Smartbond to 

the roots to lighten the natural hair 

STEP 2: Apply Blond Studio Multi Techniques + 30 vol + Smartbond 

in a balayage technique around the hairline and through some of the 

lengths and ends to create lighter pieces 

STEP 3: Tone with DIA LIGHT 10.21 + 9.12 + 6 vol + Smartbond 

Don’t forget to share your own transformation using 

@lorealpro #lorealproire #smartbond 

20 


{ SMARTBOND } 


IT’S THE BUSY festive season, so what 

better time to boost your business? 

Ensure you make the most of it with 

these top tips from L’Oréal Professionnel: 

• Increase your average spend. 

Introduce new and exciting looks for 

the party season to boost styling product 

sales, or turn your focus to hair care. 

We recommend complementing colour 

services with a Powermix treatment. 

• Christmas is a great opportunity to 

show gratitude to your loyal clients for 

their support. Why not treat them to a 

festive salon party? 

• Entice clients to confirm bookings for 

the New Year. As their appointment ends, 

ask if they wish to re-book for January. 

Offer a complimentary treatment if 

booked today – who could resist? 

• Enhance staff productivity. Incentivise 

and boost morale by running a staff 

competition during the lead-up to 

Christmas. Why not see who can attract 

the most clients booked in for January? 

Help your clients’ colour 

shine during the festive 

season with SERIE 

EXPERT Vitamino Color. 

Enriched with A-OX, 

developed to protect the 

hair fibre, and boosted 

with antioxidants, it leaves 

coloured hair feeling soft 

and vibrant. 

INCREASE YOUR PROFITS WITH SMARTBOND 

€22,400 * 

That’s how much revenue L’Oréal Professionnel Smartbond has generated for 

Andrew Mulvenna salon in Belfast in one year (*£20,000). The team sells an 

average of 35 applications a week! We spoke to owner Andrew Mulvenna to find 

out his top tips to help you increase the take-up of Smartbond in-salon. 

1 Seeing is believing! Let the staff try Smartbond and see the results themselves. 

2 Explain the turnover teams could generate by simply selling five Smartbond 

treatments per day, helping them achieve their target quicker. We incentivise our 

staff for selling the most Smartbond services by offering personalised gifts. 

3 Offer your clients ‘the ultimate reboot’ package by combining a Smartbond 

service with an intensive backwash treatment. Once clients have tried it and 

seen the results, they will come back and ask for it time and time and again. 

Want to challenge 

your CUTTING 

CREATIVITY? 

Push your personal boundaries and take home 

lots of ideas from this Masterclass Cutting 

Workshop with Paul Hession, a one-day 

course dedicated to sharing inspiration, ideas, 

techniques and collections, professional to 

professional. Led by the creative director 

of Hession Hairdressing, Paul will provide the 

ultimate inspiration for stylists with a strong 

fashion focus, exploring textures, creative 

shapes and methods. 

Book your place now for the 7 November course 

at the L’Oréal Academy in Dublin, call 01 6045914 

{ THE RETAIL } 21 


#CHedit 

Inside 

story 

INSTYLE, MILLSTREET, CORK 

Instyle turned 14 this year – so owner Triona O’Leary felt it was time to 

shake things up and give the salon a new look. She says: “I noticed a 

lot of successful salons are designed with luxury in mind – we all want 

to feel special when we treat ourselves to a new hairstyle.” She kept 

this ethos at the forefront of the design process and called in Gainfort 

Salon Design to guide her through the process. The result is an oasis 

from busy, everyday life, with chilled-out neutrals punctuated by 

zesty greens. “I decided on a striking yet minimalist colour scheme. 

I felt green would make us stand out.” The salon makeover has not 

only brightened up work for the team, but clients love the change, 

too. “I wanted to make each client feel special and, from what I have 

witnessed, I think we managed it,” she adds. 

HOT BUYS 

UP AND AWAY 

▲ 

The Skywash from Maletti is 

available in three versions to 

suit your salon – fi xed, electric 

leg lift and air massage – and 

the sleek black eco-leather 

upholstery adds a touch 

of sophistication to the 

backwash area. 

PROMO PRICE FROM 

€1,330 (normally €2,100) 

087 2547112 

gainfort.com 

ALL ABOUT YOU 

▲ 

With sloping armrests and full back 

support, the U-shaped You Chair from Salon 

Ambience combines comfort with style – 

and it’s available in a range of colours 

that will look gorgeous 

in any salon. 

PROMO PRICE 

FROM €609 

(normally €1,069) 

061 294580 

capitalhairandbeauty.ie 

22 


NEW 

ULTRAVIOLET | ULTRA BLONDE 

NO YELLOW 

SHAMPOO 

• 100% Sulfate free treatment shampoo 

• Ultraviolet pigments banish unwanted 

yellow and golden tones 

• Creates a clean super lightened base 

for vivid color application 

www.crazycolor.co.uk

#SupremeTeam 

IT’S ONLY THE second year that Irish salons have entered 

Creative HEAD’s Most Wanted Awards, but they’ve already 

made their mark. This year, Lloyds Hair in Waterford was 

crowned Supreme Team in recognition of its incredible 

teamwork. And how long has it taken for Lloyds Hair to get 

there? Just four years. 

“My husband Tony and I bought a walk-in salon in Waterford 

four years ago. I had little experience in the industry – just 

six months as a salon manager, while Tony is a chartered 

accountant,” co-owner Danielle Kennedy explains. The 

prospect of running a salon with so little experience would 

seem daunting to most, but Danielle quickly realised she had 

made the right decision. “From the second I walked in the 

door, I fell in love with the industry and knew we could make 

an impact. The salon industry in our area was calling out to 

be re-shaped and I had a feeling that we could not only do it 

differently, we could also do it better than our competitors.” 

And Lloyds Hair has flourished – from one salon with eight 

members and a turnover of less than €200,000 – to three 

salons with a team of 56 and a turnover that’s on track for 

€1.4 million. So how has this been possible in such a short 

time? It’s all down to teamwork. “In the service industry, your 

people are your product – I use positive relationships and 

goal-setting to ensure my team is always engaged,” she says. 

“Success means a happy team that is passionate about Lloyds 

and their careers. We are not a ‘just a job’ salon. Every team 

member knows why they’re there and what their goals are. 

Everyone plays an equally important part in our success and 

they are all shining examples leading the way in the Irish 

hairdressing industry.” 

Communication is key for such a fast-paced salon, but 

Danielle makes sure it’s never too serious. Before each 

ALL 

WHAT DOES IT TAKE TO BECOME THE MOST 

shift the team has the Lloyds Lowdown – an informal fiveminute 

meeting. Then there are pizza meetings every two 

or three months with no agenda – they are simply a chance 

for team members to say what they’re thinking. There is 

also plenty of fun to be had as part of the Lloyds Hair team 

– and the Mystery Day Out is the highlight of the year. “It’s 

like planning a wedding,” jokes Danielle. “Nobody knows 

anything about the day except Tony and me – how often do 

you, as an adult, get a day that’s a total surprise?” 

24

STAR CAST 

WANTED SUPREME TEAM? FOR 2017 WINNER, LLOYDS HAIR, IT’S ALL ABOUT PASSION, PIZZA AND TEAM PLAYERS 

This year the team hopped on the mystery bus and went to 

build rafts to race. After team awards – where two employees 

won a trip to New York and the runner-up won a Sophia Hilton 

course – the fun really started with a DJ and free bar! “We don’t 

do bonuses,” she adds. “It would be easier to just hand out 

cheques but that’s not us and not the business we want to be.” 

Since opening, Lloyds Hair has raised more than €10,000 

for Waterford Breast Cancer Support Group, which has 

provided the perfect opportunity for the team to bond as they 

help others. “We open on the Sunday of the October Bank 

Holiday weekend,” says Danielle. “The team works for free, 

doing blow-drys and up-styling in return for donations. They 

take funny pictures and videos to put on Facebook. 

“It has such a positive impact on the salon every year as 

it brings us all together and everyone is so determined to 

raise as much money as possible. They say it feels like 

Christmas Eve!” 

The emphasis on fun shines through the Lloyds Hair social 

media channels, which have grown and grown. “The team 

has been the driving force behind the social media success, 

as we realised that it’s the salon and the personalities that our 

followers love,” Danielle admits. “We are currently the second 

most followed and liked salon page in the country.” 

So, what does it mean to win at the most exciting industry 

awards, with its Supreme Team trophy at Most Wanted 2017? 

“There are lots of awards out there, but they’re usually either 

individual stylist awards or business awards,” says Danielle. 

“This is the most important award that we’ve ever gone for – 

it’s for the team members. This is their award and I couldn’t 

be more proud of them.” 

25

WELLA 

TRENDVISION 

AWARD 

THE INCREDIBLE 

JOURNEY 

DELVE INTO THE WONDERFUL WORLD OF THE WELLA PROFESSIONALS TRENDVISION AWARD 2017 

EXCEPTIONAL COLOUR, SHARP cuts and a preview 

of the future of hairdressing – the Wella Professionals 

TrendVision Award is an opportunity for hairdressers to 

present their unique visions and exceed the expected. 

Hairdressers compete in one of two international 

categories, either Creative Vision or Color Vision, and 

the new UK & Ireland categories Male Grooming and 

Runway. This year’s Irish heat was held at the Clayton 

Hotel in Dublin and hosted by Nicky Byrne. 

COLOUR VISION 

STEPHEN AIKEN, Conroy Hair 

AARON HEALY, Wayne Lloyd Hair 

ALBENA HRISTOVA, Style Club 

RACHAEL HUNTER, House of Colour 

ALEX REID, Alan Keville for Hair 

SHARON SHEEHAN, A C Pure 

MALE GROOMING 

SEAN BRYAN, Cut and Sew 

The wealth of talent presented was judged by leading 

hair icons including Sharon Cox from Sanrizz, Edward 

Darley from Sassoon, Jayson Gray the Karbon Kyd, Josh 

Goldsworthy from Goldsworthy’s, Dan Spiller from Marc 

Antoni, Gustav Fouche from Michael Van Clarke, Jamie 

McDonald from Cheynes, Chris Mullen from Flanagans 

and Kerry Hayden. 

And the Irish heat winners who went on to compete in 

the UK & Ireland final were: 

CREATIVE VISION 

CLAIRE DONNELLY, House of Colour 

SHAUNA FORMAN, House of Colour 

DONNCHADH KURLAND, Bellissimo 

KATHY MCLEAN, Aviary Lane 

CARMEL MCQUIRK, House of Colour 

VITOR HUGO PESSOA, The Studio 

RUNWAY 

ALEJANDRO GERDEZ, Santanna Hair Studio 

26 


TRENDVISION IRELAND WINNERS 

THE WINNERS OF GOLD, SILVER AND BRONZE MEDALS FOR IRELAND AT THE WELLA 

PROFESSIONALS TRENDVISION AWARD UK & IRELAND FINAL, HELD IN LONDON 


COLOR VISION 


▼ 

GOLD 

Shauna Forman, 

House of Colour 

GOLD 

Stephen Aiken, 

Conroy Hair 

▼ 

▼ 

SILVER 

Kathy McLean, 

Aviary Lane 

SILVER 

Alex Reid, 

Alan Keville for Hair 

▼ 

▼ 

BRONZE 

Carmel McGuirk, 

House of Colour 

BRONZE 

Sharon Sheehan, 

AC Pure 

▼ 

WHAT NEXT? 

COULD IT 

BE YOU? 

Find out how to translate top trends 

into a strong entry for TrendVision, 

and prepare for success by attending 

the Discover TrendVision Award 2018 

courses at the Dublin studio, look 

out for details in Creative HEAD 

Ireland soon… 

After their big wins, the 2017 

TrendVision Gold winners were 

mentored by hairdressing legends 

in preparation for the International 

TrendVision Award final in London. 

They spent time with Robert Eaton 

of Russell Eaton, Akin Konizi of HOB 

Academy, Bruno Marc of Marc Antoni, 

Leonardo Rizzo of Sanrizz and, new 

for this year, Darren Ambrose of D&J 

Ambrose. Silver, Bronze and People’s 

Choice winners spent a day with Cos 

Sakkas of Toni&Guy and Charlie 

Taylor of Charlie Taylor. 

To pre-order your TrendVision Award 2018 entry pack please call 01 4160900 or email wellastudiodublin@cotyinc.com 


27

WORKSHOPS 

FINDING STAFF 

PRESENTATIONS 

SUCCESS 

LIVE DEBATE 

STOCK & SERVICES 

REAL EXPERIENCES 

PRODUCTIVITY 

NEW CONNECTIONS 

KEEPING CLIENTS 

NON-STOP NETWORKING

TAKE CONTROL OF YOUR BUSINESS 

25-26 March 2018 

Park Plaza Riverbank Hotel, London 

In partnership with 

WEEKEND PASS £245* plus VAT (buy two for £450** plus VAT) 

MONDAY PASS £100 plus VAT 

CALL TO BOOK +44 1434 610944 

More details creativeheadmag.com/salonsmart 

*£50 single room supplement applies **Based on two sharing a double or twin room 

Associate sponsors

Simon Webster Hair 

Matt Robinson, Mr Robinson’s Barbershop 

Alan Edwards, Alan Edwards 

Carolyn Sweeney, Creations 

Simon Tickler, Salon Success 

Ken West, 3•6•5 Hair 

Andrew Cannon, Ruffians 

Sally Montague, Sally Montague Hair Group 

Ky Wilson, The Social Larry King, Larry King 

Jennifer Linton & Joanna MacDonald, 

Linton & Mac 

Jonathan Andrew, Jamie Stevens 

Brooks & Brooks 

Monica Teodoro, L’Oréal Professionnel 

Tom Chapman, Tom Chapman Hair Design 

In partnership with 

Associate sponsors

Sam McKnight 

Skyler McDonald, Skyler London 

Hari Efthymiades, Cut & Grind 

Sarah Guild, BrandSTAND 

Communications 

Joanna Hansford, Jo Hansford 

Gavin Hoare, Richard Ward Hair & Metrospa 

25-26 March 2018 

BRIGHT IDEAS, REAL EXPERIENCES – 

TRIED, TESTED AND TALKED ABOUT 

BY REAL HAIRDRESSERS, JUST LIKE YOU. 

HEAR FROM THEM ALL! 

CALL TO BOOK +44 1434 610944 

More details creativeheadmag.com/salonsmart 

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18 

Zoë Vears, Salon Success 

Jane Williams, Reed Hair

Great Lengths applied by Valerie Patterson at Cowboys and Angels. Hair styled by the Great Lengths Team. Photography by James King. 

Make-up by Amy George at Amy George MUA. Styling by Sarah Hills Smith. Creative by OnFire. 

THE RUN-UP TO CHRISTMAS FEELS LIKE YOU’RE 

WORKING 24/7 – SO HOW DO YOU KEEP CLIENTS 

SMILING AND YOUR TEAM HEALTHY AND HAPPY? 

HERE’S OUR THREE-STEP PARTY SEASON PREP 

PLAN – IT’S OUR GIFT TO YOU! 


#PartyPeople 

WHAT’S ON THE MENU? 

ONE WORD: PLAN. If you haven’t done so already, 

brainstorm with your team on how you can boost revenue 

over the Christmas period. 

“Being able to accommodate our clients over this busy 

time is integral to the service we offer,” explains Donna 

McConville, manager at Davey Davey in Dublin. “We 

understand the working week can become very busy for a lot 

of our clients so we endeavour to adapt to this by extending 

our opening hours and offering Sunday openings during 

December so we can ensure hair is absolutely perfect for this 

special time of year.” 

Blow-dry menus geared to party looks, conditioning 

treatments and quick hair-ups and clip-in hair pieces can 

transform locks in a flash and are great for time-short clients 

– Great Lengths offer a fantastic range including pieces with 

pops of colour. And with all the craziness of Christmas, it’s a 

great time to offer a little luxury with some ‘me time’ options. 

“I have put together two new packages for the festive period 

– Party Prep and Pamper Package – either for the client to use 

or buy as a voucher to give as a present,” says Claire 

O Sullivan, owner of Claire’s Salon in Co. Cork. “We are 

confident clients will leave feeling rejuvenated.” 

“In the salon, clients can expect mince pies, chocolate treats 

and a specially selected Christmas playlist to get them in 

the festive mood,” says Kara McDonagh, general manager at 

Sean Taaffe Hair & Beauty in Co. Kerry. 

One more word: budget. Always have a marketing budget 

in mind for Christmas and the New Year. Business consultant 

Alice Kirby of Lockhart Meyer Marketing recommends adding 

10 per cent extra, for any unforseen costs. 

GET SOCIAL! 

You can never be too busy for social media nowadays – but 

you’ve got to make sure every post counts. Either block 

out some time to write and schedule your content in 

advance, or take the spontaneous route. Why not let your 

imagination run wild with 12 days of Christmas posts, 

showing off festive looks and perfect gift ideas? 

And don’t forget to dress up your Facebook 

page with lots of photos of your 

salon decked out in its 

festive finery! 

CHRISTMAS STYLING 

Charles Worthington Salons has created these three 

festive hairstyles (above from left) – Tinsel Nights, 

Rockin’ Bun and Yule Twist – for its dry-styling 

Christmas menu. With each 15-minute appointment 

charged at £20 (€22), they’re great for clients on 

their way to a party – and for salon takings, too. 

“Providing a bespoke Christmas style menu 

definitely gets clients excited and inspired to 

try something new,” says Vicky James, 

general manager at Charles 

Worthington Salons. 

YOU’VE MADE YOUR CLIENT HAPPY… 

IS THE TEAM SMILING, TOO? 

JUGGLING A BUSY salon floor with full styling columns 

and personal commitments can take its toll. Christmas is 

notorious for raising stress levels, and while the focus is 

rightly on pampering your clients, it’s important to remember 

the wellbeing of your staff too. 

Organise activities to support your team emotionally, 

physically and financially. Lots of salons offer yoga sessions 

– whether in-salon or at a local gym – to help with focus and 

energy. At Davey Davey, it’s all about getting active: “During 

November we spend each Sunday doing an activity together – 

this year we are going indoor climbing. We get to support each 

other and have a good laugh at the same time – it really brings 

us all together and creates a positive vibe for the busy months 

ahead,” says Donna McConville. And never underestimate the 

power of a little healthy competition. 

Kara McDonagh explains: “We play pass the parcel, where 

the parcel is a product to sell in return for a day off after the 

Christmas party. There’s also bingo, where each team member 

gets a number with every sale they make to be in with a 

chance of winning vouchers.” 

Donna agrees: “At Davey Davey, team members receive 

points for products and treatments sold throughout 

November and December. Depending on points earned, 

each team member receives a gift voucher for their chosen 

favourite shop or restaurant – and the overall winner receives 

a special bonus prize, too!” And remember to host a Christmas 

party and arrange reasonable time off for everyone, too. 


33

#PartyPeople 

IT’S A SHOP-PORTUNITY! 

DID YOU KNOW that 70 per cent of all hair electrical sales 

in salons occur during November and December? Stocking 

your shelves with all the right items is a commercial 

must for Christmas, as well as making the most of your 

product suppliers’ promotions. With added-value freebies, 

beautifully packaged gift sets and luxurious gift-wrapping, 

you can build a show-stopping shopping destination. 

“Create an in-store brand experience that will entice 

shoppers to your salon during the busiest time of the 

year and prevent them from buying all their Christmas 

gifts online,” urges the team at Salon Success. “From 

the welcome greeting, consultation and service to the 

professional recommendation and gift service you provide, 

everything should be geared towards making that purchase 

simple. Shoppers love buying luxuries that come boxed 

and bagged or gift-wrapped to take home, so create a 

department store atmosphere and take the hassle out of 

wrapping for your guests.” 

Tempt clients into spontaneous purchases with clever 

retail displays, visual merchandising and tactical selling. 

Set out “try me” tester products around the salon; create 

message-enhancing displays along the client’s journey 

and don’t forget that trial-sized products at reception 

make great stocking-filler impulse buys. Incentivise the 

team. Look at your sales from this time last year and 

aim to increase this by 10 per cent, says salon business 

consultant Carey Faulkner from Boostmysalon.co.uk. 

Once you have your goal, break it down into more 

manageable goals – in most cases it can mean just one 

more product sold per stylist per day. Here’s some 

festive retail inspiration… 

This 

Christmas ALFAPARF 

Milano has four beautiful 

gift sets available: diamond, 

reconstruction, moisture 

and nutritive. 


xpertpro.ie 

Schwarzkopf 

Professional’s BlondMe 

gift set includes All Blondes 

Shampoo and Mask. 

RRP €22.50 

schwarzkopf- 

professional.co.uk 

Help every client’s 

hair shine bright with a 

range of seven Christmas 

giftsets from JOICO. 


xpertpro.ie 

Keep extensions looking 

beautiful into the New Year 

with the Christmas Beauty 

Box from Great Lengths. 

RRP €90 

greatlengths.co.uk 

CHRISTMAS – ALL WRAPPED UP! 

Be Fabulous with 

Revlon Professional 

Normal C.R.E.A.M 

Shampoo and Conditioner 

and Fine Volume Spray. 

RRP €44 

revlonprofessional. 

com 

We love this 

R+Co Day+Night 

set, containing travel 

sizes of Park Ave Blow Out 

Balm and Death Valley Dry 

Shampoo spray. 

randco.com 

Clients 

can’t go wrong 

with an American Crew 

Essential Classic Kit – three 

products in a neat wash bag 

and a vial of WIN fragrance. 

RRP €39 

americancrew.com 


CHRISTMAS – ALL WRAPPED UP! 

The Hair 

Hangover Kits from 

Redken are perfect for 

those partying hard – 

give them as a gift 

with purchases. 

redken.co.uk 

This cute bear is 

free with each duo 

set from milk_shake. 

Choose from Colour 

Care, Repair & Care 

and Blonde Care. 

RRP €29.99 

milkshakehaircare. 

co.uk 

The Philip Kingsley 

Winter Hair Wishes set 

is lovely, especially that 

glittery washbag! 

RRP €80 

philipkingsley.co.uk 

Christmas is 

covered by ghd with its 

nocturne collection, but our 

fave is the platinum styler gift 

set, with a bag and two 

OPI nail polishes. 

RRP €225 

ghdhair.com 

Ooh, it smells 

like festive spirit 

with the Ultimate 

Christmas Gift from L’Oréal 

Professionnel’s Mythic Oil. 

RRP €39 

lorealprofessionnel. 

co.uk 

Cloud 

Nine has given 

its irons the Midas 

Touch this Christmas, with 

shimmering gold details 

contrasting the matte finish. 


professional.cloud 

Count down 

ninehair.com 

the days with Salon 

Services’ advent calendar, 

with treats from top hair 

and beauty brands. 

RRP €64 

salon-services.com 

Who 

doesn’t love a 

bit of sparkle? The 

Tangle Teezer 

Glitter Gem Compact 

Styler rocks! 

RRP €16.50 

tangleteezer.com 

Balmain Paris 

Hair Couture 

gift collections take 

glamour to new heights. 

Clients will love the Silk 

Perfume Set, with boudoiresque 

vaporiser. 

RRP €39 

balmainhair.com 


35

HAIR Tara Walshe. 

I N G 

C H A S 

36 


HAIR Amy Bejaoui. 

R A 

I N B O W S 

HOUSE OF 

COLOUR IS LIVING 

UP TO ITS NAME 

WITH A NEW READY- 

TO-WEAR COLLECTION 

THAT SHOWS OFF A 

WEALTH OF SHADES… 

PHOTOGRAPHY BY DAN BUTLER 


37

HAIR Niamh Daly. 

38 


HAIR Zara Mcentyre. 


39

40 


The thread 

that binds us 

Jason Miller offers a fresh interpretation of weaves that reveal threads of pastel 

and copper shades intricately woven to celebrate texture and movement 

PHOTOGRAPHY BY JASON MILLER 


41

42 


HAIR Jason Miller, Charlie Miller. MAKE-UP Lauren Gollan, 

Lauren Gollan Make-up Academy. DIGITAL ASSISTANT Phillip Dickson. 


43

IRELAND 

001_CoverIre.indd All Pages 23/08/2017 14:38 

IRELAND 

01_Cover JulAug 2.indd All Pages 06/07/2017 14:13 

IRELAND 

01_Cover Ireland3.indd All Pages 21/02/2017 15:41 

CLUB 

creativeheadmag.com/club 

SEPTEMBER/OCTOBER 2017 


€7.50 SEPTEMBER/OCTOBER 2017 


RISE OF 

THE BLONDE 

THE POWER OF PLATINUM… 

AND CARAMEL… AND HONEY… 

JULY/AUGUST 2017 


€7.50 JULY/AUGUST 2017 


NEW FRONTIERS 

L’ORÉAL COLOUR TROPHY GOES FOR BOLD 

FOR JUST 

£10 

YOU’LL GET 

• 6 issues of Creative 

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and prizes 

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Scene 

Sebastian 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Toni&Guy 

Sebastian Professional 

Toni&Guy 

Stephen Aiken 

Professional 

Sassoon Academy 

Shauna Forman 

Showstopper 

THE HOTTEST TALENT in hairdressing flocked to the legendary 

Roundhouse in Camden, London, for the Wella Professionals TrendVision 

Award 2017 UK & Ireland Final. Hairdresser Patrick Cameron was joined by 

DJ Lauren Laverne to host a night of extraordinary hair and celebrations. 

Fashion-forward Toni&Guy opened the show with Prismatic, a bright and 

on-trend collection that meshed colour with couture. After dinner and plenty 

of wine, the show continued with Equal from Sassoon Academy. This fusion 

of hair and art celebrated individual style, with incredible cuts and colours. 

Sebastian Professional presented the third and final show of the evening, 

E-Vokative. Celebrating four decades of creativity, this atmospheric show was 

accompanied by a live performance from singer-songwriter of the moment, 

Charlotte OC. Then it was time to get down to the business of awards. 

Competitors showed off their hard work on the runway, and waited eagerly 

to find out who would be representing Ireland at the Wella Professionals 

International TrendVision Award Final. Find out how they did overleaf… 

And the winners are… 

IRELAND COLOR VISION 

GOLD – Stephen Aiken, Conroy Hair 

SILVER – Alex Reid, Alan Keville for Hair 

BRONZE – Sharon Sheehan, AC Pure 

IRELAND CREATIVE VISION 

GOLD – Shauna Forman, House of Colour 

SILVER – Kathy McLean, Aviary Lane 

BRONZE – Carmel McGuirk, House of Colour 

PEOPLE’S CHOICE COLOUR 

VISION AWARD WINNER 

Stephen Aiken, Conroy Hair 

PEOPLE’S CHOICE CREATIVE 


Victor Hugo Pessoa, The Studio 


45

Top 

TRENDS 

CHOSEN FROM 8,000 applicants, 82 finalists from 

all over the world gathered at Excel in London 

for Wella Professionals International TrendVision 

Final. This year, Shauna Forman of House of Colour 

competed for Ireland in the Creative Vision category, 

and Stephen Aiken of Conroy Hair for Color Vision. 

The stunning gala show saw Wella Professionals new 

colour ambassador, Andreas Kurkowitz, on stage 

revealing 2018 trends, as well as a British by Design 

opening show that celebrated the work of leading 

UK names such as Marc Antoni, D&J Ambrose, 

Sanrizz, Robert Eaton and HOB Academy. Sassoon 

colour legend, Annie Humphreys, received a lifetime 

achievement award, ahead of Sassoon Academy 

unveiling a stunning colour-led presentation. And 

then it was the moment everyone had been waiting 

for – Patrick Cameron returned to host the Awards 

grand final, with New Zealand taking home both the 

Color Vision and Creative Vision Platinum titles. 

British by Design 

46 


Mana Dave 

Kylie Hayes 

And the winners are… 

COLOR VISION 

PLATINUM – Mana Dave, Blaze, New Zealand 

GOLD – José Quiñones, Peter Cardon Salon, Puerto Rico 

SILVER – Alexander De Lara, Jing Monis Salon, Philippines 

BRONZE – Vic Chung, Una Hair Salon, Taiwan 


PLATINUM – Kylie Hayes, Moha Hairdressing, New Zealand 

GOLD – Gisleine Bernhardt, Casa Peluqueria, Brazil 

SILVER – Marina Krushelnitskaia, Osipov Image Studio, Russia 

BRONZE – Chu Lin, Una Hair Salon, Taiwan 

PEOPLE’S CHOICE COLOUR 


Taner Yildiz, Yildirim Ozdemir, Turkey 

PEOPLE’S CHOICE CREATIVE 


Kai Jung, Juno Hair, South Korea 


47

Katherine Ryan 

Dylan Bradshaw 

Danielle Kennedy and Tony Heffernan of Lloyds Hair 

Laughter, love & 

LEGENDS 

FOR THE SECOND year, salons from Ireland were welcomed to the Most Wanted and 

It List Awards and with a new host at the helm – the acerbic and amazing Katherine 

Ryan – the night was a storming spectacle! The place was abuzz from the moment 

London’s Guildhall doors were flung open. Hairdressers from across the Republic 

of Ireland and the UK flooded the venue’s historic halls, eager to honour the best of 

the industry. Lloyds Hair of Waterford took home the Supreme Team trophy, while 

Dylan Bradshaw won Exceptional Stylist for the second year in a row. Alongside our 

Irish winners, Sophia Hilton of Not Another Salon’s four wins were a record and Errol 

Douglas MBE was crowned Creative Talent Legend, having taken home the award 

three times. Head online to relive the night at creativeheadmag.com/mostwanted 

48 


CREATIVE HEAD EDUCATION 

"It's me!" 

e ducation 

OUR 

FEATURED ARTIST 

IN NOVEMBER IS 

PAUL DENNISON 

The L’Oréal Professionnel 

Colour Specialist and 

creative technical director 

at Ken Picton Salons on 

#FormulaFriday, conceptual 

colour and why he always 

keeps a Sharpie handy! 

"... and then it's my turn!" 

OUR 

FEATURED ARTIST 

IN DECEMBER IS 

SYD HAYES 

The 2017 Most Wanted Session 

Stylist and BaByliss PRO ambassador 

will be fresh from his spellbinding turn 

at the first Creative HEAD Education 

Featured Artist event – come and 

venture inside his wonderful world… 

e ducation 

HEAD ONLINE NOW! 

CREATIVEHEADMAG.COM/EDUCATION

Behind the scenes at a 

#ChanelBeauty shoot 

for U magazine 

With the team and our gorgeous model 

at L'Oréal Colour Trophy 

My @hairdressinglive tutorial 

using @lorealpro 

Cover of @independent.ie 

Life with @aoibhingarrihy 

In the 

frame 

Claudia Walsh, senior stylist at Davey Davey 

(@claudiawalshhair), snaps away 

Behind the scenes of a 

@daveydavey23 shoot 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

So much fun 

@notanotheracademy 

The ultimate blonde – 

my signature look 

Vintage waves for 

1916 shoot for 

@socialandpersonal 

'60s vibes with 

a modern twist 

A fresh set of 

@greatlengths - ireland 

extensions on @alexfierens 

50 


ADD SOME SPARKLE 

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NEW 

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COLLECTION 

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Because nothing screams joi like playful pops of shimmery color... 

New InstaTint ® Rose Gold, Violet Opal and Amethyst - three dazzling zero-commitment-colors-in-a-can! Microfine 

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the joi of healthy hair

Creative HEAD Ireland Christmas2017

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