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Training<br />

Guide<br />

For Advisers & Staff


Table of Contents<br />

Opening Remarks & Updates<br />

Opening Remarks | James M. Jones, Founder.......................................03<br />

Opening Remarks | Seth B. Stewart, President.....................................05<br />

Compliance Polices & Procedures | Pam Ruhe & Seth Stewart.......07<br />

Internal Systems & Procedures<br />

Advisors Assistant CRM | Seth Stewart & Andre Mclean....................09<br />

BrookstoneFinancial.com | Seth Stewart...............................................11<br />

Ring Central - VOIP | Seth Stewart...........................................................13<br />

Screen Meet | Seth Stewart.......................................................................15<br />

eMoney | Seth B.Stewart............................................................................17<br />

Riskalyze Risk Profiling | Seth Stewart.....................................................19<br />

02


Opening Remarks<br />

JAMES M. JONES, FOUNDER<br />

OPENING REMARKS & UPDATES<br />

03


Notes<br />

Questions...<br />

OPENING REMARKS & UPDATES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

04


Opening Remarks<br />

SETH B. STEWART, PRESIDENT<br />

The industry is changing rapidly. “Either growing fast, or dyeing slow”<br />

There is no middle ground”<br />

The new revenue model<br />

Less Human Interaction=Pay Less, More Human Interaction=Pay More<br />

OPENING REMARKS & UPDATES<br />

Marriage of “High Tech & High Touch”<br />

A great experiences starts with A standardized experience<br />

One Relationship A Team of Professionals<br />

Working as a Team – Commission Splitting Guidance (Handout)<br />

New Additions & Announcements<br />

The Brookstone Handbook<br />

Internal/External Updated Contact Sheet<br />

Online Adviser Resource Center<br />

Long Term Care Opt-Out<br />

Split Case Worksheet<br />

No longer accept business on alternatives and annuities that do not feed<br />

data – no current list because it’s a moving target. Must feed data in one of<br />

the following methods:<br />

DST Vision<br />

Direct from sponsor<br />

Custodial Platforms<br />

Technology Partners & Production Minimums<br />

CRM – NO CHARGE<br />

eMoney - $150 Month (FREE @ $50K Annual GDC)<br />

Riskalyze - $125 Month (FREE @ $50K Annual GDC)<br />

Charges will be retroactively credited when production<br />

minimums are met for each rolling period 1/1-12/31<br />

05


Notes<br />

Questions...<br />

OPENING REMARKS & UPDATES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

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.................................................<br />

06


Compliance Polices &<br />

Procedures<br />

PAM RUHE & SETH STEWART<br />

Compliance doesn’t have to be complicated if you use common sense<br />

The basic “Do’s & Don’ts”<br />

No Guarantees – Annuities with Disclosure (Based on claims paying ability)<br />

No Client Testimonials<br />

OPENING REMARKS & UPDATES<br />

No Misleading Statements<br />

The process to submit for compliance approval –<br />

BrookstoneFinancial.com – Advisor Resource<br />

Outside Speaking Engagements & Workshops<br />

Invitations – (Yes! I would like added to “Events Page”)<br />

Presentations<br />

Social Media Posts<br />

Print/Radio/TV<br />

Consolidated Reporting Policies & Procedures<br />

No printed, consolidated reports can be distributed to clients<br />

Clients can be offered online access to consolidated reporting<br />

(eMoney Example)<br />

Updated disclosures and documents obtained by all advisers<br />

07


Notes<br />

Questions...<br />

OPENING REMARKS & UPDATES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

08


Advisors Assistant CRM<br />

SETH STEWART<br />

The Basics<br />

Creating A Client File with Contact Information<br />

Searching for Client Files – Recently Viewed<br />

INTERNAL SYSTEMS & PROCEDURES<br />

Calendar, Tasks, & Events<br />

Tagging Clients & Multiple Advisors<br />

Clients may be emailed notification – Appointment w/Gmail usage only<br />

Setting Re-Occurring Events<br />

Notes & Follow-Ups<br />

Scanned Files – Files Tab<br />

Submitting a client service request<br />

Be specific in the description<br />

Set Priority<br />

Assign to appropriate team member<br />

Requesting New Business Paperwork – AA Process<br />

Pull up client file<br />

Make sure all aspects of client file are complete and up to date<br />

Go to “Event” tab<br />

“Add” a “Task”<br />

Sub Type = Paper<br />

Describe the transaction in Notes<br />

Where are the funds currently?<br />

Where are they going?<br />

Is it qualified money, or non-qualified money?<br />

Do we need transfers, or is this an advisor/client requested rollover<br />

Assign to service team member Pam Ruhe<br />

Change to “High Priority”<br />

Submit<br />

09<br />

Paperwork will be emailed with pre-populated fields when available


Notes<br />

Questions...<br />

INTERNAL SYSTEMS & PROCEDURES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

10


Advisors Assistant CRM<br />

ANDRE MCLEAN<br />

Submitting New Business Paperwork<br />

INTERNAL SYSTEMS & PROCEDURES<br />

AA Flex Fields – TD CLIENTS ONLY<br />

Model Notes<br />

Billing Exclusions<br />

Security Holds<br />

Local Submissions<br />

All paperwork should be submitted directly to Andre McLean for<br />

Scrubbing and Processing<br />

Remote Submissions<br />

New Business Submission under “Advisor Resource” link<br />

What to expect after new business is submitted<br />

The importance of setting the new client expectation and briefly describing<br />

the internal process and each team member's role<br />

New Business will be added to SmartSheet Commission Tracking<br />

Internal workflows will be triggered to include<br />

Weekly “Courtesy Call” from internal staff – Let them know we<br />

are on top of things<br />

Service workflow will be set based upon client status or<br />

advisor suggestion (1,2, or 4 calls per year)<br />

11


Notes<br />

Questions...<br />

INTERNAL SYSTEMS & PROCEDURES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

12


Brookstone Financial.com<br />

SETH STEWART<br />

Event Information & RSVPs<br />

www.brookstonefinancial.com/events<br />

INTERNAL SYSTEMS & PROCEDURES<br />

Adding Clients & Prospects to Email Newsletter<br />

www.brookstonefinancial.com/subscribe<br />

Notes/Questions...<br />

13<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................


Ring Central - VOIP<br />

SETH STEWART<br />

Adviser Dashboard<br />

Checking and Changing Voicemail<br />

Call handling capabilities<br />

Conference Calling<br />

Ring Central App<br />

Notes/Questions...<br />

INTERNAL SYSTEMS & PROCEDURES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

14


Screen Meet<br />

SETH STEWART<br />

Easy to use, No Downloads for participant<br />

Must be scheduled<br />

Downloading the software to desktop<br />

INTERNAL SYSTEMS & PROCEDURES<br />

Hosting & Joining a meeting<br />

Notes/Questions...<br />

15<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

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.................................................


16


eMoney<br />

SETH STEWART<br />

“A tool, NOT a crutch”<br />

Tapping into the eMoney adviser service & case design team<br />

Helping clients make better financial decisions<br />

INTERNAL SYSTEMS & PROCEDURES<br />

Use sample client for client/prospect introduction<br />

Client/Prospect Onboarding<br />

Lead Generation – Basic Inputs<br />

Prospect Onboarding – More thorough fact finder<br />

Account Aggregations & Client Portal<br />

Linking Accounts<br />

Adviser level<br />

Client Level<br />

Invite to Client/Prospect Portal<br />

Alerts<br />

Adviser Level<br />

Client Level<br />

Prospecting the Data<br />

The Vault<br />

The ability to post task items and suggestions to client web-site<br />

Review Previous Proposals (Vault)<br />

Schedule Para meds<br />

Presentation Mode – Protect Client/Prospect Data<br />

Client sharing rules<br />

All clients MUST BE shared with servicing team members<br />

17


Notes<br />

Questions...<br />

INTERNAL SYSTEMS & PROCEDURES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

18


Riskalyze Risk Profiling<br />

SETH STEWART<br />

The new generation of risk profiling<br />

INTERNAL SYSTEMS & PROCEDURES<br />

Completing a risk profile<br />

Face to face<br />

Email link<br />

Web-site link – BrookstoneFinancial.com<br />

Entering a client/prospect portfolio<br />

Selecting a model allocation<br />

Adding an annuity<br />

Generating reports & proposals<br />

The eMoney Integration<br />

Required for advisors making customized recommendations<br />

Custom allocations must be within 5 +/- Risk Score.<br />

17


Notes<br />

Questions...<br />

INTERNAL SYSTEMS & PROCEDURES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

18


Table of Contents<br />

Strategic Partners | Gradient Insurance Brokerage<br />

Fixed Annuity | Jay Guerin..........................................................................21<br />

Life Insurance | TJ Scott..............................................................................22<br />

Custodial Platforms & Portfolio Management<br />

Pershing | Seth Stewart..............................................................................23<br />

TD Ameritrade | Seth Stewart & Andre McLean...................................25<br />

BillFin Fee Billing Software | Seth Stewart..............................................27<br />

LSA Models & Website | Seth Stewart.....................................................29<br />

Sales & Marketing Opportunities<br />

RMS - 401K Management | Seth Stewart...............................................31<br />

BofI Advisor | Seth Stewart.........................................................................32<br />

Platinum Strategies | Seth Stewart..........................................................33<br />

20


Fixed Annuity<br />

JAY GUERIN<br />

How Gradient Annuity Supports Brookstone Advisers<br />

Tools & Illustrations<br />

Case Design & Support<br />

INTERNAL SYSTEMS & PROCEDURES<br />

Top Carriers & Highlights(Must Have Online Portal)<br />

Accumulation Play<br />

Income Play<br />

Death Benefit Play<br />

Notes/Questions...<br />

21<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

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Life Insurance<br />

TJ SCOTT<br />

How Gradient Life Team Supports Brookstone Advisers<br />

Tools & Illustrations<br />

Case Design & Support<br />

Top Carrier Offerings & Highlights (Must Have Online Portal)<br />

Notes/Questions...<br />

INTERNAL SYSTEMS & PROCEDURES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

22


Pershing<br />

SETH STEWART<br />

Primary custodian for alternative investments<br />

CUSTODIAL PLATFORMS & PORTFOLIO MANAGEMENT<br />

Fee Schedule<br />

Pershing deposits can’t be made without signed Contribution form.<br />

New CSS docs are necessary when adding funds to an established investment<br />

(GWG, Variable annuity) as ratios may be changed.<br />

Pershing Systematic Reinvestment is now possible<br />

No client signature necessary<br />

23


Notes<br />

Questions...<br />

CUSTODIAL PLATFORMS & PORTFOLIO MANAGEMENT<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

24


TD Ameritrade<br />

SETH STEWART & ANDRE MCLEAN<br />

Managed Account Custodian<br />

CUSTODIAL PLATFORMS & PORTFOLIO MANAGEMENT<br />

Fee Schedule<br />

Necessary Account Documents & Purpose<br />

Managed Account Agreement<br />

Driver’s License Copy<br />

Account Applications<br />

Transfer Forms – When Applicable<br />

Commonly Used Optional Forms & Purpose<br />

Advisor Move Money Authorization (Qualified & Non-Q)<br />

Ongoing contributions and/or withdrawals<br />

Household Statement Form<br />

Checkbook/Debit Card Access<br />

Transactions against cash position only<br />

Electronic Check Deposit<br />

25


Notes<br />

Questions...<br />

CUSTODIAL PLATFORMS & PORTFOLIO MANAGEMENT<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

26


BillFin Fee Billing Software<br />

SETH STEWART<br />

Quarterly client fee billing – Example Statement<br />

CUSTODIAL PLATFORMS & PORTFOLIO MANAGEMENT<br />

Flexible Payment Schedules & Methods<br />

AUM Fee<br />

Flat Fee<br />

Proportionately from each account or individually directed fee<br />

Account Deduction<br />

Pay by Check<br />

Billing Exclusions<br />

Time based discounts<br />

27


Notes<br />

Questions...<br />

CUSTODIAL PLATFORMS & PORTFOLIO MANAGEMENT<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

28


LSA Models & Website<br />

SETH STEWART<br />

Username & Password<br />

CUSTODIAL PLATFORMS & PORTFOLIO MANAGEMENT<br />

Philosophy - Low Cost Asset Allocation Strategies<br />

Risk Profile & Model Pairing<br />

VA & Mutual Fund Direct Model Allocations<br />

Web-Site Navigation & Reporting<br />

Reports<br />

Model Allocations<br />

Performance Reports<br />

Market Commentary<br />

29


Notes<br />

Questions...<br />

CUSTODIAL PLATFORMS & PORTFOLIO MANAGEMENT<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

30


RMS - 401K Management<br />

SETH STEWART<br />

The possibilities and positioning<br />

Knowing where your future rollovers are coming from<br />

SALES & MARKETING OPPORTUNITIES<br />

Notes/Questions...<br />

31<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................


BofI Advisor<br />

SETH STEWART<br />

Adviser Sign-Up<br />

Banking solutions for modern clients<br />

Money Markets, Checking Savings, CDs<br />

Notes/Questions...<br />

SALES & MARKETING OPPORTUNITIES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

32


Platinum Strategies<br />

SETH STEWART<br />

SALES & MARKETING OPPORTUNITIES<br />

33


Notes<br />

Questions...<br />

SALES & MARKETING OPPORTUNITIES<br />

.................................................<br />

Doodle Space<br />

........................................................................................................................................<br />

........................................................................................................................................<br />

.................................................<br />

34


Securities offered through Center Street Securities, Inc. (CSS), a registered Broker-Dealer and Member FINRA and SIPC. James Jones is an<br />

Investment Advisor Representative with advisory services offered through Center Street Advisors, LLC, (CSA) a SEC Registered Investment<br />

Advisor. All other Brookstone Financial Investment Advisor Representatives offer Investment Advisory Services through PMB Capital al<br />

Management LLC (PMB), a Registered Investment Advisor. Brookstone Financial, PMB, CSS and CSA are independent of one another.

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