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A guide for start-up fashion businesses in the UK - Nesta

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12<br />

Work<strong>in</strong>g with manufacturers<br />

The <strong>fashion</strong> <strong>in</strong>dustry relies heavily on<br />

<strong>in</strong><strong>for</strong>mal <strong>in</strong><strong>for</strong>mation networks, so make use<br />

of <strong>the</strong>se to f<strong>in</strong>d out which manufacturers are<br />

best at <strong>the</strong> products that you want to make.<br />

LOCATING A<br />

MANUFACTURER<br />

Ask around amongst o<strong>the</strong>r designers that you<br />

know <strong>in</strong> <strong>the</strong> area: not only will <strong>the</strong>y be able to make<br />

recommendations, <strong>the</strong>y will also be able to flag <strong>up</strong> any<br />

manufacturers that <strong>the</strong>y’ve had problems with, so you’ll<br />

know to avoid <strong>the</strong>m.<br />

A good place to <strong>start</strong> is through <strong>the</strong> organisations listed<br />

<strong>in</strong> our fact-sheet on ‘Gett<strong>in</strong>g Advice’. Some of <strong>the</strong>m will<br />

have knowledge of <strong>the</strong> manufacturers based <strong>in</strong> <strong>the</strong>ir<br />

region. There is an ‘Onl<strong>in</strong>e Manufacturers Showcase’<br />

which features on <strong>the</strong> www.<strong>fashion</strong>-enter.com site.<br />

However, bear <strong>in</strong> m<strong>in</strong>d that list<strong>in</strong>gs such as <strong>the</strong>se come<br />

with no guarantee of production quality because <strong>the</strong>y<br />

are self-selected.<br />

Some manufacturers will have <strong>the</strong>ir own websites, but<br />

don’t rule o<strong>the</strong>rs out on <strong>the</strong> basis of not be<strong>in</strong>g very websavvy.<br />

Many good, well-established <strong>bus<strong>in</strong>esses</strong> rely<br />

entirely on word-of-mouth <strong>for</strong> publicity.<br />

Once you have located a factory, you still need to ask<br />

a lot of questions be<strong>for</strong>e plac<strong>in</strong>g your order. Young<br />

designers are often so grateful to have found anyone<br />

who will make <strong>the</strong>ir order, <strong>the</strong>y overlook some important<br />

factors <strong>in</strong> <strong>the</strong> production process.<br />

A <strong>guide</strong> <strong>for</strong> <strong>start</strong>-<strong>up</strong> <strong>fashion</strong> <strong>bus<strong>in</strong>esses</strong> <strong>in</strong> <strong>the</strong> <strong>UK</strong> Centre <strong>for</strong> Fashion Enterprise<br />

13<br />

These are some questions you might want to ask:<br />

– What rates are <strong>the</strong>y quot<strong>in</strong>g you? Some manufacturers<br />

will try to charge sample rates <strong>for</strong> small production<br />

runs. Don’t be afraid to negotiate on price if you feel<br />

that it is not reasonable.<br />

– Investigate payment terms. Do <strong>the</strong>y expect full<br />

payment on delivery, with<strong>in</strong> 30 days, <strong>up</strong> front etc.?<br />

Remember that you will need to keep to your part<br />

of <strong>the</strong> arrangement, so don’t agree to payments<br />

that you know you will not be able to meet on time.<br />

– What k<strong>in</strong>d of garments do <strong>the</strong>y usually make?<br />

Are <strong>the</strong>y <strong>for</strong> labels that you have seen be<strong>for</strong>e and<br />

are <strong>the</strong>y of a production quality that you would be<br />

happy with?<br />

– Is <strong>the</strong> manufacturer used to work<strong>in</strong>g with small<br />

<strong>bus<strong>in</strong>esses</strong> and happy to produce small orders?<br />

Small design companies will f<strong>in</strong>d it hard to compete<br />

<strong>for</strong> production space if <strong>the</strong> manufacturer usually only<br />

takes large orders <strong>for</strong> <strong>the</strong> mass market or large high<br />

street retailers.<br />

– Are <strong>the</strong>y able to work with <strong>the</strong> fabrics that you<br />

use? This is very important as some manufacturers<br />

struggle to work with ‘difficult’ fabrics such as silk,<br />

jersey and o<strong>the</strong>r stretch fabrics.<br />

– Are <strong>the</strong>y go<strong>in</strong>g to be able to deliver on time? If you<br />

don’t give a manufacturer plenty of notice, you risk<br />

rushed production, compromised quality and late<br />

delivery of your order. Similarly, if you are try<strong>in</strong>g<br />

to get your order made at a very busy time <strong>in</strong> <strong>the</strong><br />

<strong>fashion</strong> calendar, you will need to plan <strong>the</strong> tim<strong>in</strong>g<br />

carefully. Leave yourself plenty of time to explore<br />

your options <strong>for</strong> production.<br />

– If you can, get quotes from more than one manufacturer<br />

be<strong>for</strong>e you make a decision – it will give you more<br />

leverage <strong>for</strong> negotiation and give you a good picture<br />

of <strong>the</strong> production options <strong>in</strong> your area. However,<br />

manufacturers usually won’t quote a price until <strong>the</strong>y<br />

have made a garment, and <strong>the</strong>y will treat this as a<br />

sample, and charge you a sampl<strong>in</strong>g price <strong>for</strong> this.<br />

www.nesta.org.uk<br />

Mak<strong>in</strong>g <strong>in</strong>novation flourish

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