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A guide for start-up fashion businesses in the UK - Nesta

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16<br />

ONCE PRODUCTION<br />

HAS STARTED<br />

Don’t assume that <strong>the</strong> whole process will be free of<br />

glitches. Experienced production managers always<br />

recommend that you keep a close eye on production<br />

throughout <strong>the</strong> process. If your studio is located close<br />

to <strong>the</strong> factory use this to your advantage – go and<br />

check on production as often as possible. This can<br />

be useful <strong>for</strong> pick<strong>in</strong>g <strong>up</strong> on any problems early on <strong>in</strong><br />

<strong>the</strong> process, when <strong>the</strong>y will be easier to rectify.<br />

Try to establish a good relationship with <strong>the</strong><br />

manufacturer so that you can learn from <strong>the</strong>m.<br />

For <strong>in</strong>stance, <strong>the</strong>y might be able to suggest a<br />

solution if some aspect of <strong>the</strong> design is prov<strong>in</strong>g<br />

difficult to produce.<br />

Stay professional. Manufacturers sometimes avoid<br />

work<strong>in</strong>g with young designers because <strong>the</strong>y worry<br />

about <strong>the</strong>ir ability to pay on time – don’t re<strong>in</strong><strong>for</strong>ce this<br />

belief by fail<strong>in</strong>g to meet your contractual obligations.<br />

If you are un<strong>for</strong>tunate enough to have a dispute with<br />

<strong>the</strong> manufacturer, try to resolve it calmly.<br />

Don’t be <strong>in</strong>timidated by manufacturers: without your<br />

orders, <strong>the</strong>y can’t stay <strong>in</strong> bus<strong>in</strong>ess. They may have<br />

more experience, but if you establish an equal<br />

relationship from <strong>the</strong> outset, you’re much more likely<br />

to get <strong>the</strong> quality of production that you want.<br />

AFTER THE<br />

ORDER HAS BEEN<br />

COMPLETED<br />

IF YOU WERE<br />

HAPPY WITH<br />

THE WORK THEY<br />

DID, LET THE<br />

MANUFACTURER<br />

KNOW. IT COULD<br />

BE THE START OF<br />

A MUTUALLY<br />

BENEFICIAL<br />

RELATIONSHIP.<br />

A <strong>guide</strong> <strong>for</strong> <strong>start</strong>-<strong>up</strong> <strong>fashion</strong> <strong>bus<strong>in</strong>esses</strong> <strong>in</strong> <strong>the</strong> <strong>UK</strong> Centre <strong>for</strong> Fashion Enterprise<br />

17<br />

You’ll probably just be relieved that you got your order<br />

completed on time, but it is useful to reflect on how <strong>the</strong><br />

production went overall.<br />

– Were you satisfied with <strong>the</strong> quality of production?<br />

If not, you need to raise this with <strong>the</strong> manufacturer.<br />

There is no reason <strong>for</strong> you to accept garments that<br />

you are not happy with.<br />

– Did you get your tim<strong>in</strong>gs right? Had you left enough<br />

time <strong>for</strong> <strong>the</strong> delivery of fabrics and trims? How could<br />

you improve on this?<br />

– Would you use <strong>the</strong> manufacturer aga<strong>in</strong>? Would you<br />

recommend <strong>the</strong>m to ano<strong>the</strong>r designer?<br />

– Were <strong>the</strong>re any problems with meet<strong>in</strong>g <strong>the</strong> payments<br />

on time?<br />

If you were happy with <strong>the</strong> work <strong>the</strong>y did, let <strong>the</strong><br />

manufacturer know. It could be <strong>the</strong> <strong>start</strong> of a mutually<br />

beneficial relationship.<br />

www.nesta.org.uk<br />

Mak<strong>in</strong>g <strong>in</strong>novation flourish

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