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Smorgasboarder_11_May-2012

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So much to<br />

Queenstown<br />

Migrating from the ‘West Island’ when he was just 17 Jase Johns<br />

was always keen to settle in ‘The Adventure Capital of the World’.<br />

Today Jase, and his business partner, Jon, own and run<br />

Queenstown’s iconic NZSHRED - Snow, Surf & Street store, in the<br />

main Shotover Street of town.<br />

The boys are really focused on providing their customers with a<br />

wholistic experience of what the area has to offer through the<br />

relationships they have developed with other like-minded local<br />

businesses. To them, they are primarily a snow store but they also<br />

want to embrace what else there is to do beyond just the snowfields.<br />

“We want our customers to enjoy themselves and see and do as<br />

much as we can offer from the acrobatics undertaken on features<br />

at SnowPark to the all round diversity of terrain and experience at<br />

Cardrona Alpine Resort, the steep and deep of the Saddle Basin at<br />

Treble Cone, to the less commercial, country hospitality delivered by<br />

Mike, Louise and crew at Ohau Lodge & Ski Area.”<br />

Being the only retailer in Queenstown to sell surfboards, they also<br />

want their customers to get wet.<br />

“We’ve developed close ties with Nick Smart’s surf school at Curio<br />

Bay in The Catlins, a nearby rugged and remote area of coastline,<br />

assisting our customers with surf lessons and accommodation. It’s an<br />

experience for sure.”<br />

The Southern Lakes region has also proven popular with SUP-ers.<br />

“The abundance of massive freshwater lakes throughout the South Island<br />

has opened this activity up to standup paddleboarders. In addition to this,<br />

technological developments in boards have opened up opportunities to<br />

spend time in rivers and stretch further to the high altitude Alpine Lakes.”<br />

Snowboarding, surfing, SUPing and even mountain biking... Whatever<br />

you fancy, Queenstown has it all and if you are in the need for some<br />

gear you should go to the guys who cater for all the disciplines.<br />

We sure as hell can’t wait to get there.<br />

BIGGEST Ski Area easily<br />

accessed from Queenstown<br />

HIGH elevation means quality<br />

snow and huge views<br />

EASY drive or bus ride from<br />

Queenstown or Wanaka<br />

For more information or to buy<br />

your lift passes, rental, lessons<br />

and more...<br />

35 Shotover St,<br />

QueenStown, or<br />

18 Dunmore St, wanaka<br />

www.cardrona.coM<br />

www.onepassnz.com<br />

Snow?<br />

Never mind, they’ve got<br />

inflatable SUPs<br />

may/jun <strong>2012</strong><br />

<strong>11</strong>9

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