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Hi guys,<br />
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Hi guys,<br />
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Hi guys,<br />
Dear <strong>Vans</strong> Family,<br />
Here we are again with a Peanuts Colab!<br />
And it’s not the last one!<br />
Because in HO17 we will do 2 amazing <strong>Vans</strong> X Peanuts launches with<br />
these cool characters!<br />
To focus on the first one, to follow the hype created by our amazing<br />
marketing story that we launched on the 2nd of June 2017 in all our<br />
<strong>Vans</strong> Stores, on the 6th of October 2017 the 2nd drop will be live.<br />
Peanuts Lovers will have many styles perfectly tailored for them with a<br />
darker feel and you will see that the Peanuts prints are offered in all the<br />
iconic <strong>Vans</strong> silhouettes.<br />
The October delivery of <strong>Vans</strong> x Peanuts footwear will include many<br />
styles that fuse <strong>Vans</strong> Classic icon silhouettes with vintage comic details.<br />
A modern take on monochromatic footwear can be seen on the Sk8-Hi<br />
and Old Skool both which feature solid canvas and sidewall with allover<br />
Charlie Brown and Snoopy illustrations. <strong>Vans</strong> channels the Sunday<br />
Funnies with a comic strip-inspired Authentic that showcases scenes<br />
from some of the Peanuts most memorable moments.<br />
The Peanuts gang and their dance party can be found on the Authentic<br />
and quarter panels of the Old Skool.<br />
The many faces of Snoopy make their way onto the Checkerboard Slip-<br />
On, an icon of <strong>Vans</strong>’ heritage.<br />
Everlasting love and friendship is showcased across the Classic Slip-On<br />
with Charlie Brown, Snoopy and Woodstock featured in a loving<br />
embrace. If you look closely, you’ll see “best friends” embossed within<br />
the toe bumper.<br />
A capsule collection of <strong>Vans</strong> x Peanuts apparel and accessories will also<br />
be available in men’s and women’s size runs. The men’s, women’s and<br />
boys collection matches back to the footwear patterns, so you will be<br />
able to channel Charlie Brown and Snoopy with a selection of tees,<br />
hats, backpacks and socks.<br />
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Are you ready for the Hard Launch on October the 6th?<br />
12 footwear,7 apparel and 10 accessories options will be on your shelves<br />
and on your tables soon!<br />
Just to refresh your mind, some Peanuts history for you:<br />
Charles Schulz debuted his first-ever Peanuts comic strip on October 2nd,<br />
1950, in nine newspapers around America. 65 years and nearly 18,000<br />
strips later, the simple wisdom of Charlie Brown, Lucy, Snoopy and the<br />
whole gang has touched millions of readers and will touch thousands of<br />
<strong>Vans</strong> consumers too.<br />
Charlie might be a fictional comic book character but he’s got a lot to say<br />
and gives us a lot to think about: Charlie’s just a little socially awkward<br />
kid who has some shifty friends, but, when you think about it, lots of what<br />
he says is damn close to wise! I mean, sure, he might be a bit gloomy at<br />
times but Charlie’s words are definitely a fun read.<br />
Hi guys,<br />
Just a head’s up for you, with the June Peanuts drop our Top 5 doors were<br />
London Carnaby, Birmingham, Barcellona Portaferrisa, London Camden,<br />
Roma Via del Corso.<br />
All together sold around 2100 uts, so Guys let’s beat this record!<br />
Come on
WEEK 39<br />
% of total sales<br />
SALES<br />
+9.35%<br />
CR 9.43%<br />
0.2 BP<br />
COMP UPT 1.35<br />
+1.23%LY<br />
SCANDO<br />
UK SOUTH<br />
ITALY<br />
SPAIN<br />
GAS<br />
BENELUX<br />
UK NORTH<br />
EMERGING<br />
FRANCE<br />
3.4%<br />
4.3%<br />
4.5%<br />
11.4%<br />
11.2%<br />
11.3%<br />
17.7%<br />
15.5%<br />
20.6%<br />
1<br />
2<br />
3<br />
Marseille +76.31%<br />
Liverpool +47.46%<br />
Strasbourg +47.39%<br />
Paris Bastille 16.94%<br />
Dusseldorf 14.95%<br />
Lille 14.28%<br />
Rotterdam 13.75%<br />
Amsterdam Runstraat 13.39%<br />
Glasgow 1.80<br />
Cardiff 1.79<br />
Edinburgh 1.68<br />
Rome porta di Roma 1.64<br />
Milan Buenos Aires 1.59<br />
Roma Porta di Roma € 70.24<br />
Milan Buenos Aires € 67.83<br />
Paris Bastille € 65.44<br />
Vienna € 65.19<br />
Paris Beaubourg €64.05<br />
5.15%<br />
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WEEK 39<br />
% of total sales<br />
SALES<br />
+4.35%<br />
CR 9.441%<br />
-1.3 BP<br />
COMP UPT 1.47<br />
-1.86%LY<br />
FRANCE<br />
ITALY<br />
UK SOUTH<br />
EMERGING<br />
UK NORTH<br />
BENELUX<br />
SPAIN<br />
GAS<br />
2.1%<br />
3.5%<br />
12.4%<br />
6.7%<br />
8.3%<br />
18.5%<br />
22.7%<br />
25.9%<br />
1<br />
2<br />
3<br />
York +34.4%<br />
Wolfsburg +25.78%<br />
La Reggia +22.08%<br />
Il Saint Denis 16.96% Livingston 2.04 Agira €44.20<br />
Mendrisio 13.53% Bridgend 1.86 Fraciacorta € 42.27<br />
Birmingham RW 13.51% Serravalle 1.82 Mendrisio €42.02<br />
P alma de M allo rca 13.02% Mendrisio 1.74 Serravalle €41.75<br />
Zweibrucken 12.42% Agira 1.74 La Reggia €40.34<br />
5.78%<br />
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<strong>Vans</strong> magazine – e-com<br />
Week 39 KPIs<br />
SALES / LY € 453 +54%<br />
CR / LY 1.85% +11.2%<br />
AOV / LY € 63.77 -1.6%<br />
UPT / LY 1.28 -1.7%<br />
MOST ONSITE SEARCHED WORDS<br />
1- OLD SKOOL<br />
2- PLATFORM<br />
3- THRASHER<br />
4- PEANUTS<br />
5- SK8-HI<br />
E COMMERCE<br />
Latest News<br />
THE SK8-HI NOT JUST ONE<br />
THING – focus on SK8-HI<br />
MTE & Design Assembly as<br />
secondary stories<br />
Customs push through the<br />
banner and newsletter<br />
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RETAIL TOP 3 FOOTWEAR<br />
SEASONAL FA17<br />
- WEEK 39 -<br />
2. VA348FPXB UA<br />
OLD SKOOL MTE<br />
(MTE) FROST<br />
1. VA3B3UY28 UA<br />
OLD SKOOL<br />
PLATFOR<br />
Black/White<br />
3. V00ZD4OUH MN<br />
OLD SKOOL PRO<br />
BLACK/GUM/GUM<br />
€ 9062 Net Value<br />
120 Units sold<br />
€ 14201 Net Value<br />
232 Units sold<br />
€ 10779 Net Value<br />
181 Units sold
RETAIL TOP 3 APPAREL & ACCESSORIES<br />
SEASONAL FW17<br />
- WEEK 39-<br />
V00YX0K1O<br />
VANS CLASSIC CREW<br />
PORT ROYALE<br />
€ 60.00<br />
€ 5633 Net Value<br />
116 Units sold<br />
VA36KYBLK<br />
MN TORREY FLEECE<br />
Black<br />
€ 75.00<br />
€ 5670 Net Value<br />
96 Units sold<br />
VA36JRBLK<br />
MN CRESTVIEW<br />
Black<br />
€ 140.00<br />
€ 5138 Net Value<br />
47 Units sold<br />
V00NZ04QU<br />
WM REALM BACKPACK<br />
Port Royale<br />
€ 35.00<br />
€ 1793 Net Value<br />
64 Units sold<br />
V002TM9RJ<br />
MN OLD SKOOL PLUS<br />
True Black<br />
€ 50.00<br />
€ 1805 Net Value<br />
45 Units sold<br />
V00NZ0O2I<br />
WM REALM BACKPACK<br />
FALL FLORAL<br />
€ 45.00<br />
€ 1640 Net Value<br />
46 Units sold<br />
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“GOOD GRIEF!” <strong>Vans</strong> and Peanuts are back with other two<br />
drops in HO17.<br />
Footwear, Apparel & Accessories featuring Charles M. Schulz’s iconic<br />
characters and artwork from the classic holiday special!<br />
Inspired by vintage comics themed around the holidays, the <strong>Vans</strong> x<br />
Peanuts Collection is guaranteed to be Joe Cool-approved.<br />
Now, in October the first drop will hit your doors, coming with<br />
interesting prints for men, women and kids! For all the details just<br />
continue reading the next pages…
HARD LAUNCH: 6 th OCTOBER 2017<br />
Please don’t display the styles before this date!<br />
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UNISEX - ALL STORES<br />
DISTRIBUTION<br />
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MEN<br />
OUR FAVOURITE PIECES OF THE APPAREL AND ACCESSORIES COLLECTION<br />
All Stores<br />
Our favourite Peanuts<br />
character Charlie Brown<br />
is the star of the<br />
collection! His Skate is<br />
broken because his<br />
tricks are too rad for the<br />
street, «Good Grief!»<br />
All Stores<br />
C Stores<br />
The Good Grief Jockey is<br />
amazing and its low<br />
profile logo and the<br />
broken skate are the<br />
perfect mix of cuteness<br />
and street style.<br />
All Stores<br />
C Stores<br />
The Peanuts backpacks<br />
are exactly how we<br />
needed them: loud and<br />
fun!<br />
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WOMEN<br />
B STORES<br />
DISTRIBUTION<br />
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WOMEN<br />
OUR FAVOURITE PIECES OF THE APPAREL AND ACCESSORIES COLLECTION<br />
All Stores<br />
The Women collection is characterised by a ton sur ton Snoopy print,<br />
which makes the graphics more refined and interesting. The backhit<br />
on the fleece is very cool and very big, but still makes the piece<br />
commercial and easy to wear. Your favourite black crew fleece, but<br />
better!<br />
The Realm is a Realm Plus, so in addition to the collection’s black<br />
Snoopy print, also you get increased internal storage space, a pc<br />
sleeve and useful external side pockets.<br />
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KIDS&TODDLERS<br />
B STORES DISTRIBUTION<br />
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BOYS<br />
OUR FAVOURITE PIECES OF THE APPAREL AND ACCESSORIES COLLECTION<br />
A Stores<br />
Chest and Back Hits with<br />
the complete Peanuts<br />
family, Snoopy on the<br />
sleeve, what else would<br />
you want from the most<br />
amazing t-shirt in the boys<br />
assortment?<br />
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KIDS&TODDLERS<br />
A STORES DISTRIBUTION<br />
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OUTLET TOP 3 FOOTWEAR<br />
SEASONAL FA17<br />
- WEEK 39 -<br />
2. VOYY0XT MN<br />
MILTON (suede)<br />
black/white<br />
1. VOYYAJQ MN<br />
MILTON (Suede)<br />
wine/white<br />
3. V00348K7D MN<br />
Winston Hi MTE<br />
(MTE) Black<br />
€ 9498 Net Value<br />
243 Units sold<br />
€ 10670 Net Value<br />
275 Units sold<br />
€ 9640 Net Value<br />
213 Units sold<br />
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OUTLET TOP 3 APPAREL & ACCESSORIES<br />
SEASONAL FW17<br />
- WEEK 39-<br />
VA2YO6BLK<br />
MN CULVER<br />
Black<br />
€ 50.00<br />
€ 5233 Net Value<br />
135 Units sold<br />
VA2YVSBLK<br />
Admiralty Crew<br />
Black<br />
€ 33.00<br />
€ 8325 Net Value<br />
320 Units sold<br />
V002MNKEY<br />
MN OTW CREW<br />
Dress Blues/Tru<br />
€ 40.00<br />
€ 5176 Net Value<br />
163 Units sold<br />
VA38A9KOU<br />
MN PLANNED PACK-B<br />
BLACK/ASPHAL<br />
€ 36.00<br />
€ 2176 Net Value<br />
80 Units sold<br />
V00ONIX8V<br />
OLD SKOOL II BACK<br />
Concrete/Black<br />
€ 26.00<br />
€ 2303 Net Value<br />
111 Units sold<br />
V00NZ09NZ<br />
WM REALM BACKPACK<br />
Black/Port Royal<br />
€ 23.00<br />
€ 1953 Net Value<br />
105 Units sold
PLEASE REMEMEBER THAT THE MTE LABEL IS<br />
YOUR TOOL TO TELL THE MTE STORY TO OUR<br />
COSTUMERS ALSO IN OUTLETS!<br />
Nothing better to sell during the first MTE<br />
period: October!<br />
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The footwear MTE collection<br />
provides premium water resistant leather and suede uppers,<br />
warm linings, and a heat retention layer between the sockliner<br />
and outsole to keep feet warm and dry.<br />
VA347ZLR3<br />
Winston (MTE) Gray/Gray<br />
€ 56.00<br />
V18NDW5<br />
Winston Decon (MTE) black/pink<br />
€ 53.00<br />
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ASTRID OUDHEUSEN<br />
28 September – 12 October<br />
A retrospective gallery show on Dutch<br />
artist Astrid Oudheusen.<br />
ANNAPURNA SKATEPARK<br />
October 5 th<br />
About Skate Nepal:<br />
Skate Nepal is a recent non-profit<br />
organisation based in London.<br />
Their aim is to spread awareness for<br />
the social, creative and cultural benefits<br />
of skateboarding to both the younger<br />
and older generations of Nepal.<br />
http://houseofvanslondon.com/<br />
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Dear <strong>Vans</strong> Family,<br />
This is the first time I write something personal<br />
to other people.<br />
But…… you are not ”other people” to me You<br />
are my VANS family.<br />
It might seem strange to feel part of a family<br />
even if you don’t know every single member of<br />
it. But this is how it is.<br />
<strong>Vans</strong> spirit belongs to us and let us feel like a<br />
real Family.<br />
An old proverb says:<br />
IF YOU WANT A YEAR OF PROSPERITY YOU GROWHT THE<br />
WHEAT. IF YOU WANT AN HUNDRED YEAR OF PROSPERITY YOU<br />
GROWHT THE PEOPLE.<br />
Finally, here in VANS I feel like I am someone!<br />
And not just a number, I am Manuela and my<br />
commitment is to let all my team members feel<br />
the same .<br />
Let’s go back to Mallorca - RLS 2017. What is<br />
my gift , my learning from there?<br />
Richness at heart.<br />
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After my last work experience before <strong>Vans</strong> I felt really disappointed<br />
by the people who surrounded me professionally.<br />
I had a really difficult moment in my family ending with the loss of<br />
an essential person for me.<br />
In my annual interview I received negative feedback saying I had<br />
not grown up as a manager and the store had resented it….<br />
Well , in that moment I felt like a number. Sad enough.<br />
RLS 2017 taught me who I want to be, for myself and for my family.<br />
I want to grow my team and to grow myself with them. With<br />
passion and enthusiasm. Because only together we can.<br />
I can’t wait to see you all again at RLS 2018 , hopefully very soon.<br />
<br />
With love<br />
Manuela<br />
SM <strong>Vans</strong> Milan Carugate<br />
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DEAR VANS TEAM,<br />
AS PROMISED IN THE LAST<br />
VANS MAGAZINE,<br />
IT’S TIME TO ANNOUNCE THE WINNERS OF THE<br />
FOR SEPTEMBER.<br />
FIRST OF ALL WE WOULD LIKE TO<br />
THANK YOU ALL<br />
FOR YOUR GREAT COMMITMENT AND<br />
FOR ALL OF YOUR EFFORTS.<br />
BUT…IT S NOW TIME TO SEE WHO IS ON THE<br />
PODIUM FOR EACH DISTRICT……<br />
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MILAN<br />
CAROSELLO<br />
Veronica De<br />
Capitani<br />
SERRAVALLE<br />
Jessica<br />
Funari<br />
BRISTOL<br />
Max<br />
Parkes<br />
BRIDGEND<br />
Sammy Jo<br />
Kendall<br />
GLASGOW<br />
Rachel<br />
Kirkpatrick<br />
LIVINGSTON<br />
Jamie Walker<br />
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LYON<br />
Déborah<br />
Bathelemy<br />
A6<br />
Eva Lopes<br />
Fernandes<br />
GOTHENBURG<br />
Felix Larsson<br />
PARNDORF<br />
Iris Szeliansky<br />
ROTTERDAM<br />
Fiona Van Peski<br />
SAN SEBASTIAN<br />
Nerea<br />
Rodriguez<br />
SEVILLA<br />
Agustin<br />
Mallenco<br />
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Hello Guys,<br />
I just want to bring your attention to<br />
Jake: our NEW 20hour. Jake is only on his<br />
5th week in store and has made so much<br />
positive progress its inspiring! Last<br />
week, Jake made a sale of £400! 2x<br />
Womens jackets, 2x Womens hoodies and<br />
a Mens Torrey Coach jacket. This was<br />
particularly impressive due to there being<br />
an obvious language barrier between Jake<br />
and his customers, and Jake overcome<br />
that with adjusting his behaviour and body<br />
language to make the customer feel<br />
confident! To top off Jakes first month, he<br />
also won the UPT bingo with the sales of<br />
Shoes & Socks, T-Shirt & Jeans, Same<br />
Colourway/Different Item, Jacket & T-<br />
Shirt, Backpack & Hat, Shoes & Nikwax,<br />
Hat & Sunglasses, MTE and Nikwax and<br />
Jumper& Hat.<br />
Top effort, and a great<br />
attitude!!<br />
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DEAR VANS FAMILY<br />
Here is Silvia, she's just come back from<br />
holidays and her she took the sun in the store<br />
with a<br />
€ 408 receipt<br />
with 9 items!!!<br />
WELCOME BACK SILVIA!!!!<br />
¡Ay caramba!<br />
Thomas and Francesco gave<br />
such a good service to a<br />
couple coming from Mexico<br />
and visiting Brussels.<br />
14 pieces for a total of<br />
977 euro!<br />
Well done guys!<br />
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<strong>Vans</strong> magazine – job openings<br />
Dear store teams, as the VANS FAMILY is growing, we<br />
come across more and more interesting job<br />
opportunities within the family. If you are interested in<br />
any of the open positions, please share your story with<br />
your District Manager, who will then follow up on your<br />
application. If you have friends who are interested,<br />
please feel free to ask them to send their CV to the DM.<br />
STORE<br />
LONDON<br />
CARNABY<br />
POSTION<br />
STORE MANAGER<br />
CONTRACT<br />
FULL TIME<br />
OXFORD<br />
SUPERVISOR<br />
FULL TIME<br />
EDINBURGH<br />
KEY HOLDER<br />
FULL TIME<br />
WOLFSBURG<br />
ASM<br />
FULL TIME<br />
NEWCASTLE<br />
ALL POSITIONS<br />
TBD<br />
LONDON CAMDEN<br />
SUPERVISOR<br />
FULL TIME<br />
SCALO MILANO<br />
STORE MANAGER<br />
FULL TIME<br />
OXFORD<br />
ASM<br />
FULL TIME<br />
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Drop us a note, we appreciate your feedback:<br />
<strong>Vans</strong>_retail_ops@vfc.com